Popular Esthetic Treatments Explained: Galvanic

One of the most popular pieces of esthetic equipment that Pure Spa Direct offers is galvanic. This treatment is the perfect add on for many facials, and most of our estheticians find galvanic equipment an excellent investment. However, what exactly is galvanic, and how does it benefit the client?

The skin blocks the absorption of almost all products applied directly on top of the pores, which is why even the most expensive skin care products do not always make any difference to the texture or tone of the skin.

Galvanicfacial treatments offer a solution for making those skincare products work; the machine promotes the absorption of products used on the skin, driving them deeper into the pores so that they can work. It also helps to tighten up the skin, helping to reduce the appearance of fine lines and wrinkles for good.

Galvanic facial machines convert oscillating current from an electrical outlet into a direct current. Electrons are then allowed to flow continuously in the same direction. This creates a relaxation response that can be used to target specific nerve endings in the epidermis. Galvanic machines are most often used by Estheticians to effectively push skin care product into the client's skin.

Galvanicfacial machines use electric current to create two significant reactions in esthetics: chemical (disincrustation) and ionic (iontophoresis). Micro current energy has been documented and studied for over a century, and galvanic treatments use very low-frequency impulses so there is no risk of burning or electric shock.

Galvanic is based on the basic laws of electricity: “similar or like repel, opposites attract”. The two forces (positive and negative) pull together like a magnet and push the skin care product into the deeper layers of the skin, or the dermis. The capacity of the skin’s absorption is increased by the galvanic ion and this improves the penetration of products (such as anti-wrinkle cream) through the skin. In addition, skin will be completely cleansed as negative ions force all the dirt and debris held within the pores to the surface. At the same time, the positive ions give the skin a fresh look and plump the skin, banishing wrinkles.

How It Works

The galvanic hand piece is used to direct a galvanic current of ions directly into the skin. These positive and negative ions act like a magnet on top of the skin’s surface, and will slowly push the product lying on the skin’s surface down into the deeper layers. The skin can then absorb the treatment within seconds and the electric energy also firms up, tones and tightens the skin during the session. Most sessions last for just 10-15 minutes, but are combined with a full facial treatment that can last up to an hour.

The client holds the positive electrode while performing disincrustation and the negative while performing iontophoresis. The technician gently rubs or presses the galvanic massager over the skin so it gives a steady, direct galvanic current of positive and negative ions through the skin.

Disincrustation (Negative Pole)

Estheticians use disincrustation (anaphoresis) to facilitate deep-pore cleansing. During this process, galvanic current is used to create a chemical reaction that liquefies sebum and debris. This treatment is very beneficial for oily or acne skin because it helps soften and relax the debris in the follicle for extractions.

To perform disincrustation, an acid-based electropositive solution (disincrustation lotion) is placed onto the skin's surface. The solution is formulated to remain on the surface of the skin rather than be absorbed. When conducting disincrustation, the client holds the positive electrode, the positive polarity. The esthetician has direct contact with the disincrustator that is set on negative polarity. This creates a chemical reaction that transforms the sebum of the skin using a process known as saponification. Soap is made from fat and lye (sodium hydroxide). When the electrical current interacts with the salts in the skin, it creates the chemical sodium hydroxide or lye. This soapy substance helps dissolve excess oil, clogged pores, and remove other debris on the skin, while softening it at the same time. For those who suffer from acne, this treatment can help remove sebaceous blockages and clear congestion that leads to acne. A hydrating and nourishing substance needs to be applied during the facial process in order for those with dry and normal skins to benefit from galvanic.

Effects of Disincrustation

• Produces Alkaline reactions
• Opens the pores
• Stimulates and irritates the nerves
• Increases blood supply
• Softens tissues

Iontophoerisis (Positive Pole)

Iontophoresis therapy is the therapeutic introduction of ions of soluble salts into tissues by means of electric current; a form of electro-osmosis; also, a process of increasing the penetration of drugs into surface tissues by the application of electric current. In short, Iontophoresis is the process of introducing water-soluble products into the skin with an electric current. This process allows estheticians to penetrate ions of an applied solution into the deeper layers of the skin with the galvanic current. Ions are atoms or molecules that carry an electrical charge. Current flows through conductive solutions from the positive and negative polarities. This is known as ionization, the separating of a substance into ions.

