Compressed Sponges

Compressed Sponges were HOT this week. Not particular one - they come in many different shapes, sizes, and colors and they all were moving. The shipping guys love it when we get a broken pack because we use 'em to clean our faces, and, well,to be honest... clean our sneakers too! It's cool watching them rise when the water hits it... why? I have no idea... I'm just a shipping guy! See our great Compressed Sponge selection HERE!

Hair Color Trends for 2013

Hairstylist to the stars and Ambassador for Wella and Sebastian, Claudio Lazo is one of the go-to sources for all that is hot, happening and trending for the new year.

Over the past 2 years, the industry has seen a shift from hair color that blends in to hair that stands out and makes a bold statement. The exciting news is that 2013 will be no different!  According to Lazo, who worked with Michael Kors and Nicole Ritchie for their fashion shows, people will now be experimenting with non-traditional colors, such as blues, purples, burgundy, pinks and both warm and cool versions of violet.  In addition, expect your clients to request some subtle, yet daring pastels hues!

An excellent line to use for both the trends and the classics is the Matrix Logics Color DNA System.  Check out the Matrix Professional Website HERE where you can access tons of information, guides, descriptions and a very informative handbook for the Logics system.

Don't forget that Pure Spa Direct has Apparel, Appliances, Brushes / Combs, Hair-Coloring Accessories and everything else you need for salon services!

Grey Blending - A Great New Service to Offer Your Male Clients!

Offering services that are specifically designed for men are a great way to bring in more male clients. However, there is a big difference between how men and women view hair coloring. Women are usually looking for a new look, and will make big changes sometimes, but the average guy who has never done more to their hair than cut it, might feel intimidated by having to get his hair colored. There are a lot of men today who are getting their hair professionally colored, but there's also the men who just want to cover some greys without looking like they are trying to hide it!

A service called "Grey Blending" is a quick and easy process that doesn't give full grey coverage, but rather was designed to blend greys with his own hair color for a natural look that will take years off! Its a great way to introduce men to hair coloring without making a big change. The color is normally semi or demi permanent, so it will gradually fade over three to four weeks. The service also only takes 15-20 minutes and is a great add-on for a cut!

Need some new supplies to start offering this new service? We have what you need here at Pure Spa Direct!

Where to shop for Spa supplies online?

Muds, Masks, & Potions from
All over the world make for AMAZING Spa Treatments.

Did you know that there is an EASY way to shop for supplies for your Day Spa online? Licensed pros in the beauty industry can purchase thousands of products at PureSpa.com. If you need perfect Earthlite bed, facial bed, pedicure bowls, towels or sterilizers, we have them. Hundreds of brands from all over the world, and there is something for every budget.  What our clients love is that that our customer service specialists can help you quickly source everything you need to run your day spa business smoothly - and without hunting down different products from different stores or catalogs.  Our team of experts is also well researched in current spa trends, treatments and happenings. Not sure what the hottest nail trend is right now, but need to stock your manicure stations? Call us, or browse our Mani/Pedi category online 24/7 and see what's new. Also be sure to shop our Just Added category where hundreds of new products are added every single week!  Basically PureSpa.com is a beauty supply on steroids! We have offer the core products and supplies spas need along with innovative new products for professionals in the beauty, spa, nail and wellness trade.  Why not shop online for spa supplies you need to operate your businesses in one place! PureSpa has it!

We have ALL styles of furniture to fit
Your budget & Style

JUST ADDED! Merel Pedicure Stool Is Functional AND Affordable!

Available in 6 colors, the new Merel Pedicure stool is the perfect stool for performing pedicures in any salon. And with a price tag of $67.50, you can get one of these for each of your pedicure stations without breaking the bank!

Featuring adjustable height adjustment from 14.5" - 16.75", steel construction, acetone-resistant upholstery, and a plush 3" seat cushion, these low pedicure stools will have your technicians sittin' pretty in comfort. The Merel Pedicure Stool is available in 6 beautiful colors to match any decor:

• Sand
• Red
• Cappuccino
• Cashmere
• Black
• Burgundy

Check out Pure Spa Direct for this great stool, as well as 65,000 other products to fill your every salon and spa need!

