Showing posts with label success. Show all posts
Showing posts with label success. Show all posts

Tuesday, April 11, 2017

Client Loyalty- A Vital Key To Success!

How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.

If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.

You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!

Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!

Thursday, February 2, 2017

Winter Wonderland - Create An Unforgettable Experience This Season!

Looking for a way to generate some new life and buzz into your business? Have you tried creating a general Winter Theme? Here are some ways to get your minds turning:

Winter Scents
Smell is such a powerful sense, bring back snugly winter vibes with some aromatherapy. Here are some blends to try in a diffuser:


For a Cozy Massage


For a Blissful Scrub


You can infuse the Winter spirit into your space for less than you'd think!

Thursday, January 19, 2017

Hot Retail Items - Pharmagel Essentials!

Looking for a profitable retail item to kick off the get money tree growing this year?  
Here are two perfect solutions for you that will boost profit and keep your clients skin happy!


Pharmagel Daily Essential - packaged in an adorable bag, this kit has everything your client needs to keep their skin looking awesome wherever they go! The kit includes Hydra Cleanse,  Botanical Tonique and Firma Derm, a perfect trio for healthy skin!

Pharmagel Eye Essentials - also comes in a cute case this kit includes a powerful duo of Pharma-C Serum and Eye Proté !

These make a great addition to any retail space!

Friday, July 22, 2016

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don't miss out on an easy and fun way to boost profits!

Tuesday, July 19, 2016

Just Getting Started On Your New Business? We Can Help!


Are you a new Spa or Beauty Business Owner just getting started? You probably plan on opening in about 6 months, or maybe even 1 month if you're feeling ambitious! I know, I know... it could go from being the most exciting endeavor in the world, to simultaneously feeling like you're overwhelmed and don't even know where to begin. Well, you definitely came to the right place! We help future business owners like yourself gather everything they need for their new business each and everyday!

I recently helped a new client gather everything she needed for her spa. This was one year in the making, too! She contacted me last August, mentioning that she was planning on opening up her brand new spa in a few months. She sent me a complete list of everything she intended on ordering - everything from Facial Beds for her treatment rooms, to trolleys, steamers, and even massage oils, and waxing sticks. I was excited to help her on her new endeavor! I noticed a few items were missing, such as pre-and post wax oils, and even made recommendations on new treatments that she should incorporate, like lash and brow tint to jump start her business and keep up with her client's needs. I helped her finalize her list, and ensured she had everything she needed to get started on this exciting (yet slightly stressful) new venture!

Upon completion of her list, which - keep in mind - was a little under three weeks before her opening, I processed the order for her, and made her feel at ease that all of the supplies she ordered were in stock, and will get to her exactly when she needed them by - an essential for every business owner! She's been back to place follow up orders, and her spa has been very successful since.

If you're a new business owner and feeling anxious about gathering everything you need, please contact us. We have everything you need, and we are happy to help!

Sunday, January 3, 2016

Diamonds Are Forever - So Is Your Skin

It's never too early to be thinking about your next menu change. The holiday season will be gone in a flash, before you know it the stores will be decorated for Valentine's Day. Here is a fun mask designed to reveal your best skin! Hydrating, anti aging and can be used on the body and face.

Diamond In The Rough

In a rubber mixing bowl, mix 2 tablespoons of shea butter,1 1/2 tablespoons of Rose Hip Powder and 10 drops of rose essential oil. Place 1/2 teaspoon of this into a small rubber mixing bowl (this will be the facial mask).

In another rubber mixing bowl, add 1 tablespoon corn meal and 2 tablespoons of water and mix well (this will be the body scrub/mask).

Place the bowls into a mud warmer, hot towel cabi or stainless steel bowl of hot water.

Prepare to start with dry brushing (our best selling for service and retail are here!) the client's skin, starting at the feet and working up. Remove the body scrub/mask from the warmer - check the temp before applying to your client! Apply the scrub/mask, paying extra attention to any dry areas. Wrap the client in plastic sheeting, cover with a thermal blanket and leave on for 15- 20 minutes.

During this time, cleanse the client's face, remove the facial mask from the warmer and apply to the decollete and face, massaging the product in.

Remove the blanket, plastic and escort the client to the shower (unless you have a vichy shower to make it even easier!), or dry brush the skin again to remove excess product and use warm moist towels to clean up.

Finish up with a full body moisturizer (the Alchimie Forever Daily Defense Cream SPF 23, and Intensive Age Defying Hydrating Complex are best sellers across the world!) and apply sunscreen to the face.

