Pre-Summer Slimming Treatment for your Clients

Body treatments for slimming and toning are going to be super popular right now for your clients. It's that time of year where they are going to start wanting to get those beach ready bodies and what better way, than kicking off summer with a slimming body treatment like the Remineralizing Peel Off Body Masque? This detoxifying and slimming masque will help refine and shape the silhouette and improve the appearance of cellulite. This masque is rich in tons of vitamins and minerals and the seaweed base causes pores to open, which draws out damaging toxins through metabolic stimulation. This masque will help to rejuvenate and tone the body due to the improved skin circulation. It can also be used to spot treat your clients specific areas of concern!

Also, try pairing this masque with the Desert Mineral Detox Body Scrub - Anti-Cellulite Formula by Extended Vacation for even more skin benefits! Use the scrub to exfoliate the skin prior to applying the masque.

Directions:

1. Cleanse and exfoliate the skin prior to use
2. Place 15 oz. of lukewarm water (65°F) in bowl
3. Add 5 oz. of powder in to the 15 oz. of warm water
4. Mix until there is no powder residue left and a gel forms
5. Apply to body and allow masque to work on the skin for 20-25 minutes
6. Simply peel away masque and follow with a hydrating finishing product

Tip: For a full body treatment, you must blend and apply in sections. If you mix too much at once and try to do too much, the gel will set before you are done.

The Remineralizing Peel Off Body Masque is available in a 1 lb. bulk size, as well as pre-measured 5 oz. packs.

Fresh-Faced Trending Now: What This Means for Skin Care Everywhere

I recently came across an article in the New York Times titled Beauty Unmasked for All to See. The article discusses how there is a growing trend for women to wear less makeup, or even go bare-faced. This new beauty standard might make some of us in the industry gasp, cringe, or cry, but I am here to tell you: don't get too worked up over this yet!

Women everywhere are washing off their makeup
and proudly showing off their beautiful, bare skin

My immediate reaction to the article was "Oh no! What will happen to our industry?!" But after I let it sink in a bit, the more I thought about it, the more I realized this might actually work in our favor! Hear me out...

Even if mega-stars such as Beyonce and Gwenyth are proud to post photos sans makeup, often with the hashtag #nomakeup, they still want to put their best face forward. What does this mean? A HIGHER value and concentration on SKIN CARE!

Think about it. Our clients, even when they were covering their skin with layer upon layer of makeup, were concerned regarding how their skin looked. If they are now baring all, they will be even more concerned about how their skin looks!

All clients want the same basic thing. They want their skin to look healthy, glowing, tight, and young! Estheticians, they look to you to provide this. And now, if they are going to be leaving their makeup behind, who else would they look for to help than you?

This is the time for estheticians everywhere to start marketing towards this fresh-faced, clean and scrubbed look....offering facial polishes, tightening masks, and showing clients how regular visits and the right at-home care will keep their skin glowing so they won't WANT to cover it up!

Take a look at the services you are offering, and see how you can spruce them up with this Bare Faced trend in mind! Another idea is to offer your services in treatment bundles - even the most basic of your facials! By having clients pay for a series of treatments up front, you not only ensure that amount of revenue, but you also have an extended amount of time to show your client the results they are looking for!

Some of our favorite results-oriented skin care products:

June Jacobs Anti-Aging Blemish Control Line 
an ideal skin care line for clients of all ages with acne breakouts.
http://www.purespadirect.com/SearchResults.asp?Search=june+jacobs+blemish

Seaweed and Spirulina Peel Off Alginate Facial Mask
this facialist favorite promotes a fresh, rejuvenated appearance
http://www.purespadirect.com/product-p/gb-333100.htm

Radiant Refining Exfoliating Powder by June Jacobs
this effective exfoliator balances overall skin tone and fights excess oil
http://www.purespadirect.com/Radiant-Refining-Exfoliating-Powder-74-grams-2-p/jj-210152.htm

Moroccan Mineral Shimmering Sands Facial Tanner
dark self-tanning lotion applies sheer and develops into a toasty dark tan
http://www.purespadirect.com/Moroccan-Mineral-Facial-Tanner-p/nj-790102.htm

Hyaluronic Acid Ampoule
This super emollient ampoule boosts and maintains hydration for a healthy glow
http://www.purespadirect.com/Hyaluronic-Acid-Ampoule-p/vu-210487.htm

Even Wolverine Isn't Immune To Sun Damage

I missed the first announcement in November that Hugh Jackman discovered he had skin cancer! He apparently had a mark on his nose that turned out to be basal cell carcinoma; he just announced earlier this month that it has returned. He is now advocating not only getting any new/unusual marks checked out, but that EVERYONE use sunscreen.

Many people I speak with still adhere to the "not me" philosophy when it comes to skin cancer. I hear the "I don't go in the sun enough for it to matter" or "I don't burn so I don't have to worry". Men seem to refuse to wear sunscreen like a child refuses to eat broccoli.. It's astonishing how many guys I talk to that just plain don't wear it and don't seem to care. It's not until someone they know or a celebrity they admire develops it that they take a serious look at their use (or lack thereof) of sunscreens.

