Friday, January 31, 2014

Lemon Essential Oil Benefits for Skin, Hair, and Nails

Lemon essential oil is a type of essential oil commonly used in aromatherapy. Cold-pressed from lemon rinds, Lemon essential oil has a strong, purifying, citrus scent that is revitalizing and uplifting. However, this essential oil is not only beneficial in aromatherapy, but in skincare, hair care, and nail care as well! Lemon essential oil is astringent and detoxifying, as well as rejuvenating for dull skin. This essential oil is also said to be the best hair oil for dry, curly hair because it actually stimulates the oil glands to produce more oil which leads to healthier, stronger and shinier hair.

Blends Well With:
benzoin, chamomile, elemi, eucalyptus, fennel, geranium, juniper, lavender, neroli, olibanum, rose, sandalwood, ylang ylang, and other citrus oils.

Hair: Adds brilliant shine to dull or damaged hair, calms dry scalp and dandruff.

Nails: Effective in softening cuticles, strengthening nails, and aids in whitening yellowing nails.

Skincare: Great for acne, brightening/lightening dark spots, and works exceptionally well for taming oily skin. Lemon will increase the luster in a dull complexion.

Aromatherapy: Reduces stress, prevents insomnia, improved immune system, also a remedy for mental fatigue, anxiety, dizziness, and exhaustion due to its uplifting properties. It is very effective used in an oil burner or electric diffuser.

Lemon Essential Oil / 1 oz. by Now
ESS® Pure Essential Lemon Oil / 10 ml.
TheraPro Essential Oil Lemon / 10 mL
Pure Essential Oil - Lemon 0.5 oz. by Nature's Alchemy / 0.5 oz.
Lotus Touch Lemon Essential Oil / 10 mL

There's nothing like the clean, refreshing scent of Lemon Essential Oil to awaken the senses.

Thursday, January 30, 2014

Green Is Good---In More Ways Than One!

I'm a huge fan of retailing...both from a profit standpoint and as a customer- I love to buy things. Now, I don't actually enjoy shopping (thank goodness for online shopping!) which makes me the perfect impulse buyer. If I am getting a massage and the office offers anything at all to sell, I will look and more often than not buy. Sound familiar? Many impulse items are bought simply because they are in view. Add on the fact that people will pay more for convenience, as well as quality, and you are in a perfect setting to make profit.

Most people I know who retail items mark them up around 50-100%. Think about that for a can double your business profits by offering the right retail products! Simply having items for clients to view, even sample and having a nice variety (not just complimentary!) will get you going.

Okay so that was the money for the green product that every business can retail, no matter what niche you're in.

I recently read an article on upcoming product trends and multi functional products are on the rise. People no longer want to have 6 or 7 different items especially things to lug around.  Here is one great line that fits the bill...Moisturizing Balm by Eco-Fin. 4 different scents that match the Eco-Fin Paraffin Alternative line (which if you aren't using this as an add on, you need to start! Takes no time away from your regular service and is easy to use) at an incredible price point.

These tiny tins of amazing are made up of natural ingredients such as shea butter, coconut oil, beeswax, essential oils and/or natural aromas. So why are these so great, aside from being all natural and the perfect size to keep in your bag or pocket? Think of these tins as moisture bombs...They are hydrating and gentle, which means they can be used on dry hair ends, lips, cuticles, knees, elbows, and feet.

Put these bad boys in a little basket by the register, leave a few out for samples and watch your clients gather them up!

Wednesday, January 29, 2014

Pedi Guard Whirlpool Pedicure Spa Liners - Peace of Mind for Your Clients for Under 50 Cents!

What if you could instill peace of mind for your pedicure clients for under 50 cents? You can with Pedi Guard Spa Liners!

Pedi Guard Spa Liners keep whirlpool pedicure spas sanitary and clients feeling safe knowing that their feet are guarded against germs and bacteria. Pedi Guard Spa Liners fit all major brands of whirlpool spas. They are very easy to use: put the liner inside the spa bowl and wrap the elastic around the outer edges of the bowl. Use spa as directed. When done, put hole in bottom of liner by drain. When empty, toss liner away and replace with new one.

Show your clients you take hygiene seriously and get Pedi Guard Spa Liners now!

They are available here:

Tuesday, January 28, 2014

New York Esthetics, Cosmetics & Spa Conference Highlights

I was just looking through the Show Preview Guide for the NY IECSC Show March 9-11, 2014 and I
found some excellent spa business and wellness education classes worth mentioning.

On Monday, March 10, 2014, Bryan Durocher  will be hosting two awesome classes day spas and medical spas should consider attending!

