Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Tuesday, September 12, 2017

Diamonds Are A Girls Best Friend!

In the last week, many of the estheticians and spa owners have mentioned the increase of clients, now that schools are back in session. Another thing they had in common, was looking to give the parents something extra special. Diamond treatments and packages are an excellent way for clients to feel pampered, relaxed and rejuvenated. From full packages including diamond micodermabrasion, diamond facial masks and organic high quality tasting tea of their choice, designed with purpose to single treatments - diamonds are a girls best friend!

Here are some of the favorites from solo practicioners and 5 star spas from across the world:

Silhouet-Tone Silver Peel Crystal-Free Diamond Microdermabrasion

If you are looking for something special for parents celebrating or sad over school starting, you may also want to think about a "parent special" or, if you're looking for something new to sparkle on your menu, these diamonds are affordable and designed to make you more money!


Saturday, August 26, 2017

Out With The New, In With The Old!

Looking to not only keep up with what is trending, but to surpass your competition? 

Does you menu only showcase what is up and coming? Do you have a a solid foundation of tried and true treatments? Many of the spa owners I've spoken with lately, are trying to get the perfect mix of both.

Himalayan salt has been a trending topic for some time, but with old roots. The ancient secret, no longer so secret, has been proven to aid in respiratory issues, blood sugar, energy levels, sinus issues and more....much more.
While retailing salt lamps is a wise choice, have you thought about offering full body salt treatments?  Not just scrubs or soaks with Himalayan salt, thinking bigger...think bolder (think profit and reputation!)!

From a Himalayan Salt Table that provides the benefit of direct skin contact with perfectly-warmed salt, without any worry about sanitization, to a salt booth all the way to an entire custom built salt room or cave of your own. Read that again, a custom built salt room or cave of your own. How many businesses in your area are boasting that?

If you'd like to take your business to the next level, give us a call at 800-434-0018 to set up a salt room consultation!

Tuesday, July 18, 2017

Waterproof Treatment Table?

One of my favorite things is discussing with clients their menu options (you didn't think we're just order takers, right? We live for this industry!) and bringing new treatments in.

Over the years, many clients have held back from offering treatments that involve mud or water, if they don't have a wet table and vichy shower (want to bring those in? click here to check out financing!) for mess concerns. While the Lotus Touch Seaweed Gel Wrap is a phenomenal option (seriously, check out this post for why it's a #1 choice for many small businesses looking for big profit with no mess), for clients looking to expand into things like muds, there's another solution!

The Waterproof Spa Treatment Sheet Set is just the thing needed to crush it this season with body wraps! It not only keeps moisture out, it's also machine washable! The set includes a fitted sheet and face cradle cover, and did I mention it's under $20? For less than $20 you can transform your treatment table into a body wrap sanctuary!

Not sure what mud to start with? Here are some top favorites from our clients all across the globe:

Raw Alaska Glacial Mineral Mud - this is my all time favorite mud. The quality is unparalleled, you can choose from powder or pre-mixed, and there are retail items to boost sales even more. It also happens to be the most mineral rich mud on the market. Want to know more? Click here for more on how and why you should consider this line.

Moor Mud - this was my favorite mud before I tried the Alaska mud. While the options don't include lavender or peppermint like the Alaska mud, take a look at this as well!

Sedona Mud - this is a red mud that one of our 5 star resort clients has on hand at all times. The one they prefer is this one by Spa Pantry, their clients love the scent!

European Rose Body Mud - Nourish + Moisturize + Heal + Replenish by Biotone- I used this in my massage practice and it was a client favorite. A cream based mud with hydrating oils like sunflower and avocado, this leaves the skin feeling silky smooth

Take a look at all of the different body wrap options here, after adding the waterproof treatment table to your cart!

Not sure what else you need to get started now that you've got a waterproof table? Give us a call or shoot me an email (christine@purespadirect.com) and I'd be happy to help!


Saturday, June 3, 2017

Need to Brighten Your Menu? How About A Strawberry Margarita Manicure

Looking for something to infuse new life into your Summer menu? Check out the Strawberry Margarita Manicure!

This treatment is great for exfoliating and moisturizing dry dehydrated skin and will have your clients feeling like they're lounging on the beach with an umbrella drink.

Hand Soak:
Add 6 drops of lime essential oil to a manicure bowl. For an added touch, float strawberry leaves or lime slices in the water!

