Alien Soap?

We got the coolest hand soap in the other day. It's called Like Soap and made by Gena. It looks like a hairspray bottle but once you put it on your hands it is immediately cold and starts to fizzle. When you rub your hands together it gets even colder! It's absolutely wild and leaves your hands feeling clean. The guys in the warehouse call it "alien soap"... why? I have no idea... I'm just a shipping guy! See our great Like Soap by Gena HERE!

Add on Facial Treatments Now Available in Bulk Packs!

I am sure you already know that add-on's bring in so much more profit. Adding under-eye masks to your facial services is such an easy, non time consuming addition. Even adding on a special mask to any of your regular facials can increase your profits as well. So what I am getting at is you want to make sure you are stocked up with your add-on options, so you can accommodate these requests. We recently just added a bulk pack of the Collagen Crystal Under-eye Mask and a bulk pack of the Collagen Crystal Facial Mask. The eye mask comes in a pack of 50 and the facial mask comes in a pack of 20! Purchasing these items in bulk will help save you a ton of time, money, and effort!

The Collagen Crystal Under Eye Mask contains collagen, amino acids and natural plant essences to help firm and tone sensitive under eye area. Also helps to reduce puffiness and dark circles and is recommended for use once a week.

The Collagen Crystal Facial Mask contains collagen, amino acids and natural plant essences to help firm, tone, moisturize and hydrate face and is also recommended for use once a week.

Your clients will love these add-on masks, and you will love the increased profits! 

Available NOW! Shellac Holiday Duos and Additives Kit

Now that September is almost over, I am quickly realizing that the holidays are just around the corner. What tipped me off? The arrival of the 2013 Shellac Charmed Collection: Holiday Duos and Additives Kit, of course!

For the 2013 holiday season, CND has released 2 Holiday Duos, each featuring 2 bright and shiny holiday colors, PLUS a free jar of CND Additives, all packaged in an adorable little box. For my creative clients out there, there is also a Holiday Additives Kit available, featuring 4 special edition Holiday Additives, perfect to help you make this the most sparkly and shiny Holiday Season yet!



CND Shellac Charmed Collection: Holiday Duo #1
Shellac Ice Vapor .25 oz.
Shellac Frosted Glen .25 oz.

FREE Blush Bronze Frost Additive .15 oz.


CND Shellac Charmed Collection: Holiday Duo #2
Shellac Serene Green .25 oz.
Shellac Scarlet Letter .25 oz.

FREE Gilded Gleam Additive .15 oz.


CND Charmed Collection: Holiday Additives Kit
Silver Frost Additive .10 oz.
Gilded Gleam Additive .16 oz.
Blush Bronze Frost .15 oz.
Icicles .15 oz.

FREE Crystals 40-ct.

Breakfast For Your Skin- Egg White Treatments

I remember seeing do-it-yourself body care treatments growing up that all contained eggs or egg whites.

I never tried it, the thought of slimy egg whites on my face was not worth it to see if it actually worked.

A great product to avoid the at-home messes for your clients to have you perform is an egg white facial using egg white powder.

Egg white powder contains protein rich properties to tone and tighten the skin.It has been shown to tighten pores, remove oils and once rinsed, remove dead skin cells. One of the key components of this amazing powder is albumin. Albumin in egg whites has been used as a wrinkle remover for centuries due to how it tightens the skin!

Add to facials, back treatments, wraps, or hydrotherapies for added benefits!

Natural products and ingredients are always a favorite with clients and a great way to bring in additional revenue!

My favorite for egg white body treatments is the SPA PANTRY Egg White Powder / 8 oz..

It's incredibly cost effective and easy to use!

Cost effective for you, instant results for your clients....it's a win win!

Simple Addition for a Personalized, Seasonal Manicure Experience!

There are so many ways to add little seasonal touches to your spa without feeling like you are overdoing it. You can do this by simply changing the scents of products you would normally use during your services or even retailing some seasonal scented items.

