Friday, October 5, 2012

New Hair Sensation! Add Hair Chalking to Your Salon Menu

Ok, so I am sure my 7 year old will tell me "Mom, that's EMBARASSING!" if I have this done to my hair, but I can't help it - my inner wild child LOVES the idea of hair chalking! Is your salon offering this new sensation? If not, read on and see why you should!

What Is Hair Chalking?
According to Modern Salon Magazine, Hair Chalking is quickly becoming the next Feather Extension! Hair Chalking is just what it sounds like....using a soft chalk pastel, adding fun, temporary colors to hair. The craze started by using actual chalk pastels from the art store, but more and more HAIR CHALK is hitting the market! COLORSMASH, launched in 2012, is a line of temporary "hair shadows" that add vibrant, unique, temporary color to the hair.

What Does Hair Chalking Mean for Your Salon?
This is a great service to add to your salon menu. While Hair Chalking can be done at home, it is a messy process, and often better suited to be done at a salon. Your clients may want just a strand of color, their tips "dipped", or even a multi-color ombre!

  • Market Hair Chalking to Teens/Young Adults: Hair Chalking is completely temporary, and washes out with the next shampoo, so younger clientele can express themselves with their parent's permission!
  • Market Hair Chalking to 20- and 30-somethings: Your clients in their 20s and 30s might want to look fun and funky for a special night out or event, and not want the commitment of dye, or the time and cost of adding colors hair extensions. Hair chalking is the perfect solution!
  • Even Market Hair Chalking to 40+ clientele: Your 40+ clients might not be as wild as some of your other clients, but they want to have fun too!
Salons around the country are charging anywhere from $15 to $50 for hair chalking, depending on the length of hair, complexity of design, and number of colors included.

How To Market Hair Chalking?
  • Suggest this as an add-on service to your clients who come in for a cut. 
  • Plan "Chalking Parties" or "SMASH Parties" after-hours and invite groups of friends to get their fun and funk on before a night out on the town.
  • Work with local schools to offer Hair Chalking as a fund-raiser or spirit event.

Check out the Video below to see COLORSMASH in action!

Many salon professionals suggest wetting the hair (unless it is light blond) prior to applying the hair chalk or shadow. Also, this process can get messy, so make sure your client is wearing a protective cape during the service! Some salon professionals recommend sealing the color in with a flat iron or hair spray. Pure Spa Direct offers a wide variety of spray bottles, capes, brushes and combs, flat irons, styling products, and more for your salon!

Pure Spa Direct now offers the COLORSMASH line of Hair Chalking Products! Check them out today:

Do you already offer this service? Please let us know if you have any tips or tricks - we would love to hear them!

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