Hand Rub:
Comebine 1/4 cup of epsom salts, 1/4 cup of coconut oil and 1 teaspoon of strawberry leaves to a rubber mixing bowl and mix well. Add in 6 drops of lime essential oil and blend together. Place the bowl in a mud warmer or hot towel cabinet.

Hand Masque:
Combine 2 tablespoons or rose clay powder, 2 teaspoons of aloe gel, 1 teaspoon coconut oil and 1 teaspoon of water and mix well in a rubber mixing bowl. Blend in 6 drops of lime essential oil. Place in a mud warmer or hot towel cabinet.

Follow your regular manicure protocol starting with the soak and followed by the rub and masque!

Sunday, April 9, 2017

You Can't Glow Wrong With Glow In The Dark Dipping Powder!

The dipping powder craze has swept the nation and the world. The amount of dipping powder flying out of our NY warehouse is amazing! Our clients offering nail services can't order it fast enough!

The newest addition to this hot nail trend is glow in the dark dipping powder. Our clients are seeing that their clients, young and a little less young are obsessed with it! Whether for an upcoming event, night on the town or just to wow their friends, glow in the dark dipping powder is a hit!


If you like to stay on top of what is trending, what your competition is up to or just want something fun to offer your clients, this is it!

Glam and Glits glow in the dark collection has 24 new colors that are activated by UV, LED and even sunlight!

You definitely don't want to miss out on this fun trend!

Tuesday, February 28, 2017

Trending For 2017 - Plumping!

In the era of the duck face, it's no surprise that plumping makes the list of things expected to trend throughout 2017.

While your clients goal may not be to snap *THE* duck face selfie of the year, they may very well be concerned with the inevitable signs of aging. Minimizing fine lines and restoring that full, hydrated younger looking glow is a hot ticket subject - one people will pay extra for in exchange for immediate results.

Whether you want to keep it traditional with a collagen mask or venture out with something like the Push Up - Athermic Plumping Cosmetic Treatment, we can help!

Friday, February 3, 2017

Looking For Some Green? Stock Up For St. Patrick's Day!

Hopefully you're all well prepared for the Valentine's Day rush - if not, give us a call, we can help meet your deadline! Time to get thinking about St. Patrick's Day themes and events - from green polish to green facial masks and more, you can offer a great green-inspired menu!

Here are some of our favorites:

Mani/Pedi



Retail and More:



Facials and Body:



Accessories to Complete the Experience:



Everything you need work this holiday into a treatment, theme or special all in one place, that's what we do!

Tuesday, January 3, 2017

Fresh Fruit For New Year Faces - Raspberries!

It's no secret that raspberries are chock full of antioxidants, making them one of the hottest ingredients expected to bloom in 2017!

Loaded with vitamin C, raspberries are the wrinkle fighting ninja's your clients are looking for! From serums to face masks, you can customize "kits" for client's looking for that something extra to look their best in 2017.

Here are some of our favorites to give you a start:

Hydrophylic Gel Collagen Mask - Raspberry Collagen Mask
Raspberry Leaf Cut - awesome for making your own fresh masks and scrubs!
June Jacobs Raspberry Recovery Serum - back bar and retail size available!

Go for the whole raspberry rescue raspberry - facial, nails and snacks!
package with all things


Friday, August 19, 2016

Trending Now - Cactus

More and more spas across the country have been incorporating the awesome anti aging power of the cactus into their treatment menu.  Clients no longer need to travel out West to seek out desert themed treatments!

Cactus plants have an amazing ability to retain water, making masks with cactus super hydrating. As you know, hydrated skin looks plumper, younger and healthier making cactus masks awesome for anti aging facials!

You can dedicate a treatment room to have a desert theme (check out this awesome divider!), have a desert themed day or simply offer a desert package! You can incorporate clay/red colors, offer aloe drinks or teas and decorate with cactus plants!

Add in some flute music to round out the experience!

Need help finding the perfect fit, give us a call!

Wednesday, July 27, 2016

Back To School Specials!

We're in the midst of enjoying the summer, and school seems to have just let out however, summer will be winding down and before you know it, kids will be heading back to school.

Do you offer any special back to school services or incentives to boost sales? Aside from the usual end of summer hydrating body treatments, why not offer "school specials" like back or teen facials?

Everyone wants to look and FEEL their best on the first day of anything, especially the first day of school. Talking to parents about the benefits of skin care and skin health for their kids should be happening in more spas. It's never too soon to take care of your skin or to get your kids into a great skin care routine.

For high school and college kids, why not offer a special rate on specific services when they show their school id?