A cranberry scented cuticle oil can be added right into your everyday manicures to give your clients a fall feeling without bombarding them with pumpkin, cranberry, apple, etc. The Aromatherapy Scented Cuticle Oil - Cranberry / 2.5 oz. by Star Nail nourishes cuticles and nails with vitamin-rich blends. Its also non-greasy and very light. Your clients will love the cranberry scent.

If they aren't into cranberry, it is also available in Vanilla Berry for another option to personalize the manicure experience! These are also really great for retailing in your salon as well.

Some other great cuticle oil scents:

• Cuccio Milk & Honey Cuticle Oil by Cuccio
• Cuccio Pomegranate Cuticle Oil by Cuccio

Another simple item that is great for seasonal retailing are candles:

• Soy Crackle Candle - Honey Spice by Timberwick
• Soy Crackle Candle - Amber and Cedar by Timberwick
• Keyano Pumpkin Spice Candle

Employee Recognition Turned Fun!

Want to add a fun way to recognize employees for a job well done? Consider these fun "Good Work Ticket Awards".  When an employees does something noteworthy, give them one of these 2 part tickets... half goes to them, half goes in to a box or fishbowl for a prize drawing (you determine the prize - like a gift card, extra day off, event tickets, cash... anything that will motivate)!  The more tickets the employee is given for good work, the more chances they have to win a prize you designate!

Good Work Ticket Awards are fun on a team level, departmental level and company wide level. Your employees will love it and you should see a spike in good work! Note: The Good Work Ticket Awards were designed for teachers to give to students, but they work great in the work place too!

Check 'em out here:

http://www.purespadirect.com/Good-Work-Ticket-Awards-8-12-w-x-2-34-h-100-2-Part-p/jr-742479.htm

Cold Clients? Make Sure Your Bed is Warm as Temperatures Drop!

To me, nothing can derail "spa mode" more than a cold treatment room and bed. Cold sheets, brisk

Cold Treatments?
Make Sure Your
Clients Stay Warm.

temperatures and cold hands on my skin can ruin a treatment experience. This is one of the reasons I NEVER book morning appointments in the Fall here in New York. Most Spa's shut off their heaters overnight to save on electricity, inadvertently turning their treatment rooms, and all the lotions and gels into a deep freeze. It can take up to an hour to get temperatures regulated, and by that time I can't see my breath in the room, the treatment has ended.

Pure Spa Direct has several kinds of table warmers and heated blankets to keep clients wrapped in toasty comfort. Also, keep your treatment lotions and gels at a cozy temperature for clients with our wide selection of Lotion Warmers.

Bikini so Teeny!

Did I miss something here? Is it still bikini season somewhere? Definitely not in New York! Anyways, people are still buying Intrinsics Disposable Bikinis by the 100 packs like mad... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Bikini selection HERE!

Fright Fest! Glow in the Dark Nail Creations Perfect for the Scariest Time of Year!

I think, universally, people either LOVE Halloween or hate it. Personally, it is not my favorite holiday, but even I find myself getting caught up in the air of the season....spooks and ghouls, ghosts and chills...Some of your clients, I am sure, find Halloween to be the time of year they most look forward to. These clients...and many others, I am sure, will be blown away by these new Acrylic powders...

This year, offer your young-at-heart clients a new, super-cool option for their acrylic nails...GLOW IN THE DARK acrylics! Whoah! Even for the skeptical (like me haha), these are pretty cool. This kit by EZ Flow makes it super easy to take your classic French acrylics to trendy glow in the dark nails!

Kit Includes:

• Glow Dark Pink
• Glow Light Pink
• Glow White

Designed for use with any monomer, these glow in the dark acrylic powders will amp up your french acrylics to a new, spooky trendsetting level!

Comfort Your Pedicure Clients During the Winter Months!

Nothing is more uncomfortable during the winter at the nail salon than cold feet after pedicures! With the Non-woven Pedi Cozies, you will be able to bring in more pedicure clients during this time of year when pedicure services normally would die down.