For those who aren't sun worshipers, you're not completely in the clear. According to Darrell Smith, executive director of the International Window Film Association (his company provides window films which offer additional protection from the sun's harmful rays), the rays coming in through the window can still cause skin and eye damage. This includes the windows in your home/office and also your car windows. Think of the tan your left arm gets driving on sunny days!

Know your SPF, as they are not all created equal! There is an informative article on the differences in sunscreen here. There are also some great tips from the American Academy of Dermatology on staying sun safe.

Always be sure to wear sunscreen daily, even if you aren't going to be in direct sunlight - it doesn't take a sunburn for the harmful rays to cause damage. Also, be sure to have a line of sunscreen on hand to retail to your clients. You are in the perfect position to advise them on the dangers of sun damage and advocate sunscreen.

Stock up now on some BurnOut 18.6% Zinc Oxide Sunblock / SPF 32 for Sensitive Skin and BURNOUT SPF 32 Lip Balms!

Everyone feels great with a tan, offer your clients a safe way to achieve a healthy natural glow!

Advocate sun safety and boost revenue by offering sunless tanning! Check out our top of the line selection of sunless tanning solutions, equipment, body care retail line, and money saving bundles in the Sunless Store!

Consider yourself your clients' skin care superhero!

What's Your Fantasy?

Mine is the Jets winning the Super Bowl before I die! But of course I'm actually talking about Esthetic Wipes by Fantasea. 2x2's and 4x4's were a hot sellers this week. The guys love packing them because they like the way the fit in the shipping boxes... why? I have no idea... I'm just a shipping guy! See our great Fantasea Wipe selection HERE!

ISPA's Most Interesting Man In The World... And He's Not Holding a Tecate

Today I read that ISPA will be hosting  Mike Walsh as one of their Keynote speakers for their October 2014 conference in Las Vegas. Who is Mike Walsh? I looked at his dreamy picture and pondered that question myself... I have never seen a Keynote speaker look like this before. Maybe he created a new oil based color? Or possibly a new exotic nut oil for hair? Not exactly. His captivating photo led me to a Google search about this pretty face, and it turns out Mike Walsh is quite a fascinating guy.

Here is what ISPA is saying about him:

"Mike Walsh is a global authority on the 21st century business. He is also the author of Futuretainment, and CEO of Tomorrow, a consumer innovation research lab, Walsh prepares business leaders for what's next. He is a leading authority on the intersection of emerging technologies, consumer behavior and fast growth markets, he brings unique insights into the growing influence of new markets on breakthrough innovation and business transformation. Rather than focus on the distant future, Mike focuses on the next five years - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass - then translating these into usable business strategies. Mike constantly travels the world for the best ideas, distilling the most relevant insights into a blueprint that allows any audience to understand and influence the future of their industry."

I watched some of his videos and was so impressed. Not only is he delightful to watch, he is an intelligent and interesting world traveler with a palpable passion for knowledge and the future. His delightful accent was just the icing on the cake too! Gheez - I  feel like Amy Farrah Fowler talking about Sheldon!

I am curious to hear him speak to the ISPA audience. So ISPA here I come... and I guess I need to bring my husband too.

Bottoms Up! Spas Helping Clients Put Their Best Butt...Forward?

Help your clients prepare for summer by offering
"Tush Treatments" - like a facial, but for the other end!

Recently, I was reading an article in Dermascope magazine called Fanny Facials, and at first I thought...hmm, are we really doing this? But then I thought....skin is just skin, so why not?

Our rear ends are under a lot of pressure these days....both literally and figuratively. Many of us sit on it for hours a day. We put it through excruciating pain to get it looking just how we like when we are dancing or prancing. We use it for virtually every lower body movement we make. Why not make its skin smooth, shiny, and beautiful too?

For spas and estheticians, Tush Treatments are becoming all the rage! If you are comfortable with scrubbing and polishing clients' behinds, this can be an excellent source of revenue for you - especially at this time of year! Clients everywhere are baring all, and that includes their rears. Make them feel beautiful, front AND back!

Sample Suggested Tush Treatment Protocol
If you have a basic facial room, this simple protocol can be easily followed to target hydration and toning "back there!"

1. Rear end/back/thigh skin analysis
   PRO TIP: Excellent time to discuss waxing down under with your client! 
2. Cleanse
3. Exfoliate
4. Steam
5. Extractions (as needed)
   PRO TIP: Extractions in this area is little different from other skin - the hair follicles are different, and squeezing will only serve to spread bacteria and cause more acne. 
6. High Frequency for acne (as needed)
   PRO TIP: High frequency will need to be on a higher setting than you would use on the face.
7. Gently massage, using upward strokes and a light, non-comedogenic massage lotion or oil.
8. Apply applicable mask (acne, hydrating, etc.)
9. Apply toner
10. Moisturize
    PRO TIP: Since the rear end is covered by undergarments and pants, keep the moisturizer light to avoid clogging pores and creating more problems than you are solving!)

