Sunday, February 10, 2013

Introducing BEYOND COVER Chromatics by Redken

As a colorist, you know that the majority of your clients are seeking to cover up their graying hair.  In addition to issues with the color, gray hair is also wiry and untamable.  New products are constantly being introduced to the market, but so often it is just more of the same thing.

Redken has changed the game by creating 'Beyond Cover' Chromatics line of hair color.  As seen recently at the 2013 Redken Symposium in Las Vegas, this gorgeous new color line works to not only cover the gray hairs but nourish and soften them as well.

Chromatics colors are 100% ammonia free as well as odor-free.  In addition, the line contains a mixture of ingredients including dye, Argan Oil, Ceramides, and Acai and Vitamin E antioxidants.  All of these work synergistically to surround, penetrate and moisturize the hair's cuticle.

In addtion to being good for hair, the color of the Chromatics Collection is stunning.  Redken goes so far as to call it 4D because:
  • D1 -  Ultimate Gray Coverage
  • D2 - Multi-Dimensional Reflect
  • D3 - Radiant Shine
  • D4 - Lasting Vibrancy
You can see more about the line at the Redken website.  For all your other hair and salon needs, check out the offerings on Pure Spa Direct!

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