10:15am - 11:30am - Closing the Big Ticket Sales - How to Get Clients to Make a Serious Investment in Your Services. - Learn the keys to recommending and closing premium services and sales.

3:30pm-4:45pm - How to Hire People Who Upsell, Retail, Series Sell, and Pre-Book Your Clients. Find out how to hire the right people the first time around and discover key interview techniques to determine who is right for your business.  If you have ever had the wrong person, you already know how valuable this advice could be!

These two education classes look very appealing to me and the Spa, Medical Spa and Wellness industries Pure Spa Direct serves.  We know Spa and wellness professionals rely on IECSC for insightful guidance to grow their businesses and keep them at the forefront of their competitive industries. IECSC has 3 shows in 2014; New York, March 9-11, Las Vegas, June 21-23 and Florida, November 9-10.

For more information about  Medical Spa Consulting visit Bryan Durocher's website.

Monday, January 27, 2014

Yeah Baby, Yeah!

That's not your mother, that's a man, Yeah Baby! Come on... everyone's seen Austin Powers. The reason I reference that movie (other than it being amazing) is that Spa Sandals by Yeah Baby were moving so fast this week I thought there was feet in them... why? I have no idea... I'm just a shipping guy! See our great Spa Sandals by Yeah Baby selection HERE!

Sunday, January 26, 2014

Perfect for Stylists and Colorists Everywhere - NEW Bleachproof Salon Tunic

As a salon owner, you understand that there is only one chance to make a 1st impression on a client, and that 1st impression is the one that lasts the longest. Everything from the decor in your salon, to the energy and vibe that can be felt when they enter your space, to the organization of each styling station and how your stylists look while working contribute to this 1st impression.

Many salons and spas simply have a dress code for their employees to abide by, but more and more are looking for a more uniform appearance. Pure Spa Direct boasts a large selection of spa uniforms, but there is one that we are so excited for! Salon owners, check this out:

New from Betty Dain, a top salon apparel manufacturer, the Bleachsafe Salon Tunic! This top is perfect

for all of your stylists and colorists. Made of bleach resistant polyester, this tunic is flattering and will not get ruined while handling chemicals! Easily maintain your salon's professional appearance, as well as your stylists' comfort, with this great new tunic.

With an Asian-inspired design, Mandarin collar, and asymmetrical button closure, this tunic is cute and wearable, while maintaining full functionality.  Available in a variety of sizes!

SmallSize: 4-6
MediumSize: 8-10
LargeSize: 12-14
X-LargeSize: 16-18

Saturday, January 25, 2014

2014 Uber Spa and Wellness Trend: Mindful Living and Top Trends in the Spa and Wellness Industry

2014 Means Mindful Living....According to SpaFinder's Top 10 Global Spa and Wellness Trends Forecast, that is.

Each year, SpaFinder releases their forecast for the top 10 Global Spa and Wellness Trends, and this year, there is a very specific theme woven throughout: Mindful Living. In recent years especially, a stronger focus on always acting with intention has been cropping up everywhere, and the Spa and Wellness sector is no different. According to SpaFinder, Mindful Living is defined as "The idea that every action taken should be done with intention–and, in so doing so, clear the clutter in your mind caused by the over-stimulation of today's supercharged world." The idea is that living mindfully leads to a healthier mind, less stress, and better health overall. Not a bad theme for this year!