The electricity triggers cellular turnover so that any damaged tissues can repair and heal quickly, and even though the procedure does not injure the tissues, it does ‘trick’ the cells so that they begin to undergo the healing process. Galvanic facial treatments have been used for decades as an anti-aging solution. For clients who want to rejuvenate and revitalize their skin, choose a galvanic treatment.

Effects of Iontophoerisis

• Produces acidic reactions
• Closes the pores
• Soothes nerves
• Decreases blood supply
• Contracts blood vessels
• Hardens and firms tissues

Cautions

Examples of some conditions that need consideration by the Esthetician are: Diabetes, Circulatory Disorders, Metal pins and plates implanted into the body, and pregnancy, to name a few. Do not use negative galvanic on skin with broken capillaries, pustular acne, or on clients with high blood pressure.

Do you currently offer galvanic treatments? Check out Pure Spa Direct to view our wide selection of galvanic equipment today!

Warm Lotion....Yes, Please!

Maybe it's the snow and sleet falling outside my window, but my brain is occupied with all things warm right now.

When you have a client all nice and comfortable on your table, ready to melt away from the massage you are about to give, the last thing you want is to shock them with cold lotion. If the lotion is colder than their body temperature, at the very least it's going to startle them...which could slow and even prevent full relaxation.

Why chance it when you can get a lotion warmer?!?

Seriously, who doesn't like warm lotion in the winter?

There are warmers that hold from 1-5 bottles at a time so you never have to worry about having cold lotion again!

Check out the most popular ones:

Neo-Spa Bottle Warmer
Stainless Steel Bottle Warmers 
Pure-Gel 3 Bottle Electric Lotion Warmer 
Pure-Gel 5 Bottle Electric Lotion Warmer
Electric Lotion Warmer 
Electric Lotion Warmer Holds 2- 8oz Bottle
Electric Lotion Warmer Holds 3 - 8 oz. Bottles
Electric Lotion Warmer Holds 4 - 8 oz. Bottles


Don't shock your client's into only coming in when it's warm!!! Have warm lotion ready to help them melt away at your fingertips!

Neck Add-On Treatment - New Crystal Mask Targets Rings, Wrinkles and Aging Decollete

After 40, neck creams, treatments and serums take on a notable interest for facial clients. No matter how great the skin your face or hands looks... a neck with rings and wrinkles will age your entire look drastically. 

I was very excited to see these new Collagen Crystal Neck Masks come in recently that not only target

Try a Neck Treatment Before a Party...

the neck, but the decollete (chest area) as well. This is a superb add on treatment for age concerned clients and I would also recommend one before a dressy affair where a lower cut top / dress will be worn.

The Collagen Crystal Neck Mask come in a 24 Pack for only $43.99.  At a treatment cost of only $1.83 each, you have a lot of room for pricing.

Each treatment mask helps to lift the skin to tighten and create firmness to the neck. Each mask contain collagen, amino-acids and natural plant essences to help firm, tone, moisturize and hydrate. Apply for up to 20 minutes.

Ahhhhhhh, Pardise! CND Shellac Paradise and CND Vinylux Paradise that is... the new 2014 Summer collection is here!

Paradise is an alluring collection of seasonal shades, fragrances and accessories provide a daring tropical look. 6 hot Summer colors in both Shellac and Vinylux are here!

Shellac Paradise Summer Collection 2014:

• CND SHELLAC Bicycle Yellow / 0.25 oz.
• CND SHELLAC Cerulean Sea / 0.25 oz.
• CND SHELLAC Electric Orange / 0.25 oz.
• CND SHELLAC Lush Tropics / 0.25 oz.
• CND SHELLAC Sultry Sunset / 0.25 oz.
• CND SHELLAC Tango Passion / 0.25 oz.

Vinylux Paradise Summer Collection 2014:

• CND VINYLUX Bicycle Yellow / 0.5 oz.
• CND VINYLUX Cerulean Sea / 0.5 oz.
• CND VINYLUX Electric Orange / 0.5 oz.
• CND VINYLUX Lush Tropics / 0.5 oz.
• CND VINYLUX Sultry Sunset / 0.5 oz.
• CND VINYLUX Tango Passion / 0.5 oz.

