Baby Time

What were you doing 9 months ago? With the amount of Ultrasound Gel leaving the warehouse these past weeks I bet I can guess! The customer service team says I'm confused... they say estheticians use conductive gels with ultrasonic facial equipment, microcurrent facial equipment and more. I guess they are right, I am confused.. but hey, I'm just a shipping guy! See our great Ultrasound Gel HERE!

Awaken Your Clients With an Energizing Aroma!

When the winter months roll around, your clients are going to be coming in more worn out and tired than usual. With shorter days and less sunlight, they are going to be in need of some energizing! You can instantly liven up your clients by simply just adding something like the Lotus Touch Energizing Soy Candles to your spa. It will fill your spa and treatment rooms with a clean and uplifting aroma consisting of peppermint, thyme, spearmint, and lime. These candles are 100% soy wax and contain no man-made fragrances or petroleum. They are fragranced with pure essential oils and do not release any harmful petro-chemicals. These are also great as a retail item for gifting! (That time of year is just around the corner!). Aside from the Energizing candle, they also come in Balancing and Calming.

• Energizing: An invigorating combination of peppermint, thyme, spearmint and lime.
• Calming: A soothing blend of sandalwood, rose, neroli and jasmine.
• Balancing: A harmonious fusion of lavender, patchouli, ylang ylang and orange.

Incorporating Vanilla Products Into Your Services

In just a few weeks, your clients will have had more than their fill of pumpkin-related services, so now is the time to start planning on the next phase of holiday season treatment options.  Most salons and spas like to stick with pumpkin, apple and peppermint through the end of December, however, a delicious way to shake up the status quo is to add Vanilla treatments to your service options.

Vanilla fragrance has soothing properties and has been shown to genuinely reduce stress and anxiety.  In addition to its relaxing properties, vanilla also helps to enhance mood and well-being.  See below for the perfect products to add to your menu:

Manicures and Pedicures:

1. Lotion
• CND Vanilla Shimmer Creative Scentsations Hand & Body Lotion
• Vanilla Blossom Body Lotion by Bathhouse Blends
2. Scrub
• Vanilla Salt Scrub / 1 Gallon by Soothing Touch
• Cuccio Naturale Sugarcane Vanilla Bean & Sugar Scrub for Hands, Feet & Body 19.5 oz.
• Vanilla Blossom Sugar Scrub / 12 oz. by Bathhouse Blends
3. Paraffin
• Vanilla Paraffin Wax by Amber Products
• Therabath® Vanilla Cupcake Paraffin Beads
• Eco-Fin™ Paraffin Alternative - Dream: Vanilla Essence / 1 Lb. Tray of 40 Cubes
4. Masque
• SOHO Chill Out Sweet Vanilla Mint Invigorating Foot Masque
5. Foot Soak
• Pedi Redi® Vanilla Cream & Cinnamon / 65 oz. by Pedi-Redi

Massage and Body Services:

1. Scrub

• Vanilla Salt Scrub / 1 Gallon by Soothing Touch
• Cuccio Naturale Sugarcane Vanilla Bean & Sugar Scrub for Hands, Feet & Body 19.5 oz.
• Vanilla Blossom Sugar Scrub / 12 oz. by Bathhouse Blends
2. Massage Oil
• Soothing Touch Coconut Vanilla Massage Oil 
• Precious Essentials Massage Oil Comforting Vanilla
3. Candles
• Candle - Scented Deco Jar - Tahitian Vanilla - Ivory - 8.5 oz. by Aloha Bay / 8.5 oz.
• Flameless Candle / 4" Round White / Vanilla Fragrance by Candle Impressions
4. Essential Oil
• Precious Essential Oils - Vanilla Absolute in Jojoba Oil 0.5 fl oz. by Aura Cacia 
• Pure Aromatherapy Essential Oil - Vanilla - 1 oz. / 29.57 mL. by Botanical Escapes
• Spa Pantry Vanilla Distillate / 30 mL.

Depilatory Services

1. Wax
• Vanilla Wax by Cool Wax

Things Looking Up? US Spa Revenues On the Rise

ISPA reports that in 2012, the US Spa industry saw a 4.5% increase in revenue over the previous year, something that translates to a total revenue in the tune of $13.4 billion this year. That is great news for every spa and salon owner out there!

What is interesting is that the same report from ISPA also notes that a whopping 83% of all spas polled made some sort of change to their business this year.

In order to remain competitive and relevant in this world, we must always be evolving. The same goes for your business! I have listed a few suggestions below that you can easily implement in order to maintain your competitive edge!

1. Expand your treatment menu. Add seasonal treatments, as well as specialized treatments for men, teens, or other niche markets.
2. Take an "A LA CARTE" approach. Clients are looking to customize their treatments more and more. Schedule blocks of time and allow clients to choose from a variety of shorter services to fill up the block of time.
3. Offer fresh, new, and exciting retail lines. Only offer retail products you are proud to offer - your excitement will be infectious, and you will sell a whole lot more if you love the products! 
4. Offer drinks and small refreshments in your reception area. By offering even simple touches of hospitality, word will spread like wildfire that your business offers an experience, not just treatments.

Contact Pure Spa Direct at 800-434-0018 today to speak with our friendly Customer Service Reps about these, and many other ideas to expand your business and continue to grow! 

Amber Steps To Brighten Up Facials!

Amber Products has come out with new products that will aid in the attempt to make your clients skin more lively and younger looking with their anti-aging and brightening serums both in back bar and retail sizes!  We all know and are very familiar with Amber Products and now have come out with these items that will definitely have an immense effect on your clients' skin.  The Anti-aging Serum comes complete with a unique blend of anti-aging ingredients.

• Peptides-which helps produce collagen
• Beta glucan- helps reduce wrinkles 
• Hyaluronic Acid - boosts the elasticity and hydration of the skin
• Lipoic Acid-produces higher the energy levels of a cell, which means the skin remains more youthful                                                                                                                  

For the Brightening Serum, the Koljic Acid is mixed into this gel for the perfect level of whitening and lightening of certain marks.  Its a perfect addition to your facial services.  What's even better is that it produces results.  Which is why they have produced a retail size.  Perfect for the take home extras that will have your clients coming back again and again.  Check out Pure Spa Direct for all of your Amber Product needs.  

Spa Retail - Holiday 2012 - "The KISSING Kit" by June Jacobs

Reduce the appearance of fine lines &
 wrinkles in PAMPERING  3 step process. 

Looking for something to retail in your Spa or Salon this 2012 Holiday season? What's better than petal soft lips? This extraordinary June Jacobs Lip Kit is a gift of luxury that ANY person with a mouth will appreciate!  Pampering our lip area is highly overlooked. This three-step "lip spa" treatment is far more than just an indulgence. It has been formulated as a unique anti-aging treatment to help reduce the appearance of fine lines and wrinkles and improves lip contour. Leaves lips instantly soft, smooth and protected.

A great Spa Promo would be to offer the three-step treatment as an add-on service during a facial. Client cost $10+, and that $10 could be applied towards the purchase of a kit that retails for $60 (see photo below).

Here is the 3- Step Treatment Protocol:

Beautifully presented in
June's Signature spa packaging

1) LIP SCRUB:
Apply to lips using a light circular motion and rinse off with warm water.

2) LIP MASQUE: 
Apply to lips, leave on for two to three minutes and rinse off with warm water.

3) LIP RENEWAL 
Apply liberally to the lips as needed. Reapply often to increase visual benefits and replenish moisture.

*If you are a licensed professional in the beauty industry you can purchase all June Jacobs products wholesale at Pure Spa Direct. Please call for pricing 800.434.0018 and have your business information and license ready! We are proud to serve the professional Spa and Salon Industry.

Add New Customers with Positive Local Search Reviews - Contests Can Help You!

Entice clients to leave your salon/spa
great reviews  and generate more
business than you could imagine!

I had my hair cut at my usual salon a few days ago and chatted with the owner while he cut my hair.  He was telling me about a contest they were having that offered a year of free haircuts as the prize.  He sparked my interest.  He went on to tell me the details... it was simple... for every positive review a client leaves for the salon on an internet review site, they would add one entry into the fish bowl for the drawing.  They had a form to bring back to let the salon know the sites you left reviews on and the display name you used for that site. Kind of a pain in the butt to do, but for a year's free hair cuts, sure, why not!

Simple enough and he said after just one week in to the contest, the results were already impressive.  They had already generated a number of new positive reviews from their customers! If you were not aware, 5 Star reviews on sites like Yelp are gold for any business.  The cost of 12 free hair cuts is nominal compared to the value of the boat load of positive reviews the contest will generate.

Even though the contest is offering the possibility of a reward for a good reviews, the salon is not asking anyone to make anything up or lie... so as far as I can see, it is moral, ethical, fun and a great idea! Remember, the more positive reviews you have, the less a negative review will hurt your review average!

See how your salon/spa rates on the following sites -- then consider a contest like I described!

• Yelp
• Google Places
• Judy’s Book
• Angi
• Yahoo Local
• MerchantCircle
• Citysearch
• Insider Pages
• Patch.com

Let us know how your contest works for you!

To Wax or Not to Wax?

Blue beads, green beads, orange beads, strips, lotions, and oils! As a male, I definitely know too much about women's waxing products, but when they sell like mad all week you have no choice but to learn. The Cirepil waxing products have been selling like they're going out of style. Glad I'm a man! It was my impression that waxing is less popular in the winter... why? I have no idea... I'm just a shipping guy! See our great Cirepil Wax Products selection HERE!