  1. Healthy Hotels 2.0 - Why the 2.0? Because Healthy Hotels was on the 2013 list! However, this is becoming a bigger and bigger trend. Until recent years, traveling and hotels were often equated with excess and unhealthiness. Over the past few years, however, and moving forward at warp speeds, are "Healthy Hotels." And for 2014, this is expected to become an even bigger trend. Gone are the days of a hotel boasting a small "Exercise room." Now, full scale gyms, swimming pools, running trails, and more are being offered....and coming soon, hotel rooms with exercise kits available right in the room! Expect to see more and more health-related amenities in the near future.
  2. Wired Wellness - While it may seem counter-intuitive to connect the words "wired" and "wellness," hear us out. I think Apple said it best - "There's an app for that." Our society is infinitely connected, and we expect to see data matter what that data is regarding. With so many new fitness apps available, it makes sense that Wired Wellness makes the list. For business owners, using scheduling apps such as StyleSeat is another way the beauty industry has become "wired!"
  3. Hot Springs Heating Up - Just because bathing in hot springs is possibly the oldest known beauty treatment in existence doesn't mean is can't be an up-and-coming trend, too! Thermal springs are often affordable and natural wellness treatments, and as a bonus, can be social too! Since there are hot springs found literally everywhere around the globe, this is a HUGE trend that will reach worldwide!
  4. Suspending Gravity - In line with the "Mindful Living" uber trend, people everywhere are looking to disconnect from the "weight" of reality...and are often seeking ways to do this literally, by defying or suspending gravity. More and more flotation tanks, chambers, and pools are appearing at spas around the world; on the fitness front, there is a global craze for aerial and weightless yoga and other fitness classes. If a new flotation tank or anti-gravity chamber is not in your budget, never fear: try a Zero-gravity chair in your relaxation room or even in place of your current pedicure chair!
  5. Ferocious Fitness - Fitness is so similar to fashion - it is so often about what is the "it" thing, and for 2014, Ferocious Fitness is IT! There are so many facets to fitness in 2014, but one of the keys is that fitness is more social than ever before! Whether you are training for a marathon or a "fun run," the fact of the matter is, if you make fitness social, you will have better results! Humans, by nature, are competitive beings, which only fuels the ferocious fitness category. 
  6. "Natural" Beauty Meets Social Media - With the explosive growth of social media and the mere existence of "selfies," we are expected to look our best 24/7. This may be the lead-in to leaving fake beauty behind, and embracing more natural beauty. This new era focuses on the nude, natural beauty looks (think Urban Decay's "Naked" line), as well as more natural beauty products. Focus your retail items on natural, chemical-free ingredients to embrace this trend!
  7. Aromatherapy: Scent with Intent - As it has become more well known that scent can play a large part in treatments for things like pain, depression, insomnia, and other physical or mental issues, as well as the increase in "Scent Marketing," used by retail locations to entice clients into returning, scheduling more appointments, or purchasing more retail products, spas have had to reevaluate their approach to aromatherapy. ScentLinq, the professional scent diffusion system, is perfect for scenting your entire spa space to embrace a warm and relaxing environment!
  8. Wellness Retreats Rise... & Urbanize - This is an exciting movement on the destination wellness and spa front - rising numbers of wellness retreats, and not only in remote areas - urban locations as well! 
  9. Death & Spas: Thriving During Life's Transitions - The most common thoughts when we think of spas is getting healthy, being pampered, and looking our best. But as the baby boomer population ages, we are seeing a new trend for spas - spas moving in to help with the biggest transition of all. Spas are found all over the place now, including in hospital and assisted living facilities, and many spas are focusing more and more on the aging population.
  10. Top Ten Surprising Spa & Wellness Destinations - When you think of a spa vacation, you think of the typical places....Italy, the Caribbean, etc. But with the world being as well traveled as we are not, many spa travelers are taking a "been there, done that," approach to thinking, and are searching for more exotic destinations. Their seeking is bringing the spa industry to surprising locations around the globe!
Well, there you are, the 2014 SpaFinder Spa and Wellness trends in a nutshell. I think 2014 is going to be an exciting year for the spa industry! With such a strong focus on overall wellness, businesses and clients alike should garner excellent results. What are your thoughts on these trends?

Friday, January 24, 2014

New Uniform Styles From Noel Asmar!

We have just added a few fun, new styles to our best selling uniform brand, Noel Asmar Uniforms! They have a modern look and great accents for a fun, yet professional appearance. The Coco Women's Top comes in 3 different accent color options of pink, white, or all black. The Jada is a fashionable runway inspired look, and the Valentina is a wrap top with white accents. Also added to the collection are leggings, which are always popular.

Check out all our new Noel Asmar styles:

The Coco Woman's Top with Pink Trim by Noel Asmar Uniforms
The Coco Woman's Top with Pink Trim. Stylish a-line design with peek-a-boo accents of hot pink trim built into the sleeve and side slits.

The Coco Woman's Top with White Trim by Noel Asmar Uniforms
The Coco Woman's Top with White Trim. Pops of color cleverly and sensually emphasis the peek-a-boo detail that comes in white. Slits of color built into the sleeve accentuate the color and allow for more movement. 

The Coco Woman's Top with Black Trim by Noel Asmar Uniforms
The Coco Woman's Top with Black Trim. Stylish a-line design with accents of faux black trim built into the sleeve and side slits. 

The Jada Woman's Top - Black with Gold Zipper by Noel Asmar Uniforms
The Jada Woman's Top - Black with Gold Zipper. This runway inspired silhouette is chic and clever - and hardly seems a uniform. The gold trim, blazer-like shape and asymmetrical front zipper closure fashion elements look beautiful backed up with the hard working hidden functions like, knits side panels and side vents for ease of movement and secured side pockets.

The Valentina Woman's Top - Black with White Trim by Noel Asmar Uniforms
The Valentina Woman's Top - Black with White Trim. White satin lines simply yet strikingly outline this ever-so-flattering wrap top creating classic elegance that moves with you. Fluid lines, matte meets shine detailing, subtle pockets. Long sleeves of knit add to the ease of movement with the ‘high/low’ cut adding to both the fashion forward feel and the Noel Asmar brand of clever functionality.