Also available... the limited edition Paradise Additives!

Paradise Collection Additives includes five limited edition additives with a FREE CND logo thumb pallet and mini spatula for precise artistic blending..

Paradise Additive Colors:

• Island Heat
• Midnight Tide
• Pink Lotus
• Sizzling Sand
• Tropic Sunrise

See the entire Summer 2014 Paradise Collection Here:

http://www.purespadirect.com/SearchResults.asp?Search=CNDPARADISECOLLECTION

Remember, Pure Spa Direct sells  products ONLY to licensed professional in the spa/salon industry!

Get Your Essential Oils NOW!!

Whoops, I meant get your essential oils by Now. NOW - It's this new brand that just hit the shelves. And leaving the shelves even faster! Everyone always needs new essential oils right? .. why? I have no idea... I'm just a shipping guy! See our great Essential Oil by NOW selection HERE!

A Tale Of A Budget Friendly Facial Bed

A quality, comfortable bed/chair is a must have for your business. It can seem overwhelming if you are just starting out when looking at the dozens of different styles out there. Heck, it can be overwhelming at any stage of the game with all the choices.

Take a look at one of our most popular facial beds that also won't break the bank:

Jansey Facial Bed & Stool by HANS Equipment

This facial bed comes in either black or white and comes with a matching hydraulic stool. It also has nice thick and cushy foam and is ridiculously easy to clean!

Check out some of the great features:

• It has a face cut-out pillow and fully removable armrests. 
• Adjustable head, back and leg rests.
• The back of the chair is adjustable upward for customer comfort, and the footrest is adjustable downward
• It has 2 slide out storage drawers under the bed

Another great thing about this bed...it's not just for facials. You can use this for massage, skin care, waxing, tattooing and body piercing....pretty much any service you offer!

Increase Your Clients Skin Care Results With LED Light Therapy

 LED Light therapy is becoming increasingly popular in the skin care industry and can greatly increase your revenue for your business. LED Light therapy is non-invasive and can effectively treat various skin concerns like acne, sun damage, scars, and lines/wrinkles. Each light color will target a specific skin concern and can be beneficial for your clients whether used independently or in combination with other services like microdermabrasion, facial peels, lasers, and fillers. A light therapy treatment can take less than 15 minutes to perform and would be a perfect suggested add-on to your facial services!

Red Light: Photo Anti-Aging 
Increases fibroblast growth factor in macrophage cells. Red light exposure results in 5x the increase in collagen production, stimulating intracellular activity and new skin cell growth. The perfect adjunct to any anti-aging treatment.

Amber Light: Scar Healing
Increases lymphatic flow evacuating waste and stimulating cellular growth. Amber light is absorbed by body fluids in lymph and blood circulatory systems and boosts cellular activity with 5x the growth rate of new skin and muscle tissue. Excellent post-surgery treatment.

Green Light: Hyperpigmentation
Increases lymphatic flow, evacuates waste and stimulates cellular growth. Green light treats general skin problems by decreasing melanin production and reducing pigmentation. Lessens the appearance of fine lines and wrinkles.

Blue Light: Acne
Propionibacterium responds to blue light at 470nm and has been shown to effectively reduce non-inflammatory and inflammatory acne lesions.

How Smart is the Amber Smart Bar™? Pretty Darn Smart, I'd Say....

The newest innovation from Amber Products, the Smart Bar™ concept is perfect for spas short on space or looking to expand their treatment offerings.

The beauty of this system is that the spa professional can easily add and remove Pods to customize her Bar. For example, she can quickly remove the Wax Pod and replace it with a Facial Pod to create a Facial Bar when she is performing facials, then swap out the Facial Pod for the Body Pod when a client comes in for a Body Treatement. It is that easy! Each of the Pods and Bowls can also be used on their own, without the full Bar, creating endless possibilities for treatment expansion for spas everywhere!

The Bar has plenty of space to create a mixed bar and has heavy duty casters, so that it can be moved easily from room to room. The system allows the spa to become incredibly versatile with its treatment offerings. There is nothing like it on the market today! 

As Erin Madson of Amber Products told The Beauty Industry Report, "We believed that the inspiring part of our industry was suffering, due to the tough economy and the onslaught from big retail. To re-inspire spa professionals, we wanted to develop a system that increased the number of treatments they could offer, while becoming more efficient." See, I told you it was a Smart Idea! :)

The Amber Facial Bar™
The Amber Facial Bar™ has a sleek design that allows the spa esthetician to create hundreds of effective facial treatments all in one mobile station. The bar utilizes the new Amber Facial Pod technology that includes an 8 oz. bottle warmer, facial stone heater, facial paraffin warmer, heated mud/masque warmer with a removable mixing bowl and a 10-slot Amber Serum Rack. The Bar can include a mag-lamp, towel cabi and plenty of product shelf space.

The Amber Wax Bar™

The Amber Wax Bar™ allows the esthetician to efficiently create a mobile, fully functional and comprehensive wax station. Using the new Amber Wax Pod technology that combines a double wax heater, a personal hard wax heater and two Amber MD wax tube heaters all in one uniquely designed "Pod”. The sleek design of the Wax Bar allows the esthetician to add additional Pods for multi-purpose waxing, high-volume hard wax or for a multi-purpose treatment bar. All new Amber Treatment Serums are incorporated into the Wax Pod for convenient treatment application!

The Amber Body Bar™
The Amber Body Bar™ utilizes the sleek design of the new Amber Body Pod. The Pod includes large and small warmers with removable mixing bowls, two 8 oz. bottle warmers, a 5-slot Essential Oil Rack and a 5-slot Body Serum Rack. The therapist can create custom body masques, body muds, oils, lotions, and salt/sugar scrubs by mixing in fresh herbs, mud powders or essential oils with base oils, creams, salts, sugars or lotions. Create warm, fresh custom body treatments! Bar can include towel-cabi or additional Pods to create a multi-functional bar.

The Amber Massage Bar™
The Amber Massage Bar™ utilizes the Amber Massage Pod which can warm two 8 oz. bottles, one 32 oz. bottle, and one 8 oz. jar simultaneously, a warmer with a removable mixing bowl and a 10-slot Amber Essential Oil rack all sleekly designed into one "pod”. The Massage Bar allows the massage therapist to easily add additional pods, like the Amber 80-Stone Massage Pod, and a towel-cabi to create a comprehensive massage station on wheels. Create new inspiring treatments with blends of oils, lotions and creams and serve them up warm with a professional style!

The Amber Manicure Bar™
The Amber Manicure Bar™ is a revolutionary concept that delivers a totally unique manicure experience! The Bar includes the all new Amber Manicure Pod technology that houses the cutting edge Solo LED gel-polish lamp, a paraffin bath, lotion warmer and a 5-slot Amber Serum Rack. The Bar also includes a recessed Manicure Bowl. By lifting the work space inlay the manicurist can treat the client to a warm soak, scrub and masque! The unique design of the Manicure Bar creates a professional appearance and a revolutionary manicure experience - all at the Bar!



Amber Smart Bar™ Pods and Bowls:

• Manicure Pod - houses the cutting edge Solo LED gel-polish lamp, a paraffin bath, lotion warmer and a 5-slot Amber Serum Rack.
• Facial Pod - includes an 8 oz. bottle warmer, facial stone heater, facial paraffin warmer, heated mud/masque warmer with a removable mixing bowl and a 10 slot Amber Serum Rack. 
• Massage Pod - can warm two 8 oz. bottles, 32 oz. bottle, one 8 oz. jar, and contains a warmer with a removable mixing bowl and a 10 slot Essential Oil rack.
• Body Pod - includes large and small warmers with removable mixing bowls, two 8 oz. bottle warmers, a 5 slot essential oil rack and an 5 slot Body Serum Rack.
• Wax Pod - combines a double wax heater, a personal Hard Wax Heater and two Amber MD wax tube heaters all in one uniquely designed "Pod". 
• Body Bowl - an elegant way to heat massage products, muds and masques.
• Stone Bowl - an elegant way to heat massage stones.
• Manicure Bowl - an elegant way to heat water, oils, lotions, muds and masques for manicures.
• Wax Bowl - high quality, heavy duty, large capacity wax warmer can be used to warm both hard or soft depilatory wax and is equipped with a very stable temperature control.

Make A Statement...With Your Custom Robes, Headbands and Slippers

Every business wants their clients to remember them for their amazing services, friendly & knowledgeable staff, high quality effective retail items and every thing else that causes a warm fuzzy feeling.