Educating Your Clients with Anatomical Charts

We've all heard the saying at some point in our lives, "knowledge is power". This is an accurate statement as long as the correct information is being relayed and learned.

For massage therapists, many times people don't understand the systems of the body affected by manual therapies. They also don't generally understand how a spot underneath their shoulder blade can be the cause of their neck pain and look at you sideways when you try to explain a trigger point.

A great way to help your clients understand their bodies and how massage works with the body's own systems is through anatomical charts. There are wall charts and table charts that are great to use while you explain things to your clients.

Some popular charts include:

• The Male Muscular System 20" X 26" Styrene
• Chart Female Muscular System 1.5 Mil 20x26
• Trigger Point Charts Set(I & Ii) Laminated
• Travell Trigger Point Flip Chart

Whatever method works best for you, your clients will appreciate you taking the time to help them understand not only their bodies but why the service you are providing is so beneficial to them!

The New Year is Almost Here... Time to Change Out Your Ratty Salon & Spa Towels!

Make a good impression on your clients...
Replace Your Old Nasty Towels TODAY!

I was getting a massage at a very nice day spa the other day and the therapist was using a rolled towel as a knee bolster.  Was I disturbed because she did not use a traditional round or half-round bolster? No. I was disturbed because the towel she used looked old and disgusting.  The edges were frayed and the white color was more like a dingy grey.  This one tiny aspect of my treatment changed my thoughts about the entire establishment . 

My point is: if something looks old and gross in your spa or salon... CHANGE IT. CHANGE IT NOW.  Towels are one of those things that start to look bad over time... even good towels.  Is it worth losing a client and all their referrals forever because you had some nasty towels? No, of course not.

Pure Spa Direct has a great selection of towels from a variety of manufactures at a variety of price points.  Take a look and change out your nasty towels today... think of it as a New Year's Resolution for your business!

See 'em Here:

http://www.purespadirect.com/Towels-Cloth-s/512.htm

Essentials Oils by ESS

Essential Oils by ESS were a hot ticket item this week. Maybe with the cold weather here, you guys are using these for aromatherapy. Maybe you just like the smell around the spa. Who knows? Most popular this week were French Lavender and Globulus Eucalyptus... why? I have no idea... I'm just a shipping guy! See our great ESS Essential Oil selection HERE!

Milady - Now Offering Education and Networking Online for Students and Professionals

An essential, yet often neglected, business booster is continuing education for you and your staff.  While most would like to take advantage of continuing education, finding the time and money to do so can be very difficult.

Milady, the company known for supplying your textbooks in beauty school, has just launched the Milady Education Network, a website specifically designed to offer continuing education and networking opportunities for salons, spas, barbers and all independent contractors in the beauty industry.

Just a few of the features on the website include:

• Articles
• Business training webinars
• Technical videos
• Online Courses
• Assistance for new licensed professionals

Registration is simple - Just provide your name, email, license information and concentration and you are ready to explore!

Continuing Education - The Key to Success!

The Video Hub features an assortment of Free and Low Cost videos including a Back-To-Basics series, interviews with Industry Leaders and Icons and the Milady Minutes, quick 1 minute videos with ideas and suggestions for treatments and retail.

The eLearning Center features business-focused videos with multiple perspectives on how to improve your bottom line.

The Student Corner is filled with articles for current students and recent graduates that provide tips, tricks and suggestions for getting started in the industry.

What is considered to be the most exciting part this Milady site is the Networking Lounge, where professionals from all over can chat about anything and everything relating to the working in the beauty industry.

Need textbooks for school or a comprehensive refresher?  Pure Spa carries a huge assortment of Milady textbooks and other assorted books and DVDs!

SpaFinder's 2013 Spa Tends...SNEAK PEEK!

New Year's means champagne, resolutions, out with the old, in with the new.....and for Spa Professionals, it means SpaFinder's Spa Trends!