A great add-on or follow-up treatment to your Bottoms Up treatment is a spray tan! Everyone feels better with a tan, and spray tanning goes a long way to help skin all over look tight and toned! Offer a full body spray tan at a slightly discounted price as an add-on to the Bottoms Up treatment, and watch your profits explode!

Best part about this treatment is coming up with the cutest, catchiest name you can! I am partial to Skin by Molly's "Shiny Hiney" treatment! What are the best names you can think of?

5 in 1 Facial Functions Right at Your Fingertips!

Multifunction units are great for saving space and having all the necessary functions for facials readily available. However, table top units are even better for this! The 5 in 1 Multifunction unit by SkinMate packs in 5 of the top desired functions, all while being super compact. This unit consists of High Frequency, Galvanic, Vacuum and Spray, and a Rotary Facial Brush. You will have everything you need right at your fingertips with this 5 in 1 multifunction facial unit!

Check out all of the included functions:

High Frequency: High frequency is a popular treatment method known for it's germicidal decongesting, energizing and stimulating action. The primary action of the High Frequency Machine is thermal, or heat producing, because of the rapid oscillation of the frequency there are no muscular contractions. The physiological effects are either stimulating or soothing, depending on the method of application. All treatments given with high-frequency should be started with a mild current and gradually increased to the required strength.

Galvanic: Galvanic current is used to create two significant reactions in esthetics: chemical (disincrustation) and ionic (iontophoresis). Galvanic facial machines convert oscillating current from an electrical outlet into a direct current. Electrons are then allowed to flow continuously in the same direction. This creates a relaxation response that can be used to target specific nerve endings in the epidermis.

Vacuum: The Vacuum is similar to a miniature household vacuum cleaner. It cleans pores by suctioning out deeply embedded dirt and oil, while simultaneously giving your client a deep, penetrating massage. Increases blood circulation, loosens comedones for removal and helps eliminate wrinkles.

Spray: The spray is generally used at the beginning of the facial to remove any cleanser or exfoliating cream residue or at the end of the treatment to remove a mask and eliminate the residues. The spray is also used to flush out the freshly vacuumed pores, thoroughly cleaning the surface of your client's skin.

Rotary Facial Brush: Rotating brushing system, includes a variety of attachments for different purposes. Lightweight for easy to handle, quiet and convenient for shaft hook-up to allow easy access. Your clients can relax and enjoy the soft massage while the brush deep cleanses into pores to remove any dirt and debris.

This is perfect for mobile use, small treatment rooms, or anywhere you are needing to save space!

Delicious Retail Items to Sweeten Your Bottom Line

A successful salon/spa looks to make at least 30% of their profits from items they retail to their clients. With so many retail products out there, how do you decide which items you should be offering in your business?

One of our favorite retail lines is the Bubalina line. Formulated with natural and organic ingredients, these products are nourishing and available in a variety of scents! They are paraben free, cruelty free, and manufactured in the USA, so they are the perfect addition to your retail offerings!

Available in deliciously smooth scents such as Cranberry Brown Sugar, Cherry Marzipan, Coco Lime Verbena, and Cool Cucumber Melon, this line of Body Butters, Shower Gels, Body Lotions, Sugar Scrubs, and more are a yummy way to make your clients smile, and increase your bottom line!

Grapefruit by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel

Wild Pomegranate by Bubalina

• Body Butter
• Shower Gel
• Gift Sets available too!

Dolcetto by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel
• Gift Sets available too!

Cherry Marzipan by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel
• Gift Sets available too!

Cranberry Brown Sugar by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel
• Massage Gel
• Gift Sets available too!

Cool Cucumber Melon by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel
• Massage Gel

Coco Lime Verbena by Bubalina

• Body Lotion
• Sugar Scrub
• Body Butter
• Shower Gel
• Massage Gel

Setting Yourself Apart From Your Competition

One of the main goals in any business is to be remembered for great services, experiences, staff and results. Sometimes it can feel overwhelming to seem unique or find ways to set yourself apart from your competitors. While the main thing owners/managers tend to focus on is the service menu, there are small details that can have huge results.

I just read an article in DAYSPA magazine that got me thinking of the different businesses I've been to over the years that stuck in my head, and why. I'll never forget years ago I went to a salon and they had someone going around with a refreshment cart to offer complimentary cucumber water, tea, wine and champagne and little nibbles. At that time, I'd never been to a salon that had anything other than a water cooler with paper cups. Almost 20 years later and I still remember the salon.

Offering a selection of herbal teas or something as simple as infused water may be the extra something that sets you apart for them.

