Aging Skin Concerns

I recently read an article regarding a study done by a global consumer marketing firm, it found women over the age of 45 are finding it difficult to find the right skin care products for their skin type. With the abundance of anti aging (and general) skin care products on the market today, it can be overwhelming as a consumer to know which will work best.

Estheticians and cosmetologists are in the perfect position to educate people on their skin care routine and products needed to achieve optimal results. Many times, people may think they are using great products based of off brand recognition, or claims of super hydrating fountain of youth good for everyone products, when in reality they could be doing more harm than good.

Offering complimentary a skin analysis and consultations is a perfect opportunity to educate your clients, suggest different customized menu options and provide customized retail products that compliment your services. Taking this time to educate your clients, listen to their concerns, and offer suggestions will boost their confidence and loyalty to you and your business instantly!

Get in with Intrinsics!

Intrinsics has it all - from wipes to gauze to face masks to sponges! This week the gold medal goes to Intrinsics Wipes. We sold 'em by the case load. The fan favorite goes to the 4 x 4 Cotton Wipes this week... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Wipe selection HERE!

Wow Your Clients With This Simple Addition to Your Spa

As the saying goes...."The devil is in the details." This is especially true when you are creating your atmosphere in your business. Pure Spa Direct is here to help you focus on just that - the details - that will make your business stand apart from your competition. One of my favorite products we offer are client wraps in a variety of colors. Every spa, salon, and hotel offers white wraps and robes. Why not incorporate your signature colors in your client apparel as well, offering yet another point of difference from all the other spas in town?

We have velour, waffle, or microfiber wraps available in a multitude of colors. Which matches your color scheme the best?

Men's Velour Bath Wraps by M Spa

• White
• Back
• Navy Blue

Women's Velour Bath Wraps by M Spa

• White
• Black
• Purple
• Beige
• Pink

Women's Waffle Bath Wraps by M Spa

• Lime
• Lilac
• Black
• Fuchsia
• Pink
• Sky Blue
• Brown
• Beige
• White

Women's Microfiber Bath Wraps by M Spa

• White
• Beige
• Black
• Lilac
• Fuchsia
• Pink

With all of these colors to choose from, what are you waiting for? Check out the matching slippers and headbands to complete your client apparel!

Special Herb Blends for Healing, Soothing, and Detoxifying

These special blended herbs are perfect for suggesting to your clients for home use after they have just received a massage or body treatment. They are conveniently packaged in a 6 pack of .25 oz bags or 1 lb bulk sizes that you can use to make up your own bags using empty herb bags! You could also fill empty jars with the herbs as well for retail. They can choose from a blend of healing, soothing, or detoxifying herbs.

Amber Detoxifying Herbs
An herbal mixture designed to stimulate circulation and purge built up toxins from the body. These herbs were chosen for their ability to flush toxins and increase energy levels.
Herb Blend: Ginger ,rosemary, allspice, eucalyptus clove, stems oats, calendula and lavender petal.

Amber Healing Herbs
An herbal blend created to heal and hydrate dry, cracked skin or for boosting the immune system. These herbs are specifically chosen for their ability to heal and flush impurities from the body.
Herb Blend: Rosemary, strawberry, sage, eucalyptus, lavender petal juniper berry, calendula petal, chamomile flower and comfrey leaf.

Amber Soothing Herbs
Selected herbs naturally soothe muscular discomfort and calm the skin, perfect for the client with a demanding lifestyle. These herbs were picked for their soothing and calming properties.
Herb Blend: Comfrey, sage, burdock root, rosemary, peppermint lavender petal, chamomile flower spearmint, elder flower, licorice root, lemon peel and rosehips.

Your clients will love how easily they can just toss the herbs in a hot bath and soak in the benefits!

Also check out:

Empty Bags:
Empty Poultice Bags (Large or Small)
Unfilled Herbals Bags (Large or Small)

Empty Jars:
8 oz. Tin with Lid
Fantasea Large Jar / 250 mL (FSC368)
8 oz Clear Oval Jar with White Lid
8oz Round Blue Jar with Lid

Moroccan Moisture Mask---Exotic Addition To Your Menu!