Micropoly Leggings - Black by Noel Asmar Uniforms
Micropoly Leggings - Black. A luxurious every day legging that holds up to your busy lifestyle. Silky smooth lightweight leggings with an encased elastic waistband. Works well under a long jacket or sweater.

Thursday, January 23, 2014

Anti Aging...Photo Finish!

I read an article yesterday where a spa market research company compiled information relating to client trends, likes and desires. Continuing is the trend of non-surgical and non-invasive treatments to help turn back the wrinkles of time.

These non surgical treatments are well worth the initial investments due to how quickly many of the results can be seen, as well as the potential profits by selling the treatment in packages.

While there are many different types of non-surgical options out there for use in facials, one that I see many people overlooking is IPL - aka intense pulse laser or photo rejuvenation. This treatment allows you to address such concerns as some pigmentation issues, fine lines, wrinkles, acne, scarring and cellulite. I can name someone I know who experiences one or more of these concerns and none have ever heard of IPL- this again is where as a technician or owner, educating your clients is key. Aside from an increased profit from them trying new techniques (with great results), the loyalty increases when they know you care about their concerns and aren't just trying to sell them facials or random add-ons.

Ok so, the actual IPL are a few with some great information in the description for you to get acquainted with.

LED Light Therapy Photo Rejuvination by SkinMate 
Spa Masters Photon Skin Care Device

This is the Grand Daddy of won't find a better more complete unit from a leader in the industry.
Trios™ IPL Advanced Phototherapy System

If you are looking to set yourself apart from your competitors, this is a great way to add a treatment in to amaze your clients with above average results.

Wednesday, January 22, 2014

Nurturing Touch - Modern Massage for Children

I was just reading an article on in which Tiffany Field, Ph.D., of the Touch Research Institute (TRI) in Miami, Fla. was quoted as saying, "Every child, no matter the age, should be massaged at bedtime on a regular basis."  We know touch is the first sense to develop in humans and it is vital to our health and well-being. The article
on also explains that, "Touch is the first sense to develop in humans. It is essential to our health and well-being. Babies have been known to fail to thrive and even die without an adequate amount of physical contact."

So I was excited to see this new book released called, "A Modern Day Guide to Massage for Children" by Tina Allen. Ms. Allen is an award winning author, international lecturer and authority on pediatric massage. This beautifully illustrated book provides families and professionals an easy to follow guide to incorporating nurturing touch into the lives of children. Ms. Allen managed the nation’s first comprehensive pediatric massage program at Children’s Hospital Los Angeles (CHLA), where she trained volunteer massage therapists and medical professionals to work with hospitalized Rehabilitation patients, medically complex infants in the Center for Newborn and Infant Critical Care (CNICC), Neonatal Intensive Care Unit (NICU), Children with Retinoblastoma, Spina Bifida and Cerebral Palsy. She is currently consulting on the development of comprehensive pediatric massage programs for The Mayo Clinic, Nemours/Alfred I. duPont Hospital for Children, Hasbro Children’s Hospital, Connecticut Children’s Medical Center, Shriner’s Hospital and Sutton Children’s Medical Center. For more information on Tina Allen visit here:

I think this is such a great retail idea for Day Spas, Massage Centers and Wellness Centers. Wholesale orders are available for businesses. Contact Blue Miso Books 818-209-1918

Tuesday, January 21, 2014

Python Massages - What will spas think of next?

While researching some new massage techniques, I stumbled across an article from ABC News about a spa
Spa in Jakarta, Indonesia that uses pythons in their massage treatments. Yes - PYTHONS! This unique snake massage is said to trigger a metabolism-boosting adrenaline rush... (no kidding).

The treatment entails having several pythons placed on the clients body. The random and unexpected movements of the snakes cause fear, that triggers the adrenaline in the body and that is said to positively impact metabolism.

I think I would rather run at a 10 incline on the "dreadmill" than try out this spa treatment.

Here is the link to the article with great photos on ABC News:

Python Massages

Monday, January 20, 2014

Let's Get Intimate!

Love is in the air... it MUST BE as the new Intimate Stripless Wax by Cirepil was really moving this week. The product was just added last week and we've had A LOT of orders for them already. Who would have thought I could have gotten 'strip' and 'intimate' in the same sentence in a blog without getting in trouble from my boss or from my girlfriend!... why? I have no idea... I'm just a shipping guy! See our great Intimate Stripless Wax by Cirepil HERE!