Another option, rather than offering a groupon deal, discounts or coupons is to gift clients with a goodie bag of product samples from your retail line. It's a great way to introduce the products to clients and they feel appreciated when given a special gift. Take it a step further and let them choose 2 or 3 products they've been dying to try but haven't committed to purchasing yet. If you aren't retailing, it's a great time to start. You can significantly increase your profits by retailing quality lines and showing the value to your clients.

Do you offer a rewards club or member card? Giving clients a card to punch every time they receive a service leading up to a free service may be enough to get them to come in more often than if they never received any incentive. Also, have your technicians ASK clients for their card to punch. This instills a different level of confidence in your appreciation for the client. I know many times I've remembered about my loyalty card AFTER I left and it was too late.

Are you located in an area with shops, theaters or restaurants? There is a great opportunity for businesses to help each other with referral services. You could offer light appetizers from a local restaurant, offer to book a reservation for your clients while they are getting their services done or have the restaurant offer to add one of your services onto their guest's check.

Thinking outside of the box and even asking your clients for feedback on what would make their overall experience better is a great way to stay ahead of the competition and boost client retention.

Facial Caps

Facial Caps by Intrinsics was a hot item this week. Cases and cases - the orders just didn't stop. If I had to guess I'd say these were being used for spray tanning. It is almost summer... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Facial Caps HERE!

Don't Get Burned - NEW Heat-Resistant Silicone Tool Pouch for Styling Tools

Looking for a quick, easy and safe way to store your blazing hot styling tools? Don't burn your station or
over crowd it with tangled up tools!

This heat resistant counter pouch holds styling tools while they are heating up, during styling, and while they are cooling down. Great for curling irons, flat irons brushes, combs and more!

Silicone tool pouch features suction cups that easily adhere to any smooth surface holding it firmly in place.

Heat-resistant up to 500°F. Measures: 7.25"L x 5'W x 2.5"D

Free up those hands and organize your space so you can concentrate on styling!  This holster is a great essential for any stylist to have at their station.

Review: BioIonic Bluewave - Can a square brush create round curls?

I am a BioIonic fan, and I recently tried using their BlueWave brushes during a blowout with some

Square Brush = Round Curl
Big Surprise

hesitation.

When I ordered these brushes I was not clear that they are actually square. If you have read my blogs, you will know that my main blowout goals are big curls, big volume and getting that BIG Texas sized blowout. So I was very nervous to see these square brushes and was concerned about getting some bizarre-o square curls as a result.

Much to my delight, the BioIonic BlueWave brushes gave my hair a beautiful, full, shiny and very lifted blowout with zero squareness!  I actually noticed that this unique design actually helped lift the root for drying that resulted in excellent volume.  The wave shaped bristles are charged with NanoIonic Hybrid Mineral that produces high levels of Natural Negative Ions which leaves hair ultra silky, polished and static free.

I can see these being an essential tool for straightening curling or wavy hair too.

Are you a professional hair stylists looking for the perfect brush? Check out our enormous brush store exclusively for licensed professionals: PureSpaDirect 

Fun and Whimsical Holsters to Bring Out Your WILD SIDE!

Who says massage therapists have to be quiet and reserved, limited in their work attire? Let your fun side shine through with these adorable new holsters from Haute Hip!

Available in a variety of styles and prints, these Haute Hip holsters are bound to bring a smile to your face. Keep your lotion at your side without compromising your style or flair. Insulated to keep product warm or cold (your choice!), handcrafted in the United States.



Haute Hip Holster Collections:

• Jewel of the Nile
• Candy Carnival
• Jaguar Faux Fur
• Zebra Faux Fur

Which is your favorite?

Summer Pedicure - Coconut Lime

This is the perfect time to start promoting some summer themed services and specials! When coming up with your ideas for summer services, you'll want make sure your focusing on the scents of the products you are using. There is a big difference between an unscented pedicure service and one that will make them feel like they are on a tropical vacation! Even when you are performing the same exact service, the smell will make all the difference. One scent that I think is great is the Coconut Lime by Keyano products.

Coconut Lime Pedicure:
Items Needed For Treatment: Coconut Lime Fizz Balls, Coconut Lime Scrub, Coconut Lime Massage Oil, Coconut Lime Glycolic Mask, Coconut Lime Butter Cream.

• Step 1: Prepare a footbath using the Coconut Lime Fizz Balls.
• Step 2: Soak feet for 5 - 7 minutes.
• Step 3: Remove polish, clip nails and manicure cuticles. Begin the exfoliating process. Moisten area and apply Coconut Lime Scrub and massage feet moving up the ankle area.
• Step 4: Apply Coconut Lime Glycolic Mask. While mask sets, give the client a hand and arm massage using Coconut Lime Butter Cream.
• Step 5: Remove the Mask.
• Step 6: Use foot file to remove calluses. Rinse.
• Step 7: Massage feet and legs with Coconut Lime Massage Oil and follow with a light application of Coconut Lime Butter Cream.
• Step 8: Dry feet, clean nails, and polish.

Recommended Home Care: Coconut Lime Hand and Body Lotion, Coconut Lime Scrub, Coconut Lime Butter Cream.

This is the perfect summer scent for a summer pedicure special!

Just In! Affordable, High-Quality Cotton Products for Every Beauty Business!

The illustrious Benjamin Franklin has been quoted saying, "In this world nothing can be said to be certain, except death and taxes." Well, Dr. Franklin, you sure were a smart man, but I am going to add something to that list - a universal need for quality cotton products!

In the beauty industry, you will be hard pressed to find a business that does not use cotton (be it rounds, squares, balls, swabs, etc.) on a daily basis. That's why Pure Spa Direct has scoured the globe for high quality cotton products, at very affordable prices!

Recently added to our selection is a huge variety of Dukal Cotton Products, and the prices are just making me giddy! Dukal is a renowned medical supply company, and over the past few years, they have been expanding into the beauty business as well, bringing with them the knowledge and understanding of the importance of high quality supplies. Many of these products are available either by the single package, or by the case, so you can order exactly what you need for your business!

Check out these deals:

Reflections Beauty Wipes 2x2 -200 Count /Case of 25 - $39.00
Reflections Beauty Wipes 4x4 - 200 Count / Case of 10 - $47.60
Reflections Smooth Table Paper / 21 x 225 / Case of 12 - $50.40
3" Cotton Rounds / 50 Count / Case of 24 Sleeves - $48.00

View the full line of Dukal Spa Products!
http://www.purespadirect.com/SearchResults.asp?mfg=Dukal

View Pure Spa Direct's HUGE Cotton Category!
http://www.purespadirect.com/Supplies-Sundries-Cotton-Sponges-Wipes-s/499.htm

Ayurveda And Your Business

Ayurveda is an ancient holistic healing system that originated in India. It has been steadily gaining popularity around the world in regards to addressing various issues within the body. You can read more about the history and theories behind it here.

Ayurvedic treatments are embraced in spas
as a non-medicinal means to promote deep relaxation.

Ayurvedic treatments are aimed to bring the body back into a state of balance. This includes the whole body, including the mind. It's no secret the physical effects stress can unleash within the body. Each Ayurvedic treatment is specially designed for each individual to garner the best possible results.

There are a range of different treatments you can offer within the Ayurvedic system including Ayurvedic massage and Shirodhara.

Shirodhara is a classic Ayurvedic treatment, thousands of years old, in which warm oil is poured in a continuous stream across the forehead. A vessel, suspended above the client's head, is used to pour the liquid in a pattern across the forehead and onto the scalp. Shirodhara boasts many wonderful therapeutic benefits, including enhanced blood circulation to the brain, improved memory, nourished hair and scalp, sounder sleep, and a calmer body and mind. Shirodhara is one of the most effective treatments for reducing stress and nervous tension. 

Shirodhara has been used in efforts to treat a variety of conditions including sinusitis, allergies, scalp conditions, neurological disorders, memory loss, insomnia, hearing impairment, and certain types of skin conditions like psoriasis. It is embraced for the use in spas as a non-medicinal means to promote deep relaxation. 

You can also create your own body wraps and masks using balancing powders. 

If you are looking for an exciting and exotic option to liven up your service menu, take some time to read about Ayurveda. It will not only benefit your clients' health but has unlimited profit potential for your business!

Decorative Fragrance Diffusers for Spas and Salons

These new Deluxe Fragrance Oil Diffusers will add great Zen appeal to any space in your spa. Includes a tea light candle and 10ml Sandalwood fragrance oil. The candle warms the Sandalwood essential oil, releasing a sweet, rich and woodsy scent that helps to relieve stress and calm clients. Features a ceramic oil well and natural bamboo handle.

There are three new scents available from Fantasea for these diffusers, and three styles of diffusers to chose from for your space.

They can also be retailed to your clients, and make a great gift for teachers, girlfriends, spa lovers and home fragrance fans like me!

Two thumbs up for Thumbsaver Massage Tool

Thumbsavers were invented by Greg Polins, a former massage therapist that owned and operated his own

Large size shown

Massage Therapy business from 1995 to 2005. After eight years, he began to experience crippling pain in his thumbs and wrist from the extensive deep tissue massage that he had been performing. He needed a solution or his career would have been over.

The solution was Thumbsavers.  They are made of flexible, non-latex material that form fits and feels natural to the user and the receiver.

Thumbsavers comes in three sizes:
Red = Small,
White = Medium
Blue = Large
*The width of your thumb is the most important measurement when deciding what size Thumbsaver to order.

Highlights:

• Massage deeper and work longer
• Reduce carpal tunnel syndrome 
• Alleviate wrist, thumb and joint fatigue and pain.  
• Feels natural and offers maneuverability. 
• Greater sensitivity for you. 
• Deeper massage for your client. 

Are You Burnt Out?