Treat your clients to an exotic facial featuring
Rhassoul Clay to improve skin clarity.

Who wouldn't love to take off on an exotic getaway during the week? As great as that would be, it's just not a reality for most people. However, you can provide a luxurious alternative for those clients looking for a stay-cation, or just a quick break from reality.

Here's a great recipe to add a little Moroccan Flair to your menu options. It uses Rhassoul Clay, which is excellent for improving skin clarity, removing dead skin layers, and reducing dry/flakiness. It blends smoothly, making it extremely easy to use anywhere on the body.

Moroccan Moisture Mask (can be used as a facial or body mask)

• Cleanse and prep the skin.
• Mix Rhassoul Clay with water to form a smooth paste. Add water slowly while stirring until the desired consistency is achieved. (mix in some aloe vera to increase the hydrating benefits!)
• Apply the mud/mask to the area of the body being treated, leave on approximately 15 minutes.
• Remove the mud/mask with damp towels and finish off with a hydrating moisturizer like Sun Therape Moisturizer with SPF 35 - Face - Ultra Sheer Daily Face Sunscreen Protection by Pharmagel.

Here are some awesome retail products to offer your clients to go along with their Moroccan Retreat!

• Facial Tanner - Moroccan Mineral Shimmering Sands
• Moroccan Mineral Dark Self Tanning Lotion for the Body
• Earthly Body Marrakesh Oil with Moroccan Argan Oil and Hemp Seed Oil
• EARTHLY BODY Suntouched Candles Moroccan Nights - Earthy/Spicy-Sensual 

Be sure to offer up some exotic tasty treats with some herbal teas to complete the experience for your clients!

Did You Know Your Skin Can Smell Sandalwood?

I love sandalwood...lotion, oils, candles-I love it all!  I was excited to see an article this week on the correlation between sandalwood and skin regeneration.

In a nutshell, researchers discovered that skin cells have olfactory receptors that respond specifically to sandalwood. According to their research and studies, wound healing and skin regeneration increases when these particular olfactory receptors are activated.

One more reason to love the earthy scent! It's also great news for the industry who can utilize the essential oils not only in aromatherapy but in massage/facial oils and as an excellent retail item for at home use.

Here are a few of the top sellers here at Pure Spa Direct:

Precious Essential Oils - Sandalwood in Jojoba Oil by Aura Cacia
ESS® Pure Essential Sandalwood Oil
Lotus Touch Sandalwood Essential Oil
Red Sandalwood by AG Naturals (great for making your own treatments!)

You can read the full article here.

A Perm for your Eyelashes?

When I think of a perm it reminds me of old ladies sitting on a chair with a big bubble on their heads. Well times have changed. Now you can have your eyelashes  permed! And people must be having it done- we sold a bunch of the Refectocil Perm Kits this week... why? I have no idea... I'm just a shipping guy! See our great Refectocil Eyelash Perm Kit selection HERE!

Refresh Your Spa with Refreshing Spa Water Infusers

With so many people focusing on wellness, especially in the spa industry, it is important to practice what you preach. As an esthetician, I am sure you educate clients daily on the importance of maintaining proper hydration levels, not only for overall health, but also to keep their skin clear and supple. 

Infusion Dispensers add a touch
of class to your waiting room

One of the best ways to educate and inspire your clients to stay hydrated is to show them how EXCITING hydration can be. Water doesn't have to be boring! Offering your clients water infused with fruit, herbs, and spices is a quick, easy, and refreshing way to add some excitement to hydration. 

We offer beverage dispensers perfect for beautifully displaying your infused water, and once your clients are hooked, retail them a water pitcher so they can make their own infused water at home!

Infusion Dispensers

http://www.purespadirect.com/SearchResults.asp?Search=infusion

Flavor Infusing Pitcher with Ice Core -http://www.purespadirect.com/BPA-Free-Flavor-Infusing-Pitcher-with-Ice-Core-2-6-p/vu-302885.htm

To take your recommendation to the next level, send your clients home with your favorite water infusion recipes. I have included some of our favorites from www.myspawater.com below. What are your favorite Spa Water flavors?

Berry Rosemary Spa Water Infused with Orange Curl and Fresh Mint

1 cup frozen raspberries

1 cup frozen blueberries

4 orange curls

1 half cup fresh rosemary sprigs

1 half cup fresh mint sprigs

3 to 4 cups of ice

3 to 4 cups of cold water

Strawberry Kiwi Watermelon Fusion

2 cups watermelon cubed

2 kiwi sliced

8 to 10 strawberries cut in half

3 to 4 cups of ice

3 to 4 cups of cold water

Lemongrass Spa Water/Tea Recipe with Ginger

1/2 Cup sliced ginger

4 Bundles of lemon grass

6 Tea bags

5 Quarts of Water

6 Tablespoons of honey or Agave Nectar

Cucumber Watermelon Strawberry Mint Infusion

1 half English cucumber diced

1 half English cucumber julienne sliced (Garnish)

2 cups cubed watermelon

6 to eight strawberries cut in half

1 bunch mint

3 to 4 cups of ice

3 to 4 cups of cold water

Mid-Summer Sun Protection for Your Clients

We are approaching the end of July and we still have plenty of summertime sunshine left! This is a great time to remind your clients about the importance of sun protection and offer some new sunscreen items. The new Sun Therape Moisturizers with SPF 35 by Pharmagel is a perfect sun protection retail item at this point in the summer because they not only protect the skin from UVA and UVB exposure, but they also help repair skin that has been exposed since summer started, as well as provide super absorbent hydration to dry skin they may be experiencing now.

The Sun Therape Moisturizers with SPF 35 are available in 3 types:

• Body - Super Absorbent Sunscreen Protection
• Face - Ultra Sheer Daily Face Sunscreen Protection
• Sport - Dry Touch Spray Sunscreen Protection

The Sun Therape Moisturizers with SPF 35 are formulated with Pharmagel's exclusive Photosome Reconstructive Complex™ to boost effectiveness, it helps to diminish the appearance of fine lines and wrinkles. Sunscreen and antioxidant ingredients provide a daily barrier that pampers skin while guarding from environmental damage. This advanced anti-aging protective body moisturizer is an ideal daily treatment because it is super absorbent and dries quickly to a silky finish.

Roll With It...New Esthetician Carts Available Now!

Is there ever enough storage room in your spa? I didn't think so. That's why we are so excited about these new esthetician carts available - they provide lots of additional storage, mobility to suit your needs, at affordable prices....and they are available in a variety of finishes to match your decor!


Nadja Beauty Trolley with Locking Drawer and 3 Shelves
This popular white trolley features 3 shelves and a locking drawer, providing you with plenty of room to store your equipment, supplies, and personal items, all in an elegant mobile cart. Each shelf features a guard rail to prevent items from rolling off.

Lotta Beauty Trolley with Locking Drawer and 3 Glass Shelves

This modern trolley is the perfect addition to any spa or med spa. The white finish looks clean and inviting, and the glass shelves add a touch of elegance. With 3 shelves and a locking drawer, this trolley  has plenty of space for the busy esthetician.

Magga Dark Brown Wooden Trolley

This contemporary dark brown wooden trolley is a beautifully minimalistic trolley perfect for spas with clean lines and darker decor. Boasting 2 shelves, this trolley will easily increase your storage while enhancing he look of your room.

Aria Curved Beauty Trolley with Locking Drawer and 3 Shelves

This interesting medium wood curved trolley will be eye catching in your spa! With three shelves and a locking drawer, you will be able to store your products, supplies, and equipment with ease.

If these carts don't suit your specific needs, check out Pure Spa Direct's extensive cart selection - we are sure to have the perfect cart for your business!

http://www.purespadirect.com/Spa-Carts-Cabinets-s/261.htm

Help Your Clients See Better Results After Every Treatment

When it comes to retailing items in this industry, most people think of skin care lines, apparel, candles, makeup and general feel good items. What about hand held, portable equipment?

