Monday, January 31, 2022

What A Great Starter Kit!

If you have not tried the Intensive products yet, then you need this starter kit!  INTENSIVE LASH & BROW TINT - Original Orange Box EyePearl - Starter Kit - The Original Since 1996 - Made in Germany - is a big seller every week, but last week in particular there was a huge jump!  You know I love kits and this one has everything you need to perform your lash and tint services...but what do I know, I'm just a shipping guy!


Sunday, January 30, 2022

Reduce Hair Color and Perm Treatment Times by 40%

Cut your coloring time in half with an Infrared Color Processor! Our best-selling color processor is the Lumashine - check it out below!

Infrared technology penetrates hair follicles and dries hair from the inside out. Hair is dried faster and with less damage, leaving it smooth and manageable. The ozone function helps bond dyes and molecules to hair to help protect and condition hair by “locking in” dye for a more vibrant long-lasting color.


  • Variable temperature settings
  • 30-min timer
  • Ozone, infrared, and fan may be operated simultaneously or individually
  • Available on roller base or wall-mount arm

Different from Ultra Violet’s (UV) destructive energy, far-infrared heat is low-intensity and not damaging to color treatments. Far-infrared heat technology penetrates the cortex of the hair, applying heat from the inside out. Infrared technology heats the hair gently, evenly, and helps maintain hair’s natural moisture balance to prevent over-drying for vibrant lasting shine, faster treatment penetration, and better color retention.

Corrosive alkalizing and oxidizing agents forcefully peel hair cuticles open from the outside. This approach damages the natural integrity of the hair and may irreparably destroy the hair’s natural ability to “hold” color. This leads to accelerated color-fading, unpredictability, and less consistency. Infrared heat technology mimics the organic heat energy found in nature and applies it gently, uniformly, and efficiently without the use of aggressive man-made chemicals.

Using an infrared heat source to progressively apply heat results inconsistent absorption and retention that produces more vibrant and predictable results. And because the hair cuticle is opened from the inside out, it naturally returns to an equilibrium state during the cool-down period. And without harsh chemical residue, the color is better locked in; creating a more intense shine and constant shade vibrancy.

Applying far-infrared heat technology, hair cuticles are better to open hair cuticles, color and perm treatment times are dramatically reduced by 40-50% with most color lines and even with most grey clients. This means a higher chair-turnover rate and less real estate dedicated to clients sitting and waiting for treatments to process.

Are you ready to take your hair-coloring business to the next level? Pure Spa Direct is here to help! We offer convenient financing options, so you can start seeing the results in your business right away!

Saturday, January 29, 2022

Offer the Ultimate in Relaxation with Vichy Shower

When designing your spa, adding a wet room will allow you to offer your clients the most serene and blissful body treatments. If relaxation is your goal, there is no better offering than body treatments under a Vichy Shower.

The stylish Ditto Vichy Shower can offer a wide variety of treatments in the wet room. The swinging stainless steel rain bar is 84" long allowing for complete coverage of the guest below. The seven spray adjustable showerheads rotate for maximum coverage and have individual volume controls from full spray all the way to positive shut-off. The swinging 84" rain bar allows complete coverage of your client, and the built-in hand shower, which can stretch from 70" to 100", allows the technician to easily rinse any excess product leftover from treatments.

The control panel has a High-Flo pressure-balancing mixing valve with anti-scald protection that provides a safe, comfortable experience by maintaining a proportioned mix of hot and cold water for any desired temperature. The 3/4" valves and supply lines provide maximum water flow. The temperature gauge allows the technician to maintain just the right temperature of the water. The adjustable hand shower allows the opportunity for augmenting treatments and is also a great tool for product clean-up on the guest.

Purpose and Benefits:

The Ditto Vichy Shower is used in a wet room to provide a soothing and relaxing water massage in conjunction with other services such as exfoliating treatments, body polishing, body wraps, and of course massage treatments. The Stylish 7 Headed Vichy Shower can perform a variety of treatments in the wet room. The swinging 84" rain bar allows complete coverage of the spa guest below. The built-in hand shower allows the technician to easily rinse the guest of excess product leftover from the treatment as well as provide a relaxing experience.