It's All About The Money! - Retailing in Your Spa/Salon

Billions of dollars are spent on beauty and self-care products every year! There is huge income potential if you are offering retail items. Depending on the type of spa or salon, retail should account for 30 to 50% of your net profit.

You don't necessarily need to be a salesperson to retail products in your spa - you really just need to be able make honest recommendations. The best and easiest way to get your retail products moving, is to actually be using them on your clients during services! You can explain the products and their benefits, while educating your client on the importance of at home care also. If your client is happy with the service and products you used, they are more likely to want to purchase these products for continued use at home, in-between services.

Using the products yourself is also a good idea, so if you get compliments on something like your glowing complexion, you can offer a service AND suggest an item you just so happen to be selling at your spa! For example, if you offer make-up applications and you are retailing the cosmetic products you use on clients, they are easily going to want to purchase items to take with them for touch-ups! Or if you do hair coloring services, you can retail color safe hair care products for at home use. There is something to recommend after any service.

It is also important to make your retail area visually appealing, so your clients will instantly be drawn to it! A great skincare line, June Jacobs, offers professional size products AND retail sizes for most of their products! Also, a super awesome line for sunless tanning body care is Extended Vacation! The Shimmer Sands Facial Tanner will be flying off your shelves! At Pure Spa Direct, we offer an array of items you can retail in your business!

Fun Facts:

According to a recent spa study:

• If a client buys 2 retail products, there's a 60% chance they will revisit.
• If a client buys 1 retail product, there's a 30% chance they will revisit.
• If a client buys 0 retail products, there's a 10% chance they will revisit.

Customers for Life: Catering to Those Affected by Disabilities

Recently, I came across an astounding statistic:  According to the ADA, more than 50 million Americans are affected by disabilities   That is nearly 1/5 of the population of the United States.  Why does this information matter to you as a spa or salon owner?  It is essential to make sure that you are reaching out to and accommodating as many clients as possible.  Having your place of business be ADA (Americans with Disabilities Act) compliant will help garner a portion of their $175 billion disposable income, thus improving business and your bottom line.

The message here is not to narrow your focus, but rather, to broaden it.  It is essential to make everyone feel welcome in your establishment.  Here are some suggestions, courtesy of Ron Pettit of Royal Caribbean Cruises, for making your space accommodating for those affected by disabilities:

1. The first and last impression your clients have of your business is provided by your staff.  You can start making drastic changes simply by educating yourself and your employees on how to communicate effectively.  You can take a course locally or online that will explain disability etiquette, interaction, language and sensitivity awareness.
2. Make sure that your furniture is disability accessible.  Massage and waxing tables that can be lowered to at least 17 inches are extremely helpful.  
3. It can be difficult to understand how your facility is not designed for those affected by disabilities when you yourself are not affected.  You can best understand how to make changes by contacting an advocacy group and having a member walk around your location to make suggestions for changes.
4. If apropos, affix a wheelchair sign to your entrance so that you can advertise the fact you are disability accessible.

Seche One Coat Nail Lacquer - Just In! 33 Colors!!!

Seche Vite One Coat Lacquer - 33 colors, brushes on beautifully with one-coat coverage and dries amazingly fast! 

Features:

• Dry fast one coat formulated nail polish
• Leaves the nails strong and resistant
• No chipping and peeling
• One coat coverage for a more durable finish
• Guaranteed not to yellow
• Leaves nails silky
• Classic shades that are rich in pigment
• There is a nail polish color for everyone

Remember... Pure Spa Direct sells only to licensed Professionals... WE CHECK!

See the colors here:
http://www.purespadirect.com/SearchResults.asp?Search=Seche+One+Coat

Germs, Germs, Everywhere! A Quick Guide to Cleaning, Santizing, Disinfecting, and Sterilizing

Oh fall, how I love your cool nights, crisp air, and the onset of cold and flu season.... Wait, that's not right! I HATE the onset of cold and flu season! But it is one of those things that come with the changing of seasons and cooler weather.

Obviously, cold and flu season is not the only time you should think about cleaning, sanitizing, disinfecting, and sterilizing in your spa or salon, but it is a great time to review your practices and make sure your salon or spa is protecting you, your employees, and your clients.

But wait. Cleaning... sanitizing... disinfecting... sterilizing... Aren't those just fancy words that mean the same thing? If you thought that, you thought WRONG! In your business, you need to make sure you are addressing ALL of the above!

