We've all heard some variation of "stop to smell the roses" at some point in time. While it usually refers to slowing down or being more aware to appreciate things, it can be beneficial for your business.
What flower menu options do you have? Are they customizable?
Offering services that utilize flower power (I tried to resist, I really did!) in some way is always popular with clients! Making it customizable is a way to stand out from your competition. Having a raw ingredient bar for clients is also a fun way to engage clients.
If you offer hydrotherapy, do you offer muslin bags to drop in (complimentary or as an add on!) that are filled with flowers and raw ingredients? Again, having clients choose their own (you can have a set of pre-filled ones -like these or make your own-to choose from or give them an empty muslin bag and send them to the raw bar!) will get clients talking (to you AND their friends/family/coworkers), increase likelihood of add on and retail sales.
When was the last time you changed the floral options?
Is lavender or rose the only scent you have (if your business is tied in to lavender or rose in any way, disregard!)? Your clients may be getting tired of the same old smells. Refresh their senses with some new scents. There are enough varieties out there to ensure you'll never get bored of them all. You can choose from individual oils or blends or even candles! Variety is key here, you never want your clients to be bored or complacent - you want them excited to see what's new every time they walk in your door.
With all this fresh new floral activity freshening up your menu and environment, your reawakened clients will be eager to try new things, buy more things and tell more people how awesome you are. As I have mentioned numerous times, it's the little things :)
Stop And Smell The Flowers While Boosting Business!
