Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Thursday, August 10, 2017

Tools For Tightness

Everyone experiences a tight muscle every now and then, for some, all of the time.

Massage is obviously an excellent way to get some relief and loosen muscles. For the therapist, having tools helps treat the client, as well as saving their hands.


Here are some of the benefits of massage tools:
  • Effective in loosening tight muscles and trigger points (depending on which you go with)
  • Just as effective for self care for the therapist
  • Economical
  • Can be retailed to further boost profits
  • Easy to use

Now for some of our clients favorite tools:

Foot Rubz - For less than $7.00, you have a tiny powerful ball of relief. This is an easy retail item! Leave a few testers out, use them in a service and place a container at the reception counter!
Jacknobber II - awesome for trigger points!
Footsie Roller - Double by Body Tools
Tiger Tail Self - two sizes to meet your specific needs!
Core Stones - looking for something highly effective that clients will ooh and ahh over? Go check these out!

Take a look at all of the massage tool options to find the best one for you!

Friday, July 21, 2017

Clients Sore From Too Much Summer Fun?

Summer seems to bring out the weekend warrior in many people, which can result in sore muscles.

Looking for a quick, cost effective and easy add on to help soothe those aching spots?

Check out this poultice recipe:

Mix the following together in a large poultice bag and apply to the affected areas - it's as easy as that!

1 ½ cup Comfrey Leaf

½ cup Arnica Flower

Add ons should be easy, effective and profitable! Looking for more ways to increase the profit of services, give us a call!


Tuesday, July 18, 2017

Waterproof Treatment Table?

One of my favorite things is discussing with clients their menu options (you didn't think we're just order takers, right? We live for this industry!) and bringing new treatments in.

Over the years, many clients have held back from offering treatments that involve mud or water, if they don't have a wet table and vichy shower (want to bring those in? click here to check out financing!) for mess concerns. While the Lotus Touch Seaweed Gel Wrap is a phenomenal option (seriously, check out this post for why it's a #1 choice for many small businesses looking for big profit with no mess), for clients looking to expand into things like muds, there's another solution!

The Waterproof Spa Treatment Sheet Set is just the thing needed to crush it this season with body wraps! It not only keeps moisture out, it's also machine washable! The set includes a fitted sheet and face cradle cover, and did I mention it's under $20? For less than $20 you can transform your treatment table into a body wrap sanctuary!

Not sure what mud to start with? Here are some top favorites from our clients all across the globe:

Raw Alaska Glacial Mineral Mud - this is my all time favorite mud. The quality is unparalleled, you can choose from powder or pre-mixed, and there are retail items to boost sales even more. It also happens to be the most mineral rich mud on the market. Want to know more? Click here for more on how and why you should consider this line.

Moor Mud - this was my favorite mud before I tried the Alaska mud. While the options don't include lavender or peppermint like the Alaska mud, take a look at this as well!

Sedona Mud - this is a red mud that one of our 5 star resort clients has on hand at all times. The one they prefer is this one by Spa Pantry, their clients love the scent!

European Rose Body Mud - Nourish + Moisturize + Heal + Replenish by Biotone- I used this in my massage practice and it was a client favorite. A cream based mud with hydrating oils like sunflower and avocado, this leaves the skin feeling silky smooth

Take a look at all of the different body wrap options here, after adding the waterproof treatment table to your cart!

Not sure what else you need to get started now that you've got a waterproof table? Give us a call or shoot me an email (christine@purespadirect.com) and I'd be happy to help!


Saturday, June 24, 2017

Hot Summer Retail Item: Beard Brushes!

Summer is officially here!

I'm a huge fan of retail sales, especially impulse buys at the register. People are getting ready to leave, feeling amazing after their service - this is the prime time to get them some great retail products!

Having a useful retail item at the checkout makes for an easy sell. It's no secret these days that guys want to look their best and are going to the spa/salon more frequently. For your bearded clients (and those that love them!) need a beard brush to keep those viking-esq hairs tamed and looking amazing.

Scalpmaster has you covered with awesome looking beard brushes in a container! Boar bristles, wooden handle and a fun design - all for less than $2.00 a brush!

Pop this container next to the register and get those summer retail sales kicked off!

Wednesday, April 12, 2017

More Money, Less Time - Do You Eco Fin?

