Even with seasonal menu changes, clients can become used to your menu options which can lead to boredom - which can lead to them checking out what your competition is offering.
Are you offering things like "treatment of the day/month"? This is a great way to get clients to try new services, even at a discounted rate. You can introduce them to the next level of service, improve their results and increase their loyalty to you. Be sure to pick something from different categories each month to expand what your clients are coming in for. Things like microcurrent, high frequency, and body wraps are always great. Even offering an add on off the month like Eco-Fin or a collagen neck treatment can be successful for clients who have been on the fence about trying something new.
Do you have staff picks displayed in your retail section? Clients like to see what the professionals recommend and use themselves. This is a great way to boost retail sales and again, introduce new products and services to clients. As you've probably seen, once you get your clients talking they are more open to suggestions.
I've seen great success in companies that offer a monthly "how to" class. Whether it be proper techniques to use at home or on how to pick products for their skin type. Be sure to have products ready to demo, samples, sample jars and for purchase.
Are Your Clients Bored? Check Out Some Ideas to Keep 'Em Coming!
