Showing posts with label spa retail display. Show all posts
Showing posts with label spa retail display. Show all posts

Saturday, November 24, 2012

Teeth Whitening Retail: Easy Sales to a Massive Market

No matter the month,day or season a majority of people are looking to make their teeth whiter.  According to a study performed by the American Academy of Cosmetic Dentistry, 99.7% of adults 'believe a smile is a social asset,' while 96% 'believe an attractive smile makes a person more appealing to members of the opposite sex.'  Lastly, 'whiter and brighter teeth' was listed as the most desired change among participants.

The perfect tooth whitening product line to introduce to your clients is Whiter Image.  Just a few simple, cost-effective items can deliver serious results to your clientele while putting some major cash back in your pocket.  Among the items in the line are the White Blitz Teeth Whitening Pen, White Blitz Chic Flic Teeth Whitening and Lip Gloss Plumper Pen and sample size Mini White Blitz Teeth Whitening Pen.

Not only are the products effective, they also come with everything you will need to sell them to your clients.  All Whiter Image purchases include an attractive display, DVD for your lobby, promotional table tents, trifold brochures and buttons for your staff.

Important Information:
  • Whitening Gel Strength - Equivalent to 12% Hydrogen Peroxide
  • The teeth whitening gel contains a special addition of the desensitizing agent Potassium Nitrate.
  • Both the Chic Flic Pen and the Whiter Image Pen contain approximately 60+ applications.
  • The Lip Gloss Plumper contains 80+ applications depending upon the amount applied.
  • The Lip Gloss Plumper contains a blue base that applies clear, yet helps your teeth look their whitest.

As it stands, there is a huge market to capture and a massive profit potential for you as a business owner.  Your clients may be able to purchase whitening products at most drug stores, however, having your licensed professionals recommending these would give a huge leg up on the competition.


Saturday, November 10, 2012

Tips for Retail Success

We are barely past Halloween, and yet the time has officially come for all spas, salons, wellness centers and medi-spas to stock up on the holiday retail.  While retail products should be an integral part of your business plan year round, the holidays provide an additional impetus for your clients to browse, shop and buy.

We always advise our clients to retail, but the question is How? How do you transition from having products on display to constantly needing restock your shelves?  Well, here is a handy little guide:

Tips for Retail Success:

  1. EDUCATION.  Become THE source for information for all things retail by educating you staff.  Hold multiple training workshops and dispense reading materials so that your employees are able to comfortably and knowledgeably explain the following for all products.
    • Purpose
    • Ingredients
    • Features
    • Benefits
    • Application Procedure
    • Potential Reactions
    • Brand History
  2. TESTERS.  One is much more likely to purchase a product when he or she can touch it, smell it, taste it, etc.  When you shop at stores such as Sephora or Ulta, there are samples for virtually every single product.  By investing in at least 1 tester per retail item, your clients will be significantly more likely to invest themselves into the product.
  3. INCENTIVE PROGRAMS.  As a Salon or Spa owner, your main focus is increasing your business profit.  One of the main focuses for your employees, however, is increasing their personal income.  Have your goals meet in the middle by providing incentive programs and contests for selling retail products.  Just as your clients need a little push to invest in retail, your employees need motivation for selling products and boosting business. By offering bonuses or a rewards program for top sellers, you can boost sales, profits and company morale! In addition, certain manufacturers have their own rewards program in place.  By selling their products, you receive samples and complimentary items.  These free gifts can then be passed on to your victorious employees, at no expense to you. A total Win-Win-Win!
  4. INTEL. The easiest way to decide what products to retail is to get the information directly from the source: your clients!  Train your employees to be engaging and asking key questions, including the following:
    • What hair/facial/nail products are being used at home.
    • Opinions about said products.
    • Upcoming plans and events, such as vacations, weddings, graduation etc.
    • Personal cosmetic and aesthetic concerns.
    She was just introduced to her spa's new retail selections.
  5. AN EXPERIENCE.  According to Jill Van Ausdal of The Spa at Stein Eriksen Lodge, you can increase retail sales by providing an all-encompassing experience instead, rather than just providing a single treatment for your client.  When the service is taken from a treatment to an experience, retail automatically becomes a part of the equation.
The team here at Pure Spa is literally chock-full of information, facts, figures, ideas and suggestions.  If you need help deciding what to retail or how to retail it, give us a call any time!