Sunday, January 19, 2014

Mindful Health Practices

I just read an article on a study done by the Johns Hopkins University in Baltimore, Maryland, on how mindful meditation programs help reduce depression, anxiety and pain. Many people think of meditation as a means to relax, unwind or balance out in some aspect. It's becoming more and more popular in the practice of helping clients with pain issues.

Mindful meditation programs can be incorporated to many different fields in this great industry. If you don't already have a meditation room set up, you can offer meditation classes on certain days and block out a room for that purpose. You can lead group sessions literally anywhere in your office that you can comfortably fit people.

The beauty is that aside from someone to lead the meditations and participants, you don't need to spend an arm and a leg on products to make it effective.

Here are some great cost effective items to get you started:

Shakuhachi Meditation Music 2 CD Set 
Meditation CD
Global Journey Meditation CD by Global Journey UK
Inner Balance CD by Tron Syversen

General Ambiance Ideas:
Salt Lamps
Yoga Mats- always comfy for sitting or lying meditations
Tibetan Singing Bowls
Citrine Druse with Wood Base
Various Buddha Items

The most amazing product you can get to create a truly unique experience for your clients:

Scent Linq Professional Scent Diffusion System - for Reception Areas, Lobbies, Relaxation Rooms and other Larger Open Indoor Spaces by Scent Linq
This may be one of the best products to come along. Forget essential oil diffusers, candles, plug ins or sprays (and it's more cost effective!) can fill any space with scents created by master perfumers from Europe. Hand picked for the spa industry, the scents are not perfumes or oils but essences. Think about your own experiences with scent memory and take a look at how this product can help create an undeniable link between your clients and your business.

Saturday, January 18, 2014

New Wax from Depileve Designed Just For Men!

Waxing is not just a service for women anymore. It is becoming more and more common that men from all walks of life are coming to the salon for waxing services as well. So why not offer a wax that is specifically designed just for them?

The 3G Bronze Stripless Bead Wax for Men by Depileve is a beaded film-wax formula designed specifically for use on tough hair and helps leave male clients' skin soft and smooth. This wax contains salicylic acid to help prevent ingrown hairs, ginseng to revitalize and repair, and castor and sunflower seed oils to help moisturize and calm.

The most popular areas for men are the back, chest, butt, and feet/toes. However, it is becoming increasingly popular for men to come in for "The Male Brazilian" as well!

Manscaping is becoming huge now, so you definitely want to be using products that appeal to your male clientele and are specifically designed to suit their needs.

Friday, January 17, 2014

Fun Nail Art - Offer Your Clients Flocked Nails!

The past few years have brought the nail industry so many interesting and exciting trends. One of these trends that we have been watching float around recently is nail flocking.

Reminiscent of shag carpets and disco, this trend is gaining popularity due to the fun and silly nail art that is possible. Pure Spa Direct recently added a variety of new nail art products, including flocking supplies!
If you are curious how the process works, just check out the below video:

Stop by Pure Spa Direct today to view these nail art products, as well as our 65,000 other products for salons and spas!

Thursday, January 16, 2014

New StyleSeat App: The Future for Spa and Salon Growth?

What's the story, morning glory? The world we live in today is absolutely amazing. Sometimes, when I think about the impact advancements such as the internet have made to our lives as we know it, I am blown away. And every single day, there are new and improved ways to use the internet, smart phones, and apps.

We are living in a mobile culture, and everyone is always on the move. Who has the time or patience to make a phone call any longer? Instead of using our voice, we often use our fingers.

Spa and salon owners, take note! An easy to implement, easy to use smart phone app to connect your clients with your appointment book is here - and you shouldn't pass it up! According to, mobile website usage more than doubled in 2013 over 2012, and it is not going to stop there!

One of the coolest new apps available to Salon/Spa Owners, as well as Salon/Spa GOERS is the NEW StyleSeat app. “In our mobile culture, people are increasingly managing their lives entirely through their devices,” said Melody McCloskey, co-founder and CEO of StyleSeat. Allowing clients to quickly and easily book appointments with you right from their phone while they are on the go will change the game for your business. More than 5.5 MILLION beauty appointments were booked through the StyleSeat app in 2013. This can mean a whole new level for your business!

How are you going to keep up with all this new business? Check out Pure Spa Direct for all of your supply needs!

Nail Polish Colors for Valentine's Day!

Valentine's day is just around the corner, so I'm sure you will be getting a lot of clients requesting the reds, pinks, and sparkles for their special night. Nail designs with hearts or X's and O's will also be very popular right now.

