Wednesday, January 12, 2011

Paraffin Wax: Affordable Luxury

Hey everyone! Adrienne here with your weekly guide to fantastic spa and salon products and suggestions. My mission is to help you, the business owner, increase your profits, achieve your business goals, and expand your business, all the while ensuring that your clients are happy and excited to come back for more.

Recommendation of the Week: Paraffin!

Now that the majority of the country is in the thick of winter, it is time to break out those paraffin machines! The fact of the matter is, 99.99% of consumers out there love a paraffin dip. Even though it is typically seen as a luxurious service offered by only the high-end spas, paraffin treatments can cost only pennies per treatment. In addition to being cost-effective, paraffin will also help enhance the spa experience for your clients. The mere act of applying the warm and sultry smooth wax to dry, achy hands and feet will automatically soothe and relax your customers. After 15 minutes, their skin will be significantly smoother as well.

Pure Spa Direct offers multiple brands of Paraffin, one of my personal favorites being the Amber Paraffin. It is tripled filtered to ensure its purity and comes in a variety of scents and colors, or lack thereof. There also a few products that can help increase the effectiveness of a treatment:

~Apply Algae Oil to the skin prior to the paraffin so as to ensure more efficient absorption of moisture.
~Wrap hands and feet in plastic mitts, then cover them with heated mittens and booties. This will extend the treatment and increase moisture absorption.

If you already offer this service, consider doing a promotion of Free Paraffin Applications with a chargeable upgrade to the heated mitts and booties. If you do not currently offer this service, consider adding paraffin to your menu - Your customers and your Bottom Line will thank you!

Tuesday, January 11, 2011

Getting Ahead in the Competitive World of Manicures!

With the constant additions to the manicure world, trying to stay on top can become costly and challenging. With new Gel products on the rise and the constant addition of trendy colors, how do you set yourself and your salon apart from the growing competition? By simultaneously providing your clients with a variety of products that soothe, warm and soften their skin. Your clients want to go to a salon that allows them to de-stress and relax. How can you provide that extra step without breaking the bank... with the Amber Products Four Bay Lotion Warmer! This elegant and stylish lotion warmer is a simple, convenient way to give your clients that extra relaxation they so desire.

Amber Products is a trusted company that has been a benchmark for quality in the spa and salon industry. Their Four Bay Lotion Warmer is one of the only lotion warmers on the market that uses cups, instead of bottles, to simultaneously warm a variety of products. The stainless steel warmer allows you to warm lotions, masques and other products all at once. With 4 separate warmers, this sleek warming bay enables you to offer each client a variety of soothing treatments. Enhance any hand or foot spa treatment with warm products that will rejuvenate, rehydrate, soothe and soften the skin.

Not only does the Four Bay Lotion Warmer by Amber Products benefit your clients, it also benefits you! The stainless steel construction is not only attractive, it is very practical. The Manicure cups slip easily into the warming bay while the stainless steel top provides easy, quick clean-up. The simplicity of this multi-functioning warmer is just another added bonus! All you have to do is plug in the warmer and set the thermostat controller. All 4 warmers are set to the same temperature, so there will be no confusion for the technician. This 4 Bay Lotion Warmer can also be shared by 2 technicians at the same time!

Beat the competition with 4 new treatment offerings in just one product!

Monday, January 10, 2011

Think Green... Cirepil Green Wax, That Is!


How do you obtain a competitive advantage amongst other waxing salons? With Cirepil's Green - a superior wax on Today’s market by a leading wax manufacturer.
As a representative for Pure Spa Direct, I am constantly looking to find the best of the best wax products to recommend. I have always favored Cirepil products because they ensure maximum results. After hearing about Green, I had to try it. I am a huge fan of every wax by Cirepil, but Green is by far the best wax I have ever tried. Green is a vegetable-based hard wax that is enriched with sunflower oil, shea butter, and candelilla- all moisturizing ingredients that will leave your skin baby smooth. As a hard wax, the thin texture makes it extremely easy to apply for the technician. The special formula is designed to adhere to the hair, with less traction on the skin, making the process as painless as possible for the client. As an Italian, having thick coarse hair, and very sensitive skin, waxing has always been ridiculously painful. It is the dreaded torture that you just can’t wait to be over. Of all the wax products, Green provided me with the most pleasurable wax experience (if that’s even possible)! The enriching based formula left my skin feeling silky, smooth, and moisturized. I was truly amazed at the results and how little it hurt compared to other wax products!

It is a highly competitive market, and it is important to distinguish your salon from your competitors. Offering clients a premier wax at your salon like Green, will enhance their spa experience and ensure impeccable results. Clients will become repeat customers, and they will bring their friends. Next time you’re considering introducing a wax product into your spa or salon that will ensure customer satisfaction and distinguish you from the clutter….Think Green!

Thursday, January 6, 2011

Chocolate Bliss...Just In Time for Valentine's Day!

Now that the craziness of the holidays are over, and we are all settling into 2011 nicely, it is time to get ready for the next big one...Valentine's Day! Keyano Aromatics offers a delicious product line to incorporate into your services for February, chocolate-scented of course! After all, who doesn't love chocolate?

The very scent of chocolate triggers your brain to release chemicals resulting in a feeling like you are falling in love. Aside from the psychological effects, chocolate also contains more than 300 compounds that support both health and beauty. Chocolate contains theobromine which, amazingly enough, produces a slimming effect on the body, while magnesium, potassium, and calcium have stress-reducing properties, and polyphenols found in chocolate combat the free radicals that are responsible for cell aging.

This line features an incredible Chocolate Scrub to kick-start your body treatments. This scrub exfoliates and smooths while infusing the skin with softening Shea Butter. After you scrub your clients up, apply the heavenly Chocolate Mousse Mask. They will thank you for a delicious treat that is actually fat-reducing! Next up is my personal favorite, Chocolate Butter Cream. This luxurious indulgence is the perfect comfort food for your skin. Loaded with natural ingredients such as Shea Butter, Grapeseed Oil, and Vitamins A, C, & D, this butter will leave your clients feeling hydrated AND indulgent - without ever consuming a calorie! To round out the line, for all those "Sweetheart Massages," the Chocolate Massage Oil will give your clients an indulgent treat perfect for any time of the year!

All of the Keyano Products are high-quality and deliciously scented...and available in retail as well as back-bar sizes, so your clients and bring the luxury home and experience it again and again!

Atomizer Kit -- 3 Sprays Away from Calm Bliss

Sometimes it is the littlest things that make an impression. Recently we added a tiny atomizer kit for under $4. It can be filled with any fragrance or liquid and voila -- a pocket sized spray. I took mine and added a few drops of ESS Lemongrass Water-Soluble Essential Oil and then added water. A few times during the day, I spray a few pumps in my workspace and... ahhhhhhh, instant calm. The Lemongrass is calming, reduces stress, helps fight jet lag, and it is also great as a toner for oily skin. The Atomizer Kit facilitates the dispersion.

The Atomizer is just too cool! ALSO Great for quickly scenting your spa room, a quick refreshing water mist on a hot day, or even odor control in the bathroom... all from a discreet bottle that easily slips into your purse, pocket, or the palm of your hand!

See the Atomizer Kit Here:

See the ESS Lemongrass Water-Soluble Essential Oil/30 mL Here: