Saturday, May 31, 2014

Pre-Summer Slimming Treatment for your Clients


Body treatments for slimming and toning are going to be super popular right now for your clients. It's that time of year where they are going to start wanting to get those beach ready bodies and what better way, than kicking off summer with a slimming body treatment like the Remineralizing Peel Off Body Masque? This detoxifying and slimming masque will help refine and shape the silhouette and improve the appearance of cellulite. This masque is rich in tons of vitamins and minerals and the seaweed base causes pores to open, which draws out damaging toxins through metabolic stimulation. This masque will help to rejuvenate and tone the body due to the improved skin circulation. It can also be used to spot treat your clients specific areas of concern!

Also, try pairing this masque with the Desert Mineral Detox Body Scrub - Anti-Cellulite Formula by Extended Vacation for even more skin benefits! Use the scrub to exfoliate the skin prior to applying the masque.

Directions:
  1. Cleanse and exfoliate the skin prior to use
  2. Place 15 oz. of lukewarm water (65°F) in bowl
  3. Add 5 oz. of powder in to the 15 oz. of warm water
  4. Mix until there is no powder residue left and a gel forms
  5. Apply to body and allow masque to work on the skin for 20-25 minutes
  6. Simply peel away masque and follow with a hydrating finishing product
Tip: For a full body treatment, you must blend and apply in sections. If you mix too much at once and try to do too much, the gel will set before you are done.

The Remineralizing Peel Off Body Masque is available in a 1 lb. bulk size, as well as pre-measured 5 oz. packs.

Friday, May 30, 2014

Fresh-Faced Trending Now: What This Means for Skin Care Everywhere

I recently came across an article in the New York Times titled Beauty Unmasked for All to See. The article discusses how there is a growing trend for women to wear less makeup, or even go bare-faced. This new beauty standard might make some of us in the industry gasp, cringe, or cry, but I am here to tell you: don't get too worked up over this yet!
Women everywhere are washing off their makeup
and proudly showing off their beautiful, bare skin
My immediate reaction to the article was "Oh no! What will happen to our industry?!" But after I let it sink in a bit, the more I thought about it, the more I realized this might actually work in our favor! Hear me out...

Even if mega-stars such as Beyonce and Gwenyth are proud to post photos sans makeup, often with the hashtag #nomakeup, they still want to put their best face forward. What does this mean? A HIGHER value and concentration on SKIN CARE!

Think about it. Our clients, even when they were covering their skin with layer upon layer of makeup, were concerned regarding how their skin looked. If they are now baring all, they will be even more concerned about how their skin looks!

All clients want the same basic thing. They want their skin to look healthy, glowing, tight, and young! Estheticians, they look to you to provide this. And now, if they are going to be leaving their makeup behind, who else would they look for to help than you?


This is the time for estheticians everywhere to start marketing towards this fresh-faced, clean and scrubbed look....offering facial polishes, tightening masks, and showing clients how regular visits and the right at-home care will keep their skin glowing so they won't WANT to cover it up!

Take a look at the services you are offering, and see how you can spruce them up with this Bare Faced trend in mind! Another idea is to offer your services in treatment bundles - even the most basic of your facials! By having clients pay for a series of treatments up front, you not only ensure that amount of revenue, but you also have an extended amount of time to show your client the results they are looking for!

Some of our favorite results-oriented skin care products:

June Jacobs Anti-Aging Blemish Control Line 
an ideal skin care line for clients of all ages with acne breakouts.
http://www.purespadirect.com/SearchResults.asp?Search=june+jacobs+blemish

Seaweed and Spirulina Peel Off Alginate Facial Mask
this facialist favorite promotes a fresh, rejuvenated appearance
http://www.purespadirect.com/product-p/gb-333100.htm

Radiant Refining Exfoliating Powder by June Jacobs
this effective exfoliator balances overall skin tone and fights excess oil
http://www.purespadirect.com/Radiant-Refining-Exfoliating-Powder-74-grams-2-p/jj-210152.htm

Moroccan Mineral Shimmering Sands Facial Tanner
dark self-tanning lotion applies sheer and develops into a toasty dark tan
http://www.purespadirect.com/Moroccan-Mineral-Facial-Tanner-p/nj-790102.htm

Hyaluronic Acid Ampoule
This super emollient ampoule boosts and maintains hydration for a healthy glow
http://www.purespadirect.com/Hyaluronic-Acid-Ampoule-p/vu-210487.htm

Thursday, May 29, 2014

Even Wolverine Isn't Immune To Sun Damage

I missed the first announcement in November that Hugh Jackman discovered he had skin cancer! He apparently had a mark on his nose that turned out to be basal cell carcinoma; he just announced earlier this month that it has returned. He is now advocating not only getting any new/unusual marks checked out, but that EVERYONE use sunscreen.