Check out some of these colors your clients will Love:

Gelish Color Coat: Queen Of Hearts (My Favorite!)
CND Shellac Red Baroness
China Glaze Nail Polish - Hot Lava Love
Cuccio Colour Nail Lacquer - Red Lights in Amsterdam

Gelish Color Coat: Pink Smoothie
CND Shellac Rose Bud
China Glaze Nail Polish - Laced Up
Cuccio Colour Nail Lacquer - The Amore Collection Venetian Valentine

Gelish Color Coat: Tickle My Heart
CND VINYLUX Grapefruit Sparkle

Nail Art:
Nail Art Rhinestone Kit - Heart Shape / 1200-Count by Pro Nail Art
Nail Art Decal / Love by Pro Nail Art
Nail Art Decal / Roses & Hearts by Pro Nail Art

Tuesday, January 14, 2014

NEW! All-In-One Intensive Winter Hand Treatment by Satin Smooth

Winter takes a bite out of moisture, no matter how thick your gloves are!  That's why I am in love with these Moisturizing Treatment Gloves that are generously packed with of intensive lotion good for an restorative 20-minute hand treatment. Just one 20 minute treatment helps soothe rough, dry, chapped hands with shea butter, marine collagen, vitamin E, ginseng and rose flower extract. Clients will be impressed with noticeable improvement in moisture and youthfulness to dry hands.

An all-in-one moisturizing treatment for hands and feet that provide maximum moisture and softness. Convenient, easy to use and no mess. An easy, affordable add-on service to any facial, manicure or pedicure. Salon cost is only $3.49 each. All 24 hand treatments come in an attractive display and can be retailed for a suggested price of $7.00+.

Also available in a foot treatment! A great way to add an intensive 20-minute treatment to services. Moisturizes and helps soften cracked, dry skin with shea butter, peppermint, almond oil and vitamin E.

Monday, January 13, 2014

Are you playing Footsie's With Me?

Well somebody must be! The guys love packing these because they already come in boxes with handles. So keep ordering and we'll keep shipping. I think the liners beat the footsies spas this week. It was closer than the BCS Championship game in the 4th quarter... why? I have no idea... I'm just a shipping guy! See our great Footsie Bath and Liner selection HERE!

Sunday, January 12, 2014

L'Oreal Professional NOW Offering Formal Balayage Training Certification

Balayage is one of the most sought-after hair coloring processes in existence today, and it is only becoming more popular with the recent trends of ombre hair color. According to L'Oreal's website:
"Balayage is a coloring technique used to create sun-kissed, natural-looking highlights. Used as an alternative to foil highlighting, it is the action in which hair color is swept or painted on to the hair to create depth and dimension.

Balayage is the in-salon color service choice among the most discerning clients – celebrities, models and fashionistas – that demand hair color to be designed exclusively for them. And Balayage hair painting isn’t just for Blondes! It is perfect for brunettes that want a subtle, sun-kissed look."
Recently, L'Oreal announced plans to formalize their Balayage training for salons across the United States, creating a full Balayage Certification Program.

According to The Colorist Magazine, the program will be broken into 4 classes, divided by levels:

  1. Balayage Foundations (2-day demonstrations with hands-on mannequin sessions)
  2. Balayage Advanced (2-day demonstrations with hands-on mannequin sessions)
  3. Balayage Creative (2-day demonstrations with hands-on mannequin sessions)
  4. Balayage Live (3-day demonstrations with hands-on mannequin sessions)
Following the completion of all 4 classes, colorists will be officially "Balayage Certified" by L'Oreal.

Will you become a Balayage Certified Colorist?

Saturday, January 11, 2014

Display Your Polishes in Style!

Excite your clients with this
fun Waterfall Polish Display!
Finally, a fun and exciting way for you to display your polish colors! Nail salons everywhere are thrilled with this very fun, funky, and cool Waterfall Polish Display

This polish display, instead of a boring circle or a cumbersome rectangle stands upright and the colors cascade around, with the ability of displaying up to 150 colors. Get your clients excited about choosing their polish color!

Check out Pure Spa Direct's full Mani / Pedi selection to find the perfect polish colors to display as well!

Friday, January 10, 2014

Expand Your Clients Trust in You by Offering Retail Products

I've head from various businesses that they don't retail at home products.
This seems crazy to me, who doesn't want to potentially make double their money on a product? The more I thought on it, I realized it could be fear based. Business owners or technicians may fear that recommending an at home treatment may cause their clients to stop coming in for regular treatments. I understand that fear, however at home products while great, won't replace the professional expertise and services you have to offer. Having confidence in your services, your products and technicians makes a world of difference.