Let's define each (according to Ultronics, a leading disinfectant manufacturer in the health and beauty industry):

Cleaning: removal of debris from the surface. An essential first step to disinfecting or sterilizing.
Sanitizing: lowering the number of microorganisms on non-living surfaces.
Disinfecting: chemical process that eliminates most microorganisms on non-living surfaces and implements.
Sterilization: a process that completely destroys all microbial life

Large surfaces, including chairs, beds, nail tables, styling stations, nail dryers, etc. should be disinfected between each client. Wiping these items down with a hospital-grade disinfectant such as Ultracare Disinfectant or Citrus II Germicidal Cleaner will help prevent the spread of germs from client to client.

Implements should be cleaned (to remove surface debris) and completely immersed in a hospital-grade disinfectant such as Barbicide for at least 10 minutes after each use.

**Don't forget to thoroughly clean all towels, sheets, and linens between each use!**

Pure Spa Direct offers a wide variety of sanitizers, disinfectants, and sterilizers to meet all of your needs. We also have a huge selection of cleaning and janitorial supplies, and many other "Back of the House" office supply items to keep your business running smoothly.

Remember, cleaning, sanitizing, disinfecting, and sterilizing surfaces and implements in your salon or spa is required by law! If you are unsure about your state's regulations concerning sanitization and disinfection, contact your State Board today to ensure you are compliant!

Perfect Holiday Gift!

Okay I have to get this out there - I love the holidays but I hate the hustle and bustle around this time of the year worrying about what to get people as a gift.  Make it easy for your clients this upcoming holiday season by offering some awesome retail products.

CND has just put out 3 new Scentsation Lotions right in time for the holidays.  Maybe I'm biased because I love the smell of Vanilla but the Holiday Luxury Lotions are amazing.   Each one has a vanilla base with scents that will give it a personal touch to your customers preference.

• Holiday Luxury Lotion Vanilla Cashmere (hint of jasmine)
• Holiday Luxury Lotion Vanilla Suede (hint of coffee)
• Holiday Luxury Lotion Vanilla Velvet (hint of peppermint and pearl shimmer)

Containing Vitamins A and E  along with Aloe Vera, these lotions are quickly absorbed leaving the skin soft and fresh.  What's even better is you are offering your customers such an inexpensive item with a popular brand name in the beauty industry.  Your cost for one of the 8.3 oz bottles is only $4.95.  But those are not the only scents we have to offer from the CND Scentsations line.  Check out Pure Spa Direct for the other scents we have to offer as well all of the items we have available from the CND brand and enjoy your Christmas Shopping!

When Your Skin Gets a COLD too! Spa Treatments to Comfort Skin

If having a cold is not miserable enough, we have to contend with our skin getting sick too.  It never fails to happen to me! My skin goes haywire, and I can usually tell when I am starting to get sick by how my skin is behaving.

Clues of Seasonal Cold SKIN Blues:
- Zits gone wild. New shapes, sizes and colors cropping up all the face.

Restore Your Skin's
Healthy Appearance
After a NASTY cold!

- Over dryness from nasal sprays, decongestants, antihistamines
- Puffy and droopy eyes and cheeks that make me look like a morphed former version of myself.
- Watery, runny eyes that burn with every blink.

And these symptoms can stick around for about a week or so AFTER the cold has passed. It can be kind of depressing to feel better and look in the mirror and see your skin didn't get the memo!  So I wanted to share some products that you can use in your professional Facial Treatments on your clients this cold season (once they are well of course).

BEST Bets for De-Puffing, Hydrating & Rejuvenating:

Cucumber Gel Mask by Amber: Has the ability to enhance water retention in tissue allowing the epidermis to achieve greater suppleness. With the combination of cucumber extract, allantoin and aloe vera this product is effective in soothing irritated skin.

Elasto-Gel Sinus Mask: I'm obsessed with this mask! It can be used hot or cold (I like it warm - a few seconds in the microwave) and is perfect for relief of pain and swelling of superficial soft tissue in the eye, nose and sinus area. Wrap with a thin layer facial diaper or disposable soft towel. Cover is removable for washing too.

Lymphatic Drainage - The IONTO Skin Regulator:

- Four areas that benefit from the skin regulator:
- Nerves, blood and lymph vessels: relieves blockage and removes waste and toxins via blood and lymph drainage.
- Connective tissue: balances the flow and activates the metabolism at the cellular level.
- Epidermis: increases absorption of active substances.
- Muscles: loosens tension.

Ahhhhhh... relief & results!

Seap Proyectos - Super Sexy Salon Furniture from Spain

There is a lot of the same 'ole salon furniture out there, but every now and then, we discover something different, something fresh and exciting.  Pure Spa Direct now offers one of those discoveries... Seap Proyectos.  Seap makes super sexy, super well made salon furniture that they refer to as "The Essence of Design". We could not agree more. Salon Chairs, Styling Stations, Shampoo Backwash Units, Reception Desks and Reception Furniture.  Hot hot hot.