Most high end spas and resorts that you go to have their logo embroidered on their robes, headbands, slippers, and even all of their towels. Heck, some even have custom tote bags for clients to take home all the lovely products they purchased during their visit.

People love luxury, that's no secret! Think about how great it is to put on a soft robe, slip your feet into slippers that are like walking on a cloud. Little details like this stick out in people's minds, so why not make sure your business name is right there staring them in the face while they are oozing with love? 

Getting your business name or logo embroidered is a very simple, affordable option to help add to your client's experience. 

Here are our most popular items that are exceptional quality and are great for embroidering your logo!

Boca Terry Robes

Boca Terry Headbands

Boca Terry Slippers

Your clients will adore these and you!! Contact Pure Spa Direct for more information on embroidering your logo onto these great items!

Kick Off Summer - Premiere Orlando Hair, Beauty, Skincare, Nails

Pure Spa Direct specializes in
 meeting the needs of licensed estheticians,
cosmologists, beauty and salon owners,
massage therapists,
medical professionals and day spas.

According to Tradeshow Week, the Premiere Show is the LARGEST beauty show in the U.S. - so why not kick off Summer with exploring what's new and now for your beauty and wellness business in warm and sunny Orlando?

According to the Premiere Orlando website,

92% of attendees see NEW PRODUCTS
78% of attendees keep up to date on industry trends
75% of attendees explore different companies at one time

This is a fantastic venue for exploring classroom education and checking out new trends. If you can't make it, you can always call us here at Pure Spa Direct  (1-800-434-0018). We would be delighted to get you up to speed on what's trending with business's like yours and offer product suggestions. We pride ourselves in staying connected with the current industry direction and passing along progressive products, treatments and feedback to our professional clients.

For more information about the Premiere Orlando Show, visit their website and book early!

I think Florida will be a welcome trip after this brutal winter!

There's a New Doctor in Town - Dr. Temt!

Forget Dr. Oz. Forget Dr. Phil. There's a new doctor in town - Dr. Temt. Who is he you ask? Beats me, but his products were selling like hot cakes this week. Most popular for the week goes to the Anti-Aging Mask... why? I have no idea... I'm just a shipping guy! See our great Dr. Temt selection HERE!

Keeping your Hot Stones for Massage Clean and Sanitary Bewtween Uses

It is important to make sure you are keeping your hot stones for massage clean and washing them between each client. Here are some tips on keeping your tools sanitary for use between your hot stone massage clients:

• Antibacterial dish detergent or soap is recommended, as well as Tea Tree Oil.
• The stones should then be rinsed in hot water, air-dried on a towel and sprayed with a disinfectant like alcohol.
• Using a scrub brush with antibacterial soap or tea tree oil to scrub the stones can be helpful as well.
• The water in the massage-stone heater should be changed after each use as well, and the water reservoir should be washed with antibacterial soap and water, rinsed and sprayed with disinfectant.
• The mat or towel that is at the bottom of the water reservoir in the heater must be replaced with a clean one.
• Using a light oil with stone massage is recommended, as cream, lotion, gel or heavy oil like jojoba are too heavy for stone massage and tend to stick to the stones and heater surface making it more difficult to clean properly.
• Having a second set of stones and a second heater is also recommended for back to back treatments and would be helpful in saving time between clients.

Hot Stone Sets and Kits:

Polished Hot Massage Basalt Stone Set / 45 Stones in Bamboo Case by HANS Equipment
Spa Masters Hot Stone Massage Set
Hot Stone Set / 59 Pieces
Hot Stone Facial Massage Kit by Amber Products
Deluxe Professional Hot Stone Warmer
Hot Massage Stones - Basic Massage Package With Heater by TH Stone

Items for Cleaning:
Antibacterial Soap
Tea Tree Oil
Scrub Brush
FPO For Professional Use Only 99% Alcohol
Prosana™ Rubbing Alcohol
Disinfectant

Anti Aging....Your Hair!

What is the first thing that comes to mind when you hear the words "anti-aging"?  My brain immediately goes to skin care; more specifically my face. For me, anti aging relates to how young my skin appears and feels.

