Showing posts with label skincare. Show all posts
Showing posts with label skincare. Show all posts

Saturday, December 8, 2018

A Pop of Color

I'll admit it, I am addicted to watching beauty videos on social media! Whether it's Instagram, Facebook, Twitter, or Youtube they are everywhere. I know I am not alone in this trend, and it is so important to boost your business nowadays.

We recently added this awesome Cellulose Compressed Sponges to our site! They are available in bulk and super cute colors that add just the perfect pop of color to your services.

This great cellulose compressed sponges expand when moistened. The cleansing sponges are suitable for spa and esthetic services. Choose the color that matches your spa's color scheme.

Measurements:
  • Dry: 2.5 inch Diameter x 0.03 inch (63.5 mm x 0.08 mm)
  • Wet: 2.75 inch Diameter x 0.38 inch (69.9 mm x 9.7 mm)
  • Material: Cellulose
  • Packaging: 2 Sponges Per Bag X 100 Bags = Case of 200 Sponges
Available in white, yellow, pink, green, blue, and gold!

Wednesday, November 14, 2018

A Dynamic Clearing Duo

Help your client fight acne with this easy add-on service.

Use the Clearing Ampoule by Rosa Graf!

This ampoule is used for the treatment of blemished skin, which tends to form comedones, papulae, and pimples. The clearing concentrate should be used directly after thorough cleansing or after deep cleaning. It contains lactic acid, which has a keratolytic effect, cleansing cucumber extract, and urea.

The active ingredients can develop its greatest effect when the concentrate is used prior to the appropriate mask. Apply first half under the mask.

Then use Acne Modeling Mask by Martinni!

This treatment gives an immediate cooling effect, calms inflammation, heals blemishes, prevents acne formation, and minimizes enlarged pores. Regulates excessive oil secretion, eliminates impurities, without stripping the skin of natural oils, and leaves skin clean and clear.

Then finish the other half of the ampoule before using massage cream and SPF!

Pro Tip: To boost results even more, add a quick high-frequency treatment! Application of high-frequency current promotes a cleansing antibacterial action, and the skin is left feeling energized, rosy, firm, refreshed, and noticeably softer.

Saturday, September 8, 2018

Facial Add On - Portable Ultrasonic

There are only so many services you can perform in a day, so maximizing the profit on each service is key. An easy and affordable way to take a facial to another level, is with a portable ultrasonic like the Asla Portable Ultrasonic Massager by Silver Spa. 

Ultrasonic vibrations help with everything from calming inflammation to increasing blood circulation and oxygenating tissues. During an ultrasonic facial, the high level sound wave penetrate deep below the surface of the skin promoting cellular renewal and repair, toning muscles, increasing blood circulation, encouraging lymphatic drainage, combating puffiness and swelling and improving skin care product penetration. 

Ultrasound may be used on most parts of the body, including the face, neck, arms, breasts, stomach, waist, hips, buttocks, and leg, making this a multi use tool for less than $100!


Saturday, July 28, 2018

Product Spotlight: Coffee Espresso Reaffirming Mask

I love coffee. From drinking it, the smell of it and, of course, the amazing skin benefits. Chock full of antioxidants, coffee has been shown to aid in reducing acne, softening the appearance of fine lines along with helping draw out impurities from the skin.

The Coffee Espresso Reaffirming Mask from Leveen is a client favorite. Aside from all of the coffee benefit, this also helps restores moisture balance due to its outstanding water-binding capacity. Also contains soothing and softening sweet Peach fruit extract, Marine collagen, and Ascorbic acid. Great for all skin types, the skin is left feeling soft, smooth and glowing.

Available in single-use packs to help inventory control as well as bulk containers!

Tuesday, July 17, 2018

Super Serum

Why is serum so great? It is made of smaller molecules, therefore it is absorbed into the skin quicker than other products. Sure, you are using the serum in your services, but are you retailing them too?

We have added some great products to our site recently, but I wanted to highlight these serums.

Moor Spa Platinum Growth Factor Serum for Face - Promotes The Appearance of Radiant, Youthful Skin
Use advanced skin care technology to promote the appearance of radiant, youthful skin. Moor Spa Platinum Growth Factor Serum combines Indian gentian, crocus bulb, gotu kola, and milk thistle extracts with mineral and fatty acid-rich marine phytoplankton.
This retail serum also includes vitamin C, hyaluronic acid, and aloe vera.
For all skin types.

