Tuesday, March 8, 2016

Spring is Around the Corner - Get Ready with the Newest CND Collection - 2016 FLIRTATION Collection by CND

Bat your lashes, blow a kiss, bare some skin. Soft blushes of color tease the imagination. Coy. Confident. Playful. Be irresistible. Bring soft, enticing colors into your salon this spring and summer with the CND Summer 2016 Flirtation collection. The palette features subdued but irresistible shades available in Shellac and Vinylux. 

"This season, sweet, creamy pastels are inspired by modern lace and embroidery for a delicate and refined glamour," says CND Co-founder and Style Director Jan Arnold. "The summer nail is a slim oval glazed with tender shades of coral and lilac, blushed with the spark of deepening allure. Flirtation’s summer code allows you to be irresistible." 


CND Flirtation Shellac 6-pc:
Lavender Lace
Sparks Fly
Be Demure
Aqua-intance
Pink Pursuit
Honey Darlin'



CND Flirtation Vinylux 8-pc:
Lavender Lace
Desert Poppy
Honey Darlin'
Pink Pursuit
Aqua-intance
Skin Tease
Date Night
Be Demure

Monday, March 7, 2016

CND Spa Collection!

Brand new to the Pure Spa Direct warehouse is the CND Spa Collection. With great packaging and even better scents who wouldn't want to try these out! SEEMS like everyone wants them -- they were moving this week!  My favorite, so far, is Citron Scrub... why? I have no idea... I'm just a shipping guy! See our great CND Spa Collection selection HERE!

Saturday, March 5, 2016

The Luck of the Elephant

Our Just Added Section keeps getting bigger! Have you been over there lately? Be sure to head there right now if you haven't for tons of new items for your business! The one item that stuck out is our lovely new Rustic Jeweled Elephant Statue. If you're looking to enhance the feng shui in your spa or salon, this majestic creature is a great start! The elephant is regarded as the most wondrous creature ever created and is greatly admired by most (if not all!) humans. 

According to Buddhist beliefs, elephants are celestial animals and one of the sacred treasures of Buddha. Placing a statue of an elephant, or a pair of elephants, near the front door of your business brings good luck, protection, and strength! Our lovely jeweled elephant is finely carved to show every wrinkle and fold of its skin, as well as each tassel and ornament on its dress. So beautiful! Update your spa decor, or retail this lovely creature to your clients today!

Friday, March 4, 2016

Lip Love!

It's that time of year when your clients are gearing up for the Spring/Summer and getting their skin as glowing and healthy as possible. They may be looking for plump enhanced lips, relief from dry/chapped lips or just to bring back that youthful look. 
Here are some products that have already started to fly out of the warehouse to address all of those concerns:

Lip Enhancer / 0.27oz by Ayur-Medic Skincare - great for adding moisture and plumping!

Lip Renewal with SPF 50 by June Jacobs - many clients forget the importance of SPF for the lips, this is the perfect solution!

Dr. Temt Vienna Eye Cream and Lipbalm - fights fine lines, hydrates and protects the skin!

June Jacobs Deluxe Lip Treatment - go all out with this 3 step protocol that enhances lip structure, improves contour, adds volume and defines the lip line! You can also retail the Lip Kit - 3 Product Set

24K Gold Lip Collagen Mask - use this luxurious mask to to add serious moisture, smooth out fine lines and enhance the lips natural fullness!

Organic Cold Pressed Coconut Oil Lip Balm - what's not to love! Perfect grab and go retail item to have by the check out counter!

Don't forget to talk to your male clients as well about protecting their lips! Everyone wants soft, glowing, kissable lips!

Therapist Communication And Intake Cards

There was an article in Massage Magazine today about creating therapist communication, and how it impacts business. I also was speaking with a client earlier in the day about treatment cards which got me thinking about using them to grow the business.

I always think of intake forms and soap notes from way back when I was in school. Aside from the basic record keeping and progress tracking aspects, I never thought about just how important they were to growing a business.

We all know the importance of the intake form for finding out likes, dislikes, conditions, injuries, etc, however, so much more can be gained. In the notes section, ask the client if there are any products, treatments, modalities aside from what they are seeing you for that they are interested in, have questions on or are even a bit frightened of. For the therapist, this makes it easy to tailor their treatment plan to their needs as well as their likes. You can educate them on anything they have questions on, services they may not be comfortable with but are intrigued by. It opens an opportunity to even demo, discount a first new service, or offer a mini service - all of these lead into happier clients coming in for more and more services. This also helps build trust between you and the client if done with right. You may be trying to get a client to add on aromatherapy to their massage, when they have zero interest in it but are too shy/afraid to tell you they would like to try a detox body treatment. By getting that information on the intake form, there's no guessing! The client gets to try something new, it adds another piece to their wellness puzzle, and you increase profits.

Asking your clients questions about more than just their immediate concern is a great way to expand the services they come in for!