Take Me to the Barber Shop

Ah the past...  something us humans tend to romanticize about. Barber shops are specifically known to have a fun, retro vibe, but did you know that the Barber's trade actually has a very long history? According to Wikipedia, razors were found among relics of the Bronze Age in Egypt, and in some early tribes, a barber was one of the most important members. This was because it was believed that certain evil spirits could enter a person's body through their hair, and cutting it was a way to drive them out. Okay, okay.. let's not get too weird and get to the point! 

Is your barber shop in need of a serious interior upgrade? Why not make it retro style like the old days with our vintage style barber chairs!

Our Isak Barber Chair has that classic retro look to add a vintage flair to your shop! It's plush chair makes it super comfortable as well.

For a vintage feel with a modern design, our Kasper Classic Barber Chair is perfect and very popular among traditional barbers!

                                     

The Albin Barber Chair is an attractive option for a sleek and vintage style that has a classic look.

To view all of our Barber Chairs, click here! We have a variety to choose from.

If you are need of adding more retro flair to your shop, why not consider adding a Classic Style Shave to your barber shop menu? Our Marvy Shaving Set has a brush, shaving soap, and even a mug to help get you started! In need of razors as well? Don't worry. We have you covered!

For all of your Barber Shop needs, click here!

Say HELLO To Long, Strong, Beautiful Nails with CND RescueRXx

Are you seeing your regular gel manicure clients coming in with dehydrated, weak, or peeling nails? Are they getting damaged from one too many gel or gel polish manicures? CND, the makers of the #1 gel polish line Shellac, noticed this too....and they set out to fix it. What they came up with is nothing short of AMAZING!

CND RescueRXx is a Keratin Oil Treatment, designed to bond to the keratin proteins in the nail to strengthen and fortify weak nails, while replenishing precious moisture to the nail, cuticle, and nail bed. Power-packed with Jojoba and Sweet Almond Oils, your clients will see a marked difference within 1 week of application! Application is simple - twice daily, apply the nourishing oil to the full nail, then massage it into the nails and cuticles

I know what you are thinking - why do you want to get your clients on this treatment regimen, because then they won't be coming in for their manicure treatments, right? Well, while we can understand that - they can only get this treatment from YOU, their trusted nail professional. You should perform a meticulous manicure, so their hands still look spectacular, apply the treatment the first time, and educate your client about the benefits and usage. That way, when they see how amazingly strong their nails become, they will associate that incredible change with YOU!

Clincically-proven results:

• Week 1:
• 80% Noticed Improvement
• 80% Saw less white spots
• Week 4:
• 80% Less peeling
• 80% Less splitting

Protocol:

• Provide a meticulous manicure:
• remove cuticle
• refine nails
• rejuvenate skin
• Apply a thin layer of RescueRXx™ to each nail
• Send bottle home with client for 2X daily use for 1-4 weeks*
• Schedule a follow up appointment to reassess nails and continue treatment or move on to color service

*1-4 week treatment depending on condition of nails. Once nails are free of delamination and surface white spots, color services can be offered.

According to CND’s clinically proven results, 80% of people said white spots were less noticeable and felt the conditions of their nails noticeably improved in just one week. By week four, testing showed a 73% decrease in splitting and an 80% decrease in peeling. 

Available 3 Ways:

• Single 0.5 oz. Bottle in a Box
• 40 Pack of 0.125 oz. Bottles in a Clown Mouth Display
• Display of (6) Single 0.5 oz. Bottles in a Box

An Avocado A Day

Aside from being one of the most delicious, satisfying fruits (that's right.. they are a fruit!), as well as a decadent Mexican dip (I could live off guacamole), avocados are also packed with a slew of beautifying properties! Native to Mexico and Central America, avocados are technically a large berry packed with fatty acids, antioxidants, and an abundance of nutrients that are beautifying. See below for some of the beauty benefits they offer, as well as avocado products we have here at Pure Spa Direct for your spa!

Healthy Hair

Avocados help to revitalize hair to make it shiny and healthy looking. They are also perfect for treating a dry and itchy scalp.

Rub some of our Pure Avocado Oil onto your client's scalps to keep their hair healthy, smooth, and moisturized!

Glowing Skin

Avocados are highly nutritious and filled with vitamins and minerals to get that healthy glow for your clients' skin. They are also filled with fatty acids which are great for moisturizing and maintaining skin elasticity.

Incorporate our Olive and Avocado Therapeutic Hydrating Massage Cream by Amber Products into your next massage treatment! It's perfect for your clients with extra dry skin,

Anti-aging

Filled with anti-oxidants to prevent free radicals which causes aging, avocados are great for reducing wrinkles and maintaining a youthful appearance! You might want to consider using avocado facials as an anti-aging treatment at your spa.

Our Avocado and Grapefruit Facial Mask by Queen Helene is made with a unique gel-clay formula to lift away your client's skin impurities and give them a healthy, youthful glow.








DIY Avocado Face Mask
To get the utmost out of the benefits of an avocado, why not create your own Avocado Mask with these Customized Treatment Facial Masks? All you need is 3 teaspoons of a ripe avocado and 1-2 teaspoons of honey. Mix the two ingredients together, put one of these compressed mask pills in the liquid, and you have your very own avocado face mask for your clients!

Mud - Making The World A Better Place One Person At A Time!

Pretty drastic statement there, right?!?

It's the truth, in a way :) When we look our best, we feel our best which in turn tends to make us happier people. Happy people make the world a better place - here's where the mud comes in!

I'm sure you've noticed over the last few years, the natural movement is still growing. Clients are concerned about ingredients and the chemicals going in or on their bodies. Alaska Glacial Mineral Mud is a 100% natural mud that happens to be the most mineral rich mud on the market today!

You can use the Alaska Glacial Mineral Mud in facials, body wraps and even nail services! It is great for exfoliating and detoxifying the skin - it's gentle enough where it does not dry out the skin either! This is is especially important for clients with sensitive skin!

The lavender peppermint blends have been flying out of the warehouse this month! It smells wonderful and the peppermint adds the slightest tingling feeling that is amazing! As an added bonus, they make retail sized muds and soaps that are also great for gifts, packages and giveaways!

Massage For Allergies

With the change in seasons and sometimes chaotic weather changes, many people suffer from allergies. From itchy eyes and sneezing to headaches and full body aches, allergies can make people all around miserable.

Are you marketing your massage services to allergy sufferers? Massage is excellent for helping people deal with their allergy symptoms yet most people aren't aware of this! This is where we as massage therapists come in to educate them!

Massage is excellent at treating headaches, body pains, it boost circulation and reduce stress. It's a big circle, the symptoms are stressing the client out which is making them focus on the symptoms, making them worse. If you calm the client while easing their symptoms, the body can focus on dealing with the histamines.

Something as simple as posting a brochure or sign about your allergy relieving treatment will have clients calling to get their session in asap!

Here are some awesome relaxing and clearing essential oils to incorporate into the treatment:

Essential Oil Blend - Clear the Air
Eucalyptus Oils
Peppermint Essential Oil
Lavender Essential Oil
Lemon Essential Oil

Be creative and blend up your own mixes to add into your favorite carrier oil for a clearing facial massage!

Be sure to have extra bottles of essential oils on hand to retail to your clients!

Also, check out the Aroma Pen...perfect to retail with the oils for your clients to have instant on-the-go relief!

Lash and Brow Dye for Sensitive Skin is Here!

Refectocil products ship every week, however, last week the Refectocil for Sensitive Skin was the hot seller! Recently added to Pure Spa's inventory, it really took off last week. It's about time they made a brow and lash dye for sensitive skin for people like me... why? I have no idea... I'm just a shipping guy! See our great Refectocil for Sensitive Skin selection HERE!

Get Retail Ready for Memorial Day Weekend 2015!

The unofficial start of summer is this weekend, and I couldn't be more excited! But is your salon retail ready for Memorial Day Weekend? I'm sure you'll be busy with clients coming in to get their hair done, last minute manicures and pedicures, and of course waxing and tanning services. Running low on retail products? If so - don't worry.. I have you covered!

Most likely than not, many of your clients are hitting the beach this weekend for Memorial Day Festivities, and sunblock is an obvious essential! Do you carry our Burn Out Sunblock yet? It's water resistant and made with all natural ingredients for your clients who need some on the go!

Stock your spa up with some hydrating Aloe Vera Body Butter by Cuccio Naturales for your clients to hydrate their sun kissed skin! This cream lasts five times longer than ordinary lotion and come in a great 8 oz. retail size.

Are your clients looking for a product that will enhance their tan and even add shimmer? Our Dancing With The Stars Dazzle Shimmering Mist is great for that! They can even use it in their hair for additional glitz.

Show the Men Some Love with NEW Men's Uniform Tops from Noel Asmar!

We often feature our favorite Spa Uniforms for women, but what about the men that work in your spa....shouldn't they get some love too? Now they can, with these new Men's Uniform shirts - your guys can look as cool and polished as the ladies!

The Henley Men's Tunic
Classic collarless pull over design with four button placket. Works well on its own, or light enough to wear layered. Made of Noel Asmar's Signature lightweight, soft fitness fabric with chitosanté treatment to keep them cool and comfortable. Chitosanté treatment makes the garment breathable, durable, fast drying, and best of all - anti-bacterial and odour resistant. Black only.





The Men's Woven Collar Polo
The Men's Woven Collar Polo. Perform in pure comfort and style. Lightweight and super soft fitness fabric with contrasting cotton woven collar for a polished look. Made of Noel Asmar's Signature fitness fabric with chitosanté treatment. Chitosanté treatment allows the garment to be absorbent, breathable, durable, fast-drying, static-free, wrinkle and pill resistant. UPF 50 protection. Available in Black with Grey Collar, Black with White Collar, and Charmix with Sky Blue Collar.



To View the Full Noel Asmar Men's Line, click HERE!
http://www.purespadirect.com/searchresults.asp?Submit=Go&Search=NOELASMARMEN

To see all of the uniforms Noel Asmar has to offer, click HERE!
http://www.purespadirect.com/Noel-Asmar-Uniforms-s/4789.htm

Get A HEAD Start On Summer Hair!

Summer is just around the corner which means fun in the sun!

Make sure your client's hair is all hydrated and ready to fight off the damaging wind, water, sun, sand and anything else the summer fun may throw at them!

Here is a great hydrating hair treatment if you are looking for something new to try:

Summer Hair Treatment

• In a mixing bowl, combine 1 teaspoon of Sedona Mud Powder, 1/2 teaspoon Clove Powder and 1 teaspoon of Egg White Powder.
• Add in 1 tablespoon of Whipped Shea Butter and 1 tablespoon of water and stir into a paste.
• Add in 10 drops of Orange essential oil and mix well. (for the guys, you can switch the essential oil to something like cedarwood for a more "manly" effect)
• Stir in 1 teaspoon Organic Cornmeal - it should form a thick paste
• Place the mixing bowl into a mud warmer or steel bowl of hot water to keep the mixture warm to apply.

Be sure to have lots of sunscreens, wet brushes, refreshment towels (great to have on hand for clients!) and lip balms to retail to your clients!

Not All Salts are Created Equal!

Salt has gained such a bad rep over the past few decades. This is largely because of commercial table salt that we see everywhere which can cause heart and health problems when consumed excessively! The good news is there's a salt out there that is actually good for you and can help enhance your clients' skin and overall beauty.

Himalayan Sea Salt has been gaining popularity over the last few years, and for good reason! This type of salt is packed with 84 different minerals and naturally contain iodine. Compared to table salt, which is stripped of iodine and vital minerals, Himalayan sea salt is used for detoxification, muscle relaxation, and even sinus issues! Does your spa have any products containing it? You might want to consider getting on this latest trend to help enhance your massage, pedicure, and even facial treatments!

We have a variety of Himalayan Sea Salt products here at Pure Spa Direct. Check out my favorites below!

How adorable are these Himalayan Salt Massage Stones Hearts?! These massage stones  are derived of salt crystals from an ancient primal sea beneath the Himalayan Mountains are hand-carved into massage stones that gently soothe away an accumulation of stress, tension and pollutants. Your clients will love them!

Are you in need of more decor in your spa? Our Himalayan Salt Pyramid Lamp is made with the white salt and has a beautiful natural wood base for an elegant touch. You might want to consider retailing these to your clients as well!

Interested in adding a Himalayan Sea Salt Pedicure to your spa menu? Our Fine Himalayan Salt Scrub is great to use as a soak and exfoliation on your clients!

Hot Seller! Barco Unisex NEO Apron

Spa Uniforms, in general, has been a growing category for us here at Pure Spa Direct. One item in particular is standing apart from the rest - The Unisex NEO Apron!

This quality apron is perfect for all of your salon or spa uniform needs, and at $15, it is a bargain, too! The NEO apron features a V-neck, adjustable neck strap, 2 pockets, and a front slit, making it the most versatile uniform piece around!

Details:

• Fabric: arcRelease™ 
• - which has a soil-release finish that helps lift the most challenging stains.
• arcRelease™ Fabric Content: 65% Polyester / 35% Cotton
• Color: Black 

Effortlessly portray your professional demeanor to each and every client who walks through your door! Your employees will look polished and (just as importantly!) will be comfortable all day!

If the NEO Apron will not work for you, check out Pure Spa Direct's HUGE selection of Spa Uniforms HERE!

More Popular Esthetic Treatments Explained: High Frequency

The most popular and common esthetic treatment our clients provide is high frequency treatments. But what exactly is high frequency, what is the best way to perform these treatments, and why add these treatments to your spa menu?

High Frequency is used to enhance circulation,
increase collagen and elastin production, and
eliminate toxins and bacteria from the skin surface.

High frequency is used to kick-start the skin rejuvenation process. It has been shown to enhance circulation, increase production of collagen and elastin, eliminate toxins and acne-causing bacteria, encourage lymphatic drainage, exfoliate dead skin cells, and assist with absorption of skin care products.

High frequency current stimulation forces an infusion of oxygen-rich molecules into the skin, which cleanses, massages, stimulates blood flow, and dilates superficial blood vessels. Because of the increased blood flow, high frequency tones the skin (similar to muscle toning). Application of high frequency current promotes a cleansing antibacterial action, and the skin is left feeling energized, rosy, firm, refreshed, and noticeably softer. The dilation of blood vessels pushes toxins away from the skin’s surface, and allows the skin cells to feast on increased nutrients and hydration.

How Does it Work?

With high frequency skin treatment, a chemical reaction causes the emission of ozone into the air. Ozone is a form of oxygen that has germicidal properties and is extremely beneficial for treating acneic skin. The more oxygen that surrounds the electrode, the more ozone is formed and the greater the effect. When the electrode is lifted away from the skin surface, more oxygen surrounds it, a more intense drying and healing action occurs. This method is called “Sparking”.

High frequency facial machines include glass electrodes which come in different shapes and sizes to treat various contours of the face and body. When applied to the surface of the skin, a mild electrical current passes through the neon or argon gas filled glass electrode causing it to emit a subtle glow. The electrodes produce varying intensities of infrared light and a pleasant, therapeutic tingling sensation which may be adjusted via a power control dial. High Frequency Electrodes produce either a neon orange or violet colored glow depending upon the inert gas that they are filled with. We have found that both colors produce equally effective results.

High frequency units come
with a variety of electrodes.

General Instructions for Usage
1. The esthetician holds the electrode and works in circular motions for 3-5 minutes.
2. Can be used directly on dry skin or lay dry gauze over the face. (The current has a more stimulating effect when applied over a dry cloth.)
3. All treatments should be started with a mild current, and gradually increase intensity.
4. “Sparking” is a technique used on acne blemishes and lesions. Sparking is accomplished by placing layers of dry cotton gauze over the skin, creating a gap between the skin and electrode. Upon treatment, the “spark gap” releases ozone from the electrode to destroy bacteria and aid in drying pustular infections. IMPORTANT: Never create a gap of more than ¼”, as tissue destruction can occur and the skin will heal leaving brownish marks.