  • Swiveling rainbar shower arm with 7 shower heads
  • 84" long shower arm
  • Proudly Made in the USA
  • ANSI and CSA Certified
  • Installed By: Client's Contractor

Friday, January 28, 2022

Bring Serenity to Your Spa

Ideal for salons, spas, tattoo parlors, medical spas, and medical offices, our Serenity electric treatment table is fitted with two electro-hydraulic motors. Each operates the height adjustment and reclining backrest adjustment via hand-held remote. 

If you're looking for a versatile esthetician bed, the Serenity spa treatment table offers a stylish, practical electric facial table option. Browse one of DIR's top-quality, professional facial beds, and enjoy the benefits of excellency.


  • Available in White, Black and Grey Upholstery
  • High density memory foam with high grade faux leather for both comfort and durability.
  • Steel frame structure for durability and safe usage during procedures
  • Duo electro-hydraulic motor for height and reclining backrest adjustment.
  • Wired remote control
  • Headrest with breathing hole option, added height pillow option or flat surfaced option.
  • Built in Table Paper Holder
  • Fully assembled out of the box
  • Height Adjustble from 23-5/8" - 33-5/8"
  • Back rest range from 0° - 750°
  • Weight Capacity: 400 lbs.
  • Power Requirement: 110V
  • Warranty: One year

Available Colors:

Thursday, January 27, 2022

Pink Nitrile Gloves BACK IN STOCK!

The moment many of our beauty professionals have been waiting for - we have PINK nitrile gloves available again!

PinkCare Nitrile Gloves will offer you the protection of Nitrile and the feeling of latex. They feature an advanced stretch formulation that will provide you with the ultimate comfort for extended periods. PinkCare Nitrile Gloves are packed 200 gloves per box, which helps increase productivity and maximize available storage space when compared to 100 gloves per box products.

Product Overview:
These new latex-free gloves offer a high valued and dependable solution to those allergic to natural latex protein. These gloves, formulated with 100% synthetic nitrile polymer, are latex-free, powder-free, and odor-free. The unique thermal sensitive polymer compound absorbs body heat and easily conforms to the user's hands; thus, everts virtually no pressure on the hands and reduces fatigue after extended wear.

Features and Benefits:

  • Pink Color
  • Textured Finish
  • Excellent Tactile Sensitivity
  • Breast Cancer Awareness - Donations to Breast Cancer Research and Awareness programs.
  • Eco-Friendly Manufacturing
  • Meets or exceeds ASTM D6319
  • Packaging:
  • 200 gloves per box, 10 boxes per case. (2,000 gloves per case)

Wednesday, January 26, 2022

Mobile Or Short On Space?

Whether you provide mobile services or are short on space, the Smart Go Lightweight, Rechargeable Lamp allows for perfect lighting on the go! 

This bright daylight lamp reduces eye strain and enables you to see details and colors accurately. The perfect light for your work, regardless of your surroundings. Supplied with a USB cable for charging via your laptop or wall plug adapter.


  • Lightweight and portable
  • Elegant and aesthetically pleasing design
  • Battery charge level indicator lights
  • Unobtrusive outline that doesn’t take up space on your desk or side table
  • 95+ CRI to provide true color matching and better contrast
  • 3 step dimmer
  • Recharge by connecting the supplied USB cable to your laptop or phone charger.
  • 6 hours battery run time
  • Charge time: 7.5 hours

Tuesday, January 25, 2022

The Waxing Cart You Need is Here!

Organize your waxing or spa room in a flash with the Leah 3-Shelf Waxing Cart!

This sturdy cart features 3 shelves with guard rails on 3 sides to keep your products from falling off - plenty of room to store waxing equipment and supplies! The four swivel wheels move easily around any salon, so you can have your supplies wherever you are!

Dimensions: Shelves measure 20-1/2"W x 12"D. Total height: 35".

Monday, January 24, 2022

We Got 'Em - Hot Towel Cabis!

Is there anything better than a warm towel?!  Well, maybe a cold beer, but that's not why you're here is it!  Warm up your towels with our Medium Hot Towel Warmer - Holds up to 24 Towels by J&A.  We sold a bunch of these last week.  So keep your clients warm and happy and get yours today!  It even holds up to 24 towels...but what do I know, I'm just a shipping guy!