You can offer add ons like Eco Fin, Scalp Massage/Treatments, Anti Aging under eye treatments and more!

Saturday, August 15, 2015

Are You Losing Money?

Scary thought for a business owner! Don't fear though, we're here to help! Check out these awesome bulk items just added (you really need to check this section as often as possible, there is always something new!) to the Pure Spa Direct product family!

Starting with one that may not seem exciting at first, but I have a long list of clients who have been searching for this in bulk packs!


Triple X Premier Pedicure Effervescent Tablets  - 1,250 Pieces 
-a quick example of why this is more exciting than it seems: some of the 100 packs cost around $.50 per tablet while these are $.06 per tablet!

Here are some of the others:


Check out all of the ways to save by buying in bulk!

Thursday, March 12, 2015

March Retail Madness!

Forget basketball, March is a great time for a new retail item push!

Spring has officially sprung, despite what the weather says, warmer weather is quickly approaching! Now is the time to start offering retail products geared towards fresh faces! Brightening, hydrating, quality self tanners, and detox products are just some of the items we've seen clients have great success retailing in March.


Here are some top picks that we see fly out of the warehouse starting March 1st:

Desert Mineral Detox Body Scrub - Anti-Cellulite Formula by Extended Vacation - this is a perfect retail item all year round! It's also the easiest product to retail simply by demonstrating how soft it leaves the skin! This is also available in a back bar size to use in services!

Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation - the best facial tanner I've ever come across, I can't live without it. Our client's rave not only about how easy it is to apply but how happy their client's are with the results.

Moroccan Mineral Dark Self Tanning Lotion for the Body by Extended Vacation - to go with those fabulous tanned faces! I'm also addicted to how great this smells, how easy it is to apply without mistakes!  Many client's offer each of the three above individually as well as in a retail bundle!

Ingrown Zone by Mancine Professional - bikini season is coming! Help your clients deal and prevent ingrown hairs so they can rock those little bikini bottoms with confidence! These are also great for use under the arms, face, neck and legs!

Alchimie Forever Daily Defense Cream SPF 23 - this line was created by a dermatologist in Switzerland for use on over sensitized skin. Perfect for clients with sensitive skin, who are acne prone or even clients with rosacea. Hydrating cream with spf - your clients will thank you!

Alchimie Forever Kantic Brightening Moisture Mask - the best selling brightening mask for retail, it's even a celebrity favorite!

Toners by Oxygen Botanicals - there's one for normal/dry skin and one for oily/combination skin. Great for refining pores, removing surface oils and providing the skin with antioxidants.

Thursday, May 22, 2014

Setting Yourself Apart From Your Competition

One of the main goals in any business is to be remembered for great services, experiences, staff and results. Sometimes it can feel overwhelming to seem unique or find ways to set yourself apart from your competitors. While the main thing owners/managers tend to focus on is the service menu, there are small details that can have huge results.

I just read an article in DAYSPA magazine that got me thinking of the different businesses I've been to over the years that stuck in my head, and why. I'll never forget years ago I went to a salon and they had someone going around with a refreshment cart to offer complimentary cucumber water, tea, wine and champagne and little nibbles. At that time, I'd never been to a salon that had anything other than a water cooler with paper cups. Almost 20 years later and I still remember the salon.

Offering a selection of herbal teas or something as simple as infused water may be the extra something that sets you apart for them.

Another option, rather than offering a groupon deal, discounts or coupons is to gift clients with a goodie bag of product samples from your retail line. It's a great way to introduce the products to clients and they feel appreciated when given a special gift. Take it a step further and let them choose 2 or 3 products they've been dying to try but haven't committed to purchasing yet. If you aren't retailing, it's a great time to start. You can significantly increase your profits by retailing quality lines and showing the value to your clients.

Do you offer a rewards club or member card? Giving clients a card to punch every time they receive a service leading up to a free service may be enough to get them to come in more often than if they never received any incentive. Also, have your technicians ASK clients for their card to punch. This instills a different level of confidence in your appreciation for the client. I know many times I've remembered about my loyalty card AFTER I left and it was too late.

Are you located in an area with shops, theaters or restaurants? There is a great opportunity for businesses to help each other with referral services. You could offer light appetizers from a local restaurant, offer to book a reservation for your clients while they are getting their services done or have the restaurant offer to add one of your services onto their guest's check.

Thinking outside of the box and even asking your clients for feedback on what would make their overall experience better is a great way to stay ahead of the competition and boost client retention.