Help Clients Put Their Best Face Forward with the Satin Edge 9 In 1 Facial Tool Kit

As all Estheticians and Facial Specialists know, it is extremely important to have your tools of the trade readily available for services. Many specialists we speak with may have 1 or 2 extractors, but you really need a full range of options so as to care for your clients' skin needs.

An essential product that you can now add to your arsenal is the Satin Edge 9 In 1 Facial Tool Kit. Made of stainless steel, this kit includes:

1. A Standard Lancet - Pierces Whiteheads.
2. Spade Lancet - Pierces Whiteheads.
3. Triangle Lancet - Pierces Whiteheads.
4. Schamberg Extractor - Removes Blackheads and Whiteheads with minimal bruising.
5. Round Spoon Extractor - Removes Blackheads and Whiteheads.
6. Angled Loop Extractor - Removes Blackheads and Whiteheads.
7. Oval Spoon Extractor - Removes Blackheads and Whiteheads.
8. Flat Loop Extractor - Removes Blackheads and Whiteheads.
9. Double Ended Handle - Textured for a Secure Grip.
10. Deluxe Case

What makes this convenient is that it not only has all of above tools, but it also has a Double-Ended Handle, making it simple to switch tools in and out when you need them. CLICK HERE to see the Satin Edge 9 In 1 Facial Tool Kit.

Which types of Lancets and Extractors do you find to be the most effective?

Warm Up Your Bottom Line with NEW Table Warmers!

With everyone around the world making their New Year's resolutions this week, I know business owners are not only making personal resolutions, but also resolutions for their businesses. And I am sure that top of the list for every business owner is BUILD THE BUSINESS AND INCREASE PROFITS. Easy enough to say, but turning that statement into reality is a little more challenging. I have a quick and inexpensive way to help massage businesses "Buy" repeat clients: new table warmers!

For many massage clients, one massage is as good as another, and it doesn't make a difference who is performing the massage. For the massage business, however, building a lasting relationship with each and every client is key to business growth. Making each massage memorable should be the ultimate goal. And, let's be honest here, its the small details that make the massage memorable, NOT the massage itself!

Pure Spa Direct to the rescue! We offer a range of table warmers to make YOUR massage bed the cushy, warm, comfy bed that every client remembers and wants to return to. Ranging from about $59 to $100, these massage table warmers could mean the difference in clients coming for 1 massage to clients coming for monthly massages all year round!

To view our full selection of table warmers, CLICK HERE.

What are some of the small details you emphasize to make your massage memorable?

A Little Goes A Long Way. . . .A Simple Way To Boost Profit And Client Satisfaction

Its the little things that count. Now that we're coming to the end of the year we realize that it's the little things that make us happy and makes these times memorable. Something little added to the massage experience that can make it more memorable would be filling the air with Biotone Essential Oils.

Just by simply adding a couple of drops of essential oil to steaming water and putting it underneath the face rest on the massage bed will add to the experience, making it more relaxing, euphoric and aromatic. Enticing more than one sense will make the massage more memorable, which in turn will have people talking about the experience to others influencing them to come and get the massage and they themselves wanting to come back again.

There, just by adding a couple of drops of essential oils will turn your Spa into the talk of the town - A little goes a very long way. We carry the largest variety of scents and bowls to choose from, so CLICK HERE to see our Essential Oils just check out the website.

Can you feel it? Hot Hot Hot - Ouch! Thermal Mitts to the Rescue!

Professionals and consumers alike accidently inflict extreme pain on themselves daily in the name of beauty and styling control. Yes... they burn the bajeevies out of their hand using hot styling tools like curling irons, flat irons, etc. Yeoooowch!

Big problem, simple, inexpensive solution... the SS Slik Stik Professional Thermal Mitt.

• Protects hands from high heat appliances!
• Ideal for Clipless Irons
• Perfect for Straightening Irons

Get one... they cost under $3 bucks and they will save you from hours of pain. Great for professional use, packaged for profitable retail sale (Suggested retail is $6.99).

Click and See 'em Here:

http://www.purespadirect.com/SS-Slik-Stik-Professional-Thermal-Mitt-SS204-p/vj-555505.htm

What's Sellin' This Week

Wanna keep your spa/salon clean and healthy? You need Barbicide! Use it for disinfecting tools to sterilizing tanning beds. These gallons and half gallons have been flying out of the warehouse this week and weeks prior. It's not a secret anymore... Get em today!... why? I have no idea... I'm just a shipping guy! See our great Barbicide Disinfectant selection HERE!