Basic High Frequency Step-by-Step Instructions
1. Insert the chosen glass electrode into the high frequency machine; it should just snap in to place.
2. Turn the high frequency machine down to a zero level and turn it on. Wrap the cord around your arm once to keep the cord from dragging across the client's skin.
3. Hold the handle of the high frequency electrode in the hand that you normally work with. Place your index finger on the glass electrode. Do not remove your finger until the electrode is in contact with the client's skin. Removing the finger too early creates an uncomfortable spark effect on the client's skin.
4. Place the electrode on the client's skin and remove your finger. Increase the intensity to a comfortable setting. Glide the electrode over the face in a circular motion. Maintain continual contact, not pulling away more than ¼ inch. Start with the forehead, then move to the nose, cheeks and chin.
5. Treat problem areas such as individual blemishes by "sparking" the spot with the edge of the electrode. Place your finger on the electrode, touch the electrode to the spot and remove your finger. Quickly replace your finger on the electrode, remove the electrode from the face and repeat in another area.
6. Place your finger back on the electrode and remove it from the client's skin. Turn off the high frequency machine and sterilize the electrode.

Benefits
• Gentle, non-invasive alternative to plastic surgery
• Immediate (temporary) lifting effect
• Soften and smoothes away fine lines and wrinkles
• Reduces large pores
• Effective acne treatment
• Reduces dark circles around eyes
• Stimulates healthy hair growth (comb attachment)
• Decongest puffy eyes

Further Details on Benefits
1. Acne: Sometimes the body can become immune to certain acne medications if used over an extended period of time. When combined with an effective acne treatment lotion, regular application of high frequency keeps the acne away long after other expensive medications and treatments can fail. High frequency gently cleanses the skin of acne-causing bacteria and unwanted toxins while making the skin more receptive to acne lotions, creams and other skin treatment products. The results can be extremely dramatic - even after only a few treatments!
2. Enlarged Pores: With regular use, high frequency skin care treatment can be very effective at reducing the size of enlarged pores, softening skin and controlling excess sebum production. The gentle spray of oxygen molecules produced by the high frequency current diminish enlarged pores by penetrating deep down into the root of the affected area and cleaning out unwanted debris and toxins allowing the pore to quickly regain its natural size once again.
3. Fine Lines, Wrinkles, and Sagging Skin: The oscillating action of high frequency can increase blood circulation, which in turn nourishes the skin's surface and renews underlying cells. It also produces an enriched form of oxygen, which can provide the skin with a firm, youthful, vibrant glow. It can diminish the appearance of fine lines and wrinkles, tighten double chins and jowls and improve overall skin texture and tone by promoting increased collagen production.
4. Puffy Eyes: The pulsating "oxygenation" action produced by high frequency current aids in lymphatic drainage and disperses excess fluid while increasing blood circulation. The result is a reduction in the appearance of congested, tired, puffy eyes. High frequency also helps the skin more efficiently absorb skin care products thereby extending their effectiveness.
5. Dark Eye Circles: New scientific research has shown the cause of severe dark eye circles to be broken capillaries that have leaked hemoglobin, creating a red-blue pigment deposit under the eyes. High frequency creates a circulation rush in the area and helps your current under eye product penetrate deeper into the skin tissue. The application of high frequency can be very effective at fading dark under eye circles resulting in a fresher, brighter, more youthful looking appearance.
6. Cellulite: With regular use, high frequency treatment can be very effective at reducing the appearance of cellulite when used in conjunction with a quality cellulite product. For years, the skin care industry has relied on this same high frequency, oxygen molecule producing technology to aid in lymphatic drainage, gently exfoliate the skin, increase blood circulation, assist in the production of collagen and elastin and promote healthy cell metabolism. The result: smoother, firmer, more refined skin.
7. Thinning Hair: Through its rapid oscillation, high frequency current improves the process of nourishment, gently exfoliates the skin, promotes local blood circulation, stimulates local glandular activity, supplies heat to the area which is soothing to the nervous system and significantly improves the scalp's receptiveness to and the overall effectiveness of post-treatment hair growth formulas. For many years, hairdressers have used high frequency current technology to revitalize scalp conditions which can aid in promoting healthier hair growth.