Sunday, January 23, 2022

It's Mermaid Time! Achieve Easy Beach Waves in the Salon or at Home!

No matter if it's cold where you are in the winter months or soaking up the sun all year round, being able to create that must-have beach wave look at home or on vacation is always key for many. 

The Sutra Professional Bianca Mermaid Waver makes creating beautiful, natural-looking waves easy and fast! Three jumbo tourmaline barrels, along with a cool tip up top, allow you to create that must-have beach wave look at home in seconds. This must-have hair tool heats up to 430°F and utilizes far infrared heat and ionic technology to protect your hair.

Use on your clients or retail them to your clients to achieve their perfect Mermaid Hair at home!

Tourmaline Barrel
360 Degree Swivel Cord
Infared Technology
Recycled Materials
Dual Voltage Worldwide Use
Safe For All Hair Types

Be sure to take a look at the entire Sutra line!

Saturday, January 22, 2022

New Manikin for Practice on Curly Hair!

 Effectively teach your cosmetology students techniques for curly hair with the new
Jerry Manikin

The handsome Jerry Manikin has 7" - 9" long brown, Level 3, 100% human hair. 

Ideal for cutting and styling coily hair. 

Natural neck fits on a tripod or can be secured to any surface with a holder. Practice on curly/coily hair!

If Jerry isn't the right manikin for you and your students, we have a wide variety available! Check out our full selection of manikins here

Pure Spa Direct would love to be your one-stop beauty supply store!

Friday, January 21, 2022

Powerful Stress Relief...Lavender + Grapefruit!

No matter what part of the world you're in, a common theme from many of our clients is stress relief. Lavender is one of the most well known scents for relaxation, however, people can get bored or tired of the same old lavender scents. Take stress relief to the next level with Spa Contour - Clarté Lavender + Grapefruit Massage Oil.

Grapefruit has been shown to be an excellent mood balancer as well as having antibacterial and antimicrobial properties making it a perfect combination with lavender to enhance relaxation. 

Spa Contour Clarté Massage Oil is 100% Natural Grapeseed Oil. Grapeseed oil is very popular and used by professionals worldwide because of its high content in vitamins, minerals and polyunsaturated fatty acid -  it is highly beneficial in preserving natural hydration in the skin

Key Benefits:

  • Lavender and Grapefruit Scented
  • 100% Natural Grapeseed Oil Base
  • Light texture and non-greasy
  • Smooth glide and easy absorption
  • Paraben free
You can see more from the Spa Contour massage line here!

Thursday, January 20, 2022

What is Galvanic Machine?

What is Galvanic Machine?

Its primary uses are to:

  1. Disincrustation: softening the sebum and opening the pores for a deep clean
  2. Iontophoresis: the introduction of water-soluble materials into the skin

Galvanic current is used for the following functions:

Disincrustation - During disincrustation, the galvanic current creates a chemical reaction that softens or emulsifies (liquefies) sebum, turning it into soap (a process known as saponification). Soap is made of fat and lye (sodium hydroxide). After liquefying the sebum, the electrical current from the galvanic unit interacts with the salts (sodium chloride) in the skin, creating the chemical sodium hydroxide or lye. The lye and fatty liquefied sebum combine to form a soapy substance that helps dissolve grease deposits, debris, and blackheads in the hair follicles, making comedones much easier to extract. Disincrustation facilitates deep pore cleansing and is particularly beneficial for acne or oily skin.

Iontophoresis: Iontophoresis means the introduction of ions. It assists the penetration of water-soluble products into the skin. There are 2 types of iontophoresis:

  • Cataphoresis uses galvanic current flowing from the positive to the negative pole to force acidic products into the deeper tissues.
  • Anaphoresis uses galvanic current flowing from the negative to the positive pole to force liquids that are bases (alkaline) into the tissues.

Galvanic is one of the most popular modalities found in spas today because it is simple, yet effective. If you are offering acne facials, or if you really want to see results from the products you are using, consider incorporating galvanic into your facials today!

Wednesday, January 19, 2022

Perfect for Retail: Stone City Farm Goat Milk Soap

Stone City Farm Goat Milk Bar Soaps are all natural soaps that are made in the United States to gently cleanse the skin and awaken the senses. Free of parabens and sulfates, these hand crafted bars are beautiful, hydrating and affordable making it a top choice retail item! 

