Sunday, February 5, 2012

In a Cluttered yet Lucrative Industry...Distinguish Yourself & Go Mobile!

"The bad economy can’t knock the 'Spa Industry' down." According to a recent article titled ”Trends Large and Small Bubbling in Spa Industry” by the Associated Press, fresh new trends to the spa world are causing an already $60 Billion industry to continue to grow, despite the rough economic times. Services such as color therapy, medi-pedis, frigid blizzard rooms, and ‘hot spot’ eyebrow bars are some of the popular trends that will keep the industry booming this year, according to their annual forecast.

Since we've established the demand already exists and will continue to grow, in order to capitalize on this lucrative (yet cluttered) market, it is essential to distinguish yourself from the rest. One great way to set you business apart is by GOING MOBILE! As more and more smart gadgets and electronics are invented to help us save time, the less time we find ourselves having. Mobile services bring the convenience factor to your clients.... value you can’t put a price tag on!

Some great mobile business ideas include: mobile spa, mobile nail salon, mobile hairdresser, mobile makeup, and mobile massage businesses!

There are so many advantages to starting a mobile spa business. I’ve listed some of the major advantages below:
  1. Unlimited income: The harder you work, the more you can earn.
  2. Freedom and flexibility: Work around your schedule. You’re your own boss.
  3. Low start-up costs: and no ongoing costs as with store locations such as rent, utilities, higher insurance and business taxes, etc.)
  4. Creativity: Spa parties, bridal parties, family services etc.
With simply a pair of shears, some combs, brushes, a rolling sink, and heat appliances you can be on your way to starting your own business and Pure Spa Direct has everything you need to get started! I've recommended some of our Best Selling (Mobile) Portable Items below:

Saturday, February 4, 2012

What's the BZZZZZ On Honey?

There has been a growing movement lately where the focus has been a 'Return to Nature.' Spas, salons and wellness centers alike are going the extra mile for their clients by creating custom or all-natural treatments. An up-and-coming product in the spa industry, that can also be found in your kitchen, is Honey!

Despite being recently introduced to the beauty industry, honey's origins can be traced back more than 4,000 years ago to Ancient Sumeria, where it was used to treat wounds due to its anti-fungal, antimicrobial and antibacterial agents. The one person who can give the most credence to to the benefits of Honey, though, is the Patron of Beauty herself: Cleopatra. The Queen of Egypt would apply honey all over her body to help moisturize and hydrate her skin. Thousands of years later, the benefits still hold true and your clients can experience what Cleopatra did.

Here are just a few of the many benefits of Honey:
  • Antimicrobial
  • Anti-fungal
  • Antibacterial
  • Natural Humectant - Attracts and Retains Moisture
  • Plumps up skin
  • Reduces Fine line and Wrinkles
  • Help protects skin from UV Rays
  • Gentle enough for sensitive skin
Honey can be used in services for the entire body, ranging from facials and body treatments, to manicure, pedicures and hair masks. Apply honey directly to the skin and let sit for 15-20 minutes so that the nutrients and vitamins can be absorbed. Another great option is to combine Honey with Fine Sea Salts or Sugar to create an ultra-hydrating scrub.

Have you ever used honey in your spa or salon? What has you experience with the product been?

Friday, February 3, 2012

June Jacob's Ultra-Light Citrus Moisturizer - Perfect for Oily Skin Facials!

Of all the steps in my daily facial routine, I hate applying moisturizer the most. I have oily skin, and moisturizers always felt heavy and greasy on me. For years, I skipped this vital step, but now as I quickly approach 30, I know I need to moisturize more than ever.

I can't be the only one who doesn't like to apply moisturizer to my face! Some of your clients have oily skin too, and I bet they cringe a little inside when you let them know you are going to moisturize their face. They may even just stare blankly at you and absent-mindedly nod while you instruct them on how important it is to keep your face well moisturized. Then, while they are just staring off into space, you can blow their minds (and snap them back into reality!) by applying June Jacob's Ultra-Light Citrus Moisturizer.

This hydrating lotion is so light and airy, it absorbs almost immediately, and leaves behind fresh, moisturized skin, instead of a greasy mess. The light citrus scent is good enough to eat (although I don't recommend doing so - I imagine it doesn't taste nearly as good as it smells!). Best of all, my skin stays soft and smooth all day, without feeling heavy, clogged, or greasy!

Like most of the June Jacobs Spa Collection, this moisturizer features a special blend of white, green, and red teas, plus pomegranate, goji berry, and grapeseed extract to help neutralize free radicals and combat signs of premature aging. The formula is paraben and preservative-free, and features the moisturizing powerhouse Hyaluraonic Acid.

Your oily-faced clients will be so grateful for your finding a usable moisturizer for them they will never see another esthetician for a facial again! Aside from using it in your oily-skin facials, offer it as a retail product for your clients to purchase. Once they feel the fluffy softness and almost immediate absorption, they won't want to use any other moisturizer!

Thursday, February 2, 2012

It’s Getting Hot In Here. . .Make Sure Your Business Is Protected!


Do you know where your fire extinguisher is? Many people overlook the simplest piece of equipment that you should have in your home or business. Even if you do have one, when was the last time you checked it? Some extinguishers need recharging every couple of months. Professionals replace their extinguishers every 5-7 years. Taking simple precautionary measures such as checking your fire extinguishers and smoke detectors every couple of months will ensure they are long lasting and in proper working condition to keep your business safe!

If you do not have either piece of equipment, go to purespadirect.com to see our variety of fire safety products. Just the way you want to keep your home safe and prepared, you should keep your business just as prepared. There are many ways fires can start unexpectedly, especially when there are a lot of electrical equipment being used in small areas (such as an esthetics room or a salon!) So protect yourself, your clients and your business. A new smoke detector or fire extinguisher is just one click away.

Wednesday, February 1, 2012

FIND that Polish Fast - Up Side Down Nail Polish Rack!

Names UP!
 Find the Classics Fast!
There are staple nail colors in every salon!  During my last manicure, I helped calm a sweet, little Grandma out of a near melt down because she was unable to locate Essie's, Ballet Slippers from a wall of pastel pink polishes. Her granddaughter was pleased as punch to sort through blues, greens and purples for herself, but sweet grandma was frantic picking  up and turning over dozens of polishes reading the names aloud... and then she started to panic.  She exclaimed, "They do not have it, they do not have it."  I imagined she was beginning to the fear that she may have to settle for a color of her granddaughters choosing.  I jumped in to save the day, and explained that the popular classics like Essie's Ballet Slippers, Waltz, Marshmallow,  Sugar Daddy and Mademoiselle were together at the end of each nail station on the upside down racks.  I proceeded to show her this upside down rack of classics (bottoms up) so she could locate Ballet Slippers and then relax. While wall mounted polish racks are inviting and attractive, there are many salon regulars that will never be interested in changing their signature color.  Customers  want to see that you have their favorites available to them, by name and on display! That's why I love this design for storing the common classics!