Many people I speak with still adhere to the "not me" philosophy when it comes to skin cancer. I hear the "I don't go in the sun enough for it to matter" or "I don't burn so I don't have to worry". Men seem to refuse to wear sunscreen like a child refuses to eat broccoli.. It's astonishing how many guys I talk to that just plain don't wear it and don't seem to care. It's not until someone they know or a celebrity they admire develops it that they take a serious look at their use (or lack thereof) of sunscreens.


For those who aren't sun worshipers, you're not completely in the clear. According to Darrell Smith, executive director of the International Window Film Association (his company provides window films which offer additional protection from the sun's harmful rays), the rays coming in through the window can still cause skin and eye damage. This includes the windows in your home/office and also your car windows. Think of the tan your left arm gets driving on sunny days!

Know your SPF, as they are not all created equal! There is an informative article on the differences in sunscreen here. There are also some great tips from the American Academy of Dermatology on staying sun safe.

Always be sure to wear sunscreen daily, even if you aren't going to be in direct sunlight - it doesn't take a sunburn for the harmful rays to cause damage. Also, be sure to have a line of sunscreen on hand to retail to your clients. You are in the perfect position to advise them on the dangers of sun damage and advocate sunscreen.

Stock up now on some BurnOut 18.6% Zinc Oxide Sunblock / SPF 32 for Sensitive Skin and BURNOUT SPF 32 Lip Balms!

Everyone feels great with a tan, offer your clients a safe way to achieve a healthy natural glow!

Advocate sun safety and boost revenue by offering sunless tanning! Check out our top of the line selection of sunless tanning solutions, equipment, body care retail line, and money saving bundles in the Sunless Store!

Consider yourself your clients' skin care superhero!









Wednesday, May 28, 2014

What's Your Fantasy?

Mine is the Jets winning the Super Bowl before I die! But of course I'm actually talking about Esthetic Wipes by Fantasea. 2x2's and 4x4's were a hot sellers this week. The guys love packing them because they like the way the fit in the shipping boxes... why? I have no idea... I'm just a shipping guy! See our great Fantasea Wipe selection HERE!

ISPA's Most Interesting Man In The World... And He's Not Holding a Tecate

Today I read that ISPA will be hosting  Mike Walsh as one of their Keynote speakers for their October 2014 conference in Las Vegas. Who is Mike Walsh? I looked at his dreamy picture and pondered that question myself... I have never seen a Keynote speaker look like this before. Maybe he created a new oil based color? Or possibly a new exotic nut oil for hair? Not exactly. His captivating photo led me to a Google search about this pretty face, and it turns out Mike Walsh is quite a fascinating guy.

Here is what ISPA is saying about him:

"Mike Walsh is a global authority on the 21st century business. He is also the author of Futuretainment, and CEO of Tomorrow, a consumer innovation research lab, Walsh prepares business leaders for what's next. He is a leading authority on the intersection of emerging technologies, consumer behavior and fast growth markets, he brings unique insights into the growing influence of new markets on breakthrough innovation and business transformation. Rather than focus on the distant future, Mike focuses on the next five years - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass - then translating these into usable business strategies. Mike constantly travels the world for the best ideas, distilling the most relevant insights into a blueprint that allows any audience to understand and influence the future of their industry."

I watched some of his videos and was so impressed. Not only is he delightful to watch, he is an intelligent and interesting world traveler with a palpable passion for knowledge and the future. His delightful accent was just the icing on the cake too! Gheez - I  feel like Amy Farrah Fowler talking about Sheldon!

I am curious to hear him speak to the ISPA audience. So ISPA here I come... and I guess I need to bring my husband too.