Safety Precautions
1. Avoid using AHA or Glycolic Acid products with high frequency machines. 
2. Avoid contact with broken capillaries, spider veins and areas of rosacea. 
3. Do not use high frequency during pregnancy (although there is NO clear evidence stating side effects). 
4. Do not use if your client has a pacemaker, heart disease history, or epilepsy. 
5. Avoid wearing metal jewelry while using high frequency. Avoid use on clients with braces.
6. Never operate a high frequency machine with a broken bulb. 
7. Do not use outdoors, near water or around combustible substances.

Are you currently offering high frequency with your facials? If not, what are you waiting for? Check out Pure Spa Direct for our wide range of high frequency units, and offer this amazing service to your clients right away!

It's Almost Summertime!

Summer is on its way, finally! I know this because Moroccan Mineral Body Lotion was super popular last week. Everyone is getting their base tan on to look good in those bathing suits. So grab a cocktail, put on some Moroccan Mineral Body Tanner and enjoy your summer... why? I have no idea... I'm just a shipping guy! See our great Moroccan Mineral Dark Self Body Tanning Lotion HERE!

An Homage To Pumice

Lava Pumice Stone by Cuccio

Pumi Callus Remover Sponge

Pumice is a word that's not usually used in every day spa vocabulary, and I'm wondering why it's so downplayed in the industry. Could it be that it's mainly known for its use as a callous remover? Yikes.. sorry for that visual! I think that could most certainly be why, but let's take a look at some of the other benefits this tiny little rock actually has to offer.

Wait... what exactly is pumice?! 

Pumice is a volcanic rock produced when lava with a very high content of water and gases is thrown out of a volcano. Sounds cool right? It's also great to be used in a spa setting, as it will remove your clients' callouses and exfoliate their skin by removing dead cells. This will leave their skin super soft, especially during pedicure treatments!

Here at Pure Spa direct, we have a variety of pumice stone products your clients will love. Check them out below, and give pumice the recognition it deserves!

                                                  

Be sure to click here to see all of our Pumice products! 

Mr Pumice Contour Bar

Just In Time For Summer - New Manicure Tables!

I'm sure all the nail techs out there are busy from the moment they walk in until closing time right now!

When was the last time you took a look at your manicure tables?
How are they holding up? Are they stained with polish or acetone spots?
Will they make it through another busy season?

If it's time to update your tables or, if you are just opening up here are some great new tables we just added to the site!

Manicure Tables by PS Beauty

With different color options, marble tops and and amazing price point, why wait?

It's Not Just Slime! The Beauty Benefits of Algae

Algae is commonly seen as that annoying, gross slime that we try to remove from our pools each year. However, did you know that tons of beauty products are actually loaded with it ? But waiiit!.. before you go running to your spa pantry to impulsively throw away all of your products, let's take a look at the benefits this seemingly gross sludge actually has to offer! According to an article I read on it, there are plenty. Since beach season is on the horizon, you might want to consider adding an algae face mask treatment to your spa! It's a great seasonal treatment your clients will love.

What are the beautifying benefits of algae? Check them out below!



Anti-aging
Due to its high protein and fatty acid content, algae can help boost collagen production which keeps the skin elastic and firm - all characteristics of youth, which can help in anti-aging. We have a great Seaweed Algae Peel Off Mask by Pour Elle Labs which can be an effective product to use during an algae facial treatment at your spa.



Hydrating

Because algae is a plant and water-based by nature, its components can help to moisturize and even purify the skin. This can also reduce the appearance of fine lines an wrinkles because of its strong hydrating properties.



Anti-bacterial

Research has found that blue-green algae has anti-bacterial and anti-fungal properties, which makes it effective in treating your clients who are prone to acne, eczema, and even psoriasis! To get started on your algae facial treatments, you might want to consider purchasing our Warm Clay and Algae Masque Kit by Amber!






Convinced that this sea plant is more than just annoying green pool stuff?! Click here to see all of our algae products to get your spa prepared for a beautifying deep sea treatment just in time for summer :)

National Barefoot Month

According to the National Day Calender website, June is national barefoot month!

Perfect to run some different pedicure specials, try out some new menu and nail art ideas!

Even something to get existing clients to try a new service, like a discount off their first pedicure during the month of June. Or a cute gift with every pedicure - be sure to make it something you retail! Gifting them a great product to fall in love with will boost retail sales in the long run!


