Friday, October 5, 2012

New Hair Sensation! Add Hair Chalking to Your Salon Menu

Ok, so I am sure my 7 year old will tell me "Mom, that's EMBARASSING!" if I have this done to my hair, but I can't help it - my inner wild child LOVES the idea of hair chalking! Is your salon offering this new sensation? If not, read on and see why you should!

What Is Hair Chalking?
According to Modern Salon Magazine, Hair Chalking is quickly becoming the next Feather Extension! Hair Chalking is just what it sounds like....using a soft chalk pastel, adding fun, temporary colors to hair. The craze started by using actual chalk pastels from the art store, but more and more HAIR CHALK is hitting the market! COLORSMASH, launched in 2012, is a line of temporary "hair shadows" that add vibrant, unique, temporary color to the hair.

What Does Hair Chalking Mean for Your Salon?
This is a great service to add to your salon menu. While Hair Chalking can be done at home, it is a messy process, and often better suited to be done at a salon. Your clients may want just a strand of color, their tips "dipped", or even a multi-color ombre!

  • Market Hair Chalking to Teens/Young Adults: Hair Chalking is completely temporary, and washes out with the next shampoo, so younger clientele can express themselves with their parent's permission!
  • Market Hair Chalking to 20- and 30-somethings: Your clients in their 20s and 30s might want to look fun and funky for a special night out or event, and not want the commitment of dye, or the time and cost of adding colors hair extensions. Hair chalking is the perfect solution!
  • Even Market Hair Chalking to 40+ clientele: Your 40+ clients might not be as wild as some of your other clients, but they want to have fun too!
Salons around the country are charging anywhere from $15 to $50 for hair chalking, depending on the length of hair, complexity of design, and number of colors included.

How To Market Hair Chalking?
  • Suggest this as an add-on service to your clients who come in for a cut. 
  • Plan "Chalking Parties" or "SMASH Parties" after-hours and invite groups of friends to get their fun and funk on before a night out on the town.
  • Work with local schools to offer Hair Chalking as a fund-raiser or spirit event.

Check out the Video below to see COLORSMASH in action!

Many salon professionals suggest wetting the hair (unless it is light blond) prior to applying the hair chalk or shadow. Also, this process can get messy, so make sure your client is wearing a protective cape during the service! Some salon professionals recommend sealing the color in with a flat iron or hair spray. Pure Spa Direct offers a wide variety of spray bottles, capes, brushes and combs, flat irons, styling products, and more for your salon!

Pure Spa Direct now offers the COLORSMASH line of Hair Chalking Products! Check them out today:

Do you already offer this service? Please let us know if you have any tips or tricks - we would love to hear them!

Thursday, October 4, 2012

Hair Coloring Assistance - There's An App for That!

For all of those women out there that don't know what hair color they should go with for their new hair color or for the stylists that may need a little help in assisting their clients on what color to choose, I'm going to let you in on a little secret.  There's an app for that!

L'OrĂ©al Paris has come up with an app available in Mac Apple Store for your Iphone or Ipad that will help people choose a color for their hair.  One way to use the app allows people to scan the barcode on their products to learn about the color, while the second and more beneficial part of this app for stylists is clients answer  a short questionnaire about what they want and then the app recommends colors.  So, by the time they come to you, the guesswork on what color shade they would like is taken out of the mix.
Even though Pure Spa Direct doesn't carry L'Oreal products we do carry Clairol and Wella.  You can look at the color guide the app shows and compare it to the brand your salon uses to give the customer exactly what they want.  Plus we have all the essential items needed for your hair coloring services, such as mixing kits and hair color accessories.      

Wednesday, October 3, 2012

Foiled Again! Pre-Made Soak Off Foil Nail Wraps from DL Pro!

With the onslaught of gel polishes like Shellac, Gelish, OPI Gel Color and a hundred others in the last year and half has come a wide variety of creative ways to remove the long lasting treatments. Sure, there were always techniques for removing gels and acrylics, but gel polish use is so wide spread by nail salons, the innovations have been more furious to meet the demand.  Pure Spa Direct just added the newest innovation by DL Pro -- which oddly, is a ready made version of one of the oldest methods - the foil wrap around a pad!

These ready-made foil wraps feature an absorbent sponge that can be used for fingers and toes. Easily removes gel polish, gels, acrylic and sparkle nail polish. Each piece of foil measures 3.25" x 2.5".  What is really nice about the DL Pro  Pre-Made Soak Off Foil Nail Wraps is just that... they are pre-made.  No more cutting up foil squares, storing chopped up cotton pieces, no more inconsistent messy looks.  The DL Pro  Pre-Made Soak Off Foil Nail Wraps are consistent in size, easy to use and add a level of professionalism to your removal services... and they are so simple to use... nail professionals ALREADY know how to use them!

Check 'em Out Here:

Tuesday, October 2, 2012

3 Day Curls? Curvaceous by Redken Creates Curl Memory

What if your locks could remember how to be beautiful  bouncy and frizz-free for 3 whole days??  Well the new Curvaceous Line by Redken promises to do just that!

Curls with Style
Launching in October 2012, this new collection will feature an exclusive new Interlock Protein Network (IPN) technology along with Curl Memory Complex to bring out the best of every ringlet curl!  There are seven customize-able products that reduce frizz and define curls by 97 percent for up to three days.

No matter how you style curly hair, this line sound great for creating style manageability  shine  and frizz control! But what about styling tools? has every thing you need to curl, dry, cut and style hair.

We have the LARGEST online, wholesale selection in NORTH AMERICA  for Salon Industry professionals!

If you would like more information about carrying the Curvaceous Retail Line by Redken in your Salon, please contact Redken, or visit them at

Monday, October 1, 2012

Pumpkin Pickin'

Summer is over and there's nothing we can do about it. However, to embrace Fall why not go pumpkin picking at Pure Spa Direct! We have a huge selection of Keyano Pumpkin creams, scrubs, candles, masks, and oils that have been shipping out of here like crazy this week. From past experience these will continue to ship like mad all October. The shipping team doesn't mind because we love smelling these products! Mike's favorite smell is the Keyano Pumpkin Moisture Mask... why? I have no idea... I'm just a shipping guy! See our great Keyano Pumpkin Scrubs, Creams, Oils, Masks and Candles selection HERE!