Showing posts with label revenue. Show all posts
Showing posts with label revenue. Show all posts

Saturday, December 7, 2013

Kissable Lips = Cash In Your Pocket!

I just read an article about lip balm...doesn't seem exciting right? I was surprised to see some of the facts they added in. A study conducted by a firm that tracks sales and advises business on trends found that people were most attached to their lip balms. I know personally I don't go anywhere without mine but never thought it to be a top trend! According to the article, 63% of  the women they interviewed say that lip balms and moisturizers are the their top skin care priority.

Have you noticed this trend? Are you profiting on it yet?

It's as simple as putting some lip balms and moisturizers on display. They sell themselves! How many times have you been checking out of a store and grabbed a lip balm while you were waiting just to be sure you had one?

Here are some lip balms and moisturizers you can get now to start cashing in on this trend!

BURNOUT SPF 32 Lip Balms / 0.15 oz
Lip Kit - 3 Product Set by June Jacobs Spa Collection 
Lip Renewal with SPF 20 - 15 mL / 0.5 fl. oz. by June Jacobs Spa Collection
Starry Lip Glow - Kissing Fruit Lip Gloss / 36 Piece Display 
FRAN WILSON Moodmatcher Lip Care Display / 18 Pieces
Emu Lip Refresher

Don't forget these lip treatments for instant results!

Pharmagel Lip Recovery Lip Treatment / 0.5 oz.
Milk 'n Honey Ultimate Lip Plump - Collagen Mask by Satin Smooth
Collagen Lip Mask / 24 Karat Gold / 3 Pack
Alginate Lip Mask / 10 Grams

With a few options for your clients lips, you'll be kissing the money flowing in!

Thursday, November 21, 2013

Small Business Saturday---Don't Miss Out On Getting Yourself Recognized!

Every radio and television station is filled with adds for Black Friday and Cyber Monday which are almost upon us. Still rather new, in it's fourth year, is Small Business Saturday. Many folks think of their local mom and pop retail stores but it is also an excellent opportunity to draw in new client, new awareness in your area and to create some excitement in your business in general.

I've spoken to a few people in the industry who are starting to think of ways to capitalize on this new shopping holiday. If you've never thought about how you can benefit from Small Business Saturday, or are looking for a jumping off point...here are some ideas.

Many local newspapers offer free advertising, which is always an easy way to get the word out. A simple ad showcasing your business and even offering a new client discount is a free way of getting someone in the door.

Window banners and/or signs out front are a great way to catch street traffic. I would have a banner in the window near the holidays that said Massage $49.95 in GIANT letters. This was enough to get people in the door out of curiosity. This enabled me to show the potential client everything we offered aside from the massage special.

In the spa/salon advertise a Small Business Saturday special or event. You can host raffles, giveaways, special packages for existing and new clients. You can make it as big or small of an event as you like.

If you have the resources, grab some air time on a local radio station or local television channel.

Offer your existing clients a special deal where if they bring a friend in on Small Business Saturday they each get a complimentary add on or gift; whatever is best for you.

Set up a special holiday retail section in your business. If you feel like offering a one day sale or promotion even better! Here are some great gift options:

Mani/Pedi Pack (you can fill this pack with any items you like such as nippers, toe nail clippers, orangewood sticks, buffing blocks, nail files and Super Duper Mini Pumice Bars. You can have them customizable too! the more creative the more appealing it will be to your clients!)

My favorite items for gift packs (as well as receiving them!) are the Extended Vacation retail line. You can offer everything individually or offer them as sets.



CND Scentsations line offers different scents and sizes

Click here to see more great holiday gift ideas for warming up!

As always, with a little creativity you can bring awareness to your community, your existing clients while having fun and increasing profits!







Thursday, October 3, 2013

Don't Miss Out On Helping Moms To Be!

I hear from quite a few moms to be that their massage therapy office cannot accommodate them once they start to gain some baby weight. This blows my mind!

With just a few simple bolstering additions you can not only gain an entire new stream of clientele but not alienate any current clients who become pregnant.

Pregnancy massage not only relieves the extra stress expecting mom's are feeling but there are great physical benefits as well. Stemming from the relaxing effects, massage can help with hormonal and circulatory issues.
Here is a great article from the American Pregnancy Association on the benefits of pregnancy massage: Prenatal Massage


If you are looking to bring in or update your products for pregnancy massage, here are some great ones to take a look at:

Mastering Pregnancy Massage DVD
Body Cushion Positioning For Pregnancy DVD
Spirit Pregnancy Table Package by EarthLite (Earthlite is one of the best manufacturers in the industry, I've used their products my entire career and love them! This is a great package for those looking to bring in pregnancy massage for the first time)
Pregnancy Cushion and Headrest by EarthLite

Pregnant women can benefit immensely from massage and with fewer places willing to accommodate them, the market is wide open to increase your revenue as well as standing in the community! 

Wednesday, June 5, 2013

Celebrate!!!! Keeping Your Clients Happy and Increasing Revenue

Keeping your clients happy is as imperative as offering quality services. Providing quality services is a must as we all know but the thing that sets decent businesses apart from the ones who are always growing is how special their clients feel.

It really doesn't take much to make people feel like you really care about them - not just their business. With a bit of creativity you can tailor ways to show your clients you are invested in their well-being. Package deals are great money saving options but don't really convey a personal caring touch that people respond to.

Some of our clients offer monthly giveaways either by raffle or by guessing the number of an item in a jar.
Others offer loyalty cards where after a set number of services they get a discount or a free add on.
Another great cost effective idea is to offer an add on treatment that will benefit the individual client based on their needs. Explain why this would be beneficial to them and offer a free demonstration or even let them experience the treatment for the first time at no charge.

Birthday or client anniversary dates are great times to show how much you care with something as simple as a personalized card signed by the staff with a coupon enclosed.

Here are a few items that our client's who cash in on caring use:

Raffle Tickets- most people I know get excited for raffles. You can pick different colored tickets for different tiered prizes and make it fun!

Glass Jar- small enough where you can fill it with items for clients to guess without making you crazy with a high quantity! Also at $2.18, extremely cost effective.

Rhinestone- a pretty way to fill a jar. A variety of colors to chose from and only $2.15 for 100 of them- cost effective.

Gift Bags- perfect sizes for gifts as well as selling packages or retailing by themselves!

Depending on what type of services you offer, you can find some great little items to give away. Check out the unlimited options at Pure Spa Direct!