Tuesday, August 30, 2011

Let Your Light Shine with Ottlite! The "Best" in Lighting Technology!

I believe that OttLite says it all about their products with “Lighting systems are specially designed to help you do what you love even better, and love what you do even more.”

Whether you are a spa, salon, doctor’s office, or wellness center, the lighting of your space matters to everyone… for everything! For this reason we bring you OttLite, and OttLite brings you HD lighting indoors!

Major benefits of Ottlite Lighting Technology:
True HD light!
Reduces eyestrain caused by glare - therefore won't give you a headache!
Excellent for applying make-up, due to the true color!
See details accurately and clearly. Excellent for doing nails, facials etc.
Eco-Friendly & Energy Efficient. Think Green! :)

I recently purchased the Pink Telescoping Lamp by OttLite for my office space, and I am loving it!! Check out the video below: You will be shocked at the noticeable difference an OttLite light provides...

OttLite offers a wide assortment of lamps for all purposes including Desk lamps, Cosmetic Mirrors, Floor lamps, and many more. Check out the entire selection here: http://www.purespadirect.com/OTTLITE%20TECHNOLOGY-s/3014.htm

...and the bulbs last for 10,000 hours! Do you need an overhaul to the lighting in your space? For light truly does matter!

What's Hot All Month Long?... Find out in Pure Spa Direct's New "Specials & Top Picks" Section!

At Pure Spa Direct we recently added a new section to our website, called "Specials & Top Picks." Each month we will be updating this category based on products we selected to be on sale for the entire month. Products are selected based on a wide variety of categories including Spa, Salon, Hair, Nail, & Sunless Tanning. Items are placed on sale for 20% off the entire month! Economic times are tough, and helping you save on popular products is our priority!

We also created a new section to bring to you our monthly staff "Top Picks." Each month the team at Pure Spa Direct will be sharing a selection of products chosen from items that are new to the website, popular and most commonly asked about products, as well as products that we've tried and loved!

We hope you will find this new "Specials & Top Picks" section to be exciting and useful! We are happy to accept suggestions of products you'd like to see go on sale, and suggestions of products you love to be featured in our "Top Picks" section, so please share...

Monday, August 29, 2011

The Perfect Spray Tan for Pale Skin

Creating a natural looking, almond glow on alabaster skin used to be a challenge. Pure Spa Direct offers a specialized collection of professional tanning mists that impart realistic, sun-tanned tones on all fair skin types. We worked tirelessly to find a range of products that didn't impart just the look of a spray tan, but products that actually created the illusion of a naturally olive-based skin tone. Most clients prefer a tan that looks natural, but still imparts a deep warmth to the skin... almost like they were born in the Mediterranean.

Tahitian Tea Tan Mist
Creates a truly BROWN tan.
So what are your best choices for tanning your fair skinned clients? Three of our five formulas are ideal for fair skin. I will break down the difference between each of these three to help you find the right fit for your fair-skinned client base.

Professional Tan Mists - Best Bets for Pale Skin:
How to Decide Between our 3 Solutions for the Fairest clients

1) Tahitian Tea Tanning Mist (#1 Best seller): Think BROWN as a coffee bean. On some, it almost develops into a toasty, cinnamon color that warms up fair skin beautifully. This formula contains no red, orange or other color effects... Tahitian Tea is a straight up, natural shade of brown that works very well on all clients, but is particularly popular with younger clients. (Premium Tanning Mist is better for your clients ages 40+ - keep reading.)

Premium Tanning Mist
Great for brightening
Dull & tired fair skin types
With copper tones.
2) Premium Tanning Mist. Think - COPPER, a radiant new penny; a bronzed tan with an flushed, rosy glow. Premium Tanning Mist has more dimension, more hues than just the baked-in-brown of Tahitian Tea - Premium has more character! Too much brown against mature skin can look aging and dull. Plus, the radiant hues of copper and bronze in Premium's formula create a rejuvenating effect to the skin's appearance that gains compliments and confidence! It gets noticed!

Moroccan Mineral Tan Mist
Creates the appearance of a
Deep, medium skin tone.

3) Moroccan Mineral Mist. Think - GOLDEN almond glow. Hues of bronze, honey and sunlight are woven into this exotic formula to make for a luminous tan that resembles a true olive skin tone. Moroccan Mineral Mist's nutrient rich formula was designed to enhance the skin's beauty while giving it a sumptuous, tan effect that looks superb on all skin types and ages.