Don't get burnt out this summer - get BurnOut Sunblock! You guys must be stockpiling for the summer - BurnOut Sunblock was moving this week and I anticipate many more orders in the coming months. It's supposed to be a super hot summer this year so help your client's protect themselves with BurnOut Sunblock... why? I have no idea... I'm just a shipping guy! See our great BurnOut Sunblock HERE!

Nail Art Brushes for Every Design

Nail art is still huge this year, and with more and more clients looking to add fun art designs to their manicures, you will want to be fully prepared. Having an assortment of different kinds of nail art brushes is great idea to ensure you have the right tools to tackle any request!

With these new sets of nail art brushes by DL Pro, you can create anything from a simple design to something more complex. They come in 2 different sets. One contains all 12 brushes and the other contains 7 basic nail art brushes.

12 Piece Nail Art Brush Set by DL Pro

Includes:

7-1/2" Fan Brush
7-3/8" Dotting Tool
7-1/4" Oval Brush
7-1/8" Square Tip Brush
7-1/8" Square Tip Brush
7-1/4" Angled Brush
7-1/4" Angled Detailing Brush
7-1/8" Extra Small Angled Detailing Brush
7-3/4" Long Striping Brush
7-1/4" Medium Striping Brush
7-1/8" Short Striping Brush
7" Extra Short Striping Brush

7 Piece Nail Art Brush Set by DL Pro

Includes:

7-1/2" Fan Brush
7-1/4" Square Tip Brush
7" Square Tip Brush
7-1/4" Angled Brush
7-1/4" Detailing Brush with Angled Ferrule
7-1/4" Short Striping Brush
7-1/4" Oval Brush

Gotu Kola, Your New Go To Ingredient

With more and more people shifting towards living greener lifestyles, having more natural options for treatments is vital in every business in this industry.

One powerful ingredient that can be used in a variety of ways to compliment any service menu is Gotu Kola powder.

Gotu Kola has been used for centuries in areas such as India, China, and Indonesia due to its many benefits including those related to beauty. There's even a legend in China that it is a "fountain of youth" herb that enabled a man to live to be 200!

Legends aside, Gotu Kola has been found to be useful in collagen production (hello anti aging friend!), improving blood flow, aiding in skin conditions such as psoriasis as well as being an antioxidant. There is even evidence that it can help improve elasticity and thicken the skin---great news for treating cellulite!

The great thing about it being in a powder is that it can be used in facials, body muds, scrubs and even hair treatments! This is a powerful ingredient to have in your arsenal that is easy to work with and extremely cost effective! 

Stock Up And Save On Your Sunless Tanning Body Care Items

Tanning season is in full swing and it is super important that you have your retail body care products on hand and ready for your sunless tanning clients to purchase. These products will not only boost your profits, but will ensure your clients spray tans are looking perfect and fading evenly!

The Extended Vacation retail line was specifically designed for your sunless tanning clients. However, some of the items, like the Caribbean Smoothie Body Cream and Desert Mineral Detox Scrub are perfect retail item for even your non-tanning clients as well. These products are amazing and we absolutely love them!

The Extended Vacation Baker's Dozen Body Care Package is highly recommended, as this package includes 13 each of the best selling items from the Extended Vacation Retail Line (This offer does NOT include Moroccan Mineral Dark Self-Tanning Lotion for Body) for only the price of 12!

Check out what is included:
(13) Caribbean Smoothie Hydrating + Anti-Aging Body Cream by Extended Vacation
(13) Ultimate Tan Refreshment - Tanning Extender by Extended Vacation
(13) Desert Mineral Detox Body Scrub - Anti-Cellulite Formula by Extended Vacation
(13) Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation
(1) BONUS! Spa Poster 24" X 18" for Extended All Vacation Products
(1) BONUS! Spa Poster 24" X 18" for Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation
(1) BONUS! Point-of-Purchase Stand-Up Counter Display 8.5" X 11" for Extended Vacation Products

When you purchase this package, you will be receiving $52 in savings PLUS $20 bonus in marketing materials! This is a super easy way to stock up and save for your tanning season!

Lighting...Function and Ambience

I just read an article on lighting in a massage therapy office that got me thinking. We spend so much time and effort into creating the perfect space to reflect us, our vision and to make our clients feel welcome and relaxed. From the front end furniture and room decor to the plush table linens and Feng Shui placement of everything in the office.

I'm sure the look of the light fixtures and lamps were taken into great consideration before adding them to your space. How about the actual light itself? Is the front end lighting drastically brighter than the treatment room causing the clients eye to adjust quickly and possibly even uncomfortably? Is it too dark to where your clients may experience difficulty filling out their intake forms?

How about the lighting in the treatment room? Is it so dim that the client may feel as it is less than professional and become uncomfortable? Is it so bright that the client can't relax fully?  Finding a happy medium is key.

It's always great to find lighting that has a dimmer switch so you can control the level. Also, experiment with LED bulbs versus regular bulbs...you may be surprised at what a difference it can make.