No one likes cold feet, so they pass on the pedicure when coming in for their services. These Pedi Cozies are a  perfect solution for keeping your clients feet and ankles warm during drying time and when they walk out to their car. Added warmth also allows foot creams to penetrate for softer and smother skin!

The Pedi Cozies are soft, comfortable, and disposable yet reusable and are available in White or Black.They are the perfect add on to an ultimate pedicure experience! Also, check out the Pedi Sox, which are great to use during your pedicure services, as well as retailing to your clients!

Directions: Before polish, hold the Non-Woven Pedi Cozies from the wide side stretch opening, put on like a sock and allow toes to go through the narrow side stretch opening. Repeat with other foot. Put on pedi slippers and toe separators to complete the pedicure.

Don't forget to stock up on your pedicure slippers and toe separators!

Jazz Up Your Clients' Faces with June Jacobs Cucumber Reviving Cream

This time of year for many can be rough for their skin. The colder weather, dry air and forced heat can wreak havoc with skin moisture.

One of my favorite products is the Cucumber Reviving Day Cream™ - 50 grams / 1.7 oz. by June Jacobs Spa Collection . I have very sensitive skin, anything I put on my face causes it to break out. I am so thankful for this product as it is gentle on my face and extremely hydrating. A little bit goes a long way so you get quite a bit out of the container. It goes on smooth and has a fresh scent to it.

Another great thing about this product is that it is preservative and paraben free! It is formulated with cucumber extract and milk protein to cool, soothe and energize the skin. Nourishing carrageenan and algae extracts to help retain moisture, while shea butter provides continuous hydration, helping to smooth away fine lines and refining the skin’s texture. It is also packed with an anti-oxidant blend of white, red and green tea extracts combined with goji berry, pomegranate and grapeseed extracts help to neutralize free radicals, protect skin from environmental toxins and combat the visible signs of premature aging!


This is a great product to retail to your clients looking for a high quality gentle moisturizer at a great price.

This is also great to use in your services for those same clients. After one use, your clients will be begging you to sell them a bottle!

Check out all of the great products that June Jacobs offers as well!

Brow Power - Learn How to Be a Brow Guru

If you read my last blog, you know that brow gurus in the New York area are getting big bucks to sculpt and rehab brows for clients. Having someone in your salon or spa that is exceptionally talented in this specialty field can be highly profitable, and invite new and repeat business.

Brows = Profits

If you are interested in learning more about honing your esthetic and cosmetology skills to become a "brow expert", check out this book called, "How To Create The Perfect Eyebrow" by Victoria Bush.

Key Features this book covers:

1. Hands-on workbook format teaches measuring, recording, drawing, and other approaches to successfully assess the client's features.

2. Precise methods of corrective and other advanced enhancement techniques increase customer satisfaction and profits.

3. Valuable information about facial zones, face shapes, facial feature analysis, and eyebrow analysis strengthens knowledge of facial and eyebrow assessment.

Chapter 1 - The Art and Science of Creating Beautiful, Symmetrical Eyebrows

Chapter 2 - The Study of the Facial Zones

Chapter 3 - The Study of the Geometric Face Shapes

Chapter 4 - The Study of Eye Set

Chapter 5 - Assessing the Facial Features

Chapter 6 - Assessing the Eyebrow

Chapter 7 - Rules of Proper Eyebrow Management

Chapter 8 - Corrective Techniques to the Eyebrow to Enhance the Features of the Face

Chapter 9 - Eyebrow Design Methods

Chapter 10 - Performing Eyebrow Design and Enhancement

Chapter 11 - Hair Removal for the Eyebrows

Chapter 12 - Other Eyebrow Enhancement Services

Chapter 13 - Case Studies: Eyebrow Design in Practice

Appendix A - Answers to Chapter Questions

Appendix B - Resource Directory

Seaweed and Spirulina Peel Off Alginate Facial Mask

This must be a cool mask because clients are buying them by the dozens everyday. Just add cucumbers and you'll look like my mom when I was a kid. I think I might even try it out... why? I have no idea... I'm just a shipping guy! See our great Seaweed and Spirulina Peel Off Alginate Facial Mask selection HERE!

