Thursday, May 29, 2014

Even Wolverine Isn't Immune To Sun Damage

I missed the first announcement in November that Hugh Jackman discovered he had skin cancer! He apparently had a mark on his nose that turned out to be basal cell carcinoma; he just announced earlier this month that it has returned. He is now advocating not only getting any new/unusual marks checked out, but that EVERYONE use sunscreen.

Many people I speak with still adhere to the "not me" philosophy when it comes to skin cancer. I hear the "I don't go in the sun enough for it to matter" or "I don't burn so I don't have to worry". Men seem to refuse to wear sunscreen like a child refuses to eat broccoli.. It's astonishing how many guys I talk to that just plain don't wear it and don't seem to care. It's not until someone they know or a celebrity they admire develops it that they take a serious look at their use (or lack thereof) of sunscreens.

For those who aren't sun worshipers, you're not completely in the clear. According to Darrell Smith, executive director of the International Window Film Association (his company provides window films which offer additional protection from the sun's harmful rays), the rays coming in through the window can still cause skin and eye damage. This includes the windows in your home/office and also your car windows. Think of the tan your left arm gets driving on sunny days!

Know your SPF, as they are not all created equal! There is an informative article on the differences in sunscreen here. There are also some great tips from the American Academy of Dermatology on staying sun safe.

Always be sure to wear sunscreen daily, even if you aren't going to be in direct sunlight - it doesn't take a sunburn for the harmful rays to cause damage. Also, be sure to have a line of sunscreen on hand to retail to your clients. You are in the perfect position to advise them on the dangers of sun damage and advocate sunscreen.

Stock up now on some BurnOut 18.6% Zinc Oxide Sunblock / SPF 32 for Sensitive Skin and BURNOUT SPF 32 Lip Balms!

Everyone feels great with a tan, offer your clients a safe way to achieve a healthy natural glow!

Advocate sun safety and boost revenue by offering sunless tanning! Check out our top of the line selection of sunless tanning solutions, equipment, body care retail line, and money saving bundles in the Sunless Store!

Consider yourself your clients' skin care superhero!

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