Professional Tips:
Your Equipment:
All of our tanning formulas are RICH with Lipids, Vitamins, Anti-oxidants, humectants, Peptides, plant oils, and botanical extracts for the ultimate and most luxurious tanning experience possible. This makes each formula THICKER and richer than industry standard formulas. You must have professional spray tanning equipment with a pressure regulator to atomize them properly. All our solutions experience their PEAK performance when sprayed thorugh an HVLP unit and gun. If you plan on expanding your spa menu to offer professional spray tanning, invest in a good unit that will go the distance with your business. We recommend the TC3 Tanning Center with the T5020 Gun. We also offer bundles for businesses here: http://www.purespadirect.com/Spray-Tan-Equipment-HVLP-Spray-Guns-and-Turbines-s/684.htm This unit sprays all 5 of our tanning mists like a dream!

Your Technician:
Your technician should be well practiced in his/her technique and well educated in the Do's and Don'ts of Airbrush tanning. Technicians are responsible for properly educating your clientele on how to effectively prepare and care for their sunless spray tan so that they remain happy, loyal clients. You can use the best tanning solution in the world, but if your technician is not well practiced and educated, your spray tanning business could be in jeopardy.

Your Client
What a client does before or after a spray tan can be critical to its final results. Not properly preparing for their sunless service or improperly maintaining their sunless tan after their appointment can cause poor results. Offer your clients retail products that were specifically developed to keep their sunless tan looking beautiful and bright. Daily moisturization and occasional gentle exfoliation are essential to keeping an airbrushed tan looking flawless. Pure Spa Direct offers FREE Tanning Tip Sheets with your order. You should hand these attractive sheets out to your clients at the time of booking / service.

Friday, August 26, 2011

Waffle Headbands by Boca Terry

Hello readers! What's really movin' at Pure Spa this week...? Waffle headbands. I have never seen so many orders for these I have to question their purpose. Are salons starting some sort of "waffle" gang? Are they using these for blindfolds? The answer is NO. Haha. They look good, feel good, and are very functional. Sometimes
I wish I was a female spa goer so I could get away with trying all the products we offer. Sometimes...! These Waffle Headbands by Boca Terry even have velcro to adjust the size. You should probably order now..... why? I have no idea... I'm just a shipping guy! See our great Waffle Headbands by Boca Terry HERE!

Tuesday, August 23, 2011

Wow! Your Clients with Personal Sterilization Kits!

Whenever I try out a new nail salon, I am very critical (I guess from being a professional in the industry) and have certain criteria that I use to rate each nail salon. Number #1 on my list is if the place is sanitary or not, and if they are using sterilized instruments. If a salon looks dirty, it probably is, and so are the implements they are using on your nails. My biggest fear when getting a manicure/pedicure is catching a nail-destroying fungus that is going to ruin my finger and/or toe nails for months, or possibly forever. As a spa or salon owner, cleanliness should be one of the biggest concerns for your business. At Pure Spa Direct, we want to remind you how important it is to be extremely cautious of spreading germs and bacteria, and enforce procedures that are as sanitary as possible.

My biggest recommendation is to purchase Manicure & Pedicure Sterilization Kits for your salon. When you pull these out during a nail treatment, you will absolutely WOW and impress your clients! You can purchase them at a very low cost which can be nominally built into the treatment cost, or retailed for extra profit $$!

Pedicure Kit: *Nail fungus is more common on the feet.*
Nail Kit:

When providing your regular clients with these kits, you can also give or offer for retail a cute little carrying case like the Client Personal Implement Plastic Box by ProTool/ $0.96. These cases will enable your clients to keep their own implements sterile, and save you the cost of giving a kit for each service.

Friday, August 19, 2011

Hands Down Soak Off Gel Nail Wraps ARE HOT!

What's hot at Pure Spa this week?? Hands Down Soak Off Gel Nail Wraps by Graham.
These NEW nail wraps have been flying out the door. I wanted to know what the hype was so I did a little research. Well, besides being a great price, they are quick and easy because they fit the fingers and toes so well. No more wasting acetone - I just gave you the solution! You'll be thanking me soon. So order these today. I would.... why? I have no idea... I'm just a shipping guy! See our great GRAHAM Professional selection HERE!

