Showing posts with label spa retail ideas. Show all posts
Showing posts with label spa retail ideas. Show all posts

Tuesday, December 26, 2017

New Product Alert- For Men!

Boost your retail for men! With Valentines Day coming up, the timing couldn't be more perfect. What man doesn't like a little pampering?

BarberPro Skin Revival Kit
All the products you need to perform the ultimate at-home facial treatment regime. Purify the skin and boost complexion... everything needed for a fresh looking, clearer appearance. Activated Charcoal purifies the face while Collagen brightens and rehydrates the skin.

Set Contains:
1 x GENTLEMEN’S SHEET MASK
1 x UNDER EYE MASK
1 x FOAMING MASK
1 x FACE PUTTY PEEL-OFF MASK

How to Use:

  • Apply the FOAMING MASK and leave on the face for 10 minutes until fully foamed.
  • Place UNDER EYE MASKS under the eyes ensuring the smallest end of the mask sits closest to the nose.
  • Once the UNDER EYE MASKS are in place apply a thin layer of FACE PUTTY PEEL-OFF MASK around the T zone section of the face and around the UNDER EYE MASKS. Wait 15-20 minutes until fully dry and elastic, remove in an upward direction starting at the chin. Next, remove the UNDER EYE MASKS.
  • Once the face is clear, apply the GENTLEMEN'S sheet mask for 15 minutes.


These are great to wrap up and put at the reception desk, waiting area, and even treatment rooms!

Saturday, November 10, 2012

Tips for Retail Success

We are barely past Halloween, and yet the time has officially come for all spas, salons, wellness centers and medi-spas to stock up on the holiday retail.  While retail products should be an integral part of your business plan year round, the holidays provide an additional impetus for your clients to browse, shop and buy.

We always advise our clients to retail, but the question is How? How do you transition from having products on display to constantly needing restock your shelves?  Well, here is a handy little guide:

Tips for Retail Success:

  1. EDUCATION.  Become THE source for information for all things retail by educating you staff.  Hold multiple training workshops and dispense reading materials so that your employees are able to comfortably and knowledgeably explain the following for all products.
    • Purpose
    • Ingredients
    • Features
    • Benefits
    • Application Procedure
    • Potential Reactions
    • Brand History
  2. TESTERS.  One is much more likely to purchase a product when he or she can touch it, smell it, taste it, etc.  When you shop at stores such as Sephora or Ulta, there are samples for virtually every single product.  By investing in at least 1 tester per retail item, your clients will be significantly more likely to invest themselves into the product.
  3. INCENTIVE PROGRAMS.  As a Salon or Spa owner, your main focus is increasing your business profit.  One of the main focuses for your employees, however, is increasing their personal income.  Have your goals meet in the middle by providing incentive programs and contests for selling retail products.  Just as your clients need a little push to invest in retail, your employees need motivation for selling products and boosting business. By offering bonuses or a rewards program for top sellers, you can boost sales, profits and company morale! In addition, certain manufacturers have their own rewards program in place.  By selling their products, you receive samples and complimentary items.  These free gifts can then be passed on to your victorious employees, at no expense to you. A total Win-Win-Win!
  4. INTEL. The easiest way to decide what products to retail is to get the information directly from the source: your clients!  Train your employees to be engaging and asking key questions, including the following:
    • What hair/facial/nail products are being used at home.
    • Opinions about said products.
    • Upcoming plans and events, such as vacations, weddings, graduation etc.
    • Personal cosmetic and aesthetic concerns.
    She was just introduced to her spa's new retail selections.
  5. AN EXPERIENCE.  According to Jill Van Ausdal of The Spa at Stein Eriksen Lodge, you can increase retail sales by providing an all-encompassing experience instead, rather than just providing a single treatment for your client.  When the service is taken from a treatment to an experience, retail automatically becomes a part of the equation.
The team here at Pure Spa is literally chock-full of information, facts, figures, ideas and suggestions.  If you need help deciding what to retail or how to retail it, give us a call any time!