Are you looking for that something extra luxurious to make your clients feel spoiled? 

Do you want them to get the 5 star VIP, all-you-can-eat steak and lobster dinner treatment, without it costing them thousands of dollars, or taking an entire day? 

Do you want your clients to spend slightly more for that extra special service and have it potentially double the profit without taking any extra time?

For less than $100 (and no, not $99.99), you can be offering that treatment. For less than $1.60 cost per treatment, you could add this treatment on to almost any service a client is there for (I'm also looking at you med spas and dental offices!) 

Did I mention this treatment has 100% natural emollients and pure essential oils? Oh, and it has no petroleum products, no synthetic fragrances, and no chemical dyes. It's also Eco-friendly, people-friendly and is biodegradable. 

Curious yet? 

A quick warning first...This may cause your clients to ooze with comfort and relaxation while getting this. Their skin will feel silky smooth after (exfoliate gently before for some added oohs and aahs from the client on the results) and they'll be hooked.

If you haven't already gone back to Pure Spa Direct and checked this unicorn out, it's time for you to meet Eco-Fin

If you are already planning your marketing, click here for the starter kit that has everything you need to hit the ground running ahead of your competition. 

Thursday, October 13, 2016

Don't Be Shy!

Need a quick answer? Looking for a quote? Want to learn about any of our 80,000+ products? Come chat with us!

Pure Spa Direct is now featuring LiveChat directly on our website. I love this new feature! It allows us to connect on a much easier, faster level. Client love to just "Pop In" for a quick look to see whats new, or to check on an existing order without having to pick up the phone. Technology at its best!


What questions do YOU have for us today?

Wednesday, July 27, 2016

Back To School Specials!

We're in the midst of enjoying the summer, and school seems to have just let out however, summer will be winding down and before you know it, kids will be heading back to school.

Do you offer any special back to school services or incentives to boost sales? Aside from the usual end of summer hydrating body treatments, why not offer "school specials" like back or teen facials?

Everyone wants to look and FEEL their best on the first day of anything, especially the first day of school. Talking to parents about the benefits of skin care and skin health for their kids should be happening in more spas. It's never too soon to take care of your skin or to get your kids into a great skin care routine.

For high school and college kids, why not offer a special rate on specific services when they show their school id?

Need some product ideas? Here are some products that are always best sellers this time of year:

Acne Modeling Mask by Martinni
Fruit Collagen Mask - Kiwi Fruit Acne Clearing Mask
Tabletop Multiwave LED Light Therapy - LED Treatments in 7 Wavelengths
Quasar Led For Acne
Control Corrective Acne Line
Clarifying Lotion Toner by Endear Skin Care Solutions
Raw Alaska Glacial Mineral Mud - everyone should have this on hand for services and retail!

Give us a shout by phone, email or live chat for more ideas as well!

Friday, July 22, 2016

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don't miss out on an easy and fun way to boost profits!

Thursday, March 17, 2016

Boost Your Profits For Under $500!!!

For under $500 you have the ability to expand your facial and retail sales, it IS that simple! By incorporating a skin scanner into each clients consultation.

A skin scanner uses black light and magnification to show variety of skin imperfections, that are undetectable with the naked eye. There are mirrors inside so the client is seeing exactly what you see. This gives you the ability to explain how and what services will be most effective for their concerns. It shows the client your commitment to their skin concerns, endearing them to you. This makes it easier to recommend more services to enhance results, offer package services, upsell add on services, an it opens up the doorway to retail specific products to them (the spascriptive pad is perfect for this!).

With everyone getting ready for prom, wedding and the Spring/Summer seasons, healthy skin is a top priority. This is one of many tools on the market today that can set you miles apart from your competition, don't get left behind!

Thursday, November 5, 2015

Easy Tips To Boost Retail Sales This Holiday Season

Looking to really boost your retail sales? With the holidays quickly approaching now is a good time to take a look at the products you offer, along with these great ideas/tips to maximize your area and efforts!

When was the list time you changed the items you retail? I'm not saying ditch product lines or anything however, your clients can and will become bored with seeing the same items every time. Mix it up by throwing in some unique items to catch the eye. Things like Therapearls, salt lamps, raw mud soap, and the Desert Mineral Detox Body Scrub - Anti-Cellulite Formula (this is our most popular retail item!)