Here are some of our client's best selling "foot" gifts:

Desert Mineral Detox Scrub (still the best selling scrub for mani/pedi, body treatments AND retailing!)
Aromaland Foot and Leg Lotions
Gena Pedi-Soft Lotion 8.5oz
CND Cucumber Heel Therapy
Amber Hand & Foot Recovery Vanilla Lemongrass

Be sure to stock up on your pedicure slippers, toe separators, new polish collections and polish removers now!

If you've been thinking about a new pedicure bowl lately, now is the time!!!

Hello Gorgeous? No, Hello Pretty! The Newest Collection from Gelish is Here!

Are you ready for Summer 2015? Gelish sure is, with their new Hello Pretty! Collection! According to Hand & Nail Harmony, this collection was inspired by Japanese street style. The Hello Pretty! features bright pops of pink, adorably cute purples and a little bit of fun for everyone! Check them out today - they are sure to make you smile!


Gelish Hello Pretty! Collection

• Manga-Round With Me
• Pop-arazzi Rose
• Tokyo a Go Go
• Anime-zing Color!
• Look at You, Pink-achu!
• Do You Harajuku?

Manga-Round with Me

Pop-arazzi Rose

Anime-zing Color

Tokyo a Go Go

Do You Harajuku?

Look at You, Pik-achu!

 

Everybody's Doin' it - Cirepil!

Let's hear it for Cirepil!! Cirepil products were hot this week as waxing must be picking up due to the beautiful weather - finally! My favorite wax (to smell that is) has to be the Elvarose. It actually smells like rose petals... why? I have no idea... I'm just a shipping guy! See our great Cirepil selection HERE!

Sheets Sheets and More Sheets!

I may be alone in this, but I get excited for new sheets for my massage table. I don't know if it's just the newness or the crisp clean look of a brand new sheet. Whatever it is, I'm thankful for such a variety of materials and colors that are available.

For example, check out the just added premium flannel sheet sets! With different shades of blues, green and a pretty lavender at a great price point, why not add a few new sets in!

If you're not in need of full sets, our most popular (among clients and staff!) are still the Sposh Sheets. Super soft and wrinkle resistant in a variety of colors with matching accessories (even robes)! You can't go wrong!

Cut In Style with Adorable Aprons from Beauty Love

It's safe to say that aesthetics is everything in the beauty industry, and what better way to show your clients you're ahead of the trends than fashion? We just got in brand new aprons from a brand called Beauty Love, and I just can't get over their cuteness! Are you looking to add more flair and and edge to your salon? Or perhaps you are just starting out and are not sure what kind of aprons to use. Either way, these aprons are super cute and I'm sure your clients will appreciate their look as well! I love the fact that they look more like a dress than the standard boring black salon aprons that most of your competition has.

Check below to see my favorites! There are a variety to choose from. Click here to see them all!

Purrfect Frill

Heartbreaker Frill

Big Tease

Love Me Pink

Why Customized Apparel is the Secret Ingredient for Your Business Success

Did you know Pure Spa Direct can not only help you with your business supplies, furniture, and equipment, but also with your customized needs as well?

One of the most popular categories we see requests for customized needs is Spa Uniforms. We have discussed the many reasons we wholeheartedly believe in the power of Uniforms for your business, but here are our top 4 reasons to dress your staff in customized uniforms:

1. Reinforces Your Brand Name
   Your employees are not drones, and the likelihood that they simply go from their home to their vehicle to your business, without stopping anywhere or speaking to anyone, every single day, is basically nil, so why not let them become "walking billboards" for your business? They don't need to wear neon signs or flashing lights for others to notice the name of your business. Maybe, just maybe, how awesome you, your staff, and your services are will become a regular conversation piece around town!
   
2. Supports Client Comfort and Trust
   This one is a great point for spas and salons of all sizes, but most especially for the larger spas with many technicians. If everyone who works for you is in a uniform with your logo on it, your clients will be comfortable in knowing who is who, and who they can ask for assistance. Comfortable clients are happy clients! It also makes your business look professional and polished to the client, which adds to the comfort and trust levels of your clients.
   
