Wednesday, May 24, 2017

Essie Announces National Nail Polish Day - June 1st

It seems that most of our favorite things are receiving a day of honor on Social Media. My favorites happen to be National Wine Day, Taco Day and Dog Day. Maybe someone should merge all three for the best holiday ever!

Here's a photo of my favorite Essie creation.
Recently, in a WWD article, Ikdeep Singh, president of Essie, Maybelline and Garnier told the magazine, “Since we see so much brand love and hundreds of social posts on a daily basis, we thought it would be exciting to organize a national holiday for everyone to celebrate and declare their #essielove.” According to the WWD article, from mid-May to mid-June, fans will have the chance to win Essie nail polish-themed bundles. On National Nail Polish Day, a grand winner will receive 100 Essie shades.

Singh also said, “We want to recognize how important Essie nail polish is during these important life moments. “We are encouraging fans and loyalists across the country to visit to submit and create a unique Instagram-worthy image of their favorite mani, shade or Essie stash.”

This is your chance nail artists!

As a HUGE Essie fan myself, I think this is a fabulous idea! If you are are a professional and licensed nail technician, check out our selection of Essie polishes for professional salons and day spas: Essie at Pure Spa.

To learn more about the Essie sweepstakes, visit:

See the complete WWD article here: Essie National Polish Day.

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