Thursday, February 16, 2017

It's All About the....Lashes!

Lash services are some of the most popular services a spa or salon can offer. From the spa's perspective, services such as lash/brow tinting, lash perming, and lash lifting are business smart because they are:

  • Extremely profitable services
  • Take up relatively little time (other than lash extensions, of course)
  • Require very little storage space
  • Great add-on services
  • Keep clients coming back in on a regular basis
From the client's perspective, who wouldn't love to wake up looking like they have taken the time to curl their lashes and put on mascara? At a relatively low price point, these services are a super simple way to open up the face, and give clients a fresh, put-together look!

Lash perming and lash lifting have become increasingly popular lately. But what is the difference? It is actually very simple. The process is basically the same for both perming and lifting. The difference lies in the shape of the rod. Lash perming uses cylindrical rods, creating a definite C-shaped curl in the lash. The effect is dramatic. Our most popular lash perm products are the Refectocil Lash Perm - available in a convenient starter kit, as well as refill products to purchase as necessary! 

Lash lifting, by contrast, uses rods that are curved on one side, and flat on the other, thereby lifting the lashes from the base of the eyelid, but creating a more subtle curl in the lash. The effect is a subtle look that really opens and refreshes the face, without adding drama.

So, which should you offer? In my opinion, you should offer both - the more options your clients have, the more control they will feel, and the more likely they will take the plunge for that first service! In talking to your client, you can ask questions about their lifestyle, and get a better idea of which would be more suitable for them, and then suggest the appropriate service. If a client is more laid back and casual, the idea of a subtle lift might sound more appealing than a dramatic curl - or vice versa, of course!

Of course, you know your business and clients the best - so you decide what will be best for both of you! 

Let us know what your most popular lash service is! 

No comments: