HOT HOT HOT - The Hangover Beauty Trend?

I was reading an article this morning (see it HERE) that was discussing one of the hottest beauty trends in Japan right now - referred to as the "Hangover Beauty Trend." At first, my thought was "Whaaaaaaa?" As I read a bit further though, it started to make a bit of sense....maybe.

The Japanese trend is known as "me no shita chiiku," or for those who aren't fluent in Japanese, "undereye blush." Yes, the trend may cause girls to look a bit sickly, with red-rimmed eyes, but I am kind of on board with the theory behind it. Younger girls are flocking to this trend, because applying rosy blush under the eyes gives a much more youthful impression, rather than the more mature, chiseled look of applying blush in a traditional angle under the cheekbones. In a world where kids are no longer kids, and everyone is growing up so fast, I love that they are embracing the more youthful look!

Another added benefit is that applying blush under the eyes helps mask undereye bags or dark circles. Who couldn't use a bit of help in that department?

Overall, I tend to doubt this is a trend that is going to pick up much steam in the US, but who knows - those Japanese women sure do know something about skin care and makeup, right? Have you seen or heard of this trend before? Let me know your thoughts below - and check out Pure Spa's huge selection of makeup and cosmetics....just in case some of your clients want you to apply undereye blush for them!