Offering products that compliment the services your clients see you for will build their confidence in you. It will also make them feel that you truly do care about them, not just their money. Even offering something similar to what you use in your services is a great way to hold clients over between treatments. For example, if you offer them a great anti aging mask package they can do at home, they will get amazing results; they will still be needing to see you for the full treatment (ampoules, exfoliation, microdermabrasion, extractions etc).

Here are some amazing masks your clients can use at home, experience results that will still keep them coming back to you for life.

 Seaweed and Spirulina Peel Off Alginate Facial Mask / 20 Grams by Spa Needs

You could even create bundles to sell that include a mask, mixing bowl and face mask brush!

Give it a try and see how it works for you!

Thursday, January 9, 2014

New Essential Oil Blends for an Enhanced Client Experience

Essential oil blends are great for personalizing your clients experience. Whether you want to provide them with relaxation, an uplifted feeling and energy, or help them feel more focused, these new Essential Oil Blends by Now will be a great addition to your collection of essential oils! You can add them to a carrier oil for massage, add to a diffuser, or even create a room mist by adding a few drops with water to a spray bottle.

5 New Essential Oil Blends by Now
  • Peace & Harmony - A calming blend that elevates centering and balancing with peppermint, patchouli, orange, lavender and basil oils. Minty floral herb aroma.
  • Clear the Air - A purifying blend of peppermint, eucalyptus, hyssop and rosemary oils. Fresh mint aroma.
  • Cheer Up Buttercup - An uplifting blend of bergamot, orange, lime, lemon and grapefruit oils. Citrus with light herbal aroma.
  • Mental Focus - Promotes balance and focusing with a blend of lemon, peppermint, wintergreen, basil, rosemary and grapefruit oils. Minty citrus with wintergreen aroma.
  • Peaceful Sleep - Encourages relaxing with a blend of orange, tangerine, lavender, chamomile, ylang ylang and sandalwood oils. Floral citrus aroma.

Create a Room Mister:
Add 30 drops of the essential oil blend to 1 oz.of water in a spray bottle.

Incorporating these essential oil blends into your services will enhance the overall client experience.

Wednesday, January 8, 2014

New Products at 'O Plenty!

Pure Spa Direct's Just Added category is like a candy store for spa & salon professionals.  

Oodles of new goodies are added all the time, sometimes daily... so it is always worth swinging back and taking a look. 

After all, who does not love new products?

Bookmark this link:

Got A Pain In Your Neck?

Therapist, technicians, physicians and more at some point in their career have experienced neck pain. No matter how mindful you are of body positioning and self care, sometimes it's just inevitable. Sleeping positions and stress are also great causes of neck and shoulder pain. While receiving regular self care (massage, chiropractic or whatever you prefer!) is vital, here's something to help out as well.

This may not look like much but this little thing rocks. It's got a cool design and has high density foam that forms to your body so it's a natural comfortable fit. It takes the pressure off of the neck and shoulders to relieve tension, relax the muscles in your neck and shoulders (which can also help with anyone who clenches their teeth) and support your head.

I like this one because it's inexpensive, it works and it's a great retail product- I'm always a fan of something I can use that works that I can share with clients (and of course the retail profit doesn't hurt). I've heard clients say that it's the best thing between appointments to help alleviate their pain.  It's also nice that you can use it while you're watching television/reading, while meditating or even sleeping.

If you are looking for something to help your neck pain or have client's searching for a product to keep them in check between appointments, give this a shot.

Tuesday, January 7, 2014

Spa Treatments to Nurse Your Hangover

I was just reading this great article from Time Out Chicago that talks about five great treatment for helping purge all our holiday overload. That's right; spa treatments that can help clients purge the perils of too much travel, booze, food and typical holiday excess. Check out this article for more information.  I would like to try the Ionic Body Cleanse Detox Treatment at Blo Salon & Spa!!

Time Out New York - 5 Spa Treatments To Nurse Your Hangover

Sunday, January 5, 2014

Pour Some Sugar On Me...Perfect For Valentine's Day

Sugar tends to get a bad rep all across the world despite having some very beneficial qualities to it.
Don't get too exited, it's beneficial qualities lie in using it in skin care, not in eating cake.

Many people are aware that sugar makes an excellent scrub due to the granules, but it goes further than that. Sugar IS a great for exfoliation, it also does not clog pores and helps retain liquid. Sugar helps the skin retain moisture which in turn makes the skin stay supple and young looking.  Sugar happens to be a natural glycolic acid...yup, glycolic acid. Sugar not only hydrates the skin but it helps protect the skin from toxins and get rid of blemishes (ironic isn't it!).