Before you check it out, you better brace yourself... because you are going to HATE your current salon furniture once you see it!  OK, I warned you.. here is a video:

Am I right? Hot! The salon chairs are available with round, square or 5-star bases in 23 upholstery choices... including snake skin!  The look of the whole line is fresh to death. Oh and there are even styling stations with flat screen TVs in the mirrors... that is just cra cra!  They are not kidding about "The Essence of Design" in Madrid Spain!!

Check Out the Hot Salon Furniture from Seap-Proyectos at Pure Spa Direct here:
http://www.purespadirect.com/Seap-Proyectos-Furniture-and-accessories-for-salons-s/4922.htm

Intrinsics Naturelles

Feel Natural with Intrinsics Cotton Naturelles 2,000 count. These babies have been moving by the case over here this week. The guys love shipping these because they're already boxed and are super light...why? I have no idea...I'm just a shipping guy! See our great Intrinsics Cotton Naturelles selection HERE!

Small Service..Big Results: Facial Massage!

Facial massages are just as important and beneficial as body massages. Just a short 20 minutes (don't exceed 20 minutes, or it could stretch/lengthen facial muscles!) facial massage helps release tension, boost circulation, reduce impurities, and.....PREVENT WRINKLES! Facial massage strengthens the facial muscles, which aids in wrinkle prevention.

To deliver a good, beneficial facial massage, it is essential to have great knowledge and understanding of the muscle composition and lymphatic system. Knowledge makes a huge difference in how beneficial a facial massage could be to your client! The lymphatic system's function is purification. Basically, it removes waste from the body, detoxifying the skin for a more radiant look!
Keep in mind to take care when massaging the face. The facial skin is a lot more delicate than other areas of the body and so it can bruise and tear a lot easier. Using a moisturizer or a massage product specifically designed for the face will prevent damage to the skin.

Offer facial massages outside of facial services, as an add-on or a short, individual service! Your clients will love it!

Click on the link below to check out some of Pure Spa Direct's facial massage products!
Facial Massage Products

Feeling Chilly? Time to Offer Warming Manicures!

The theme of the week here at Pure Spa has been, 'Warm Up Your Clients!'  There is a legitimate chill in the air and your coat racks are finally being used again.  In keeping with the change, now is a good time to stock up on items that will warm and soothe your clients.

There are few things in this world that feel better than warm lotion.  The heat helps bring out the scent, plus it absorbs faster and feels better than room-temperature lotion.  Whether you use lotion that automatically provides a warming sensation or lotion that needs to be heated up, now is the perfect time to start incorporating warming manicures and pedicures for your clients.

A fantastic and effective new product that we have recently added to Pure Spa is the Pro Electric Manicure Warmer by Classic Spa.  Similar in nature to the Professional Manicure Warmer, the Classic Spa version has been ergonomically designed for your clients to comfortably place their hand in the warmer.

The new design is significantly more comfortable for your client and it will still offer the features of previous units.  You clients can soak their fingers in a nourishing oil or cream, which then can be used for a hand massage.  If you client has nail enhancements, you can put acetone into the warmer for a more comfortable and more efficient removal process.

The Classic Spa Warmer comes with 2 replacement liners for sanitary purposes.  In addition, you can purchase a pack of 12 liners for $4.78, increasing your treatment cost a mere $0.40 for each liner used.

What changes do you like to incorporate into your menu during the colder weather?  What products do you find your clients like during this season and what are they not as receptive to?

Kudos to ZOTOS for Winning the EPA 2012 Green Power Leadership Award!

In our environmentally-aware society, companies in every industry are working to address many of the environmental concerns we face today. The EPA, in conjunction with the Center for Resource Solutions, sponsors the Green Power Leadership Awards each year, to recognize the leading actions of organizations that significantly advance the development of green power sources.

Zotos International, Inc., a leading brand in hair care products, has been awarded the 2012 Green Power Leadership Award for their green power efforts. According to the United States Environmental Protection Agency, in 2012, Zotos met its goal of using 100% green power for its 670,000 square foot manufacturing plant, located in Geneva, NY. Using two 1.65 megawatt wind turbines, Zotos generates approximately half of the plant's electricity on-site. Zotos' wind-power initiative is the largest wind project of any manufacturer in the United States.

Along with their wind-power initiative, Zotos is also committed to neutralizing their carbon footprint (making Zotos one of the first manufacturers in the beauty industry to do so), and has rolled out a "Green Packaging Plan," to further increase their initiative in "Going Green." According to http://zotos.com/gogreen, under their Green Packaging Plan, Zotos has released new packaging created from "hybrid bioplastic resin," which is a "composite of post-consumer recycled plastic and thermoplastic starch derived from plants."

Here at Pure Spa Direct, we proudly offer a variety of Zotos products, and you can be proud to offer them in your salon - not only are they high-quality hair-care products, but they are doing something good for our environment!