For Auld Lang Syne...For All Make New’s Year's Resolutions to Stay Fit.

The new year is almost here, and the majority of people will have two things in mind: Slimming and Detoxing. Many people will be making new year’s resolutions, and vow to change their lives and get back to the gym to shed those extra pounds the holidays have put on. Exercise facilities will see an increase in the registration of new members, and as a service provider, it is important to impress these new registrants and hook them into being them long-term members. A great way to do that is with new, clean equipment and accessories.

The new year is an excellent time to throw out the old, and purchase the new, and Pure Spa Direct has an entire Exercise and Rehabilitation category to get you New Year’s rush ready…

Suggestions & Top Sellers:

• Yoga Mats: If your yoga mats haven’t been replaced in a while, they may be carrying bacteria, and could serve as a potential heath threat to your customers.
  
• Exercise Balls: Make for a great work-out, especially with personal trainers!
• Exercise Weights: Assist with rehabilitation!
• New Hand Towels!

Make Your Office Decor POP with the Post-It Pop-Up Dispensers!

First and Foremost, Happy Holidays and Happy New Year to all of our wonderful readers!!

We like to focus most of our blogs on how to improve and update services to as to achieve greater client satisfaction, but what about your staff? It is a simple fact that your business will run smoother and more efficiently when your team has the necessary and convenient items to make their job easier.

Some cute, decorative and fun products you can provide for your staff are the Pop-Up Notes Dispensers that come in different designs, including a Heart, Purse, Pebble and even an Apple! They provide easy, one-handed access to the always necessary Post-It notes, plus they are just really nice to look at.

CLICK HERE to see our assortment of Post-Its and also CLICK HERE to see all of our recently added Office Supplies!

THIS JUST IN! Wet Brush Sellers....NEW WET Brushes Available NOW!

So many salons and spas have already discovered how AMAZING WET Brushes are....but have you seen the AWESOME new colors and prints they are available in? Keep reading!

WET Brushes are such a hot retail item, every salon and spa should be selling them! They feature an integrated flex comb, a rubberized non-slip grip, and unique, soft and flexible bristles, so they are perfect for kids and adults alike!

Wet Brushes are an excellent choice for kids, adults, straight hair, curly hair, short hair, hair extensions, weaves, wigs....pretty much any hair!

And now....WET Brushes are available in the following new Collections:

WET Brush Metallics:

Metallic Pink

Metallic Purple

Metallic Green

Metallic Copper

Go Red WET Brush

Support the American Heart Association!

WET Brush HAPPY Hair

Brushes:

Happy Hair Stars

Happy Hair Dots

Happy Hair Hearts

Add some variety to your WET Brush offerings with these new WET products! Suggested retail cost for each WET Brush is $12.99 - that means 120% profit for your business....and happy clients!

Your Salon/Spa Staff is Covered in Germs!

Who's Your Buddy? That's Right... I Am!

OK, maybe that sounds kind of extreme, but it is true. It seems the only time we all become aware of germ spreading is when it is in the news... flu, SARs, fill in the blank out breaks seem to stir us all in to action for a while.. then when the media calms down, we all settle back to being a bunch of germ spreaders.

As with everything else in life, the key to making things work is the KISS principle -- you know, keep it simple stupid! If you put hand sanitizer dispensers in all your treatment rooms, by golly, the staff uses them. Lets repeat this... put hand sanitizers out and people use them. Simple! Pure Spa Direct offers a massive selection of hand sanitizers to help you stop the spread of germs between staff and clients. We have stand up floor dispensers, pump dispensers in a range of sizes, mini bottles you can give to staff for their pockets and purses as well as retail at your point of purchase. We even have the "Pal" - a cute bottle holder with feet and hands.

Be proactive and stop germ spreading BEFORE your staff and clients trade off germs, colds and other nasties to each other!

Click Here to See them:
http://www.purespadirect.com/SearchResults.asp?searching=Y&sort=3&search=hand+sanitizer&show=200

Table Paper is Rolling Out....

What is rolling out the warehouse door this week by the truckload? Table Paper by Spa Essentials! This is some heavy stuff. I wish it wasn't so popular, but it is! There are two different sizes - 21" wide and 27" wide. Some by it by the roll, some by the case. Either way, it is heavy but spas are buying it up like there is a World Wide Shortage.... why? I have no idea... I'm just a shipping guy! See our great See the Spa Essentials Table Paper selection HERE!

Put Your Best Face Forward: Bon Vital Facial Therapy Cream

No matter where you are located, moisturization during the winter months is key. The trickiest part of the body to find the perfect moisturizer for, however, is the face. As person who is experiencing a whole spectrum of issues - Combination Oily/Dry Skin, light acne, the beginning of fine lines - I have been on a quest to find the perfect facial lotion to solve all of those issue so that you can use it in your services and to sell to your clients.

Bon Vital has just released the fabulous Facial Therapy Creme with an Anti-Aging Complex. It has been enriched with Certified Organic ingredients, including Jojoba Seed Oil, Sunflower Seed Oil, and Olive Oil. In addition, this cream also contains Hyaluronic Acid, Collagen, Elastin, Aloe Vera Vitamins A, C & E.

What does all of this mean for your clientele? Their skin will be nourished

and moisturized by a product that is:

• Non-Comedogenic
• pH Balanced
• Non-greasy
• Nut-Free
• Paraben Free
• Fragrance Free
• Immediate gratification

What does this mean for you? Automatic confidence that you are providing they best quality ingredients for your clients. CLICK HERE to see the Professional 16 Ounce size and CLICK HERE to see the retail 3.38 Ounce size.

AHHHH-MAZING Argan Oil Shampoo and Conditioner - Must Have Retail Items for 2012!

Recently, my 4 year old daughter developed a sensitivity to sulfates found in many shampoos, conditioners, and body washes. I have switched her to using only Castile Soap derived from coconut oil. Since she is unable to use these harsh detergents, I thought it might be a good idea to eliminate them for myself as well. I have tried a few sulfate-free shampoos in the past, but was unhappy with the results. They either did not leave my hair feeling clean or soft, or led to itchy, greasy roots within hours.

Then, a few weeks ago, I blogged about the incredible liquid gold oil, Argan Oil. In my research for that blog, I discovered the One 'n Only Argan Moisture Repair Shampoo and Conditioner and decided to give it a try. I did not have very high expectations, based on my previous experience with sulfate-free shampoos, but boy, did this shampoo surprise me!

Since it is sulfate-free, there is very little lather. While there is not much to back this up, we usually equate big, bubbly lather with shiny, squeaky clean! The lack of lather left me feeling a little....empty during my shower, but I figured I would roll with it. The shampoo is a pearly white and feels about the same consistency as most shampoos I have used previously. Nothing special there. The conditioner also felt like most other conditioners I have used. The one noteworthy feature of this duo is the scent - HEAVENLY! The warm, almost nutty aroma stays with you long after you have rinsed.

When I got out of the shower, my hair felt about the same as usual, heavy-wet, yet soft. I decided to allow it to air dry to see if the shampoo and conditioner had any noticeable effect on my thick, semi-wavy hair without any input from styling tools. When my hair was more than half dry, I ran my fingers through it to feel the progress it was making, and my heart nearly stopped. My hair felt dry, crackly, and sticky. OH NO - what happened? I figured I would allow it to finish drying before I made my final assessment.

Once my hair was completely dry, it looked smooth and shiny,

and felt nicely moisturized. Not sure why it feels so yucky while it is drying, but the final outcome is lovely. My hair feels strong, yet silky smooth, without feeling greasy - even after 2 days! I normally have to wash my hair daily or risk looking like I am wearing a grease helmet, but with this shampoo, I can go 2 days without a problem! I have received so many compliments on my hair since I started using this Argan Oil shampoo...perfect for the holiday season, when I want to look my best!

I definitely recommend checking this shampoo and conditioner out, for yourself, your salon, AND to retail to your clients!

What is your favorite shampoo?

Mascara That Lasts 28 Days -- Yah, We've Got That!

Looking for professional eyelash and eyebrow products for you professional salon needs?  Look no further.  Check out our latest addition, 28 Day Mascara – 25 Application Kit - Black by Godefroy.  This exellent, quick process tint is a dream come true for your eyelash clientele with very light lashes, adding temporary tone and dimension in about 1 minute!  No drip formula is safe and effective.  