What type of music are you playing in your business? Do you have different music for your rooms and main area? Having more upbeat music by the register (I'm not suggesting blasting dance music or making a drastic change) has been shown to energize clients after their services, putting them more in that buying mood.

It's no secret that impulse buying is the easiest way to boost sales. If you don't have something little, budget friendly and useful by the cash register, you're missing out on the easiest of sales! Things like the wet brush squirts, lip balms (Eco-Fin body balm is phenomenal!), tweezer displays, hair ties even facial/body tanners set by the checkout are top sellers!

Do you have any lighting in your retail area? Back lighting shelves is a great idea however, just being sure there is adequate lighting may be enough to bring attention back to the area.

Do you have pricing on your retail items? Most people will not purchase an item if there is no price attached to it. They may feel uncomfortable asking the price, not purchasing after knowing the price (whether they were just curious or can't afford it) or just not even bother asking at all. Take a few extra minutes to label your retail items. It doesn't have to be an unattractive stock label, you can create them to fit your style.

This one I found interesting - is there a mirror in your retail area? No matter what you are retailing, people like to see themselves. Even a handheld discreet one can make the difference....a $3.00 investment that can really pay off!

Be sure to have "tester" products out for your clients. People are more likely to buy items they can touch, smell and try out. Be sure to label the bottles "tester" just so there is no confusion!

Even if you change up your retail area twice a year, it may be enough to keep those profits on the rise. If you're not sure what you want to retail, give us a call!!!

Sunday, March 29, 2015

More March Madness --- Money Madness!!!

We're nearing the end of March, which means all of this month's specials won't be on sale any longer!!! With savings on top products, you can't afford not to at least take a look!

Each month, the Pure Spa Direct team selects products to offer our clients at special pricing. We also choose some of our favorite items to highlight, which can be found in our "Top Picks" category. We also offer an Overstock category - you can scoop up some great savings, and the products change daily! Check them out today!

Sunday, December 28, 2014

Bulk Sample Jars To Increase Retail Sales!

I get excited about new retail items both for business to utilize but also for their clients.

We sell a ton of sample jars every day which is why I'm super excited about the new bulk packs we just added.

Fun colors, bulk packs to save you money and a great way for you to get your client's to fall in love with your retail lines. You work hard to provide amazing services and spent time picking out retail lines that your clients should be familiar with (make sure to check out our newest addition that is one of the best on the market today, Alchimie Forever). A great way to get client's interested is to offer a small sample of a product that aligns with their specific skin issues and goals.  It also makes an easier transition to market the products in a non aggressive
way!


Thursday, March 20, 2014

Spring Growth, Give Your Profits A Lift With Additional Retail Products

I've said it many times before, every business, no matter what they specialize in, should be retailing to their clients.

While retailing products/items that compliment the services you offer, there are many that will fit no matter what you offer. Also, there may be some items that you never thought of retailing that your clients will adore.

I won't get into the complimentary products for each business, you can look through our informative past blogs and see tons of different ideas!


Here are just a few that can fit with any business that you may not have thought of:

Facial Tanner - Moroccan Mineral Shimmering Sands by Extended Vacation
Moroccan Mineral Dark Self Tanning Lotion for the Body by Extended Vacation (being tan is a great confidence boost and these are a safe, effective way to achieve a healthy natural looking tan!)
Caribbean Smoothie Hydrating + Anti-Aging Body Cream by Extended Vacation (put one in your lobby or restroom and your client's will be begging you to sell it to them)
Desert Mineral Detox Body Scrub - Anti-Cellulite Formula / 10 oz. by Extended Vacation- our top selling scrub, a favorite of the flagship Ritz Carlton, this stuff makes your skin feel instantly soft and smooth

BURNOUT SPF 32 Lip Balms- everyone needs spf protection and having these by your checkout station is a great way to remind your clients.
BurnOut 18.6% Zinc Oxide Sunblock- again, sun protection!
Protective Moisturizer SPF by June Jacobs Spa Collection

Ingrown(zone) Cream Retail Bundle - 12 Tubes + FREE Counter Display by Mancine Professional- the best ingrown hair treatment I've seen anywhere. It's great to be able to grab a tube to throw in your bag!
TWEEZERMAN PROFESSIONAL Tweezerette Display- I'm constantly loosing tweezers and I never remember I need them when I run to the store. Every time I see a display near a checkout, I grab them.
Knotties Hair Ties--soft, strong elastic that will not crease your hair---no more pony tail bump!!!