Retailing certain pieces for at home use is a great way to provide clients with a way to maintain results in between their visits with you.  It opens up dialogue between you and your clients on maintenance and at home care as part of the overall health package. 

You have the opportunity to educate clients on their routines and products they use so they can achieve their goals safely, and effectively. I'm sure you would rather see them leave with a piece of equipment you know will garner results rather than them buy something off the Amazon or Ebay that could potential have adverse results! For clients, they can feel confident that you are providing them with a valuable piece of the puzzle, no guesswork involved!

Here are some effective and affordable products that are perfect for retailing:

• Rannva Portable High Frequency
• Asla Portable Ultrasonic Massager
• Micro-Current + Vibration Mini "Eye Lift"
• Paragon Pro-Galvanic
• Micro Needle Roller Therapy System (the .25mm is the recommended size for at home personal use, the .5mm is recommended for professional use)

Offering easy to use, affordable and effective at home equipment is the perfect opportunity to enhance results, client trust and loyalty.

Attention Folks - The Folklore Collection is Here!

Hot Hot Hot! Shellac and Vinylux do it again with their new Folklore Collection! Man, these colors are sweet! And trust me I've had a good chance to look at them all this week, as every other order was for the Folklore Collection. I think my new favorite color would have to be Rose Brocade (plus it's a sweet name!)... why? I have no idea... I'm just a shipping guy! See our great Shellac & Vinylux Folklore Collection HERE!

Quick, Long-Lasting Gel Manicures with the New Geláze 2 in 1 Gel Polish System from China Glaze!

I have always loved all of the China Glaze colors and collections, but I am addicted to gel polish manicures! So, I was super excited to see that China Glaze has come out with a 2 in 1 Gel Polish System! The great thing about this system is that the base coat is built right into the color, which saves a lot of time when performing the service for your clients. All you need is the Geláze Top Coat and an LED or UV Lamp. China Glaze Geláze Gel-n-Base in One comes in 49 shades of color-matched gel perfection to complement China Glaze's top 49 selling lacquers. Geláze delivers chip-free nails and spectacular shine and your client will love how quickly you can give them their desired long-lasting manicure!

Application

• Prep: Perform a dry manicure. Then remove shine from the natural nail with a buffer.
• Gel-n-Base in One: Apply a thin coat of Gel-n-Base in One gel polish and cure 30 seconds under LED lamp or 2 minutes under UV lamp. Repeat the process for a second coat.
• Gelaze Gel Top Coat: Apply a thin coat of Gelaze Gel Top Coat and cure 30 seconds under LED lamp or 2 minutes under UV lamp.
• Cleanse: After Top Coat application, wipe cured nails Gelaze Pre-Soaked Gel Cleanser Pad to remove sticky gel residue.

Removal

• Prep: With a nail file, break the seal of the gel nail.
• Saturate: Saturate Gelaze Professional Gel and Nail Polish Remover Wrap with Gelaze Gel Remover.
• Wrap: Wrap securely around nail. Allow to penetrate for 10 minutes.
• Remover: Use an orangewood stick or a cuticle pusher to gently loosen and remove gel.

The process is simple and just like a regular gel polish manicure, however your cutting out one step (applying and curing the base coat), which gives you more time for more client appointments!

Short On Space in Your Nail Salon?

Beautifully display your most popular
polishes without using precious space!

Are you short on space in your nail salon? Don't worry - you can still beautifully display your nail polish collection without taking up too much room! Check out the newest addition to our extensive nail polish rack collection - the Counter Tower Display Polish Rack!

This rack proudly displays up to 36 nail polish bottles, all in a convenient tower! Made of heavy acrylic, it is perfect for salons with little space, displaying your most popular colors, or showing off seasonal nail colors!

If the Counter Tower is not the rack for you, never fear - Pure Spa Direct has a HUGE selection! Check them all out today - http://www.purespadirect.com/Nail-Polish-Organizing-Racks-s/237.htm!