A factor that may get over looked when it comes to helping clients reach their youthful looking goals, is their hair. Some times we tend to see people with thinning or receding hair and assume they are older than they actually are. Those with thick and soft looking hair, we tend to categorize as more youthful looking. It is true however that as we age, our hair becomes drier and a more brittle and may start to thin a bit.

Most hair care products I see commercials for on television always boast how their product helps with some aspect of the root. The root (as well as the scalp!) is the heartbeat of healthy hair. I was reading an article in American Spa where the author correlates hair growth to grass growth...you don't grow grass in sand. The scalp is the soil so to speak, for hair. The scalp needs to be attended to with more than just shampoo and conditioner.

Offering an add on scalp massage to ANY of your services is a great way to add some luxury for the client; especially if you explain the importance/benefits of the service and the products you use. Not to mention the potential profits from one of my favorites!

Also, ensuring that your client's keep up with their regular hair services and as always, offer retail items to compliment your services

Here are some favorite oils used in scalp massage from some top Salon's:

ESS Argan Oil Blend for Hair
ESS Hair & Scalp Treatments
Tridoshic Conditioning Hair Oil
ESS® Pure Essential Atlas Cedarwood Oil
ESS Clary Sage Pure Essential Oil 
Malibu C Scalp Wellness Kit

The great thing about all of these is you can use them in your services and retail them if you like...this way, your client's won't be scratching their head trying to figure out what to use!

Celebrate National Grapefruit Month in Your Spa!

I realize today is Valentine's Day, the pinnacle of the Month of Love, but did you also know that February is National Grapefruit month?

As I sit here, looking at the winter wonderland we are living in here in NY, I can't help but dreaming about grapefruit - they remind me of summer!

Grapefruit is a fantastic ingredient to work into your treatment menu, especially in winter, as we discussed in last week's Citrus blog. Infuse your spa menu with Grapefruit, and your clients will feel happy and refreshed.


Some of our favorite Grapefruit Products to easily work into your menu:

• Grapefruit Infused Facial Paraffin
• Grapefruit Paraffin
• Grapefruit Pure Essential Oil
• Grapefruit Pedicure Scrub Gel

Another fun way to celebrate National Grapefruit month is to offer your clients Grapefruit cocktails with their services! Offer "Happy Hour" services to attract new business during slow hours.

Enjoy your new Grapefruit-infused menu!

Intensive - Get 'em!

OK - So I've blogged about Intensive Dyes before, but they were off the charts this week. All sorts of colors. I am always curious when the Purple sells, but to each his own, right? So pick up your Intensives now and dye those brows your team colors for the Superbowl... why? I have no idea... I'm just a shipping guy! See our great Intensive Lash and Brow Tints selection HERE!

What's Your Fantasy?

If it's a 48 pack of white disposable headbands then we're on the same page. And you're also a little weird! The 48 Pack of Disposable Headbands by Fantasea was winning the race this week. How apropos with the Olympics just beginning... why? I have no idea... I'm just a shipping guy! See our great Fantasea Disposable Headbands HERE!

Catch Clients, Not Their Germs!

Almost every one I know is sick, or is working/living with someone who is sick. There are some nasty bugs out there getting hold of people and refusing to let go. Most people, a few days after antibiotics and rest start to feel better and slowly get back to their routines. Many also think a great way to really push the feel better effect is to get their nails done, hair done, a massage etc. My theory---you can never be too safe when it comes to the spread of germs.

Businesses can't shut down due to sickness and you can't do anything about sick clients coming in. Maintaining a clean environment is always a top priority, during the "sick" months it is vital!

Stocking up on your regular disinfectant to spray your implements and work stations is a good way to ensure germs don't have a chance! Also, keeping bottles of hand sanitizer on work stations, bathrooms, waiting areas...anywhere a client can see it will also help (think safety in numbers!!!) People may not think about carrying it or even using it, however if it is in their line of sight they are more likely to take advantage of it.

Don't let germs this season take over your business! Prevention is key!

Aahhhh Spa-Cation!

It's no secret people are being a bit more frugal with their money than in the past. The term "stay-cation" is used much more frequently than ever before. This shift in how people spend their vacation money and time is a good opportunity for local spas to bring in new clients.

I recently read an article that featured a prominent spa in New York City that has been cashing in on spa-cations which have been very popular with locals.