Bulk Pedicure Supplies for Savings All Year 'Round!

If there is one thing I have learned from speaking with my clients, it is that every business out there is looking for the best deal possible for all of their supplies, without compromising on quality.

Here at Pure Spa Direct, we are always on the lookout for bulk packages of supplies and products to offer our clients to help them grow their businesses, without breaking the bank.

Most recently, we added even more bulk Spa Redi Masks - and they are available in 5 gallon tubs! Purchasing items you use regularly in bulk definitely helps in cutting down on your treatment costs, which then increases your profit margin. Plus, bulk packaging means less package waste, so you are helping the environment, too. Sounds good to me all around!

Spa Redi Clay Mask 5 Gallon - $99.99

• Lavender & Wild Flower
• Mandarin
• Mint & Eucalyptus
• Pomegranate
• Pineapple

Try just 1, or create exciting new "Signature Pedicures" focused on each scent! Don't forget to stock up on the rest of your bulk purchases, such as disposable slippers, toe separators, wax sticks, and more!

Introduce Cranberry Services into Your Spa with June Jacobs Spa Collection

If you're looking for something great to feature in your spa, but also doubles as something you can retail, I would recommend adding a cranberry treatment by using the June Jacobs Cranberry Cleanser, Body Balm, and even the Moisture Mask would be great!  Your clients will love the results they will get from these products during your services and will definitely want to take them home! You can increase your profits by offering the retail sized items to your clients individually or even make up a set or package for purchase!

Cranberry Body Balm - 946 mL / 32 fl. oz. by June Jacobs Spa Collection (BL0C2Q)
Cranberry Body Balm - 207 mL / 7.0 fl. oz. by June Jacobs Spa Collection (BL0C2R)
Paraben and preservative free, this luxurious body lotion with a delicate bouquet of cranberry, blends the moisturizing miracle of shea butter with nourishing oils of squalane, sunflower, jojoba and sesame to hydrate and replenish lost moisture.

Creamy Cranberry Cleanser - 946 mL / 32 fl oz. by June Jacobs Spa Collection (CL0C1Q)
Creamy Cranberry Cleanser - 210 mL / 7.0 fl oz. by June Jacobs Spa Collection (CL0C1R)
Paraben and preservative free, this hydrating creamy cleanser provides moisture to the skin during the cleansing process and imparts a bouquet of fresh cranberry. Formulated with nourishing sunflower seed oil and natural humectants of algae extract and jojoba seed oil to retain the skin’s natural lipid barrier as it gently sweeps away surface impurities.

Cranberry Pomegranate Moisture Masque™ - 620 mL / 21 fl. oz. by June Jacobs Spa Collection (MQ1C2P)
Cranberry Pomegranate Moisture Masque™ - 107.8 mL / 3.6 fl. oz. by June Jacobs Spa Collection (MQ1C2R)
Paraben and preservative free, this luxurious masque combines cranberry extract, a rich source of vitamins, minerals and flavonoids, combined with extracts of shea butter and sunflower seed oil to replenish the skin.

You can check out all of the June Jacobs Spa Collection Products here at Pure Spa Direct!

Spa Week is Coming, What will be your Featured product?

Spa Week is the week of October 14 to October 20th. Thats right around the corner and with only one month left, time is running out to pick and stock up on what could be a Featured product. Having trouble deciding? We can help, here at Pure Spa Direct we are your headquarters for helping select and stocking you on those products. 

 Pomegranate is a perfect source of vitamins and antioxidants for the body.  

Why not give these delicious smelling product a chance?!