Kneipp Intensive Serum - Reactivation - Lady's Mantle 
This concentrate contains lady’s mantle extract for noticeably firmer the skin and long-lasting moisture.
Kneipp products contain plant-based functional ingredients. It is vegan, cruelty-free, and does not contain any paraffin, silicone, or mineral oils!

Raspberry Recovery Serum
Paraben and preservative free, this superb serum with concentrated natural anti-bacterial raspberry and rose extracts. It works to help skin recover from inflammation and irritation while reducing redness. Rosemary leaf extract helps to constrict blood vessels, eliminate bacteria and increase collagen to strengthen the skin. Powerful patent pending anti-oxidant blend of white, red and green tea extracts combined with goji berry, pomegranate, and grapeseed extracts help to neutralize free radicals, protect skin from environmental toxins and combat the visible signs of premature aging

Incorporate these super serums in your services, and offer as a retail item too!

Saturday, June 30, 2018

HOT Retail Item - Moor Spa Platinum Supreme Serum will FLY Off Your Shelves!

Offer your retail customers a great alternative to collagen injections! Moor Spa® Platinum Supreme
Serum incorporates the renowned age-defying effects of 2 advanced peptides and alpha lipoic acid—all in 1 concentrated serum. For all skin types. CertClean certified. 1 fl. oz.

Usage:
After cleansing and toning, apply serum evenly over whole facial area. Allow to absorb, then massage Moor Spa® Supreme Cream into the facial skin, paying particular attention to wrinkled areas.

Benefits:
Palmitoyl Tripeptide-5: is a highly advanced, patented small peptide (consisting of three amino acids) that boosts the Tissue Growth Factor necessary to produce collagen - improving skin’s firmness & moisture level.

Lactic Acid: functions as a mild exfoliate.

Horsetail extract: astringent and wound healing properties and is useful for improving circulation, as well as boosting and rejuvenating connective tissue.

Available Sizes:
Moor Spa Platinum Supreme Serum for Face - a Great Alternative To Collagen Injections / 1.0 oz. - 30 mL. | Retail Size
Moor Spa Platinum Supreme Serum for Face - a Great Alternative To Collagen Injections / 8.5 oz. - 250 mL. | Professional Size

Check out the Moor Spa Line for more effective and clean products to use in your spa and retail to your clients!  https://www.purespadirect.com/Moor-Spa-s/5326.htm

Friday, April 20, 2018

Product Of The Week: Blue LED Pulse Light Therapy for Acne

Acne is an ongoing concern for many spa clients across the world. From teenagers to adults, people are looking for effective, painless ways to treat acne. You can offer an easy add-on to your acne facials with the Blue LED Pulse Light Therapy for Acne by Meishida.
Several ground-breaking studies conducted by several medical groups in the United States and Europe have found that narrow-band, high-intensity light in the blue wavelength range can be a safe, gentle and effective approach to treating mild to moderate inflammatory acne. 

Unlike some acne treatments, blue light at specific wavelengths does not produce damaging ultraviolet (UV) rays which have been shown to cause skin damage, does not result in dryness or discomfort associated with topical acne medications and does not cause any known side effects. 

The advantages of Blue LED Pulse Light Acne Therapy include:

  • 100% Natural and Non-Invasive
  • Drug-free With No Adverse Side Effects
  • Safe For All Ages and Safe For Daily Use
  • Painless
  • Easily Administered
  • No Downtime
This portable device does not take up much space, is easy to use and is under $200 - this can pay for itself and then some quickly!


Monday, September 25, 2017

Read My Blog!

I have a new favorite product line - Farmaesthetics - Fine Herbal Skincare from the Farm. Yes - skincare from the farm! Sounds cool right and super trendy as everyone is going organic these days anyways. What's even cooler is the packaging and the script lettering. Check it out for yourself!... why? I have no idea... I'm just a shipping guy! See our great Farmaesthetics - Fine Herbal Skincare from the Farm selection HERE!

Thursday, September 14, 2017

Add Fruit and Veggies To Your Menu

When it comes to skin care, add fruit and veggies. With the rise of wellness, people are paying more attention to what they're putting in and on their body. Adding fruit and vegetables to your services is both highly effective for results and client satisfaction.