If you are a licensed Esthetician looking for professional tinting products, please check out our large selection of tints and supplies at Pure Spa Direct by Clicking Here for Intensive Brand and be sure to visit out our incredible Lash & Brow store.  We have everything you need to offer incredible professional services!  

Do You Have Cold Feet?

Then RUN from the alter! Just kidding, I mean't ACTUAL cold feet.

A typical problem at many salons, spas and Doctor's offices is cold spots in the treatment rooms or styling areas. Your clients might not notice as they are on a treatment table or chair, but your staff sure does notice. Staff that are unhappy don't always perform up to their potential... wait, I meant we all love our staff, let's make them more comfortable!

Most of the portable heaters I've seen are unsightly and use a lot of power. But, we've discovered one that is both attractive (or should I say unobtrusive) and energy efficient! Check out this Energy-Saving 150W Heating Panel Heater.

• Directs heat where you need it most, using only one-tenth the energy of most heaters.
• Allows for several users to have a personal warmer without blowing out circuits.
• The chance for burns and fire is minimized.
• No hot surface, so the chance for burns and fire is minimized.
• No risk of carbon monoxide poisoning.
• Includes stand that holds the panel and directs the heat, or you can mount it on a wall.
• 100 watts and 0.9 amps.

Give those frigid feet and legs some warmth. This unit gently directs heat where you need it most, using only one-tenth the energy of most heaters. Plus, since there’s no hot surface, the chance for burns and fire is minimized. There’s also no risk of carbon monoxide poisoning. It includes a handy stand that holds the one-inch deep panel and directs the heat, or you can mount it on a wall. Safety Features: No Carbon Monoxide; No Hot Surfaces.

See it here:

http://www.purespadirect.com/Energy-Saving-150W-Heating-Panel-Heater-Metal-Case-p/jr-737974.htm

Bleachsafe Towels

Bleachsafe Towels - What an item! They come in multiple colors and sizes and are the softest towels I've ever felt. If I was just getting out of the shower, I would grab a Bleach Safe Towel to dry myself. It would probably delay my morning rituals because I'd rather be in that towel then clothes, but alas.....I have no idea... I'm just a shipping guy! See our great Bleachsafe Towel selection HERE!

Amazing "GREEN" Mineral Makeup Brush Kit - A Must-Have for Winter!

I am always searching for new and wonderful makeup brushes, but I usually balk at the price tag of the top of the line sets and revert to using my tried and true (and OLD) brushes that I have in my bag. When I saw Pure Spa Direct added these new Bamboo Cosmetic Brush Sets, I was so excited! I waver between loving brushes with natural bristles and brushes with synthetic bristles, and have been leaning towards natural bristles lately, so I was unsure if I should try them. Boy, am I glad I did! The large contour brush is amazing for applying mineral blush and bronzer! My cheekbones haven't looked this good since 1999!

These sets are not only good for your makeup and your wallet, but they are good for the environment, too! They boast Green Features such as:

• Sustainable bamboo handles
• 100% Vegan Nylon Bristles
• Recycled woven canvas travel case
• Recycled Aluminum ferrule

Set at an unbelievable wholesale price of $10.47 with a suggested retail price of $19.99, this brush set is bound to thrill your clients and fly off your shelves!

Give your Clients Holiday-Tastic Nails with the New- Neon Nail Art Pens by Cinapro Nail Creations!

The time is here for Holiday parties and celebrations, and there is “no-nail” better way for your clients to attend these parties, than with their nails ready for the party as well. Jazzed-up nails with the Neon Nail Art Pens by Cinapro will scream celebration!

These Neon Nail Art Pens by Cinapro are an amazing design tool for the nail technician. The fine point makes it easy to draw intricate lines, details and shapes. They are the perfect creation to transform ordinary polish and standard French-Mani’s and Pedi’s to bright, colorful, flirty, and fun nails!

My favorite feature of the pens is that they GLOW IN THE DARK! A perfect nail accessory for the clients that will be “Ringing in the New Year,” dancing under the lights at the discotech. The glowing nails will generate so much buzz, that others will be dying to know where they can get a neon manicure, or purchase the pens for their own personal use.