3. Promotes a Team Mentality With Your Employees
   This is essentially the same argument that you hear when discussing school uniforms - they unite the people wearing them. When your employees are wearing their Custom Uniforms, it gives them all something in common, and maintains a high level of camaraderie and loyalty to your brand/business.
   
4. Comfortable Employees = Higher Revenue
   This one can be looked at on a number of levels. First, the practical. If your employees are physically comfortable in what they are wearing - they are uniforms made of a breathable material (to avoid being too hot/too cold), that support the movements your employees need to perform in order to do their job - you have immediately eliminated physical discomfort. On the next level, if they are flattering uniforms that fit a variety of body types well, your clients will be emotionally comfortable as well. Someone who is both physically and emotionally comfortable seems generally more at ease in their surroundings, exudes more confidence, and usually will look more to helping others than trying to alleviate their personal discomfort. What does all of this mean? Your employees, if they are comfortable and confident, will be more likely to engage with your clients, which, in turn, will lead to more revenue for you!

To see some of our favorite uniforms that can be customized, keep reading!

WOMAN'S PERLA JACKET - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

http://www.purespadirect.com/Woman-s-PERLA-Jacket-V-eacute-rit-eacute-Spa-Co-p/kk-888352.htm

WOMAN'S DONATA SHORT SLEEVE POLO - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

http://www.purespadirect.com/Woman-s-DONATA-Short-Sleeve-Polo-V-eacute-rit-ea-p/kk-888101.htm

WOMAN'S ALESSA MOROCCAN TUNIC - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

http://www.purespadirect.com/Woman-s-ALESSA-Moroccan-Tunic-V-eacute-rit-eacut-p/kk-888103.htm

THE COCO WOMAN'S TOP WITH BLACK TRIM BY NOEL ASMAR UNIFORMS

http://www.purespadirect.com/The-Coco-Woman-s-Top-with-Black-Trim-NA116B-p/zk-180253.htm

THE TUSCAN WOMAN'S TOP BY NOEL ASMAR UNIFORMS

http://www.purespadirect.com/The-Tuscan-Woman-s-Top-NA006-p/zk-180188.htm

Contact our friendly sales team at 800-434-0018 or by email at sales@purespadirect.com for more details, and start reaping the many benefits of customized business uniforms today!

Dry Shampoo 101

In today's fast paced world, everyone is constantly on the look out for convenience and quickness, especially when it comes to looking good. Who has time these days to blow dry their hair in the morning anymore? I most certainly do not, and I'm sure most of your clients would agree!

This is where dry shampoo comes in! Did you know that this amazing, super trendy product has actually been around for centuries? According to an article I read, sometime around the late 15th century, the first historical reference of dry shampoo was used when people in Asia were putting clay powder on their head. Here in the states, dry shampoo was during the late 1700s and early 1800s when ground starches were used to color and deodorize the wigs of our forefathers. Who ever would have guessed?!

But what exactly is this glorious and apparently historically monumental product?! 

Dry shampoo is basically any type of product that is applied to one's head to rid the scalp of dirt and odor without using water. It's magic in my eyes, and as an avid user, I would most certainly recommend you have your salon fully stocked for your clients.

We have a great dry shampoo called Perk Up by Amika Obliphica that I absolutely love! It's an ultralight formula made with buckthorn berry extract which helps repair split ends and strengthen and nourish hair for a shiny, smooth finish. It's great for all hair types - even your clients with color treated hair! All they need to do is spray it in their roots, brush it in, and style. The lively and colorful packaging will pop out on your retail stand as well. Prolong your client's blowouts by encouraging them to try out this product, and I promise you they'll be hooked!

Body Butter Is Bringing Sexy Back

It's true! JT may be bringing sexy back but so is body butter! Soft, smooth, glowing skin is definitely sexy, anything that enhances those qualities---is bringing sexy back!

Cuccio Naturale  Lyte Ultra-Sheer Body Butters are just the thing to help bring your client's sexy summer skin back. With blends like Guava &Mangosteen, Honey & Soy and the yummy Vanilla Bean & Sugarcane,  your clients will be dreaming of their amazing looking skin as they sip drinks on a beach!

Don't forget about the retail size ones as well!