Another great way to add comfortable and controllable lighting is flameless candles. With no flame to worry about, these are a safe light source that can be added in groups anywhere. You can pick and choose which ones to keep on, even customize it for any client who has vision sensitivities.

It's may also be a good idea to ask client, therapist even friends for their opinions when it comes to these things. Sometimes we may overlook small things because we are so used to them or have more pressing things on our minds at the time. Fresh eyes can make all the difference in perfecting your
space!

The Global Spa & Wellness Summit - 2014

The most beautiful invitation arrived today for the Global Spa & Wellness Summit (GSWS) that

Beautiful Invitation to
GSWS

mentioned to of my favorite things in the whole world: Spa & Four Seasons Resort.

This event is taking place in Marrakech, Morocco from September 10-12, 2014. The theme for the eighth annual summit is "Fast Forward", which represents the great momentum in the worlds of spa, wellness and tourism.

The Global Spa & Wellness Summit is an international gathering that brings together leaders and visionaries to positively impact and shape the future of the global spa and wellness industries. Previous attendees to GSWS summits attest to the importance of relationship building and networking during the events, forums and plenary sessions throughout the summit. 

The Summit agenda features high-profile speakers and addresses the timeliest issues. 

For more information about the Global Spa Summit, please visit their website: 

http://www.globalspaandwellnesssummit.org/index.php/summit-2014/2014-speakers-presenters

Diva in Training Nail Kit - Test Drive the Most Popular Products

The Diva-in Training Education Kit  features an assortment of Dashing-Divas most popular products, which have transformed the nail industry with patented innovation, unrivaled quality and a distinct "Diva" flair.

Inspire creativity with a kit that is easy and versatile to use on all clients while delivering consistent and superior results.

Kit includes: 
French Wrap Manicure Trial Kit (24 ct. of each White French Wrap
Thick & Thin, Base Seal (.16 oz.)
Top Seal (.16 oz.)
Brush On Glue (.11 oz.)
Mini Buffer File " 100/240 grit)
ColorFX Pack, DesignerFX Pack
120 ct. No Blend Tip
Gelife Polish-On Base Gel (.4 oz.)
Gelife Polish-On Top Gel (.4 oz.)
Tailor Bond (.25 oz.)
Pink Sponge File -180/240 grit
White File
150/180 grit
Brown File 100/150 grit
Dashing Diva Carry Bag

Oils!

We move a lot of oils from the Pure Spa warehouse. Essential oils, massage oils, cuticle oils and many more. However, this week goes to Cirepil's Pre-Depilatory Oil! Waxing, warm weather, and pre-dep oils - its shaping up to be a good summer... why? I have no idea... I'm just a shipping guy! See our great Cirepil Pre-Depilatory Oil selection HERE!

Short on Space? This Super Mini Towel Warmer is For You!

One of the biggest complaints we hear from clients is that they just don't have enough space for all of the big and bulky equipment they wish they could use in their spa or salon. Knowing this, we are always on the look out for space saving models...and we just got the best one yet!

The Super Mini Towel Warmer packs a big punch in its tiny size. Featuring a UV sanitizer, this warmer holds up to 8 hand towels or 16 washcloths....perfect for those small locations! Standing at a mere 11.5" high, almost every client will be able to find space for this towel warmer!

Specifications:
Interior dims: 5.5"L X 7"H X 7.5"D
Exterior dims: 7.75"L X 11.5"H X10.25"D

And, at the price of $127.98, this is a deal that can't be beat!


Super Mini Towel Warmer / UV Sterilizer by FantaSea: http://www.purespadirect.com/Super-Mini-Towel-Warmer-UV-Sterilizer-FSC-889-p/vo-304171.htm

All Towel Warmers: http://www.purespadirect.com/SearchResults.asp?Search=hot+towel+cabi

Make-up Tips for the Season of Weddings and Special Occasions

 Spring has finally officially arrived and this is the season for weddings, proms, and special occasions. You will definitely be kept busy with all the brides and Sweet 16s during this time. A main focus will be on all the bridal make-up that will be requested. Brides will usually want to create their wedding look based on how they wear their make-up everyday, whether it be more natural or filled with drama. However, there are a few tips that you'll want to make sure is included in every bridal make-up application.


Primer:
Primer is a MUST for special event makeup. Not only does it even out the skin tone and ready the face for the make-up application, but it also helps keep foundation last longer.

Foundation:
Even if the client does not wear foundation regularly, it is needed to provide a healthy glow and evenness. As well keeping oily skin at bay. This is a must, since so many pictures will be taken during the occasion.


Concealer:
Under eye concealer will even out any shadows, even if the client does not have dark circles. It will also make their eyes pop, especially if they are going for a more natural look.

Mattifying Powder:
A must for oily skin types. However, this helps keep the skin shine free for even normal skin.

False Lashes:
This is something all brides should have on their wedding day! I know some of your more natural make-up clients will think of heavy, drama filled make-up when false lashes are mentioned, but they do not need to be worried! Even with a natural look, using more natural false lashes will enhance their eyes, and will not be the distraction they think.

