Thursday, November 5, 2015

Easy Tips To Boost Retail Sales This Holiday Season

Looking to really boost your retail sales? With the holidays quickly approaching now is a good time to take a look at the products you offer, along with these great ideas/tips to maximize your area and efforts!

When was the list time you changed the items you retail? I'm not saying ditch product lines or anything however, your clients can and will become bored with seeing the same items every time. Mix it up by throwing in some unique items to catch the eye. Things like Therapearls, salt lamps, raw mud soap, and the Desert Mineral Detox Body Scrub - Anti-Cellulite Formula (this is our most popular retail item!)

What type of music are you playing in your business? Do you have different music for your rooms and main area? Having more upbeat music by the register (I'm not suggesting blasting dance music or making a drastic change) has been shown to energize clients after their services, putting them more in that buying mood.

It's no secret that impulse buying is the easiest way to boost sales. If you don't have something little, budget friendly and useful by the cash register, you're missing out on the easiest of sales! Things like the wet brush squirts, lip balms (Eco-Fin body balm is phenomenal!), tweezer displays, hair ties even facial/body tanners set by the checkout are top sellers!

Do you have any lighting in your retail area? Back lighting shelves is a great idea however, just being sure there is adequate lighting may be enough to bring attention back to the area.

Do you have pricing on your retail items? Most people will not purchase an item if there is no price attached to it. They may feel uncomfortable asking the price, not purchasing after knowing the price (whether they were just curious or can't afford it) or just not even bother asking at all. Take a few extra minutes to label your retail items. It doesn't have to be an unattractive stock label, you can create them to fit your style.

This one I found interesting - is there a mirror in your retail area? No matter what you are retailing, people like to see themselves. Even a handheld discreet one can make the difference....a $3.00 investment that can really pay off!

Be sure to have "tester" products out for your clients. People are more likely to buy items they can touch, smell and try out. Be sure to label the bottles "tester" just so there is no confusion!

Even if you change up your retail area twice a year, it may be enough to keep those profits on the rise. If you're not sure what you want to retail, give us a call!!!

Wednesday, November 4, 2015

Minty Fresh Pain Relief From Menthol!

Did you know that more Americans suffer from some type of pain than those who have cancer, diabetes, and even heart disease combined? Now that's a statistic to consider! According to a recent article I read, pain is definitely a major reason why clients will seek out massages and other stress reducing services to soothe their chronic pain. While massages can be extremely beneficial, there are definitely creams and other pain relieving items that can aid in reducing and even healing pain. Have you considered using menthol in your spa services? Menthol is a great way to relieve and soothe pain naturally. It acts as a mild anesthetic that cools the skin, then warms it. This drastic change in temperature prevents nerves from effectively transmitting pain. Did you know that we carry liquid menthol here at Pure Spa Direct? This can be a great addition to your massage creams for your clients who suffer from chronic pain! 

Looking for retail items to help your clients bring pain relief to their own home? We just got in these amazing new Therapearl Hot & Cold packs in all different styles! We have one for the neck, knee, and even an eye pack for tired, puffy, eyes which can also aide in headache relief. Help your clients who are suffering by offering these pain relieving products at your spa today!

Tuesday, November 3, 2015

Find Your Comfort with the NEW Xena Saddle Stool!

As a spa technician, you probably spend a lot of time concerned over the comfort of your clients. How much thought do you put into your own comfort, though? An easy way to boost your own comfort levels (and the ability to provide even better services to your clients, by the way!) is to invest in a comfortable stool.

Pure Spa Direct just added a new ergonomic saddle stool that just might do the trick! The Xena Saddle Stool is ergonomically designed and provides a back rest for additional comfort. It features 3 adjustments, allowing you to control the height, backrest, and seat inclination - making this versatile stool comfortable for almost everyone!



If this isn't the stool for you, check out our huge selection of technician stools to find the perfect fit: http://www.purespadirect.com/Spa-Stools-s/2260.htm



Monday, November 2, 2015

Voesh Pedicure and Manicure Products ARE HOT!

What do Voesh and Charlie Sheen have in common? They're both "winning"! With so many types and scents it's no wonder it was flying out of the warehouse last week. The gloves are socks were especially popular... why? I have no idea... I'm just a shipping guy! See our great Voesh selection HERE!

Sunday, November 1, 2015

Combining Services For Better Results

Is your staff running into difficulty or resistance when up-selling complimentary services to clients?

Sometimes clients may not realize the reasons you are offering them additional services, aside from what they request. They may just be thinking you are trying to boost profits - which while that is true, it's not (should not) the only reason you are. The benefits of combining services to enhance their results is what they need to be made are of.

A great example is a client coming in for a body treatment. Going into winter, detox and cellulite treatments should start to increase. A client coming in for a detoxifying body scrub should also be getting a massage. A client coming in for a massage, should be getting a body scrub with dry brushing. Combining services like these enhances the overall result including increased relaxation. Explaining to your clients how dry brushing and a using a scrub like the Desert Mineral Detox prior to a massage will soften the skin, improve relaxation and help flush toxins in addition to the massage benefits.

It's not limited to body treatments/massages, clients coming in for their regular anti-aging facial should also be coming in for microcurrent treatments regularly to enhance the anti aging effects of the facial.

You already know which of your services pair well together, you just need to carefully explain this to your clients. Having them aware that you have their best interests and results in mind is key!