Scrub It All Away: How to Provide a Relaxing Sugar Scrub Treatment

The most popular body treatments in a spa are body scrubs. Body scrubs remove dead skin cells and allow the skin all over the body to look younger, glowing, and rejuvenated. Sugar scrubs are especially popular, as they can be used on a wide range of skin types, including sensitive skin. Sugar scrubs are less abrasive to the skin than salt scrubs, but they leave the skin feeling silky smooth and tasting delicious!

How It Works
Granules of sugar gently exfoliate the top layer of dead skin cells, leaving the skin looking fresh, clean, and more youthful. The moisturizing oils in the scrub penetrate the skin and provide deep hydration, resulting in soft and glowing skin!

For a more comprehensive tutorial on sugar scrubs, take a look at the video below:

Click Here to View Our Sugar Scrub Store
Click Here to View our Body Treatment DVDs

Friday, August 12, 2011

Stock Up and Save Big with August Specials!

Catch a Slice of Summer Before its Gone....
with Pure Spa Direct's August Specials!

Regularly $59, On Sale NOW $47.20!
These beautiful, functional nail polish racks are sure to accent any decor. With a 90 polish bottle capacity, and 5 color options, they work as hard as they look pretty!

Regularly$19.95, On Sale NOW $15.96
If you haven't had the chance to try our top-selling Epillyss Wax, August is the month to! This Trial Kit features 6 4-oz cans of their best selling waxes, plus cotton and applicators. The jars are microwaveable, so you can try these awesome waxes anywhere!

Regularly $8.99, On Sale NOW $7.19
These popular wax applicators are a must have for all of your waxing services! At 20% off, stock up today and save!

Regularly $2.30, On Sale NOW $1.84
You have super-comfy bedding, and soft, plush robes for your clients. But what about their hair? These waffle-weave headbands are extra-wide to keep your clients' hair out of their face, and out of your way!

Purchase 6 or more Moroccan Mineral Dark Self Tanning Lotion, GET 2 FREE! That is a $52 RETAIL VALUE!
**If you add 8 or more to your cart, $26 will automatically be removed from your total!**

Experience the Effects of Magic with the New Gelish Aurora EFX Collection!

I am a huge fan of Gelish, and have been ever since the line first came out! I love the wide variety of colors because it’s impossible to get bored, and there is a color option for everyone, of all ages. I give a lot of credit to Nail Harmony, because as the list of colors keeps growing, the Gelish line gets more and more exciting!

Included in the newest Gelish - Aurora Magic Collection are 6 Gel polishes that bring spice and excitement to plain gel polish. The Aurora Magic Collection collection utilizes a "Shimmer Accent" that changes in the light, like magic. Each polish has so much more to it then the color itself. Some of the polishes in the collection can be used by themselves, but all can be combined with other colors to create magical nails. Here’s the “The Low Down” on each color in the collection:

Ooca Coocha Bing Bang Bam - Alakazy Alakazam…love it! Wearing it now (see pic below). I compare my nails to a mermaids tail with the blue/green hues… AMAZING! I never received so many compliments on my nails. Recommended 2 coats by itself.

Wiggle Finger, Wiggle Thumbs - That's The Way The Magic Comes- Gorgeous deep dark night sky blue, with powerful glitter accents. (see pic below) Recommended 3 coats by itself.

Ali Baba's Sim Sala Bam- Fun, flirty, deep plum, purple with captivating shimmer. Recommended 3 coats by itself.

The Great Google Moogly- Lemon-Lime green. Interesting and fun to say the least. Recommended for layering. 3 coats by itself.

Close Your Fingers And Cross Your Eyes- Orange/Tangerine shimmer. Very sheer Recommended for layering....Try over Black Shadow! 3 coats by itself.

Izzy Wizzy, Lets Get Busy- Translucent and sheer and loaded with shimmer accents to add excitement to any gel polish. Recommended for layering.
From the pictures you can see that at Pure Spa Direct , we’ve already become obsessed with the Aurora Collection. The colors are so different than any nail polish I have ever seen before. Expand your collection and excite your clientele by purchasing the Gelish - Aurora Magic Collection today!

Be creative… mix and match colors…the combinations of Gelish are endless! What are your favorite combinations?

Wednesday, August 10, 2011

Achieve the Impossible: Mix Oil and Water with Water-Soluble Essential Oils!

