Showing posts with label salon service. Show all posts
Showing posts with label salon service. Show all posts

Sunday, October 21, 2012

It's All About The Money! - Retailing in Your Spa/Salon

Billions of dollars are spent on beauty and self-care products every year! There is huge income potential if you are offering retail items. Depending on the type of spa or salon, retail should account for 30 to 50% of your net profit.

You don't necessarily need to be a salesperson to retail products in your spa - you really just need to be able make honest recommendations. The best and easiest way to get your retail products moving, is to actually be using them on your clients during services! You can explain the products and their benefits, while educating your client on the importance of at home care also. If your client is happy with the service and products you used, they are more likely to want to purchase these products for continued use at home, in-between services.

Using the products yourself is also a good idea, so if you get compliments on something like your glowing complexion, you can offer a service AND suggest an item you just so happen to be selling at your spa! For example, if you offer make-up applications and you are retailing the cosmetic products you use on clients, they are easily going to want to purchase items to take with them for touch-ups! Or if you do hair coloring services, you can retail color safe hair care products for at home use. There is something to recommend after any service.

It is also important to make your retail area visually appealing, so your clients will instantly be drawn to it! A great skincare line, June Jacobs, offers professional size products AND retail sizes for most of their products! Also, a super awesome line for sunless tanning body care is Extended Vacation! The Shimmer Sands Facial Tanner will be flying off your shelves! At Pure Spa Direct, we offer an array of items you can retail in your business!

Fun Facts:

According to a recent spa study:
  • If a client buys 2 retail products, there's a 60% chance they will revisit.
  • If a client buys 1 retail product, there's a 30% chance they will revisit.
  • If a client buys 0 retail products, there's a 10% chance they will revisit.