The Color of White & It's Impact on the Spa World!

White is a color!..And a powerful one in fact!  A simple color, or seemingly color-less, white is actually a very complex color and has a lot of symbolism in our daily lives. At its most complete and pure state, white is the color of perfection! As on the stripes of the American Flag, and the symbolism of the white wedding dress, white signifies purity and innocence. It is the most commonly used color for interior design, especially in Spas, Salons, and Medical Offices. Why?...


1) Purity: Perception creates inner cleansing and purifying of thoughts, emotions, and spirit to refresh and strengthen your clients and your overall well-being!


2) Cleanliness: For it's purity. White allows dirt, and the alike, to be easily noticed, so using white encourages the business to maintain clean surfaces, and a germ-free environment. It is also the reason why doctors, estheticians, etc. wear white jackets and lab coats. When it comes to decor, using white for negative space makes rooms appear to be open, larger, and uncluttered.

•  #1 Recommended Cleaning Product: CITRUS II Germicidal Cleaner: Perfect for Spring Cleaning, leaves a lingering fresh Citrus scent!
• White Lab/Esthetician Jackets 
• Is it time to replace your spa apparel, those dingy towels, or yellowing sheets? Check out our options: White Towels, White Sheets/Bedding, White Spa Apparel
• Add Wall Art:: Soft Luxury Spa Art Wall Mural by Gulfstream

2) Psychological: White is the color of new beginnings. Since white isn't stimulating to the senses alone, it is the blank slate that opens the door to make lasting impressions on the mind of your clients. Just think, when you walk into an all-white spa, you automatically perceive it as being clean, comforting, and refreshing.




3) Reflective:  Scientifically speaking, since white is found all the way at the end of the visual spectrum, using white when decorating, in conjunction with other colors, creates great contrast causing the other colors  to "POP!" Recommended combinations include white/black and white/red.


4) Protection/Encouragement: White offers a sense of peace, calmness, comfort and hope, which can ease your clients from stress or emotional issues.


Pure Spa Direct (hence Pure) offers everything you need to make your spa the clean, pure, warm, welcoming, and peaceful place you always imagined!...And no better time than now, since it is Spring Cleaning time!