The beauty of a package like this is that you can create it any way you see best. You can have build your own package from different options or you can have pre-set options or even multiple levels to them.

For example, you could put together something like this:

*60 minute massage or facial
*15 minute addition of the client's choice of add-ons (scalp massage, more massage time, paraffin etc)
*special lunch (if you have the capability or a place you can work with to provide food)
*gift certificate for future use

Depending on the services you offer, you can create magical packages to entice and wow clients looking to stay local yet indulge more than their usual.

Looking for some new ideas or products? Be sure to check out the Just Added section on Pure Spa Direct here!

Citrus Products for Happier and Brighter Clients!

Citrus oils are usually something that is associated with summertime and services offered in the warmer months. However, incorporating citrus oils and scents into your services in the winter is a great idea to offer your clients some uplifting and brightening, which at least here in New York, is needed right now with all this cold wintry weather! This is a great way to increase your income, by offering citrus themed services, as well as retail items.

You can add some warmth and brightness in aromatherapy, massages, and facials with lemon, lime, orange, tangerine, red mandarin, and grapefruit scents and oils.

In the winter, the skin gets sluggish and dull-looking. Used during facials, these oils improve circulation and stimulate blood vessels and capillaries to bring color and vitality back to the skin! Also, using these essential oils in aromatherapy will energize your clients and have them leaving feeling brighter and happier!

Offer your clients a ray of light in the winter months with some of these invigorating citrus-based products:
Essential Oils
100% Pure Essential Oil - Orange - Mandarin - Citrus Reticulata - 0.5 fl oz. by Aura Cacia
100% Pure Essential Oil - Grapefruit - Citrus x Paradisi - 0.5 fl oz. by Aura Cacia
100% Pure Essential Oil - Lime - Citrus x aurantifolia - 0.5 fl oz. by Aura Cacia
100% Pure Essential Oil - Tangerine - Citrus Reticulata - 0.5 fl oz. by Aura Cacia
100% Pure Essential Oil - Orange - Sweet - Citrus Sinensis - 0.5 fl oz. by Aura Cacia

Skin Care Products
Lotus Touch Citrus Body Polish
CND Citrus Illuminating Mask
CND Citrus Soothing Crème
CUCCIO NATURALE Tuscan Citrus Herb Butter Blend Hydrating Treatment for Hand, Feet and Body
June Jacobs - Citrus

Biotone Takes The Guesswork Out Of Aromatherapy!

It's easy to offer Aromatherapy Massage
with Biotone's NEW Aromatherapy line!

When I was in school for massage therapy, there weren't as many options available for what we used as there are now. There were really just the stand by of regular lotion, cream, gel and oil with nothing overly fancy or unique.There are countless options available these days which is a beautiful thing, but it can be overwhelming at times.

Biotone is a household name among massage therapists. It's what every school I looked at before enrolling was using and every just-graduated therapist who I talk to still tell me it's what they trained with.

The Biotone line is extensive to say the least, and it is always growing. We recently added the aromatherapy lotion line, and it's been nothing short of a home run. Combining essential oils for specific purposes (and catchy names to remember them by) with luxurious butters and oils, this may be one of their most popular lines yet. Take a look:

Aromatherapy Massage Lotion - Serenity / Lavender + Orange + Clary Sage  ( I can't wait to try this! Clary Sage has always been a favorite of my clients)

Aromatherapy Massage Lotion - Calming / Chamomile + Lavender + Rosewood 

Aromatherapy Massage Lotion - Renewal / Mint + Rosemary + Lemongrass 

Aromatherapy Massage Lotion - Bliss / Bergamont + Rosewood + Sweet Orange ( if you've ever smelled bergamont, you'll know why this one is named bliss!)

Aromatherapy Massage Lotion - Energy / Mandarin + Ginger + Lemongrass

There you have it...no more wondering what oils to add to lotions or messing around with the amounts! All you need is a pump and some bottles!

Oxygen Facial Equipment

A staple treatment in renowned spas, Oxygen Facials have clients and estheticians alike praising

The Fresh Face of
Oxygen Facials

the noticeable affects of these fresh air facials. Results include visible plumping, toning and youthful vigor.  