From the unscented Naked Bar and the purifying Activated Charcoal Facial Bar to their Man Bar and fun packaging, you'll want to stock up as they 're flying out of the warehouses for Valentine's Day already! 


  • Paraben Free
  • Sulfate Free
  • Gluten Free
  • 100% Natural
  • Hand-crafted
  • Made In America

Don't forget a soap deck to keep surfaces clean!

Tuesday, January 18, 2022

High Performance Clipper IN STOCK NOW! LO-PROFX by Babyliss Pro

 With clippers and trimmers still being a little difficult to find, we were thrilled to get a new high-end
clipper in stock from Babyliss Pro!

The LO-PROFX clippers feature an Ultra-low profile metal shield cover and ergonomic grip housing. It's powered by a high-performance brushless 6,800 RPM motor with a high-capacity 3,300 mAh lithium-ion battery.

The design and power is completed by arming the LO-PROFX with a low-temperature blade. LO-PROFX, the perfect machine for overall feel, power, and cutting performance.

Features & Benefits:

  • Ultra-Low Profile Metal Shield Cover
  • High-Performance / High-Torque Brushless Motor
  • Lithium Ion Battery with 2+ Hour Runtime
  • Graphite Wedge Blade - Zero Gap Adjustable
  • 5-Position Locking Metal Taper Arm
  • Ergonomic Grip Housing
  • Dual Voltage
  • Hanging Hook
  • Cord/Cordless
  • Limited 2-year Warranty

Monday, January 17, 2022

Keep if Fresh with Scrubfresh!

CND Service Essentials - Scrubfresh was a huge seller last week! The 32 oz. size definitely took the bacon over the 8 oz. size.  More for your money!  Why Scrubfresh you ask? - because it is a one-step nail prep that improves nail adhesion and removes contaminates from the nail plate....but what do I know, I'm just a shipping guy!


Sunday, January 16, 2022

Make 2022 Your Most Organized Year Yet!

Organize your styling station with this convenient Appliance holder. This is a wonderful addition for any salon or stylist looking to minimize space. It provides ideal accessibility and functionality for stylists. Comes complete with 1 flat iron space, 1 dryer space, and 3 curling iron spaces. Also, it features a hammered tone powder-coated finish and heat resistant holster.

Every Styling Station needs one!


  • Three outlets 15 amp
  • Hammered tone powder coated finish
  • Heat resistant holster
  • 1 flat iron, 1 dryer, 3 curling irons

Saturday, January 15, 2022

Elegance and Comfort - Deco Stamford All Purpose Chair

Elegance combined with comfort is one of the most sought after combinations for decor. The Deco Stamford All Purpose Chair is a winning combination of both!

Featuring an adjustable removable headrest and a reclining back that adds another element of functionality and will work great in any salon. Also includes your choice from 3 different base styles, chrome dual arm footrest, large upholstered arms, and rich black vinyl leather upholstery. 

If that wasn't enough, it comes with your choice of 3 different warranty options!

Friday, January 14, 2022

New Year, New Salon Look!

New Year, New Salon Look!

Update your salon with the new Brentlee Sleek Backwash Unit. This modern backwash adds contemporary style to any salon! Ensure your clients are comfortable and relaxed...because let's face it, everyone's favorite part of a haircut is the shampoo!

  • UPC approved single lever faucet w/vacuum breaker.
  • Supports up to 450 lbs.
  • Tilting shampoo bowl.
  • Single lever only for footrest (seat back is non-reclinable).
  • Available with either a black or white bowl to match any salon
  • Shampoo bowl: 22" x 21" / Depth: 8"
  • Seat cushion depth: 17.5"
  • Arm to arm (outer): 25"
  • Arm to arm (inner): 19.5"
  • Footrest: 9"x 19.5"
  • Dimensions: 26"(L) x 48"(W) x 38"(H)

Thursday, January 13, 2022

New Magnifying Lamp by Daylight - Perfect For Your Spa or Salon!