Wild Pomegrante Body Lotion / 8 oz. by Bubalina

Wild Pomegrante Body Sugar Scub / 6 oz. by Bubalina

Ultra Film Pomegrante/Jojoba Hard Wax - Stripless - / 1 kg. / 2.2 lbs. by Mancine Professional 

Pomegranate Sugar Scrub / 7.3 oz. by Hempz

Keyano Pomegranate Butter Cream 

Pomegranate Spritz / 8 oz. by Bathhouse Blends 

Warm Up As The Weather Cools Off

Fall is quickly approaching, which means the weather is going to start getting cooler in many areas. A great way to market on the weather changes is by offering seasonal menu items. One of my favorites is ginger. Ginger is a great warming herb which is always a nice treat as the weather cools off.

Ginger is also a great ingredient for skin care due to its anti-aging properties---as I've said before, who doesn't want to look younger?!?

Ginger also has great anti-inflammatory properties as well! There are many articles floating around the internet praising the benefits of ginger, but the best way to understand it is by trying it for yourself!

Here are some great products you can add to your service menu to utilize ginger:

SPA PANTRY Ginger Root Powder / 1 Lb.

Soothing TouchBrown Sugar Scrub / Mango Ginger

Organic Ginger Root / 1 Lb. by Body Concepts

Detoxifying Ginger Mask

As in many of my other posts, I'm a huge fan of ingredient themes. Here are some great little additions you can offer to go along with ginger treatments either as a thank you or as an add on. I know some business owners who offer a particular mask for price, each individual complimentary item for an additional price and  finally a package for a more expensive price that includes everything or a pick and choose product option to customize the package.

Here are some additional items that can be used in packages and/or retailed to clients:

Ginger Tea

Ginger Essential Oils

Ginger Candles

Organic Candy Drops - Ginger Zest 

Organic Lollipops - Ginger Zest 

Seasonal menu items are always a big hit in every niche in the industry and are a great way to increase profits and get clients to try new treatments!

Nail Display - Showcase Fall 2013 Colors & Nail Art

Nail salons can really improve the way clients perceive their business by cleaning up their space, and showing off their skills.

Fall is the perfect time to re-do your Nail Tip Displays, and we have them here at PureSpa.com!

Dump those old, dusty nail art models that turn off clients, and show off new Fall 2013 colors and trends with these new acrylic tip displays.

This is perfect for displaying nail art designs and fun, new colors. It includes 64 nail tips - so you can show off a little bit of everything you have to offer clients.

For under $12, you can afford 3 or 4 and have them placed around the salon.

I would even have them organized by nudes, metallics, reds, and dark, vampy colors.  So much fun!

Goodbye Summer, Hello Fall

With the Summer leaving and Fall approaching, everyone must be getting ready for those Fall treatments. And what better way to celebrate Fall than with the scent of pumpkins in the air. This week hit our warehouse hard with  an avalanche of orders for the pumpkin scrubs, oils, and lotions. I have a feeling it is just gonna get EVEN more crazy... why? I have no idea... I'm just a shipping guy! See our great Keyano Pumpkin selection HERE!

Cinnamon, The Spice Of Youth

Almost everyone I know is always looking for ways and products to make them look younger. From fad creams to weird foods, people will go to great lengths to turn back the hands of time on their skin.

A great kitchen spice has also been shown to help with collagen production!  Take a look at this article on the benefits of cinnamon, then spice up your menu in a unique way!

Pure Spa Favorite Cinnamon Products:

• Relaxing Peel Off Mask 
• Cinnamon Powder 
• Cinnamon Cut

Why stop with just masks? Make it a cinnamon special with some aromatherapy and even cinnamon drinks!

How About Some Cinnamon "Extras?"

• Cinnamon Essential Oils
• Cinnamon Teas
• Cinnamon Candy

Add a little spice to your services and increase client excitement and profits!

Bring in More Profit by Adding Just a Touch of Fall to Your Menu!

Adding a fall touch to your spa and salon menu will be very beneficial to you. However, I'm sure you are always thinking of new ways to stand out from the norm or maybe you're looking for a special something you can add that's all natural. Either way, Eco-Fin Paraffin Alternative has a Cinnamon-Ginger Blend that is perfect for just that!