There are different types of sugar you can use, each with slightly different results. White sugar is gentler than salt scrubs, brown sugar is gentler than white sugar (and smells delicious!)....two great options for those clients with extra sensitive skin! What's even better....sugar won't irritate freshly shaved skin! How many times have you or your clients, without thinking, used a salt scrub after shaving; you'd think with that kind of burn we'd remember!

Another great thing about using sugar is you can add essential oils, extracts and even vitamins. Many client's have seen great success mixing fruity scents to market the treatment as a sweet treat.

Looking for some inspiration? Let me get you started:

You can start from scratch:

SPA PANTRY Sugar Cane Crystals
SPA PANTRY Organic Sucanat Sugar

***Don't forget to try a few drops of essential oils to create signature blends!***
ESS Essential Oils
Aura Cacia Essential Oils
Lotus Touch Essential Oils

Or buy some already made (great for retailing!!!)

Lotus Touch Brown Sugar Scrub
Soothing Touch Brown Sugar Scrubs (a whole dessert cart of options here!)
Zanzibar Clove Sugar Scrub (this smells incredible!)
Giovanni Hot Chocolate Sugar Scrub

The sky is the limit on creating unique blends to sweeten your service menu!

Saturday, January 4, 2014

How Do Your Clients Find You? is a new tool designed to
connect your business with new clients!
As a business owner, bringing in new business is important to you. Marketing is key to bringing in new business, but as a small business, you need to focus on pampering and helping your clients. Now, there is a new tool to help you! is a new online marketplace for salon listings. This website has been designed to connect potential spa and salon clients with local businesses that fit their needs.

Businesses can create business pages, upload photos, display samples, and even offer online booking for client ease! LocalSalons offers businesses intensive Traffic Reports to ensure they never miss a potential customer, as well as a place to post events, manage business reviews, and more.

Don't forget to visit Pure Spa Direct to stock up on all of your spa and salon necessities to accommodate all of your new business! We have everything from cotton and sponges to furniture and equipment, and our friendly and knowledgeable Customer Service team is here to help! Call us at 800-434-0018 any time during our business hours, Monday through Friday, 8:30 AM - 5 PM.

Friday, January 3, 2014

The Many Benefits of Argan Oil for Hair and Spa Treatments

You have probably heard about the many great things about Argan Oil. It has a ton of benefits when it comes to beauty and health. Many experts all over the world call this product “liquid gold” since it can give a new life to dry and damaged hair. Argan oil comes from the Argan tree in native Morocco and the oil is extracted from the kernel of the Argan. Argan oil is much like jojoba oil, which is also known to be a product that deals well with damaged hair.

Check out the many benefits of Argan Oil for Hair
  • Moisturizes the hair by locking in moisture and is non-greasy
  • Penetrates the hair shaft improving the elasticity and preventing breakage
  • Contains vitamin E which is great for a healthy scalp and repairing damaged hair
  • Adds shine and makes hair smooth
  • Contains unsaturated fats omega 3 and omega 9 which helps prevent split ends by strengthening the protein bonding structures of the hair
  • Prevents dry, itchy scalp
  • The natural antioxidants help strengthen hair
  • It can be used as a hot oil treatment or as a leave-in/sealer
  • Removes brittleness and restores smoothness of color treated hair
  • Protects hair before heat styling

Argan oil has many benefits outside of being great for dry and damaged hair. It can also be a great product for use on the face, body, and scalp as well. It can be great for hydrating the skin during facials, body treatments, and scalp treatments, as well as for dry cuticles and skin during manicures and pedicures.

Thursday, January 2, 2014

I Spy Younger Looking Eyes!

We've heard it countless times in countless ways....the eyes tell all; including your age. I hear so many people complaining about dark circles under their eyes, crows feet or just sagging skin. Have you ever been asked if you are alright followed by the statement "your eyes look tires" or something along those lines?

I just read an article in which the American Academy of Facial Plastic and Reconstructive Surgery confirmed that the second most popular cosmetic surgery in 2012 was the eye lift; mostly in people aged 35-60. 

If you aren't in a facility that performs cosmetic surgeries don't fret, you can still provide valuable and effective treatments for younger looking eyes.  There are many cost effective (for you and your client's) treatments including fillers, light therapy, microdermabrasion and various masks and pads that will wow your client's (not to mention all of their friends begging to know where they went for the fountain of youth!) and keep them adding on to every service they come in for.

Here are our most popular eye rejuvenating products:

Eye Masks:
Seaweed and Spirulina Peel Off Alginate Facial Mask (the ultimate face mask for firming, de-puffing and instantly smooths skin!)

Under Eye Masks

Eye Creams- great in services and for retail!

You can see our full line of microdermabrasion products here

Everyone wants bright, healthy younger looking eyes, by offering a few add on treatments to your menu, you can significantly increase profits!