All Things Fruit

After a long, cold winter, summer is finally in full swing! Clients have steadily been increasing their spa visits since spring, and for many, it is a regular part of their summer routine.

A popular trend that seems to be flying through our warehouses, is fruit! Fruit themed mani/pedis, fruit facials, melon paraffin/paraffin alternative, fruit massage...everything! I'm not sure if it's everyone loving all of the fresh fruit options readily available or the fun colors and scents!

Here are some of the most popular recently:

Prosana Watermelon Pore Minimizing Mask

StarNail Scented Oil - Melon 

Essie Watermelon

Therabath Pro Paraffin Refill Beads Melonburst

Eco-Fin™ Paraffin Alternative - Happy: Raspberry-Grapefruit Blend

Eco-Fin™ Paraffin Alternative - Retreat: Coconut-Pineapple Blend

ESSIE Fruit Sangria

Pedi Bath Fine Salt - Pineapple

Keyano Mango Massage Oil

CND Shellac Grapefruit Sparkle (also available in Vinylux!)

Now is the time when more people are opting for brighter colors, and are more open to trying out new things...anything to help achieve an all around summer glow!

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It's great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what's new in the industry as far as new products, new ingredients, trends and what client's are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives...the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you'll be offering next....and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what's new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!

Dukal!

Dukal was the hottest selling brand this week by far. Who doesn't like the pink, yellow, and white colors - I know I do. From wipes to cotton to rolls - we saw it all this week. Most popular, however, was the 2" x 2" wipes... why? I have no idea... I'm just a shipping guy! See our great Dukal selection HERE!

Mila by Comfort Soul - Redefining Multi-Use Spa Tables

The newest addition to ComfortSoul's selection of electric beds knocks it out of the park! The Mila table is the ultimate in versatility, stability, and comfort. The ideal chair for any spa performing multiple types of services on one bed - Mila's unique design allows for complete comfort, whether using this chair for massage, facials, body treatments, waxing, and more!

The Mila by ComfortSoul is ideal for a variety of services,
including massage, facial and body treatments, and more!

Standard Features

• ComfortSoul Easy-3 Top™: Full pneumatic three sectional top with lumbar support.
• ComfortSoul DuraSoft™ Upholstery: Luxurious, soft, durable, waterproof, and environmentally friendly surface.
• ComfortSoul UltraPlush™ Cushioning System: 4 inches of 3-layered UltraPlush™ Padding engineered at different densities to provide ultimate support and comfort.
• ComfortSoul Z-lift™ Ultra Durable Steel Base: increased versatility while maintaining stability.
• The Mila™ Adjustable Armrest allows for maximum client comfort while in the face down position.
• Electronically adjustable height.
• Independent electronic control with an electronic single-function hand remote.
• 440 lbs. Maximum Weight Capacity.

At the mid-price range of $1,599, you won't find a more versatile bed at a better price anywhere!

The Perfect Summer Retail Item for Your Clients

Even your best conditioners can only do so much for your clients who live in the pool all summer. Elements from pool water can leave the hair dry, brittle and discolored (that green tinge!). You can help your swim loving clients eliminate this stressful hair dilemma by offering them a gentle restorative system that nourishes, strengthens and protects while preventing damage and discoloration caused by exposure to pool, spa or ocean water. The Malibu C Swimmers Wellness Kit is perfect for retailing to your clients during the summer months and after your clients try it, they will absolutely love how it restores manageability, shine, and moisture to their summer tresses. What's also great is that it is sulfate and paraben free AND 100% Vegan!

This kit contains one 9 oz. shampoo, one 9 oz. conditioner, and four 5 gram packets of treatment.