A really great way to take hot towel treatments to the next level would be to add a few drops of essential oil to each towel. Whenever people inquire about towels, or even hot towel cabis, we always recommend that they consider purchasing a bottle of Lavender or Eucalyptus essential oil to help add a stimulating or relaxing effect to the towels.

However, a client of ours recently brought up that her towels were not maintaining the fragrance she wanted for her clients. Instead of absorbing into the towels, essential oils actually sit on top of the water and roll off. The solution? Water-soluble Essential Oil!

Oil and water naturally repel each other and are next to impossible to mix, but water-soluble essential oil is different. It has been specially formulated to mix with water and, therefore, absorbs into your hot (or cold) towels, resulting in an easy yet luxurious treatment for every client! These essential oils are also not just for your towels, either! You can use them with:
  • Facial Steamers
  • Pedicure Baths
  • Hydrocollators
  • Steam Rooms
  • Hydrotherapy Treatments
What scents would you like to use with these treatments?

For Easy Gel and Artificial Nail Removal, Try Nail Soakers!

Impress your clients with the latest in artificial nail removal. The attractive hot Pink Nail Soakers / 10 Pack by DL Professional are the most efficient tool for artificial nail removal and nail treatment applications. Nail Soaker's are available in a 10 pack for only $2.51.

These durable nail soakers are reusable and each pack contains enough Soakers for 10 fingers. Your clients will be thrilled with the removal process that doesn't soak their entire hands in harsh removal products. Just place the desired product in the Nail Soaker and soak! It’s really that simple!

Nail Soakers give your client the ability to move around instead of being forced to sit while soaking their hands in a dish. Nail Soaker's can be used for numerous nail treatments as well! Add your favorite cuticle oil or conditioning treatment to give your clients the ultimate nail treatment!

Use Nail Soaker's to apply any Fungus Treatments, Nail Whiteners or Protein Treatments!

**You can also retail Nail Soaker's so your clients can easily remove artificial nails or apply nail treatments at home!

Friday, August 5, 2011

The Sanitary Way To Use Buffing Blocks

One of my biggest pet peeves when it comes to having a manicure or pedicure is a heavily-used buffing block. I have had technicians use a block that that is crumbling or falling apart. Even if it is in decent condition, buffing blocks are susceptible to bacteria and fungi, just like all the other nail implements that are used.
A great option for sanitary and aesthetic purposes are the Star Nail Mini Buffing Blocks. Each package contains 24 buffing squares for only $2.66, thus making them extremely cost effective. Simply use one square per client and throw away when finished! The grit on the blocks is 100/200, so it also meets you course and fine buffing needs. Your clients will appreciate your sanitary approach and you will be protecting your business.

What other changes can you make to make your salon or spa more sanitary?

Amber Skin Care Program Part 2: Cleanse with Amber Facial Cleanser in the Spa OR at Home!

In my last Amber Skin Care blog, I introduced you to the easy and effective Amber ProductsSkin Care Program. Today, I want to discuss the first step in this program, Cleanse.

Amber Facial Cleanser is one of the most gentle yet effective facial cleanser I have ever tried. This unique herbal formula is gentle enough for use on aging skin, but is equally as effective on acneic skin. As an adult STILL battling acne, I often have to change cleansers as my face seems to become "immune" to them quickly. All of that changed when I came across the Amber Facial Cleanser with White Oak Bark and Yucca! Amber brought together 2 very effective, yet gentle ingredients to create a natural herbal cleanser formula to gently remove impurities without stripping away moisture.

White Oak Bark is a known antibacterial and anti-acne agent. White Oak Bark extract is rich in zinc, calcium, iron and Vitamin B12. Zinc is incredibly soothing, and both zinc and Vitamin B12 helps decrease inflammation while toning the skin. Yucca has natural lathering, cleansing, and detoxifying properties. In addition, Yucca works to support the health of skin cells and promote new skin cell growth, increasing cell turnover for healthier, younger looking skin. With ingredients like this, why try anything else?