Along with high-quality Zotos products, Pure Spa Direct also offers a huge selection of supplies for your salon or spa. Many of our products have "Green comments" on them as well, outlining some of the green initiatives the manufacturers have adopted.

Every little bit helps when it comes to the environment! Tell us some of the Green Initiatives your business has adopted!

Walk Outside, See Leaves Color Change. . . Walk Outside, See Your Nail Color Change!!

When you go outside you are realizing that it is Autumn.  The weather is starting to get colder, people are starting to cover up, the leaves are staring to change colors.  Why not offer your clients nail colors that can change colors right after they walk out of your salon.  The Ruby Wing Color-Changing Polish / 18 Piece Display by Color Club is the perfect for these times of color change.  The color will be one color when inside a your salon but once they go outside and let the sunlight or ultraviolet rays (still produced on a cloudy day) hit them they will turn into a different color.  Each color in the display will change to a different color .                                     

                                 Inside                                       Outside

Cypress	orange infused red	rich burgundy
Meadow	icy silver	lilac steel shade
Wildflower	neon orange	rustic burnt orange
Fate	soft lavender	deep purple
Lagoon	creamy natural beige	toasted coral
Birdie	pastel yellow	light peach
Sweet Rose	soft pink	dark pink
Horizon	vibrant red.	cool maroon
Festival	silver sparkles	dazzling deep purple
Moonstone	powder blue	muted purple
Desert Valley	sheer purple-tinted glitter	sparkling midnight sheer
Eclipse	royal blue	midnight blue shade
Gypsy	mint green	citrus lime green
Zen Garden	soothing lilac shade	warm mauve
Sand Dune	bright coral	sandy pink
Tide	glittery shine with a hint of white	rosy-pink glitter
Mystic	cool pink	deep violet
Myth	creamy neutral pink	dusty lavender

All I'm saying is that your clients, especially the younger ones, will LOVE these colors and the effects.  What's can be better you ask?  They are only $6.40 a bottle!  Ruby Wing has come out with something that will definitely be a big hit.  Visit Pure Spa Direct to see this and other nail products.  

Slow The Grow: Papaya Infused Concentrate Delays Re-Growth

Post Epilation Treatment  20 Pack

Let's face it - waxing is no fun. The pain or discomfort does not even bother me, it is getting undressed from the bottom down every 6-8 weeks and having someone face first in my "biscuit" (thank you Honey Boo Boo)! Being fully exposed is more painful than the waxing itself.  If there was a way to slow down the frequency of my humiliation I would be thrilled!  

Natural extracts of Papaya and Vitamin E
Actively slow down hair regrowth and nourish skin.

I have tried a few other brands of post depilatory products from our beauty supply store, but I could not really tell if they were effective.  What intrigued me about these Depileve Gold Concentrate Post Epilation Ampoules is that they contain Papaya.  I know that Papain (papaya enzyme) is an extremely effective enzyme used in many of our best selling spa products, and I recently read that it has been used for thousands of years for effectively prolonging the effects of hair removal.  So this sounds very interesting! I know that so many of our spa and salon clients trust the Depileve brand in their beauty businesses.  So today I picked up a 20 pack to try out in hopes to see a longer time between wax appointments! I feel that clients would greatly appreciate their waxing professional offering ampoules / post wax treatments like this. Check them out at PureSpa.com today! Depileve Gold Concentrate Ampoules

Hairdressers... Do you want to be Booked Solid?

If you answered yes... I have a book for you to read.  It is called, oddly enough, Booked Solid. It is a motivational book by renowned speaker Paul J. DiGrigoli. This is the ultimate guide to getting and keeping clients.

This motivational book is essentially a guide for personal and professional development, geared toward anyone looking to build a giant clientele. The information provided is applicable to any industry. "Clients. Without 'Em, You're Just a Person With Scissors." Success, money, freedom, happiness...they're all right here for the taking. It took Paul DiGrigoli 30 years to get where he is today. And it will take you about a week to read this book. It contains all that he's learned - how to succeed and how not to fail. Do you know what that means? It means that this book will make your journey - from wherever you are now, to wherever you want to go - fast, lucrative and filled with joy.

• Learn how to market yourself masterfully
• The business of being a hairdresser
• 4 ways to increase your sales indefinitely
• Who will help you succeed and how to find them
• How to use your natural talents to boost your business
• The vital link between self-care and success
• 4 reasons clients leave and 4 reasons why they stay
• Why loving what you do takes the WORK out of LIFE!
• Perfect for Graduating Students

Get this book and you'll learn: how to market yourself masterfully, the business of being a hairdresser, 4 ways to increase your sales indefinitely, who will help you succeed and how to find them, how to use your natural talents to boost your business, the vital link between self-care and success, 4 reasons clients leave and 4 reasons why they stay, and why loving what you do takes the WORK out of LIFE! 