 The newest magnifying lamp in The Daylight Company's lineup is the perfect mag lamp for spas and salons! With a modern and aesthetically pleasing design, the MAG Lamp S is your ideal companion when carrying out detailed tasks or treatments. With 2 brightness levels, a 5" glass lens, and an adjustable spring arm, you can position this magnifier exactly where you need it and choose the most suitable brightness setting for your task at hand. Ideal for spas, salons, podiatrists, and more!

This magnifying lamp is a great starter option for estheticians, lash technicians, nail technicians, tattoo artists, injectors, and more! You can now have the reliability of a Daylight lamp, without all the bells and whistles, for a fraction of the cost of some of their more advanced lights!


  • Modern and attractive slim design
  • 5" glass lens with 3 dioptre (1.75X) magnification
  • Bright daylight LEDs
  • 2 brightness levels
  • Easily adjustable spring arm
  • Maximum reach 43"


  • Light source: LED
  • Lumens: 406
  • Lux at 6": 5,300
  • Colour temperature: 6,000K
  • Energy consumption: 12W
  • Colour: White
  • LED rated life (hours): 50,000
  • 2 steps touch dimmer: 5,300 and
  • Lens diameter: 5"
  • Lens material: Glass
  • Magnification: 3 diopters (1.75X)

Wednesday, January 12, 2022

Framar Pastel Switch Foil to Brighten Your Day

January here in New York is cold, windy, and dreary, and I keep finding myself looking at the gorgeous Framar Pastel Switch Foil just to cheer myself up!

Framar Pastel Switch foil rotates between a darling lilac foil and a charming mint foil. Stylists can use the patent-pending alternating pastel colors to keep track of highlights and lowlights or to create a full head of foils in dreamy pastels.

Available in pre-cut pop-up sheets or embossed 320' roll - so however you prefer your foil, this pastel foil will work for you! 

I can't help but smile at these beauties, and I bet you can't either!

Monday, January 10, 2022

Keep Disinfecting!

The one positive to this pandemic is everything seems to be cleaner!  You guys bought a lot of the Barbicide Spray - Hard Surface Cleaner and Disinfectant - Bullets + Spray Bottle last week.  I like these because the little bottles are pre-measured for accuracy and it includes a free spary bottle!  Let's keep sanitizing and get the world back to normal...but what do I know, I'm just a shipping guy!


Sunday, January 9, 2022

Grab these Gelish and Morgan Taylor Valentine's Day Deals Before They are Gone!

Get your nail department Valentine's Day ready with the new Gelish Dip and Morgan Taylor Valentine's Day Deal packs! With beautiful, Valentine's Day-inspired colors, these packs are a great value, too!

Gelish Dip Valentine's Day Deal

$12.99 Deal Includes:

  • (1) Gelish Dip Liquid Frost (1.5 oz.)
  • (1) Gelish Dip Stilettos in the Snow (1.5 oz.)
  • (1) Gelish Black Empty Bag

Morgan Taylor Valentine's Day Deal

$12.99 Deal Includes:

  • (1) Morgan Taylor React Base Coat (.5 oz.)
  • (1) Morgan Taylor React Top Coat (.5 oz.)
  • (1) Morgan Taylor Coming up Roses (.5 oz.)
  • (1) Morgan Taylor Purple Bag

Saturday, January 8, 2022

Overnight Hydration!

Depending on where you are located, the dry, cold winters can wreak havoc on skin, especially the face. 

Pierre F Overnight Hydrate Mask is a blend of probiotics, Argan Oil, Tea Tree Oil & Vitamin E blended provide intense and immediate moisturize to the skin. Easy to apply and easily absorbed, this makes an excellent product for retailing!


  • Tea tree oil is blended for its anti-bacterial and anti-aging properties.
  • Argan oil is rich in essential fatty acids that help skin feel smoother and retain moisture.
  • Vitamin E is an antioxidant and anti-inflammatory that helps inhibit bad bacteria, free-radicals and harmful UV rays.
  • Rice protein helps leave the skin looking smooth and supple by restoring natural barriers against moisture loss.


  • Parabens
  • Phthalates
  • Sulfates
  • PEGs
  • Allergens.
  • NEVER tested on animals

Friday, January 7, 2022

2022...The Year of the Comeback? CND Thinks So

 CND is ringing in the New Year by...bringing back the old? Wait, is that right?