Some of the Key Ingredients in this Gentle yet Potent Formula include:
  • Vitamin B: Stimulator for cell proliferation.
  • Vitamin C: Astringent. Anti-oxidant.
  • White Oak Bark Extract: Anti-inflammatory. Astringent. Source of calcium and zinc.
  • Yucca Extract: Natural sudsing surfactant. Anti-bacterial agent.
  • Allantoin: Heals, soothes, and stimulates new tissue growth.
  • Deionized Water: Processed to be free of impurities and chemcials
  • Panthenol: Stimulator for cell proliferation. Repairs tissue.
  • Propylene Glycol: Water absorbent. Anti-bacterial. Anti-fungal.
  • Citric Acid: Astringent. Anti-oxidant
This cleanser is available in a 32 oz back bar size for use in your facials, as well as 200 mL size, perfect for you to retail to your clients! Your clients will feel so luxuriant using the same cleanser you pamper them with during their facials, and they will continue to experience clear, beautiful skin in between visits to your spa!

I love the white oak bark in this cleanser, as it leaves my normally oily skin under control without stripping the moisture. What products have you tried with this unique ingredient?

With the New SSDash Flat Iron, Help Your Clients Maintain Straight Locks....ANYWHERE!

Are your clients having trouble keeping their hair straight? Are they complaining that they spend all this money on hair products and once they leave the house, their hair just curls up? Well, the SSDash 7" Miniature Styling Iron just solved that problem! The SSDash takes care of your hair, no matter where you are! This miniature Iron is the perfect retail item for every client who walks through the door.

All your clients have to do is throw this 7" light-weight Flat Iron in their purse and straight hair is at their finger tips, whenever and wherever they need. All they have to do is plug in this professional-series miniature straightener into 12 volt accessory plug in their car and wait 90 seconds! The SSDash heats up to 400 degrees, now that's impressive considering it's only 7"!

There's nothing small about this 7" Flat Iron! It features Tourmaline Infused plates to restore moisture. These ceramic plates distribute heat evenly, leaving hair silky and smooth by eliminating hot spots. This iron features Far-Infrared Heat, heating the hair from the inside out, for stronger, softer and healthier hair; as well as accelerated ionic properties for luster and Shine! 7" is all you need to have it all!

SSDash is a mini styling Iron with a non slip grip that is the perfect hair product for any girl, especially a gal on the go! Your clients will be ecstatic that they can maintain the style they got at the salon for only $19.99!

Are you just as excited as I am to never have to worry about messy hair again?

Thursday, August 4, 2011

Facial Massage Lotion with A Light Touch & Lemongrass, Tangerine Scent

Facial Massage Lotion needs
great glide & to be light on skin.
Someone brought me a sample of  Biotone's Facial Therapy Massage Creme the other day.  I know that many estheticians call Pure Spa Direct inquiring about the "best lotion for facial massages".  I know personally that most clients like a light scent and light feel.  I feel that unscented massage lotions smell unappealing.  Without a scent in the cream, I can almost smell what the Esthetican had for lunch.  Once hands heat up, scent pours out.  If the scent is  too Ayurvedic, some people are prone to headaches (I'm one of them too).  So when I tried Biotone's Facial Therapy Massage Creme, I was pleasantly surprised!  It has a gentle, Tangerine and Lemongrass scent that is released during the massage that is beautiful.  I don't know how else to describe it other than it is reminiscent of some of my most expensive facials!  The scent is as gentle as the lotion, and dissipates with absorption.  This products has an amazing ingredients list of botanical extracts, light emollients & anti-oxidants.  The texture of this lotion has great slip, but not drippy or pasty.  Estheticians will certainly have excellent control over the facial contours and rhythmic massage, and clients won't feel gooey, or congested by the texture.  We have several types of Facial massage lotions at Pure Spa Direct, this one is definitively a favorite!

Biotone's Facial Therapy Massage Creme Contains:
Botanical extracts of White Peach, Pineapple, Quince and Mango; Mandarin Extract, Biofirming Complex of CoQ10, Vitamins K and C; Essential Oils of Tangerine, Rosewood and Lemongrass; Paraben-Free
Firming actives and skin smoothing botanicals for facials, massage or leave-on moisturizer. Made with bio-firming complex of CoQ10, Vitamin K & Vitamin C.

Cosmetology Manequin Heads - Wholesale at Pure Spa Direct

Practice New Color & Cut Styles
We have all your cosmetology supplies!  Pure Spa Direct offers a vast assortment of training heads, long haired mannequin heads, human hair mannequin heads, jumbo braids, massage heads, pressure points heads... you name it!  We even have wig dryer cabinets!   So please take some time to shop our Mannequin Category!   Shopping our website is EASY for pros & we are open 24/7 online.