SpaFinder released a Sneak Peek of their Top 10 Spa Trends for 2013. Check them out below:

Healthy Hotels - Instead of mere amenities, wellness-focused features of hotels, including fitness centers, spas, and specialized menus, will become mainstream in "wellness-everywhere" hotels.

The Mindfulness Massage - A creative blend of mindfulness and bodywork, the Mindfulness Massage incorporates breathing techniques and so-called "body scans" to bring attention to every part of the body, bringing the massage to the next level. Leave the mind-clutter behind!

Earthing - A movement promoting direct contact with the Earth's surface to stabilize the body's rhythms and reduce inflammation. Spas are expected to incorporate more "Earthing" into treatments and further reach into the "nature grounding" movement.

Spa-Genomics...Telomeres and Beyond - Genomic testing is showing the potential to pinpoint diseases that can be slowed by lifestyle changes. In some studies, telomeres have shown to be able to be repaired by stress-reduction, exercise, sleep, healthier lifestyles, and meditation. All of this is right up the Spa Industry's alley - and the move to incorporate Spas into your health routine will continue!

Authentic Ayurveda and Other Ancient Revivals - More "aggressively-authentic" wellness experiences, incorporating ancient wellness traditions will be seen throughout the spa industry, with a strong focus on Ayurveda, Turkish and Roman baths, and even Russian banyas.

Color Self-Expression - Self-expression in 2013 is going to play out in COLOR - allowing self-transformation to be painted on, both easily and relatively inexpensively. Expect hair color to be IN-YOUR-FACE, colorful accessorial add-ons, such as neon lashes, and lots of nail and body art. 

Inclusive Wellness - The industry is expected to continue its shift from pampering to delivering wellness to people of all ages and abilities. More and more people are looking to spas to help with the healing process, as well as increase bodily function, in both pain-relieving capacities, as well as mobility-enhancing therapies. 

Label Conscious Fitness - While branded fitness has been around for decades, the fitness world is expanding rapidly, and, according to SpaFinder, "an explosion of "fitness labels" distinguishes products and programs – and serves as a shortcut for instant recognition in an oversaturated market full of similar choices...Millions chase the "insider elite," giving the fitness world a distinct fashion world vibe where consumers shop for the latest fitness craze just as they search for the newest designer purse."

Men:  From Barbers to "Brotox" - 2013 will see more and more having "work" done, from injectables to body enhancements, as new technology allows for little to no downtime and almost no telltale scarring. Men are looking for more subtle, less obvious results, and further enhancements in this sector are allowing medspas and plastic surgeons to provide just that. Not a medspa or plastic surgeon? That's ok - expect to expand your male menu, including waxing, threading, and other male cosmetic treatments as well.

Where the Jobs Are - The health/beauty/wellness sector is growing rapidly, and cannot find enough qualified, skilled employees to keep up. As eyes remain on health and wellness, and the public views spas as a healthy alternative to maintain a wellness-focused lifestyle, this service sector will continue to boom with new jobs and positions to fill.

That is quite a list! Pure Spa Direct is here to help you grow your business. With over 65,000 products, we have it all in one place to help you expand to keep up with growing trends! As a business owner, which of these trends to you expect to tackle in 2013? 

Aromatherapy For Beauty - Incorporating Essential Oils to Retain Youthful Skin

Aromatherapy can be used in so many different things, including you beauty regimen  You can incorporate essential oils in base creams and other skin care bases to help get healthier looking skin!

The appearance of the skin is conditioned by how quickly the dead surface cells are replaced by new ones. The more rapidly this process occurs, the healthier and smoother your skin will appear! This natural occurring process slows as we age, but rejuvenating aromatherapy skin products stimulate rapid regeneration of the cells  to help retain a youthful and beautiful complexion as you age.


Suitable Essential Oils to Incorporate into Skin Care for Each Skin Type:

• Normal Skin
• German Chamomile
• Neroli
• Lavender
• Geranium
• Rosewood
• Dry and Sensitive Skin
• German and Roman Chamomile
• Geranium
• Lavender
• Jasmine
• Sandalwood
• Mature Skin
• Frankincense
• Sandalwood
• Myrrh
• Patchouli
• Carrot Seed
• Oily and Combination
• Geranium
• Lavender
• Cedarwood
• Juniper Berry
• Tea Tree
• Ylang Ylang

An Organic Massage Product To Make Your Clients Ooh and Aah

More and more people are requesting products that are all natural or organic, especially when it comes to things that are absorbed into their skin.