Eco-Fin Paraffin Alternative is a great hand and foot treatment that is made with 100% natural plant-based emollients and pure essential oils. The ingredients include some great stuff like jojoba oil, shea butter, and vitamin E and does not contain any petroleum, artificial dyes, or synthetic fragrances! The Eco-Fin system is a great add on to your menu, however this Cinnamon and Ginger scent is perfect for this time of year to offer up as a special!

Each tray contains 40 cubes, which is enough for 20 sets of and/or foot treatments. At only $1.60 cost per treatment, it's a win-win! You'll add an awesome fall treatment to your menu all while bringing in more profits!

While the Eco-Fin Paraffin Alternative - Muse: Cinnamon-Ginger Blend is a great treatment for fall, all the other Eco-Fin scents are amazing and there is something for any time of the year!

Hydration is KEY for the Upcoming Season!!

As the Fall season approaches the weather starts to become chilly and this can cause dryness and roughness of the skin.  Keeping skin looking healthy and smooth can sometimes be a challenge but having the best products can help. After all, one of the most precious things on our body is your client's SKIN. So why not take care of it and what better way for your clients to show the importance of taking care of the skin then with these amazing products from Pure Spa Direct! 

These are just a few of some of the amazing products that can help you keep the skin looking hydrated and healthy.  CUCCIO NATURALE, June Jacobs and personal favorite Extended Vacation. 

Caribbean Smoothie Hydrating + Anti-Aging Body Cream by Extended Vacation

 Intensive Age Defying Hydrating Complex by June Jacobs Spa Collection

CUCCIO NATURALE Papaya & Guava Herb Butter Blend Hydrating Treatment for Hand, Feet and Body 

At Pure Spa Direct we have a wide variety of products to hydrate your skin from head to toe!!!

Eyebrow Rehab; Huge Profits for Brow Gurus in Spas & Salons

Recently, my girlfriend circle has been a buzz with, "Please excuse my eyebrows, I'm currently undergoing brow rehab!". They are apologizing for their crazy, un-plucked, grow-out around their brows as part of their "eyebrow therapy" with a well know brow artist here on Long Island.

High Brow Clients
Will Pay Big Bucks for
Beautiful Brows

The idea is they are being strictly instructed to grow their over plucked brows by conditioning them with Castor Oil and in some cases even growing them with Latisse (though Latisse is for growing lashes, some find it useful for brows too). They are under strict orders not to pluck a single hair while under the "regrowth phase" of their brow rehab. During this time they meet with the brow guru every 4-6 weeks for minor tweaks until desired growth is achieved and then real sculpting can begin. Mind you, each appointment is $90. Yep, NINETY BUCKS!  And you will need approximately 3 appointments before you get to sculpting phase. The guru can either teach you to do them yourself, or you can become a "lifer" and just come in ever few weeks for brow maintenance. WOW! 

Brow artistry has been a growing trend for sometime, and I never thought my brows were bad - UNTIL I saw one of my good friends that had just completed a six month stint in eyebrow therapy. She looked AMAZING!  So amazing, I booked my own $90 appointment, and got schooled on brow rehab. This is how the referral cycle begins... brilliant. 

I like this topic because adding a "brow specialist" to your salon or spa a few days a weeks can really draw in clients you never expected. Clients that can afford these specialty service prices are typically "high brow" and may be open to trying other services your business offers. This LI guru is associated with a skin care center that offers facials, lasers, lifts and fillers. The perfect compliments to anyone willing to pay $90 for eyebrow grooming. 

Brows are big, literally. Every one I know is trying to escape their over-plucked skinny brows and get a fuller, more youthful look with the perfect arch and symmetry. Looks to me to be a desirable and profitable specialty ideal for aesthetic focused businesses. 

Ear Piercing Kit

I saw the coolest thing the other day at the warehouse. An Ear Piercing Kit! I guess I knew they existed, but I've never seen one. It seems like such a simple, harmless instrument that I cannot imagine it putting a hole through someone's ear... why? I have no idea... I'm just a shipping guy! See our great Ear Piercing Instrument selection HERE!