For many people, retail purchases are not something on the top of their minds. However, when they are staring them in the face while they wait for their service or are waiting to book their next (especially after the amazing services they just received and are feeling great!), they are more likely to purchase additional items.


Sunday, July 14, 2013

Smell The Money!!!!

The power of smell is one of the greatest triggers of sense memories in my opinion. Everyone has at least one smell that instantly transports them into a memory, hopefully good!

As a business owner, you always want people to feel amazing from the moment they walk through your doors. I posted recently about how important good smells are for business as far as ambiance.

Another great way to cash in on smells is by using essential oils in your treatments and retailing them to your clients. By simply having an essential oil warming by the door, cash register or bathrooms you are engaging the client's senses and you will find people asking what the great smell is....perfect opportunity for you to sell them a bottle or three!

Check out some of the great oil warmers and diffuser:

Soapstone Oil Diffuser - this is the one I have, it has lasted me years!
Soapstone Turtle Oil Diffuser
Hourglass Shaped Oil Diffuser
Iron and Copper Oil Diffuser
Brown Sun Oil Diffuser - my other fav!
Traditional Oil Massage Warmer with Stainless Steel Lining by Ajara Ayurvedic Beauty


Here at Pure Spa Direct we have a long list of essential oils to choose from. It can be a bit overwhelming knowing which smells to choose from and even harder to blend them for custom scents. My favorite line of essential oils is the ESS line. Check them out you will see listed not only information about the smell but what it can be blended with. We took the guess work out for you!

If you are still unsure or are like me and like having something handy to reference, check out this awesome book: The Complete Book of Essential Oils & Aromatherapy

This book has recipes, pictures, charts and usage guides! What more could you possibly need to add a thriving essential oil line into every aspect of your business to increase revenue?!? Seriously adding essential oils into any aspect of your business you have the potential to double your profits.







Wednesday, February 13, 2013

Need Some Insight in to Career Opportunities in the Beauty Industry?

Career decisions are tough... every time I think about it, the scene from the old Twisted Sister video "I Wanna Rock" echos in my brain where the teach yells out "What do you want to do with your life?" Of course at some point, I think every young adult actually does think "I Wanna Rock". Unfortunately, we can't all be rock stars... there is not that much opportunity for the masses in that career choice.  However, the beauty industry has bountiful opportunity and there is a terrific book to help boil it all down.

Industry IN:Site 101 Top Beauty Careers - Second Edition by C. Jeanine Fulton is a one of a kind resource guide lists 101+ career opportunities within the beauty industry. The book is designed to help readers discover ways to develop their skills and to utilize their talents in an industry that provides unlimited career growth.
  • Learn about beauty career opportunities in: education, freelance work, salons, spas, marketing, sales, business ownership, technology, and more.
  • Find the job that's right for you
  • Discover ideas to help achieve your dreams.
  • Read multiple success stories and gain advice from leading beauty industry professionals.
  • This book can be used within student kits, in career services, as a sales too for admissions, during marketing initiatives at local high schools and act as a supplemental curriculum.
Of course if the beauty industry does not work out, you can always fallback on becoming a rock star!

Check out the book here:

Tuesday, August 30, 2011

What's Hot All Month Long?... Find out in Pure Spa Direct's New "Specials & Top Picks" Section!

At Pure Spa Direct we recently added a new section to our website, called "Specials & Top Picks." Each month we will be updating this category based on products we selected to be on sale for the entire month. Products are selected based on a wide variety of categories including Spa, Salon, Hair, Nail, & Sunless Tanning. Items are placed on sale for 20% off the entire month! Economic times are tough, and helping you save on popular products is our priority!

We also created a new section to bring to you our monthly staff "Top Picks." Each month the team at Pure Spa Direct will be sharing a selection of products chosen from items that are new to the website, popular and most commonly asked about products, as well as products that we've tried and loved!

We hope you will find this new "Specials & Top Picks" section to be exciting and useful! We are happy to accept suggestions of products you'd like to see go on sale, and suggestions of products you love to be featured in our "Top Picks" section, so please share...