There are different reasons people request organic products such as:

• Sensitive Skin Issues
• Earth Friendly Reasons
• Prior experience
• Health Benefits

One of my favorite organic massage product lines is from Lotus Touch. I had tried other organic lines before and some didn't have the right glide, some were too greasy, while others were absorbing too quickly. A friend recommended I try the Lotus Touch Organic Naturals Massage Kit. At such an affordable price I couldn't pass up giving it a shot. I prefer working with cream or lotion rather than oil but do have a few clients who prefer oil so this kit was perfect. 

I was pleasantly surprised at how well this product worked. The glide was perfect; I was able to do both light and deep work easily with a small amount of lotion/oil. It had the right amount of absorption where the client felt the luxurious feel of the lotion while I still had optimal control and there was no greasy excess.

I used it on a few of my repeat clients who were used to my regular lotion and they were in love. In most cases, after having used the Lotus Touch Organic Naturals, they wanted it as their regular.

Another great aspect of this line is that they are not only certified organic and paraben free, they also contain no nut oils - a strong concern for anyone with even a slight nut allergy. 

Check out Pure Spa Direct to view our full Massage Selection!

A Tan For The Holidays - Can You Make Me Brown PLEASE?

Pasty clients want to see some BROWN for
Their buck! Better use
Tahitian Tea by Pure Sunless!

It's winter and I am optic white... like a bright, (hurt your eyes) sheet of paper.  As I gear up to go see my family for the holidays I aim to look especially radiant, so I want a spray tan. My challenge is that most of the spray tan technicians around here all want to give me these "barely there" faux tans. They are all afraid of turning me orange so I get offered their wimpy organic formula just about everywhere I go. There is nothing I can't stand more than a $60 spray tan that is BARELY noticeable. It's not worth the money, the trip to the salon or the humiliation of standing naked in front of a svelte 21 year old tech.

Many of the TOP Salons & Spas
Across America Trust Tahitian Tea
As their
Preferred Spray Tan Formula

I love the Tahitian Tea Spray Tan formula by Pure Sunless. It is brown, dark, long lasting and natural.  I used to have a tech that tanned me with it, sadly, she moved to Florida. When I look back at pictures from past vacations, I am always so impressed with how beautiful and rich the color looks on my skin. It's almost like I am naturally olive skin toned!  I wish more salons on Long Island would carry the Tahitian Tea airbrush formula for this reason.  It TRULY delivers a deep, true brown color that is stunning and satisfying!  It must be why it has been  our #1 selling solution. This is a formula that will keep clients coming back for repeat appointments and referring their friends!

If you have clients that are not that fair, try the Tahitian Nights formula... it will take medium toned skin up a few shades to crate a coconut-shell-brown tan that looks STUNNING! Did I mention all the formulas stay on skin between 7-10 days?? Clients love the longevity as much as the darkness!

The formula flawlessly creates a beach baked BROWN color, even on the whitest skin.  For more information on wholesale professional airbrush tanning supplies, check out www.purespa.com or www.puresunless.com.  You must be a licensed professional in the beauty or tanning industry in order to purchase this premiere formula.

Enjoy the Silence... Check Out the NEW MaxiMist Q'ube - Spa Quiet Professional HVLP Spray Tan System!

The MaxiMist Q'ube is a Noise Suppressed
HVLP System that is perfect for spas!

HVLP Spray Tanning equipment works great, but it can be a little noisy for the ultra quiet ambiance of days spas.  No need to be chained to an old school airbrush spray tan unit though... even day spas can enjoy the amazing ease of HVLP spray tan units with the new MaxiMist MaxiMist Q'ube - Spa Quiet Professional HVLP Spray Tan System!