Benefits:
Swimmers Wellness Shampoo and Conditioner

• An exclusive sulfate-free, multifunctional surfactant technology delivers the most gentle, yet powerfully effective, shampoo formula
• Protects hair against discoloration and damage from the build-up of pool and spa chemicals (chlorine, bromine), hard water minerals (copper, calcium/lime) & ocean salts
• Natural UV-inhibitors protect and preserve shine and color
• Exclusive plant-based proteins strengthen from the inside out for superior bounce, manageability and body
• Organic aloe and pro vitamin B5 infuse moisture for radiant shine and softness
• Free of sulfates (including sodium thiosulfate), parabens, propylene glycol, DEA, gluten and added salt
• safe for all ages, all hair types

Swimmers Natural Wellness Treatment

• Crystallized antioxidant vitamin complex activates on the spot for maximum potency
• Naturally draws out buildup caused by exposure to pool, spa or ocean water
• Restores color, vibrancy and manageability
• 100% vegan, food-grade, wellness ingredients
• Completely safe for all hair types, all ages
• Hermetically sealed in eco-friendly, travel-ready packets
• Free of sulfates, preservatives, parabens, propylene glycol and gluten
• No fragrance
• Safe for all ages, all hair types (except white, non-pigmented hair)

Also check out the other awesome kits for your clients from Malibu C:
Malibu C Hard Water Wellness Kit
Malibu C Color Wellness Kit
Malibu C Blonde Wellness Kit
Malibu C Scalp Wellness Kit

Boost Your Retail Sales with Pedisavers Pedicure Socks!

The perfect retail item for any salon or spa that performs pedicure services - Pedisavers! Not only do
Pedisavers help moisturizers work longer, eliminate the need for annoying (and expensive) toe separators, and, best of all, can be worn with ANY flip flop or slipper! Offer this great product to all of your pedicure clients, and watch your revenue - and your client's excitement - soar!

Pedisavers are available in the following colors and styles:

• White Anklet
• White Knee-high
• Black Anklet
• Black Knee-high
• Red Anklet
• Pink Anklet (for every pair of pink sold, a portion of the proceeds are donated to Breast Cancer Research!)

Frequently Asked Questions

1. What Type of shoes do my clients wear with Pedisavers?
   Any flip flop / disposable pedicure slipper!
   
2. Do my clients need toe separators if they are wearing PediSavers?
   No, Pedisavers replace toe separators and are very comfortable, as well as hygienic and protective. Don't forget to put Pedisavers on just before you polish.
   
3. Why do my clients need Pedisavers?
   Pedisavers were designed for several very important aspects of the pedicure process. First, they eliminate the need for uncomfortable toe separators. Secondly, they hold in moisturizers after a relaxing pedicure while keeping client's feet and legs toasty warm. As an added benefit, Pedisavers add personal hygiene to your pedicure.
   
4. What colors are available?
   Pedisavers are available in white, black, red, and pink.
   
5. What sizes are Pedisavers available in?
   One size fits most piggies.
   
6. How much should I charge my clients for a pair of PediSavers?
   Pedisavers have a suggested retail price of $19.99.
   
7. What materials are used in Pedisavers?
   Pedisavers are made of the highest quality polyester, rayon and spandex.
   
8. What are the care instructions for Pedisavers?
   Treat Pedisavers as you would intimate apparel: wash in a lingerie bag and air dry.

Trending Now: Newborn Spa Services?

Kids and spa services has been a steadily growing trend over the last few years. You can always find a few young ones getting their mani/pedi at any nail salon. My niece had her 6th birthday party at a spa for her and her friends and she regularly goes to the nail salon. Many spas now offer teen facials, pre-teen facials and other services to prime them for a life time love of the industry.

The new trend is now services for babies. Yep, you read that correctly, babies. A new spa just opened in Texas that is for babies, the first of its kind in the United States. They don't offer the typical spa services, after all, we're all trying to get our skin as soft and youthful looking as a baby! What they do is combine infant massage with water therapy.

The benefits of infant massage are similar to the what an adult experiences with some awesome additions. It helps create a strong relaxation (think restful sleeping babies!), aids in digestion, stimulates neurological development, muscle development, helps develop a sense of healthy touch and bonding among a laundry list of other benefits.

Could this be the next explosive trend in the industry?

Check them out here:  Float Baby