Order it Here:

http://www.purespadirect.com/Booked-Solid-By-Paul-J-Digrigoli-BS-BKDSLD-p/vo-303637.htm

Bowl for the Cure

Pink Rubber Mixing Bowls are shipping out like CRAZY this week. It's Breast Cancer Awareness Month so that might have something to do with it. Forget the brown, gray or white bowls! This month - go Pink! ... why? Well this time I actually have an idea.. even though I'm just a shipping guy! See our great Pink Rubber Mixing Bowl selection HERE!

A Growing Salon/Spa Trend: Eyelash Extensions

I'm starting to see more and more of this popular trend everywhere. Not only are celebrities doing it, but regular salon and spa goers have caught on to this awesome service and are making regular visits to get it done. If you are not already offering eyelash extension services, you should! Not only will you bring in new clients, but even your existing clients will start being more frequent visitors!

Women wanting thicker, darker, longer, and more voluminous lashes is not something that is going to change anytime soon. There are also other ways to promote this trend besides just offering the eyelash extension services. You can also retail eyelash conditioners and serums! By making these items visible and available, clients will be more likely to inquire about it. Another great strategy would be to have your staff use the items themselves, so your clients can actually see the results! By making these services and items available in your business, you won't be disappointed!

Check out these items available at Pure Spa Direct!:

• Eyelash Extension Products
• 3D Beauty Dream Lash Conditioner
• 3D Beauty More Gorgeous Mascara
• Tweezers for applying eyelash extensions:
• 3 Beauty Tweezers / Curved
• Angled Eyelash Applicator by Satin Edge

And don't forget to remind your clients to come back every 2-3 weeks for touch-ups! Overdue touch-ups can look messy and unruly! Suggest eyelash products for your clients to use in between touch-ups that won't mess with their beautiful new extensions. Maybe... Reese Robert Eyelash Extend Ultra Gentle Mascara. =)

Heal, Relax and Comfort Your Clients with Aromatherapy

I swear that the best advice and information we receive comes directly from our fabulous clientele. Case-in-Point: My conversation this afternoon with Kristen of Susi Laura Massage Therapy.  

Fall Season brings about colds and congestion for all of us.  The congestion, especially, can turn the relaxing and revitalizing experience of a massage into one of complete discomfort.  The massage therapists at Susi Laura Massage Therapy, however, go above and beyond for their clients to make them as comfortable as possible.

While the massage is being performed, the therapists have a small diffuser containing Eucalyptus Oil placed under the face rest.  As their muscles are being soothed, the clients are also experiencing the anti-inflammatory, anti-oxidant, decongesting and healing effects of the Eucalyptus.

This simple, cost-effective, yet brilliant gratis service can be customized to your style and your clients needs.  If he or she is cold-free, but incredibly stressed, Lavender or Ylang Ylang essential oil would be perfect to offer.  Lemon, Rosemary and Geranium essential oils will add a touch of comfort to the experience for your client.

What types of unique touches do you add to your massage services?  Let us know in the Comments!

New Hair Sensation! Add Hair Chalking to Your Salon Menu

Ok, so I am sure my 7 year old will tell me "Mom, that's EMBARASSING!" if I have this done to my hair, but I can't help it - my inner wild child LOVES the idea of hair chalking! Is your salon offering this new sensation? If not, read on and see why you should!

What Is Hair Chalking?
According to Modern Salon Magazine, Hair Chalking is quickly becoming the next Feather Extension! Hair Chalking is just what it sounds like....using a soft chalk pastel, adding fun, temporary colors to hair. The craze started by using actual chalk pastels from the art store, but more and more HAIR CHALK is hitting the market! COLORSMASH, launched in 2012, is a line of temporary "hair shadows" that add vibrant, unique, temporary color to the hair.

What Does Hair Chalking Mean for Your Salon?
This is a great service to add to your salon menu. While Hair Chalking can be done at home, it is a messy process, and often better suited to be done at a salon. Your clients may want just a strand of color, their tips "dipped", or even a multi-color ombre!

• Market Hair Chalking to Teens/Young Adults: Hair Chalking is completely temporary, and washes out with the next shampoo, so younger clientele can express themselves with their parent's permission!
• Market Hair Chalking to 20- and 30-somethings: Your clients in their 20s and 30s might want to look fun and funky for a special night out or event, and not want the commitment of dye, or the time and cost of adding colors hair extensions. Hair chalking is the perfect solution!
• Even Market Hair Chalking to 40+ clientele: Your 40+ clients might not be as wild as some of your other clients, but they want to have fun too!

Salons around the country are charging anywhere from $15 to $50 for hair chalking, depending on the length of hair, complexity of design, and number of colors included.