The major benefit by adding these products to your salon is Profit! Profit! Profit!

• Fast and easy way to increase treatment cost, therefore increase profit margin on treatment.
• Excellent retail item to increases holiday sales profits.

Purchase the entire collection Today: Here! What would be your favorite holiday neon nail design?

Hands Up, Baby, Hands Up! Introducing the New Hand Treatment Service

Between the cold weather, washing dishes, doing laundry wrapping presents, and pretty much all that goes into getting ready and living through the holidays, my hands are a mess - havoc has been wreaked. I would love to get a treatment that focuses mainly on my hands, however, the only option that seems to be available is a manicure. While we all love our manicures, sometimes the focus needs to be shifted from prepping for polish to strictly caring for 2 of our most essential body parts.

It is time for spas and salons to start adding Hand Treatments to list of services. It is an easy Add-on where you can incorporate a mask, ampoules and a massage. The perfect product to use as the base for this service is the Collagen Hand Mask / 24 Karat Gold / 1 Pair. Formulated with Silk Extract and Gold Powder, this luxurious mask is placed on top of your clients' hands to hydrate, moisturize and their re-balance skin tone.

Another essential product for the hands is the Dr. Temt Magic Macadamia Oil Ampoule / 5 Pack / 0.14 oz Each (MMA). Not only do they moisturize the skin, but the Macadamia Oil Ampoules' main feature is their regenerative property - They provide a protective layer while assisting the skin in healing itself, a MUST during this time of the year. To maximize the effects of this product, massage it into the skin with steam prior to applying the 24 Karat Gold Hand Mask.

You can finalize this treatment by providing an Aromatherapy Cream or Lotion Massage to complete the euphoric experience. If you want to customize the cream or lotion, Amber Products offers some fantastic Unscented Bases to add your blend of Essential Oils to. If you prefer to have your scents pre-made, I recommend checking out the Keyano Butter Creams. There are a variety of scents, from warm to tropical, and all provide an escape for the senses.

I have yet to find a form of this treatment, but maybe you can be the first one to start a Winter Hand Revolution!

Add Some EXCITEMENT to Unscented Spa Treatments

Create a Signature Scent Experience

Great scents create memorable experiences.  So why not add a fragrance complex that will enhance your own personalized signature to massage treatments? One that clients will remember, love and associate with their day of bliss in your hands? 


With hundreds upon hundreds of fragrance blends to smell here at Pure Spa, one of my all time aroma favorites is the Pomegranate & Cranberry Customizing Complex from Biotone.  Made from extracts of Pomegranate, Cranberry, Almond, Wild Cherry, and Loquat, this exotic fruit blend mildly relaxes the body while gently stimulating circulation to remove toxins, cleanse and tone and also help moisturize dry skin.  This product can be added to Spa Butter, Mud, Salt Glows or body treatments to drastically enhance creativity and client enjoyment.  


One amazing whiff of this blend and your clients will melt!  Also available in Sore Muscle Blend, 
Detoxifying Blend, Lavender & Calendula and Green Tea & Lime Leaf.

Cuidado Piso Mojado! Caution Signs for your Spa / Salon!

Spills happen and then your staff mops them up... but wait, that floor is slippery when wet! And guess what, it is Murphy's Law, one of your clients will walk right for the wet spot!

Slips and falls not only can hurt your clients and staff, but they can take down your business... remember, we do live in a litigious society. What do do? A little precautionary action of course... order some wet floor signs from Pure Spa Direct and use 'em when you need 'em!

Check 'em Out Here:

http://www.purespadirect.com/SearchResults.asp?Search=floor+sign+caution

"Wiped-Out" - Intrinsics Wipes, That Is...

Intrinsics Wipes are "cleaning" up this week at Pure Spa! Especially popular have been the 4"x4" Esthetic and Cotton Wipes. My shipping team and I are "wiped" out from shipping so many cases. These wipes have multiple uses from cleansing and exfoliating to applying product to the skin.... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Wipes selection HERE!

The Secret's Out on Liquid Gold: Moroccan Argan Oil... Amazing for Skin, Hair and Nails

In a previous blog (Hyaluronic Acid - Nature's Face Lift!), I discussed the amazing benefits of hyaluraonic acid, and what this ingredient means for your client's skin. I have found another ingredient that is equally as amazing: Argan Oil!