Though there are skeptics that debate the efficacy of oxygen facials, clients that love them, love them LOYALLY. Here in New York City, estheticians are charging upwards of $600 for signature facials with oxygen.  Seeing is believing; I have seen clients before and after Oxygen facial treatments and without a doubt, their skin literally glowed like a dewy twenty year old.

Pick up any beauty magazine and you will see famous celebs, Oscar Winners and Hollywood beauties linked to these facials like a cult practice.  All the media exposure has clients inquiring about this service often. A local esthetican just told me she is adding an Oxygen Facial unit to her aesthetic business due to the overwhelming demand from clients who are in the know. 

Are you looking for a selection of Oxygen Facial units to chose from for your business? Pure Spa Direct has a nice selection for your space and for your budget. Questions? Please feel free to call our customer service team 800.434.0018 - we are happy to assist you!

Increase Your Add on Services with these 10 Tips

Clients are in your hands.
Start a dialog, see what else you can
add on to make their treatment
amazing.

Founder and owner of the San Francisco Institute of Esthetics and Cosmetology since 2002, Deedee Crossett posted a great article for Skin Inc. Magazine (available on SkinInc.com) revealing  10 things you
can do right now to increase your add-on services.

Add on services offer you a great opportunity to increase your profits along with connecting with your clients needs and elevating their treatment experience. Check out Deedee's article on Skin Inc's website for some useful tips on how to successful promote, integrate and price your add-on services in your spa or skin care business.

Start a dialog with your clients. Get to the root of what they want most from their treatment, and discuss an add on services that addresses their needs. Estheticians we speak to say that their most popular and highly revered add on treatments include Lash and Brow tinting, Caviar Masks / Ampules, Oxygen Treatments and Freeze-dried Collagen Eye Pads - just to name a few.

Here is the link to the full article:
http://www.skininc.com/spabusiness/management/customerservice/10-Things-to-Increase-Add-on-Services-243004071.html

Calgon's Got Nothing On Us...Bath Salts & Soaks Oh My!

I can't help but think of the old Calgon "take me away" commercials when I hear people talk about taking a bath to relieve stress or get away from it all for a bit....

Times have changed, commercials have changed and these days there are many great options to create a bath for almost every complaint.

While not every business is equipped with baths, it doesn't mean you can't provide your clients with items they can use at home. Not only will they have a high quality product to soak in, they will thank their stars for you providing a valuable commodity!

Here are some of our most popular bath soaks and salts. Pair them up with services you offer, package them in gift bags or sell them as stand alone relievers!


Soothing Touch Bath Salts / 32 oz.- awesome scents like lavender, peppermint, tangerine, rosewood, lime and eucalyptus.
Epsom Salts- a tried and true staple of relaxing baths! Great for sore muscles!
Ancient Secrets Bath Salts- from unscented to patchouli, unlock the secrets!
Mustard Bath 32 oz. by Dr Singha's Mustard Bath / 32 oz- for something unique, this has powdered mustard seeds, oils of wintergreen, eucalyptus, rosemary, and thyme
Moor Mud-- not just for masks and body wraps! You can make your own detoxifying mud bath at home!


For gift baskets and such, check out these must have bath items!

Detachable Body Brush
Body Brush 
Earth Therapeutic Body Brushes
Bath Mitts
Bath Sponges

Spring 2014 Spa Week Dates Announced - Are You Ready?

Spa Week is a bi-annual, nationwide event that focuses on personal health and wellness of consumers. The dates for Spring 2014 Spa Week have just been announced - April 21-27! Is your business ready?

In March, you will be able to start booking discounted Spa treatments for Spa Week via www.spaweek.com. In the meantime, you have about 6 weeks to prepare your Spa Week treatment menu and marketing!

Successful Spa Week treatments are usually basic treatments, such as facials or massages, provided to your clients at discounted rates. You will be booked solid, so be sure to stock up early on the products you need to perform during this very busy week!

Spa Week is a great opportunity to introduce new clients to your full service menu, and gain new business! If your team is well trained in the skills of upselling and cross selling, Spa Week can open up many new avenues of revenue for your business. Once a client comes in for a $50 treatment, a skilled technician can easily upsell various add-ons or retail products, not only to increase profit, but also to build confidence and trust.

Do you participate in Spa Week? Which services will you be offering?