Need some product ideas? Here are some products that are always best sellers this time of year:

Acne Modeling Mask by Martinni
Fruit Collagen Mask - Kiwi Fruit Acne Clearing Mask
Tabletop Multiwave LED Light Therapy - LED Treatments in 7 Wavelengths
Quasar Led For Acne
Control Corrective Acne Line
Clarifying Lotion Toner by Endear Skin Care Solutions
Raw Alaska Glacial Mineral Mud - everyone should have this on hand for services and retail!

Give us a shout by phone, email or live chat for more ideas as well!

Sunday, December 20, 2015

January Is National Oatmeal Month!

January is National Oatmeal Month, not one that tends to be marketed heavily, however, in this industry you can make the most of it with your menu options. I speak with spas/salons across the world who are always looking to change up at least 1 menu option monthly to keep clients interested.

Oatmeal is excellent for soothing irritated skin as well as hydrating it - protecting it from further irritation. This makes it an excellent choice for sensitive skin as well as anyone who needs some extra hydration!

Are you currently offering any treatments that focus or include oatmeal? Check out some of these hot sellers at some of the finest resorts:

Oatmeal PowderOat Straw Cut - Certified Organic, and Organic Oats - these are perfect for making your own scrubs and masks!

Loofah Exfoliating Soap - Oatmeal & Honey - excellent retail item!

You can also have some fun making it an Oatmeal event with cookies or treats!

Saturday, December 5, 2015

New Mineral Baths From Keyano In Time For The Holidays!

Just in time for the holidays, the Keyano Mani/Pedi Minreal Bath is sure to be a successful addition to your winter menu.

If you are looking to stick to the traditional holiday scents, check out the pumpkin, pomegranate, cranberry and of course peppermint. If you are looking to mix it up, try a mango or coconut lime!

As with all of the other Keyano products, the scents are amazing (coconut lime is a best seller and the peppermint reminds me of the old Peppermint Patty commercials!)

Not to be outdone by the fragrances, these are excellent for softening skin, getting rid of fungus and strengthening nails.

Sunday, November 29, 2015

New Eco-Fin Scent For The Holiday Seasons

I love Eco-Fin, it may be my favorite add on service. It's cost effective, easy to use, easy to upsell and the scents are awesome. I was excited to see the newest addition to the scent family, Jubilee/Berry Winter. It's perfect for the holiday season with a combination of pine, berries, cedarwood, rose and cinnamon - it smells like winter!

As always, there's no petroleum, artificial dyes, or synthetic fragrances and it's chock full of nourishing ingredients like shea buttervitamin E, organic coconut oil and more!

If you're looking for something new, different or simply seasonal to add to your menu, I highly recommend this!

Thursday, October 29, 2015

Rub A Dub Dub, What's Trending In The Bathtub!

Everyone (in theory) uses soap whether for their hands, face or body. The effects of harsh chemical-laden city waters combined with drug store bars of soap are stripping your client's skin -- as you're well aware of. I just read an article on all natural soaps being on the rise as clients are more concerned with their overall health.

Aside from having a quality selection of nourishing soaps in your retail line, it is important to consider the scents, essential oils and the effects of the ingredients on the skin. It's also to keep in mind popular scents, and having a few unique ones on hand for those clients who like the non-trendy things.  Here are some of the most popular natural retail soaps that are always in high demand.



Take a look at some of the other cleanser options as well!

Tuesday, October 20, 2015

International Men's Day 2015

November 19th is International Men's Day, not one of the days that seems to get as much attention.

This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!

Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.

Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!

Here are some ideas to get you revved up:


Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!

Wednesday, October 14, 2015

Beat Winter Skin With This Power Packed Combo!

Fall is now in full force (even though it's going to be 75 degrees in NY today!) and hopefully your fall menu will be boosting you through until winter. It's a great time to start thinking about ideas for the winter. If you're looking to offer your clients a gentle yet effective way to combat dry winter skin, we have something that will have them singing your praises!

With these three products, your clients will be ready to take on the cold weather, wind and snow! These are all great for sensitive clients as well!

Alchimie Forever Gentle Refining Scrub- with cranberry beads, jojoba pearls, and papaya extract combined with shea butter, this will gently slough off those dry dead skin cells and hydrate that fresh clean skin underneath.

Alchimie Forever Kantic+ Intensely Nourishing Cream  (a best seller on it's own!)- just as the name suggests, this is a powerful hydrating cream designed to nourish dry, dehydrated and mature skin.