Want to try it out? We got you covered! Check out my recommendations for adding  Spa Pantry fruit and vegetable powders to your treatments. The powders may be used in scrubs, hydrotherapy, body wraps, masks, lotions, and muds.

SPA PANTRY Carrot Powder / 1 Lb.
Carrot Powder is rich in Beta Carotene and may nourish the skin and help improve skin tone and color. It works as a natural antioxidant to help reverse free radical damage. Carrot powder may be used in scrubs, hydrotherapy, body wraps, masks, lotions, and muds. 1 lb.

Benefits:
It works as a natural antioxidant to help reverse free radical damage.

Spa Pantry Powder / Coconut / 1 Lb.
A gentle exfoliant, Coconut Powder leaves skin soft and glowing. 1 lb.

Ingredients:
Cocus Nucifera (Coconut)Powder                              

Purpose:
Gently exfoliates skin

Try adding these fruit and vegetable masks

Kiwi Fruit Mask
Kiwi fruit is one of the most nutrient-dense fruit in the world, super rich in many different essential vitamins, fibers, and minerals. It has ability to repair DNA in our cells. Kiwi fruit contains high antioxidants, it boosts immunity of our body and skin cells, which helps to fight acne. Aloe extract heals blemishes and repairs damaged skin. Allantoin and bisabolol soothe inflammation and encourage the recovery of skin. Designed for acneic skin type and inflammation conditions.

Benefits:
High in antioxidants, kiwi helps boost immunity of our body and skin cells, which helps to fight acne.
Helps heal blemishes and repair damaged skin.
Helps soothe inflammation and encourage the recovery of skin.
Usage: Excellent for acne prone skin.

Fruit Collagen Mask - Pumpkin Enzyme Refining + Firming Mask
Pumpkin seed extract, a protein derived from the pumpkin seed cake itself, is high in zinc, omega-3, -6, -9 fatty acids, and other beneficial nutrients. It is a remarkably gentle, effective enzyme treatment that visibly evens skin tone, refines texture, reduces hyperpigmentation, and diminishes the appearance of fine lines and wrinkles.

Uses: All, hyper pigmentation, dehydrated skin: Exfoliates, refines, and firms

Friday, July 28, 2017

Skincare with Tomatoes!

You say tomato... I say... use it for your skin!

Did you know tomatoes have natural vitamins and minerals that are healing for the skin?

To name a few...
  • Vitamin K helps lighten to fight dark circles
  • Vitamin C helps to firm and smooth 
  • Vitamin A helps with wrinkles and spots
  • Selenium helps strengthen
  • Beta Carotene helps with wrinkles, aging, and UV protectant
  • Zinc helps with clogged pores, heals, and rejuvenates
Try Fruit Collagen Mask - Tomato Pore Decongesting Mask 


This deep-penetrating treatment decongests and balances oily and acne-prone skin, helping to calm and clear the complexion. It increases the amount of oxygen in the skin, allowing clogged up pores to breathe again. Antioxidants and vitamins nourish and protect the skin against harmful free radicals and sun damage, allowing the skin to stay healthy, dewy and supple.

Uses: All, oily, combination skin: Refine pores and reverses photo aging

Procedure:
  • Thoroughly cleanse the face.
  • Open packet
  • Unfold and lay mask on face
  • Leave on face for 15 to 20 minutes
  • Remove mask and discard
  • Finish with a toner and moisturizer

To see more fruit masks with natural healing properties click here!

Saturday, July 15, 2017

New Silent Steamer Combos

New equipment, new features, and new designs (and all SILENT).  Looking for an upgrade for your equipment? Look no further, we got you covered!


Aromatherapy Ozone Facial Steamer with Silent Timer
This attractive and functional Aromatherapy Ozone Facial Steamer with Silent Timer is ideal for facial cleansing treatments. It has a stable and sturdy white metallic frame. The steamer arm moves up and down as well as sideways to maximize ease of use. It also has an aromatherapy compartment for essential oils and an herbal basket if you like to use real herbs. This professional steamer is perfect for your spa, salon or skin care practice!