The HVLP Turbine (even the thought of the word turbine makes you think of a screaming jet engine) is housed in a noise suppression chamber.  The sleek looking box is handy as it is on easy glide casters and gives you a place to put down your spray gun and shelf space for your spray tan products, like a gallon of tanning mist, SluffWIPES Pre-Tan Prep Wipes, Caribbean Smoothie lotion to use as a barrier cream on elbows, knees and palms, body blotters, solution cups and more.

Noise Suppression, eh? The MaxiMist MaxiMist Q'ube puts out a mere 58 db of sound... which is about the same volume as a normal level conversation at 3 feet between two people.  Is the idea of a noie suppressed HVLP system new? No, but the MaxiMist MaxiMist Q'ube is more affordable than other choices such as the AMAZING Apollo Whisper Mist TC3 (which I love!)... the MaxiMist MaxiMist Q'ube costs about 30% less. If you can afford it, the Apollo does really rock, but if you are on a tighter budget or the economy is kicking your butt, the MaxiMist MaxiMist Q'ube is an amazing choice.

Check Out the MaxiMist Q'ube Here:

http://www.purespadirect.com/MaxiMist-Q-ube-Spa-Quiet-Professional-HVLP-Spray-p/dk-727112.htm

Also check out the Pure Sunless Store at PureSpaDirect.com for all your professional sunless tanning needs:

http://www.purespadirect.com/Airbrush-Tanning-Sunless-Tanning-Pure-Sunless-Store-s/1.htm

Overstock Deals For You

The great stuff in our overstock category has been flying out the door this week. With over 65,000 products here at Pure Spa Direct, of course there's gonna be some overstock. And with overstock, comes deals!  Check 'it out. There's something for everyone... why? I have no idea... I'm just a shipping guy! See our great OVERSTOCK selection HERE!

Hot...Hot...Hot Towel Steamers!

Pure Spa Direct just added some new Hot Towel Steamers, and boy are they flying off the shelves! Featuring a large water reservoir, auto shut-off function, and adjustable temperature, these stainless hot towel steamers are a must-have for every salon and spa!

Hot towel Steamers heat and dampen towels at the same time - no more wetting heavy towels and wringing them out. With a convenience hot towel steamer, you simply put clean towels in, and warm, damp towels are at your fingertips for whenever you need them.

Available in four sizes, ranging from standard to super-big!

• 48 Towel Capacity
• 72 Towel Capacity
• 120 Towel Capacity
• 360 Towel Capacity

Check these out, along with the rest of Pure Spa Direct's 65,000 products for your salon, spa, or wellness center!

Winter Friendly Manicures!

Dry, cracked skin (especially the hands!) is a common problem around this time of year. The cold weather outside and dry heat from indoors will suck the life out of your clients' hands. A great way to cater to your clients right now is to offer cold weather, winter-friendly manicures!

Hydration treatments and products are perfect for this. Using warming mitts along with the hydration products will help increase the absorption into the nails and nail beds. Nail strengtheners are definitely another great item to incorporate into these manicures because this weather causes nails to become weak and brittle. But, before you even want to think about moisturizing, exfoliation should be your first thought. Exfoliating the hands will help get rid of all the rough, dry skin. Exfoliation along with deep moisturization are the key to these winter manicures.

Don't forget about massage! Massage will help to penetrate the moisturizers deeply into the skin. Also, add-on paraffin treatments are ideal to include with winter manicures, and can help increase your profits as well.

You should also educate your clients on home care in between their appointments. Some ideas include applying cuticle oil every night to prevent cracked skin and cuticles, exfoliating 2 to 3 times a week, and wearing cotton gloves after applying a moisturizer to keep hands insulated.

Great products for your Winter- Friendly Manicures:

• Nail Strengtheners
• Warming Mitts & Electric Mitts
• Cuccio Sea Salts
• Cuccio Hydrating Hand Treatments
• Cuccio Naturale Sugarcane Vanilla Bean Sugar Scrub
• Exfoliating Hand Masque
• Gloves
• June Jacobs (Also in retail sizes!)

Holiday Treatment Idea: Mistletoe-Ready Lips!