This oil, which is hand-pressed by Berber women in Morocco, is often referred to as "liquid gold." This beauty secret has been used by Moroccan women for centuries. It has incredible benefits for the skin, hair, and nails. Extremely high in Vitamin E, Argan oil also contains both Omega 3 and Omega 9 fatty acids. These unsaturated fatty acids work wonders to improve hair and nail strength. Argan Oil also contains phyosterols, which helps promote new collagen production, reduce redness, and improves elasticity.

Benefits for Hair

• Improves Elasticity
• Repairs Split Ends
• Naturally Hydrating
• Smoothes, without weighing down
• Restores Luster and Shine

Benefits for Skin

• Moisturizes without clogging pores
• Helps restore Natural pH of Skin
• Regulates sebum to reduce oiliness
• Neutralizes free radicals
• Reduces wrinkles and fine lines

The only hair-styling product I use is Marrakesh Oil, which is a blend of Moroccan Argan Oil and Hemp Seed Oil. This light-weight oil moisturizes my hair, makes it beautifully shiny and manageable, and smells delicious! This is a great product to use in your salon, and retail to your clients! Everyone will be thrilled with the results!

Extended Vacation's Moroccan Mineral Signature Tanning Mist also features Moroccan Argan Oil. This tanning mist was specially formulated with many luxurious emollients to moisturize the skin while giving it a beautiful glow. For all you spray-tanners out there, look no further than Moroccan Mineral Signature Tanning Mist!

To view our full selection of Argan oil products, CLICK HERE.

The Evolution of a Brush: From Bone Picks to Gemstones with the Thermal Tourmaline Round Brush!

I'm too sexy for my brush...

For as long as people have had hair, we have needed some way to tame the tangles, free the knots, and show off our own personal style. Hair brushes have been around for thousands of years, but thanks to evolution, they have transformed from being simple bone or shell picks, to more modern and ergonomic styling tools.

For example, Pure Spa Direct recently added the Thermal Tourmaline Round Brush to our ever-expanding product selection. After reading the description of this brush, I couldn't resist and had to purchase one instantly. The Thermal Tourmaline Round Brush has crushed Tourmaline gemstones infused within the barrel of the brush that emit negative ions to SMOOTH HAIR, ADD SHINE and ELIMINATE FRIZZ! Yes, this brush is infused with GEMSTONES!!!

As an end-user, I have noticed visible results to the appearance of my hair when I use this brush during my blow outs. As professionals, having a brush that works miracles to bring structure to a client's unruly mop is a necessity! That is why I recommend that every hair salon ditches their antique brushes and adds the Thermal Tourmaline Round Brush to their salon stations and retail offerings.

Have you had the chance to try this amazing brush yet?

Relax Clients and Increase Profits with No Scream Cream

No matter how many times I get waxed, it never gets easier. A common belief is that the more consistently one waxes, the less painful it will become. Not so for myself nor countless other women I know. Getting my arms waxed seems to be the most excruciating. Before every pull, my body tenses, my stomach clenches, I brace for impact (or retract!), and probably end up experiencing more pain than I would have if I was relaxed.

Enter the RELAX & WAX No Scream Cream / 1 oz. One of the best ways to endear yourself to your clients is to make their depilatory experience as comfortable as possible and the No Scream Cream can help you achieve that. Formulated with the local anesthetic Benzocaine, this product will actually numb the skin that is being waxed. Simply apply the cream to the treatment area about 30-45 minutes before the depilatory service.

A great way to introduce this product to your clients

Yeeeoooowch!

is to advise that they arrive at their service about 30 minutes early and then let them use it for the first time as gratis. Once they see and feel how well the No Scream Cream works, you can offer it as retail upon checkout! Clients will appreciate that you care about their experience and thus reward with greater profits.

CLICK HERE to check out another essential Relax & Wax Product - Get The Bump Outta Here.

Cotton Naturelles!

What's hot this week you ask?? Intrinsics Cotton Naturelles in the 2,000 pack. These are flying through our warehouse this week. Buy in bulk and you save! The girls tell me they're great for facials and nail applications.... why? I have no idea... I'm just a shipping guy! See our great Intrinsics Cotton Naturelles - 2,000 pack selection HERE!