Showing posts with label spa industry. Show all posts
Showing posts with label spa industry. Show all posts

Sunday, November 16, 2014

3 Ways to Stand Out in a Crowded Spa Market

The Spa Industry in the United States is growing by leaps and bounds. With over 20,000 locations, 164 million appointments, and $14.7 billion in revenue in 2013 (according to ISPA), there should only be one question in every spa owner's mind: How do I set myself apart from the competition?

Now, I am not saying this is going to be an easy task. It is more than likely that there will always be someone out there who is doing the same things you are, just as well as you. Or the guy on the corner who manages to undercut your pricing each and every time you turn around. Does that mean it is impossible? Certainly not! Follow some of the tips below, and cut out your own little piece of this exploding industry!

1. Use quality products that drive results.

By the way, when I recommend using quality products, I don't necessarily mean "use EXPENSIVE products." For example, we offer the June Jacobs Skin Care line - which is amazingly results driven, high-end, and offers a phenomenal retail line to go along with it. However, the per treatment cost for the June Jacobs masques are some of the lowest we offer! Why wouldn't you want to offer your clients incredible results, save your business some money, and open a fantastic new avenue for revenue for your business, all by choosing one of the top skin care lines in the world?


2. Find your niche, and stick to it.

There will always be someone around the corner who is offering a wider service menu than you. Rather than trying to keep up with the Jones', figure out what you are most passionate about providing. If removing unwanted hair is your thing, be a wax bar! If you love everything skin, focus on facial and body treatments. If you are passionate about it, you will infuse your clients with passion and excitement, and they will keep coming back for more!


3. Focus on your business culture, and market that culture.

Half the fun of visiting a spa is the atmosphere. A huge part of the atmosphere is the culture within your business. When you and your employees are fully immersed in your culture, you will all emanate the passion that you have built your business around. Your clients will be able to feel the environment and atmosphere you are building, and if they connect with it, they will be your clients for life. Focus on what you and your team are passionate about, and your clients will be passionate about your business in return.



Wednesday, May 28, 2014

ISPA's Most Interesting Man In The World... And He's Not Holding a Tecate

Today I read that ISPA will be hosting  Mike Walsh as one of their Keynote speakers for their October 2014 conference in Las Vegas. Who is Mike Walsh? I looked at his dreamy picture and pondered that question myself... I have never seen a Keynote speaker look like this before. Maybe he created a new oil based color? Or possibly a new exotic nut oil for hair? Not exactly. His captivating photo led me to a Google search about this pretty face, and it turns out Mike Walsh is quite a fascinating guy.

Here is what ISPA is saying about him:

"Mike Walsh is a global authority on the 21st century business. He is also the author of Futuretainment, and CEO of Tomorrow, a consumer innovation research lab, Walsh prepares business leaders for what's next. He is a leading authority on the intersection of emerging technologies, consumer behavior and fast growth markets, he brings unique insights into the growing influence of new markets on breakthrough innovation and business transformation. Rather than focus on the distant future, Mike focuses on the next five years - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass - then translating these into usable business strategies. Mike constantly travels the world for the best ideas, distilling the most relevant insights into a blueprint that allows any audience to understand and influence the future of their industry."

I watched some of his videos and was so impressed. Not only is he delightful to watch, he is an intelligent and interesting world traveler with a palpable passion for knowledge and the future. His delightful accent was just the icing on the cake too! Gheez - I  feel like Amy Farrah Fowler talking about Sheldon!

I am curious to hear him speak to the ISPA audience. So ISPA here I come... and I guess I need to bring my husband too.