Showing posts with label spa training. Show all posts
Showing posts with label spa training. Show all posts

Thursday, October 19, 2017

Domestic Violence Awareness and Salon Professionals - What You Should Know

According to, in 2016, Illinois passed legislation that requires all salon professionals to complete 1-hour training to learn how to spot domestic violence and sexual assault, and since then, 14 additional states have introduced or passed similar legislation.

The idea is that there is a very unique relationship between salon professionals and their clients, due to the personal nature of the services being performed, and many clients open up to their stylists about a variety of things in their lives. Salon professionals hold a unique standing, as they aren't a personal friend or family, but they aren't a complete stranger, either - especially if the client has been seeing the same stylist regularly. 

The legislation varies in each location in the amount of training, as well as when the training is required, but they tend to emphasize for salon professionals to be capable of providing resources as necessary, and in many places, local professional groups have been involved in the writing of legislation to ensure the salon professionals are protected from liability.

Outside of location-specific legislation, the National Cosmetology Association - now the Professional Beauty Association (PBA) - has been running the Cut It Out program nationwide since 2003. They have since trained hundreds of salon professionals in how to properly recognize signs of abuse and safely refer victims to help. 

In 2000, the National Violence Against Women released a survey based on results found in the US:

  • 4.8 million women each year experience physical assaults and rapes by an intimate partner.
  • 2.9 million men each year experience physical assaults by an intimate partner.
  • 2 of 3 women who reported being raped, physically assaulted, or stalked since age 18 were victimized by an intimate partner or a date.
  • 1 in 6 women and 1 in 33 men experience an attempted or completed rape at some time in their lives.
  • More than half of all rapes of females occur before age 18; of these, 22% occur before age 12.
Professionals within the beauty industry have a real opportunity to make an impact in the fight against domestic violence!

Tuesday, January 28, 2014

New York Esthetics, Cosmetics & Spa Conference Highlights

I was just looking through the Show Preview Guide for the NY IECSC Show March 9-11, 2014 and I
found some excellent spa business and wellness education classes worth mentioning.

On Monday, March 10, 2014, Bryan Durocher  will be hosting two awesome classes day spas and medical spas should consider attending!

10:15am - 11:30am - Closing the Big Ticket Sales - How to Get Clients to Make a Serious Investment in Your Services. - Learn the keys to recommending and closing premium services and sales.

3:30pm-4:45pm - How to Hire People Who Upsell, Retail, Series Sell, and Pre-Book Your Clients. Find out how to hire the right people the first time around and discover key interview techniques to determine who is right for your business.  If you have ever had the wrong person, you already know how valuable this advice could be!

These two education classes look very appealing to me and the Spa, Medical Spa and Wellness industries Pure Spa Direct serves.  We know Spa and wellness professionals rely on IECSC for insightful guidance to grow their businesses and keep them at the forefront of their competitive industries. IECSC has 3 shows in 2014; New York, March 9-11, Las Vegas, June 21-23 and Florida, November 9-10.

For more information about  Medical Spa Consulting visit Bryan Durocher's website.

Tuesday, October 29, 2013

Chronically Dry Hair? Offer Salon Steam Treatments

I don't know if it's age or 20 years of bleaching, but my hair feels like hay and breaks off constantly. I used to enjoy theses AMAZING steam and warm oil treatments by Wella, but the system was discontinued years ago.

Last week, I pulled out the Salon Masters Hair Steamer from our training room here at Pure Spa Direct and gave myself a 20 minute deep conditioning treatment mask that completely transformed my hair! Even 2 shampoos and 5 days later!

In a mixing bowl, I combined of Wella Brilliance Treatment for Fine Hair and five pumps of Elixir Ultime by Kerastase. I mixed well and them applied to my damp hair with a dye brush, making sure I covered every hair root to end. Put on a processing cap and then sat under the steam for 20 minutes.

Long story short, this treatment completely reconstructed my hair. The shine is off the charts. The softness is
so amazing... I have not felt my hair so smooth in years! My blowouts are smooth with no trace of frizz, and my style is lasting. And for the first time in years my hair feels thick and luxurious. I think that the combination of products with steam is the key to the great results.

I had previously tried in salon treatments like Kerastase oleo single dose treatments, L'Oreal Power Dose treatments, Goldwell treatments... you name it. NOTHING worked like the aforementioned ritual for my bleach blonde hair. 

Salons, offer clients an essential treatment service like this all year long. I mention this because the salon I go to on Long Island stops promoting treatments after summer - (silly).

STEAM is KING over dry heat for conditioning services in my opinion because of the following:

- Steam optimum hydration of hair. It adds moisture to even dry hair and helps prevent breakage.
- Adding water (moisture) adds strength and elasticity to your hair. Having a moisture balance means no  breakage, brittleness, or breakage.
- Steam is said to be more beneficial for the penetration of essential treatment ingredients into the hair follicle.

These are just a few of the reasons ... there are countless benefits listed on industry websites explaining the benefits for steam over dry heat... even for processing color.