Smell is an incredibly powerful sense that can have amazing results in your business.
Most clients I speak with are all using essential oils throughout their spa in multiple ways. From diffusing the air, infusing oils into various treatments to retail products - there's no reason to not incorporate aromatherapy!
I see a lot of lavender, vanilla, the menthol families and citrus families with most spas. With the steady rise of male clients each year, do you have "manlier" scents going on any where?
The possibilities are up to your imagination!
You can have a "guys only" room or section of the spa. Decked out with furniture and treatments geared towards guys. Here are some awesome pieces to think about:
Kasper Classic Barber Chair
Vilho Salon Styling Chair
Rigmora Styling Chair
DIR Pedicure Station Dragon
Davidson Barber Chair - Red (this is one of my all time favorite chairs!)
Les Series Reception Chair / Black by BIGA
Pre Series Lounge Chair and Ottoman Set / Black by BIGA
Shampoo Backwash Unit with Massage and Powered Foot Rest
In those areas, be sure to have more manly scents along with a few of the industry standards. Here are some awesome ones to try out:
Make sure your straight razors, hot lather machine and clippers/trimmers are all on point!
Last and certainly not least, don't forget retail. There are so many amazing retail products geared towards men!
Here are some top sellers here:
Alchimie Forever Royal Cream Moisturizer for Men
Even if you don't offer men's services, have men's products for their mothers, wives, sisters, girlfriends, etc to get for them!!!