IT SURE IS! For the first incredible collection of 2022, CND has brought back some of their most popular colors in Shellac and Vinylux. We know clients have been searching high and low for some of these colors, so we are thrilled to be offering them again!

Scoop up your favorite comebacks while they last!

CND Shellac - Dynasty Fantasy Comeback Collection

Thursday, January 6, 2022

Treat Your Feet With New Mr. Pumice!

Now that the end of year and New Year fun has gone by and you've got your Valentine's menu planned and ordered, it's time to think Spring!

Before we know it, flip flops and bare feet will be everywhere, help your client's feet look their best with Mr. Pumice retail items! 

Whether they are looking to soften, exfoliate or even tackle fungus or calluses, Mr. Pumice to the rescue!

Pumice Bar Displays - super easy point of sale add-on item! Set up the display near the reception desk!

Mr. Pumice Foot Foot Files - small and large foot files making it perfect for everyone and for on the go/traveling!

Mr. Pumice Callus Terminator -  fast-acting gel prepares feet for easy callus removal in a matter of minutes, tingling fresh peppermint scent, professional, salon-grade formulation!

Mr. Pumice Fungus Treatment -  strong and effective topical treatment that contains FDA-approved Undecylenic Acid. Antibacterial and antiviral properties contains no thymol and works over nail lacquer and artificial nails

Wednesday, January 5, 2022

Put a Little Pep(permint) in Your Pedi's!

Introducing the newest seasonal scent in the Voesh lineup - Peppermint Swirl! Available in the 4-Step Pedicure-in-a-Box, this scent is sure to thrill your clients all winter long! 

This  Limited Edition Peppermint Swirl Pedi in a Box Deluxe 4 Step includes a prepackaged salt soak, sugar scrub, mud masque, and massage butter. Infused with peppermint oil and organic olive oil, this 4 step pedi kit provides a cooling sensation and soothing relief for dry, tired, or overworked feet. Cleanse, exfoliate, and moisturize your skin for silky-smooth, minty-fresh results. Made with organic, 100 % vegan ingredients.

Available as individual sets or in a case of 50 sets. Get yours today!

Explore the entire organic, 100% vegan Voesh lineup here:

Tuesday, January 4, 2022

To Tangled Free Hair And Beyond!!!

Tangled, knotted, and/or matted hair can be a painful issue for both children and adults. It can take a little extra work and creativity to help kids tackle those tresses. Take the stress out for you, parents, and kids with a Disney Wet Brush Detangler

Here are some reasons why Wet Brush is popular:

  • 45% less damage, 56% less effort, 100% happier hair
  • Exclusive, ultra-soft IntelliFlex bristles glide through tangles with ease
  • Minimizes pain, split ends, and breakage
  • Mini size for easy storage and travel

With options from Buzz Lightyear, Princesses, Nemo, and more to choose from, kids can stock up on their favorites! 

Monday, January 3, 2022

Happy New Year!

Everyone is still getting those nails done I see!  We sold a lot of the Nail Enamel Dryer Spray / 7.5 oz. by Demert last week.  Cool can and easy to pack - the shipping boys love it!  I hope everyone had a happy and safe new years!  Stay tuned next week for my New Year's Resolution...but what do I know, I'm just a shipping guy!


Sunday, January 2, 2022

New Year's Slim Down!

It's no secret that many people's New Year resolution includes weight loss, slimming down and/or getting into better shape. 

Arosha is the world leader in pre-soaked/infused body wrap bandages. Arosha offers a combination of professional treatments (pre-packaged kits and a la carte bandages) and a home skincare line specifically created for various types of cellulite, localized adiposity issues, poor circulation as well as sagging and dehydrated skin.

From body wraps to retail products, Arosha has you covered so your clients will feel more comfortable showing more! 

Saturday, January 1, 2022

Warm Wishes for 2022

As 2021 comes to a close, the team at Pure Spa Direct just wanted to take a moment and THANK all of our clients for your loyalty and support this (and every!) year. 

We are so lucky to have such amazing clients, and we are looking forward to our continued partnership in the years to come. Thank you so much for supporting our small business, and we can't wait to serve you in 2022!

Wishing you and your families a very healthy, happy, and prosperous New Year.