How To Market Hair Chalking?

• Suggest this as an add-on service to your clients who come in for a cut. 
• Plan "Chalking Parties" or "SMASH Parties" after-hours and invite groups of friends to get their fun and funk on before a night out on the town.
• Work with local schools to offer Hair Chalking as a fund-raiser or spirit event.

Check out the Video below to see COLORSMASH in action!

Many salon professionals suggest wetting the hair (unless it is light blond) prior to applying the hair chalk or shadow. Also, this process can get messy, so make sure your client is wearing a protective cape during the service! Some salon professionals recommend sealing the color in with a flat iron or hair spray. Pure Spa Direct offers a wide variety of spray bottles, capes, brushes and combs, flat irons, styling products, and more for your salon!

Pure Spa Direct now offers the COLORSMASH line of Hair Chalking Products! Check them out today: http://www.purespadirect.com/COLORSMASH-Hair-Shadow-Temporary-Color-s/5145.htm

Do you already offer this service? Please let us know if you have any tips or tricks - we would love to hear them!

Hair Coloring Assistance - There's An App for That!

For all of those women out there that don't know what hair color they should go with for their new hair color or for the stylists that may need a little help in assisting their clients on what color to choose, I'm going to let you in on a little secret.  There's an app for that!

L'Oréal Paris has come up with an app available in Mac Apple Store for your Iphone or Ipad that will help people choose a color for their hair.  One way to use the app allows people to scan the barcode on their products to learn about the color, while the second and more beneficial part of this app for stylists is clients answer  a short questionnaire about what they want and then the app recommends colors.  So, by the time they come to you, the guesswork on what color shade they would like is taken out of the mix.

Even though Pure Spa Direct doesn't carry L'Oreal products we do carry Clairol and Wella.  You can look at the color guide the app shows and compare it to the brand your salon uses to give the customer exactly what they want.  Plus we have all the essential items needed for your hair coloring services, such as mixing kits and hair color accessories.      

Foiled Again! Pre-Made Soak Off Foil Nail Wraps from DL Pro!

With the onslaught of gel polishes like Shellac, Gelish, OPI Gel Color and a hundred others in the last year and half has come a wide variety of creative ways to remove the long lasting treatments. Sure, there were always techniques for removing gels and acrylics, but gel polish use is so wide spread by nail salons, the innovations have been more furious to meet the demand.  Pure Spa Direct just added the newest innovation by DL Pro -- which oddly, is a ready made version of one of the oldest methods - the foil wrap around a pad!

These ready-made foil wraps feature an absorbent sponge that can be used for fingers and toes. Easily removes gel polish, gels, acrylic and sparkle nail polish. Each piece of foil measures 3.25" x 2.5".  What is really nice about the DL Pro  Pre-Made Soak Off Foil Nail Wraps is just that... they are pre-made.  No more cutting up foil squares, storing chopped up cotton pieces, no more inconsistent messy looks.  The DL Pro  Pre-Made Soak Off Foil Nail Wraps are consistent in size, easy to use and add a level of professionalism to your removal services... and they are so simple to use... nail professionals ALREADY know how to use them!

Check 'em Out Here:
http://www.purespadirect.com/Foil-Nail-Wraps-100-Pack-DL-C253-p/vo-303564.htm

3 Day Curls? Curvaceous by Redken Creates Curl Memory

What if your locks could remember how to be beautiful  bouncy and frizz-free for 3 whole days??  Well the new Curvaceous Line by Redken promises to do just that!

Curls with Style

Launching in October 2012, this new collection will feature an exclusive new Interlock Protein Network (IPN) technology along with Curl Memory Complex to bring out the best of every ringlet curl!  There are seven customize-able products that reduce frizz and define curls by 97 percent for up to three days.

No matter how you style curly hair, this line sound great for creating style manageability  shine  and frizz control! But what about styling tools? PureSpa.com has every thing you need to curl, dry, cut and style hair.

We have the LARGEST online, wholesale selection in NORTH AMERICA  for Salon Industry professionals!

If you would like more information about carrying the Curvaceous Retail Line by Redken in your Salon, please contact Redken, or visit them at Redken.com

Pumpkin Pickin'

Summer is over and there's nothing we can do about it. However, to embrace Fall why not go pumpkin picking at Pure Spa Direct! We have a huge selection of Keyano Pumpkin creams, scrubs, candles, masks, and oils that have been shipping out of here like crazy this week. From past experience these will continue to ship like mad all October. The shipping team doesn't mind because we love smelling these products! Mike's favorite smell is the Keyano Pumpkin Moisture Mask... why? I have no idea... I'm just a shipping guy! See our great Keyano Pumpkin Scrubs, Creams, Oils, Masks and Candles selection HERE!