The full article, which you can read here, is fascinating, but I loved some of the themes that emerged throughout, and I have highlighted my favorites below:
- Yoga and Meditation among the top 2020 trends.
- Clean and sustainable product formulations / diverse skincare offerings
- Unique and holistic services
- Diversity amongst spa-goers - men, women, spanning many ages and ethnic groups
What do these trends mean?
The first thing I was struck by was how accessible the predicted trends are! Yoga and meditation can be done almost anywhere.
Such a strong focus on many facets of skincare is highlighted, allowing for so many niches in the esthetics world.
Clients are looking for a comprehensive wellness experience, which can easily be enhanced by inexpensive add-on services.
Finally, while shiny new technology and the newest and greatest equipment is always nice, it is not necessary to take advantage of many of these current trends in your own business!
Just a little innovation can go a long way in building your business!
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