FEATURES:

  • Sturdy and compact
  • Beautiful contemporary design
  • Up to 60 min vapor
  • Silent timer - no ticking, no ding, no beep!
  • Ozone function
  • Steamer arm moves up and down as well as sideways
  • 5 legged base
  • Adjustable height
  • Easy glide castor wheels
  • Glass Jar Beaker
  • Essential Oil Therapy
  • Aromatherapy Basket Included
  • Weighs only 20 pounds
  • Warranty: One Year. Service and repair available after warranty.


2-in-1 Facial Unit - Aromatherapy Ozone Facial Steamer with Silent Timer + 5 Diopter Magnifying Lamp with 8 Diopter Spot Lens Combo
This attractive and functional Facial Steamer + Magnifying Lamp combo is a great machine. This space saving duo can fit most any tight spaces and budgets. It has a stable and sturdy white metallic frame. The steamer arm moves up and down as well as sideways to maximize ease of use. It also has an herbal basket if you like to use real herbs. The Mag Light features a cold fluorescent light with 5 Diopter Magnification AND an 8 Diopter Spot Lens. The unique flex arm eases the positioning with no finger biting pinch points. This 2-in-1 machine is perfect for your spa, salon or skin care practice!

FEATURES:
  • Beautiful contemporary design Basic Steamer
  • Up to 60 min vapor
  • Silent timer - no ticking, no ding, no beep!
  • Ozone function
  • Steamer arm moves up and down as well as sideways
  • Aromatherapy Basket Included
  • Mag light has 5 diopter magnification with small embedded 8 diopter eye piece
  • Mag light has a unique flexible arm for easy positioning
  • Sturdy 5 legged base
  • Weighs only 25 pounds
  • Warranty: One Year. Service and repair available after warranty.

3-in-1 Facial Unit - Aromatherapy Ozone Facial Steamer with Silent Timer + 5 Diopter Magnifying Lamp with 8 Diopter Spot Lens + High Frequency Combo
This attractive 3-in-1 Facial Unit has an Aromatherapy Ozone Facial Steamer with Silent Timer, a High Frequency Unit, and 5 Diopter Magnifying Lamp with 8 Diopter Spot Lens. This space saving trio can fit most any tight spaces and budgets. It has a stable and sturdy white metallic frame. The steamer arm moves up and down as well as sideways to maximize ease of use. It also has an herbal basket if you like to use real herbs. The Mag Light features a cold fluorescent light with 5 Diopter Magnification AND an 8 Diopter Spot Lens. The unique flex arm eases the positioning with no finger biting pinch points. High-Frequency instrument is to speed up the circulation of the blood, stimulate glandular activity, remove bacteria and ease the penetration of cosmetic products. It uses high frequency to kill bacteria on the skin’s surface and aid in product penetration. This 3-in-1 machine is perfect for your spa, salon or skin care practice!

FEATURES:
  • Sturdy and compact
  • Beautiful contemporary design
  • Up to 60 min vapor
  • Silent timer - no ticking, no ding, no beep!
  • Ozone function
  • Steamer arm moves up and down as well as sideways
  • Adjustable height
  • Easy glide castor wheels
  • Glass Jar Beaker
  • Essential Oil Therapy
  • Aromatherapy Basket Included
  • Mag light has 5 diopter magnification with small embedded 8 diopter eye piece
  • Mag light has a unique flexible arm for easy positioning
  • Strong High Frequency handle with 3 glass electrodes - Mushroom, Pointer, and Spoon
  • Sturdy Metal Stand
  • 5 Legged Base
  • Weighs only 28 pounds
  • Warranty: One Year. Service and repair available after warranty.
3-in-1 Facial Unit - Aromatherapy Ozone Facial Steamer with Silent Timer + Rotary Facial Brush + 5 Diopter Magnifying Lamp with 8 Diopter Spot Lens Combo

This attractive 3-in-1 Facial Unit has an Aromatherapy Ozone Facial Steamer with Silent Timer, a Rotary Facial Brush, and 5 Diopter Magnifying Lamp with 8 Diopter Spot Lens. This space saving trio can fit most any tight spaces and budgets. It has a stable and sturdy white metallic frame. The steamer arm moves up and down as well as sideways to maximize ease of use. It also has an herbal basket if you like to use real herbs. The Mag Light features a cold fluorescent light with 5 Diopter Magnification AND an 8 Diopter Spot Lens. The unique flex arm eases the positioning with no finger biting pinch points. The Rotary Facial Brush is used to remove dead skin cells and to cleanse the skin of dirt, oil, and grime that clings to its surface. The revolving brushes also create a pleasant massage for your client. This 3-in-1 machine is perfect for your spa, salon or skin care practice! 

FEATURES: 
  • Sturdy and compact
  • Beautiful contemporary design
  • Up to 60 min vapor
  • Silent timer - no ticking, no ding, no beep!
  • Ozone function
  • Steamer arm moves up and down as well as sideways
  • Adjustable height
  • Easy glide castor wheels
  • Glass Jar Beaker
  • Essential Oil Therapy
  • Aromatherapy Basket Included
  • Mag light has 5 diopter magnification with small embedded 8 diopter eye piece
  • Mag light has a unique flexible arm for easy positioning
  • Facial Brush has a set of 5 brushes, buffers, etc. for exfoliation
  • 5 Legged Base
  • Sturdy Metal Stand
  • Weighs only 28 pounds
  • Warranty: One Year. Service and repair available after warranty.

Friday, May 26, 2017

Spas Source Local Plants and Flowers For Custom Spa Treatments

In a recent article by Nicole Altavilla  for American Spa Magazine, Nicole shared some of the personalized treatments spas are creating from locally sourced plants and flowers. 

According to the article, spas like Spa Matilda in San Miguel de Allende, Floral Compresses
Treatment include the application of warm compresses (Poultice) filled with locally grown dried flowers, such as lavender, orange blossom, and rose.

At Spa Heaven at Borgo Santo Pietro (Tuscany, Italy), "Fresh flowers are picked daily from the spa gardens and placed throughout the spa. What’s more, the spa boasts an alfresco canopied therapy suite next to the garden for guests to enjoy the intoxicating scents of jasmine, rose, and other flowers while they are pampered. Also, some of the spa’s treatments feature herbs and flowers handpicked before the treatment, such as the Borgo’s Nature’s Bounty ($287, 2 hours), which features a basil, rosemary, and sea salt body scrub; a massage; and a facial that includes a honey and lavender mask."

Aspira The Spa at The Osthoff Resort (Elkhart Lake, WI) offers the Wild Chamomile and Lavender Body Masque ($130, 50 minutes). Treatment includes an application of the spa’s signature body mask using wild chamomile and lavender, grown and harvested from the resort’s own Osthoff Gardens.

Are you interested in offering herbal based treatments but don't have a fresh field of botanicals to source from, Pure Spa Direct has a rich selection of bulk herbs and poultices for creating your own, bespoke treatment compresses for spa services.

I adore the idea of creating a therapeutic service from indigenous flora, this is definitely the kind of regional and bespoke treatment that my husband and I look for on the menu when "spa-ing" in different parts. 

To read the entire American Spa Magazine Article, click here: Spas Provide Customized Flower Treatments

Saturday, February 25, 2017

Bring The Sea To Your Spa!

Seaweed has a plethora of mineral rich properties that are amazing for the skin! It is also known for soothing skin conditions such as acne, eczema, and even psoriasis. This time of year is perfect for bringing a Seaweed Wrap Treatment into your spa! Having your clients immersed in a hydrating and nourishing seaweed body wrap can do wonders. Aside from healing skin conditions, seaweed is also slimming, and not to mention super relaxing!

Need help getting started?! We have an amazing, and super popular Slimming Seaweed Body Wrap Treatment Kit that has all of the tools you need to incorporate this treatment into your spa. It includes a gallon of Seaweed Gel, a bowl, a body brush, and even a thermal blanket for your clients. Bring the sea to your spa with this popular treatment!

Saturday, February 18, 2017

Rejuvenate Dry and Chapped Winter Hands!



It's almost the end of February, and there's a least a solid month of winter left, whether you'd like to admit to it or not! It's important to make sure you are incorporating hydrating treatments into your spa, as your clients most skin is most likely dry and chapped from the cold weather. Their hands are probably exposed the most, which can lead to super dehydrated and cracked winter hands - not a good look!

Hand Masks are be a great add-on treatment to any spa service! It's a quick, 20 minute treatment that results in super hydrated, rejuvenated hands, and your client's skin will stay hydrated from now until spring with weekly treatments! We have a great variety to choose from! Take a look at my favorites below:


Saturday, February 11, 2017

3 Layers Of Hydration!

I'm sure your clients are complaining to you about how dry their skin is during these cold winter months. Hydration is super important to keep skin feeling moisturized, and looking healthy. If you're looking for a simple, fast, and efficient product, we just got in a new 3-Layer Aqua Peptide Invisible Silk Beauty Mask! This mask is perfect for all skin types, especially your clients who have the dry, harsh winter skin! It's formulated with natural plant stems, and Lyocell, which is one of the lightest and most flexible fibers in the world. The mask also contains peptides and Hyaluronic Acid, and a hint of menthol that makes it particularly cooling. Winter isn't going away anytime soon according to the groundhog, so save your client's skin with this mask for the next few weeks!

Sunday, January 22, 2017

Sheet Masks Are Trending!

Sheet Masks are all the rage lately, and they're not going away anytime soon! Aside from coming in for their regularly scheduled facials, your clients can purchase sheets masks to go, which are perfect for skincare maintenance in between facials. 

Let's face it, who can turn down an amazing in-spa facial experience? It would also be nice to assist your clients with their at-home skincare routine when they can't get to your spa right away. You will have no trouble retailing our brand new Beauty Pro Sheet Masks! Whether it's the Brightening Mask, Detoxifying Mask, or even the Hydrogel Eye Therapy Under Eye Mask, there is one for every client. Become a growing part of this trend, and get these into your spa!

Friday, January 6, 2017

Another Excuse to Indulge in Chocolate!


As if we need a reason, I'm sure most (who am I kidding - most likely ALL) of your clients are chocolate aficionados. Countless studies have shown that chocolate, specifically cocoa flavanol, can help to improve skin. It is known to help reduce the appearance of wrinkles, as well as signs of aging in areas around the eyes. It increases hydration levels and skin elasticity. With Valentine's Day approaching, have you thought about adding any chocolate treatments into your spa service menu? Why not start with our Spa Pantry Cocoa Powder to create a Chocolate Indulgence Mask for your clients!
  • Simply Mix the Cocoa powder with coconut oil, and slightly heat until it's all blended together. 
  • Add honey, and apply as a mask during your facial services.
  • Leave on your client's face for ten to twenty minutes.
  • Rinse with warm water and a towel or sponge.
Your clients will love this indulgent service. It not only smells amazing, but the anti-aging benefits will have them coming back for more!

Thursday, December 22, 2016

Say Goodbye To Ingrown Hair!


I'm sure most of your clients are looking for the latest product to help them with those pesky ingrown hairs! If you're in need of a new product to retail to your clients, our Lycon Ingrown-X-It Cream is an absolute must! It's formulated with salicyclic acid, fruit acids, allantoin and arnica, and is very gentle on your client's skin. It's even gentle enough to apply on their face! This cream is perfect to help minimize the appearance and discomfort of ingrown hairs and blemishes after waxing, shaving, electrolysis or even depilatory creams. Help your clients maintain their skin after these services (and boost your retail sales!) by getting these in your spa! We also carry other ingrown hair products if you are looking for a variety. We are happy to help you find one that meets your clients' needs!

Friday, November 25, 2016

An Indulgent Wintery Scrub!


The combination of Peppermint and Chocolate is extremely indulgent, and I'm sure many of your clients would agree! It's a delicious combination, and perfect for the winter season. If you're looking for a new, seasonal scent to bring into your spa for the winter, our Soothing Touch Chocolate Peppermint Brown Sugar Scrub smells amazing! It's a delicious blend of chocolate mixed with peppermint, and it's formulated with 100% organic brown sugar. This scrub gently exfoliates skin, while maintaining moisture. It's a truly indulgent experience, and your clients will love the way this scrub feels (and smells) against their skin! Get it just in time for the winter months ahead!

Thursday, November 17, 2016

Urth To The Rescue!


Is dry skin getting your clients down? Being that it's the middle of November, the cold months are officially here, which most likely means your client's skin is suffering dryness.

We have plenty of lotions and creams to help resolve this issue for you, and our new favorite, specifically formulated for men, is Urth's Dry Hand Rescue Cream! This hand cream provides immediate relief to chapped and dry winter skin. It's also non-oily, and made with vitamin B and essential oils which softens skin and provides all-day protection - a necessity during the the upcoming colder months! With the holiday season rapidly approaching, these would be perfect to display on your retail shelves!