Alchimie Forever Dry Skin Balm - this balm can be used anywhere you have dry skin. This is a great item for clients who have very dry skin or anyone who needs a boost of hydration.

Be sure to be offering your clients SPF like the Alchimie Forever Daily Defense Cream SPF 23 or BurnOut, all year round as well! Many clients don't realize the need for SPF outside of their beach months!

Saturday, October 10, 2015

Anti Aging Facial Massage

It's no secret at this point that clients are generally looking for natural treatment options versus harsh chemicals.  When people think of anti aging of the face, I'm sure a vast majority don't think about facial massage as an option.

Facial massage helps with circulation which aids in collagen production (bringing fresh blood to the face for a youthful glow), helps relieve tension which relaxes the facial muscles (tense face = wrinkles), and it also helps product absorb into the skin.

Are you offering an anti aging facial massage add on to your regular services? It's a great way to boost profit on your regular facials and massages. Using specific anti aging serums is a great way to boost effectiveness and to customize the service to each client.

Here are some of the hottest products at some of the top spas around the world that you may want to incorporate as well!


Thursday, October 8, 2015

"Text Neck" A New Trend In Massage

Move over carpel tunnel syndrome, an issue becoming more and more common is text neck. Yes, exactly as it sounds - neck issues stemming from tilting your head down to look at your phone/tablet.

Whether this is an actual medical term or not, text neck is a real problem facing a majority of people. Many clients may not even know the reason for their neck pain, shoulder pain and other issues (headaches are a common complaint!), only that they are in pain.

You can attract a new set of clients or, introduce current clients to new services by simply advertising "Texting Relief" or something much more clever! It gives you an opportunity to educate clients about coming in for massage regularly to alleviate text neck symptoms. It allows you to introduce busy clients who may not have time (or want) to come in for a full hour service. Offering an express massage focused on the head, neck and shoulders, is a perfect remedy!

Be sure to incorporate some deep muscle therapy relief like Biofreeze, Sombra or Mother Earth Polar! Also, relaxing aromatherapy blends, hot/cold packs for use in service and for retailing are key to have on hand!

Here are some awesome items to consider:

Headache Relief Essential Oils
Corpak Hot/Cold Pack with Strap Trisectional - this is amazing for text neck!
Still Point Inducer
Neck Wrap
Head, Neck, and Shoulder Massage DVD
Soothing Touch Muscle Comfort

Sunday, September 27, 2015

Are Your Clients Bored? Check Out Some Ideas to Keep 'Em Coming!

Even with seasonal menu changes, clients can become used to your menu options which can lead to boredom - which can lead to them checking out what your competition is offering.

Are you offering things like "treatment of the day/month"? This is a great way to get clients to try new services, even at a discounted rate. You can introduce them to the next level of service, improve their results and increase their loyalty to you. Be sure to pick something from different categories each month to expand what your clients are coming in for. Things like microcurrent, high frequency, and body wraps are always great. Even offering an add on off the month like Eco-Fin or a collagen neck treatment can be successful for clients who have been on the fence about trying something new.

Do you have staff picks displayed in your retail section? Clients like to see what the professionals recommend and use themselves. This is a great way to boost retail sales and again, introduce new products and services to clients. As you've probably seen, once you get your clients talking they are more open to suggestions.

I've seen great success in companies that offer a monthly "how to" class. Whether it be proper techniques to use at home or on how to pick products for their skin type. Be sure to have products ready to demo, samples, sample jars and for purchase.

Thursday, September 3, 2015

Breast Cancer Awareness Month - Are You Ready?


October is Breast Cancer Awareness month, have you gathered everything you'll need to market that you're participating?

Here are a few items to get you started if you haven't started to think about it!

Wet Brush - Breast Cancer Awareness - 6 Piece Display - this is a best seller every year, if you are going to get this I advise getting it soon!
Pink Ribbon Paraffin Wax / 6 Lbs. by Amber Products
Breast Cancer Awareness Clip-On Ballpoint Retractable Pen, Black/Red Ink, Fine
Breast Cancer Awareness Wall Clips
Tanning Stickers - Support Ribbon / 1,000 Count - another best seller!
Style for the Cure - Luxor Pro 10 piece Roll-Up Comb Kit including BONUS Pop-up Brush with Mirror

You can even pick a day or an entire room dedicated to Breast Cancer Awareness! Decorate with pink ribbons, pink and offer special services. The Pink Ribbon Paraffin makes a great add on!