Probably one of the most cliched, yet most enjoyable traditions during the holiday season is kissing under the mistletoe.  You can take advantage of this yearly ritual by offering the fun and quirky Mistletoe-Ready Lip Treatment Add On.

Whether you perform facials, body services, manicures, pedicures or hair services, this simple treatment is an easy sell during this time of the year.  The product I recommend using is the Prosana Collagen Crystal Mask, the cost of which is $5.95 per 3 pack, or $1.98 per mask.

Formulated with Amino Acids, Marine Collagen, Hyaluronic Acid and Rose Essential Oil, this mask will nourish, soften and moisturize the lips while helping to increase elasticity, increase plumpness and reduce fine lines and wrinkles around the mouth.


Simply place the crystal masks on the lips, remove after 15-20 minutes. Do not remove any product left on the lips after the treatment.  Instead, gently massage the lip area to help the remaining product be absorbed.

And when it comes to profit, the numbers do not lie.  If you charge your clients $5 for the mask add-on, you will earn $3.02 per treatment, which is a 152% profit.  If you choose to charge you clients $10 for the add-on, which is more of an industry-standard price, you will make a $8.02 profit per treatment, or 405% profit!

Click HERE to see our assortment of add-on Lip Masks!  What types of add-on services do you find to sell more frequently during the holiday season?

The Benefits Of Ice Combined With Heat

As a massage therapist, how many times have clients come to you with a sore or pulled muscle, exclaiming they put heat on the area, but felt no relief, or the heat made it worse? What about client who let you know they put heat on the area....for an hour?

I can't tell you how many times clients have told me they thought heat was the cure-all for sore or tight muscles. As therapists, I believe it is our job to not only provide relief and comfort to our clients but to also educate them.

A great method for many acute muscle pain situations is utilizing a combination of cold and hot therapy. I simply advise my clients to use ice for 10 minutes followed by 10 minutes of heat and end with an additional 10 minutes of ice. The initial icing begins to calm spasms down, the heat increases fresh blood supply and nutrients to the area, and the final icing calms the area back down again. By repeating this a few times a day from the onset of pain for a few days, I have found a reduction in discomfort and healing time. As a result, my clients are happy, pain free and have learned how to better take care of themselves when they aren't able to see me. 

By educating our clients on even the smallest things, especially when it's a home relief situation they see how much you are invested in them as a person, not just as a client.

Pure Spa Direct is your ultimate source for all of your massage needs, including HOT and COLD therapy products! You can also increase your bottom line by retailing hot and cold packs to your clients. Check out our huge selection today, and see how Pure Spa can save you time and money by consolidating your ordering!

Head & Hair Pattern Pencils for Graffiti & Barber Etching

This fun collection of 8 waterproof, sweat proof and non-permanent hair pattern pencils by GraffEtch.

Combine graffiti and barber etching with these pencils to pre-draw your design before etching them out, enhance hair designs with color, or to fill in hair lines, beards and create sharp angles. Fragrance-free, non-allergic formula is perfect for newly shaved, sensitive skin. Each 7" pencil contains a built-in sharpener.


Pack contains 8 different colors!  Professional Barbers & Hair Stylists, check out our GraffEtch Collections at Purespadirect.com today!

New Overstock Category at PureSpaDirect.com... SAVE BIG!

Save BIG in Pure Spa's Overstock Category!

It happens... sometimes we order too much or sometimes manufacturers produce too much... and when it happens, you benefit from Pure Spa Direct's terrific Overstock Discounts! Discounts can range from 5% to 40% off wholesale.  More products are added daily (nearly 400 items on sale as of this posting) and when the Overstock is gone, the sale on a given item is over... so check back daily and don't dilly dally!

Check Out the Deals Here... Today and EVERY DAY:
http://www.purespadirect.com/Overstock-Sale-s/4940.htm

Affordable Stylish Uniforms on Deal... Noel Asmar Spa Uniforms 40% Off!

Cool uniforms by Noel Asmar are selling like crazy this week. Could be because they are very chic and stylish or MAYBE... just maybe it is the massive OVERSTOCK Sale... 20,000 uniforms for 40% Off! How could you pass this up? You don't even have to be in the business to wear these... Why? I have no idea... I'm just a shipping guy! See our great OVERSTOCK Noel Asmar Uniform selection HERE!

Festive Way to Present Your Gift Certificates!

If you are looking for festive ways to present your gift certificates, we have got just what your looking for! This is a HUGE time for giving gift certificates, and people are always looking for a pretty way to present them as gifts. Gold and silver are perfect colors for the holidays!

• Gold Gift Certificate Holders
• Gold Pull Bows
• Silver Gift Certificate Holders
• Silver Pull Bows
• Gold Certificate Box

Your clients will love presenting their gift certificates from you with these delightful, stand-out holders!


Also, check out all the other gift certificate options we have:

• Gift Certificates

Wella Illumina Color: The New, Groundbreaking Professional Line

 On September 21st of this year, Wella celebrated the launch of their new and groundbreaking Illumina Color Line!  Not only is this new technology designed to keep hair healthier than ever, it can also help you reach a whole new market of clients.

As a colorist, you know that the hardest clientele to reach are those with 'Virgin Hair' aka hair that has never been chemically processed or colored.  The Illumina Permanent Color is a patented product that has been 5 years in the making to help keep damage to a minimum and keep hair as close to natural, 'virgin hair' as possible.  This is huge news for the industry, especially since 62% of women who do not color their hair say that fear of damage is the main reason.

According to Fabio Sementilli, the Creative Director of Wella Professional, “ILLUMINA is about clear color, clear shine and clear vibrancy. Women who say they’re afraid to color their hair because they worry about damage will see shining hair that is in great condition. The effects are the same on virgin as they are on previously colored hair.”

The Illumina Color Line will be officially released and available for purchase in January, 2013!

If you use Wella products in your salon, you can go to the Wella Professional Website and register your salon.  This will help get the word out to potential clients that they can have Wella products used on their hair at your salon!  Also, Pure Spa carries over 65,000 products, including Wella Color, Wella Developer, Foil, Brushes, Bottles, Bowls / Shakers, Capes and other accessories!!

Your clients will flip for the China Glaze® Cirque Du Soleil - Worlds Away nail polish collection!

JUST IN... The China Glaze® Cirque du Soleil Worlds Away nail polish collection combines rich cremes, soft shimmers and bold glitters to create 12 limited edition shades. I'm not clowning around when I say your clients will flip for these amazing colors!

Bend Over Backwards: coppery red-toned orange shimmer		Creative Fantasy: neon grape purple
Def Defying: chartreuse lime green creme		Escaping Reality: neon candy pink creme
Get Carried Away: black with black, red and silver glitter		Hanging in the Balance: bright blue creme
Igniting Love: bright red creme		It's a Trap-eze!: white with multicolored glitter
Running in Circles: green fleck shimmer		Surreal Appeal: coral-pink creme
Water You Waiting For?: blue green purple shimmer		Whirled Away: black and white glitter

See the collection here... including a great counter display!:
http://www.purespadirect.com//SearchResults.asp?Search=CIRQUEDUSOLEIL

Remember... Pure Spa Direct ONLY sells wholesale to qualified licensed professionals!

Winter Emergency Calls for Vitamin C...for Your Skin!

It is winter, and that means we are all doubling up on our Vitamin C intake, right? Vitamin C is such an important vitamin, especially during cold and flu season.

We know we should take Vitamin C daily, but did you know that you should apply Vitamin C topically to the skin as well? According to one of my favorite skin care websites, Paula's Choice, Vitamin C is one of the most beneficial vitamins to apply topically to the skin. Vitamin C has been shown to boost collagen production, reduce the appearance of discoloration, enhance the skin's repair process, reduce inflammation, and more!

We all need vitamins, and so does our skin! Pure Spa Direct offers a number of topical Vitamin C choices. One of our favorite Vitamin C products is the Vitamin C Capsules - mix the contents of the capsule with water and massage into the skin. This is a great facial add-on service! For even better results, use a galvanic current to penetrate the Vitamin C even deeper into the skin.

Give your clients fresh, glowing skin by adding Vitamin C products to your facials today!