False lashes are not only perfect for brides, but like other special occasions I mentioned, these will be a big request. For proms and sweet 16's, you will definitely have the younger girls wanting this incorporated in their make-up application.

Whether your needing more natural lashes, or more drama, we have a wide variety of false lashes, and also disposable makeup application tools and make-up brushes you will need for this busy time!

Berry Unique - Infuse Your Spa Menu with Berries for Results-Driven Treatments!

Berries. For some reason, berries and summer are inexplicably linked in my brain. So, when I think of delicious, incredible summer spa treatments, I crave berry-filled services!

But why use berries in your treatments? So many reasons! Check it out:



Nourishment
Berries are not only good for us as food, but they are great for our skin also! Berries are becoming more and more common ingredients in skin care products. They are packed full of antioxidants, which help slow the aging process. Products high in antioxidants produce youthful, radiant results!

Antioxidants in berries are also known to have anti-inflammatory effects, which is another excellent effect for skin care. Berries can strengthen the walls of blood vessels, which helps to prevent dilated capillaries in skin. Berries can also help soothe irritated skin due to these anti-inflammatory effects.


Defense Against UV Rays
Another interesting effect of berries as skin care ingredients is their ability to provide direct and additional defense against damaging UV rays. More and more sunscreen formulas are including these powerhouse ingredients to naturally boost SPF levels. The anti-inflammatory effects of berries in sunscreens also help lighten hyperpigmentation from UV exposure. Clients concerned with hyperpigmentation will benefit from sunscreen formulations containing berries.

Acne Treatment
The acids that naturally occur in berries help disintegrate blemish-causing bacteria, making berries a great ingredient for acne-fighting products.

So there you have it, some of the top reasons to infuse your spa menu with berries this summer! See some of our favorite berry-infused products below....and leave out a bowl of berries for your clients to much on, as well!

SPA PANTRY Strawberry Leaves - Strawberry leaves have highly astringent and skin-toning properties. They are excellent for oily, large-pore, "dirty" skin. Dried strawberry leaves can be used as additions to facial astringents or facial scrubs.

SPA PANTRY Bilberry Herbs - Bilberry has an astringent, cooling effect that helps tone the skin. It has antifungal and antibacterial properties along with a natural alpha hydroxy acid. Enhances aspect of any spa treatment, including soaks.

Juniper Berry Essential Oil - Juniperberry is useful after any period of indulgence. Juniper may work as a detoxifier and cleanser that also benefits the skin.

Cranberry Pomegranate Moisture Masque™ - This luxurious masque combines cranberry extract, a rich source of vitamins, minerals and flavonoids, combined with extracts of shea butter and sunflower seed oil to replenish the skin.

Spring Cleaning!

Spring is officially in swing! The harsh winter weather across the United States has left many people with cabin fever. Now is the perfect time for Spring cleaning in your shop, especially right before the Spring/Summer crowds start piling in!

Here are a few tips and reminders for you Spring Clean:


Steamer Cleaning:
It's good to periodically give your steamers a good thorough cleaning. Running white vinegar through your steamer will help clean the coils and prevent damage. (Note: Do not turn on the ozone or leave the vinegar in overnight, and remember to only use distilled water.) You can read more on cleaning them and pro tips here.

Keeping a running book of all the cleaning performed in the shop is an excellent way of being sure things are in tip top shape. You can record the dates of when and how things were cleaned so there will never be any doubt.

Are all of your employees licenses up to date and proudly displayed? I've always liked the look of a framed license rather than one haphazardly taped to the wall, it seems more professional. They worked hard in school, had to pass boards and state licensing procedures...show it off!

Make sure you have the right cleansers, gloves and disinfectants on hand to properly clean and sanitize your stations, floors, implements, furniture and equipment.

Check your linens, are they looking a bit dull? Or maybe you've been thinking about redecorating? Check out the stylish sheets from Sposh- they having matching table skirts, blankets, robes, pillow covers, bolster covers and even retail sets for those clients who love your look! Don't forget to be using laundry detergent that is formulated for the industry like Lotus Touch Always Fresh Laundry Detergent or Prosana™ Bioenzymatic Laundry Detergent.

In the realm of redecorating, how are you feeling about your uniform? Tired of the same ones? Check out the new styles from Noel Asmar and Barco Uniforms. Trendy, professional and so many styles to choose from!

Looking to bring in some new fresh enticing scents to make your client's happy?(when people are happy, they spend more money!) A sure fire way to create a unique scent experience that is more cost effective than plug ins or diffusers is the Scent Linq Professional Scent Diffusion System. With fragrance bottles that can last anywhere from 3 to 10 months and a variety to make everyone happy, you can't go wrong! You can read more on the Scent Linq and the science of scent marketing here.

Always make sure to follow each manufacturer instructions on cleaning your equipment to ensure no accidental damage occurs.