Showing posts with label repeat business. Show all posts
Showing posts with label repeat business. Show all posts

Thursday, April 6, 2017

Are You Retailing Facial Masks?

It's no secret that retailing, makes up a big chunk of your profits. Anyone not retailing is missing out on an incredible and relatively easy revenue stream for their business. From franchises and large salons, to solo practitioners and those renting space - there's an equal opportunity to boost your bottom line.

While there are many complimentary skin products from cleansers to sunscreens, facial masks are on a steady rise in high end spas as a top selling retail item. Since clients may not be coming in as often as you'd like for their facial, you have an awesome opportunity to ensure they're still taking great care of their skin between services. You can select the perfect mask for their skin type/condition for them and any supplemental items they may need (think cleansing brushes, serums, scrubs) and educate them on their skin care routine. For those extra busy practitioners, you can use a Spascriptive Pad to send them to the retail area!

Here are some of the best selling and staff favorites:



Give us a call at 800-434-0018 or live chat (www.purespadirect.com) us for help picking out the perfect masks to retail to your clients!


Thursday, March 17, 2016

Boost Your Profits For Under $500!!!

For under $500 you have the ability to expand your facial and retail sales, it IS that simple! By incorporating a skin scanner into each clients consultation.

A skin scanner uses black light and magnification to show variety of skin imperfections, that are undetectable with the naked eye. There are mirrors inside so the client is seeing exactly what you see. This gives you the ability to explain how and what services will be most effective for their concerns. It shows the client your commitment to their skin concerns, endearing them to you. This makes it easier to recommend more services to enhance results, offer package services, upsell add on services, an it opens up the doorway to retail specific products to them (the spascriptive pad is perfect for this!).

With everyone getting ready for prom, wedding and the Spring/Summer seasons, healthy skin is a top priority. This is one of many tools on the market today that can set you miles apart from your competition, don't get left behind!

Sunday, August 16, 2015

Extra Extra! What Extras Do YOU Use To Gain Your Clients' Loyalty?

It's no secret, especially in this industry that it is the little things that are important. So much so that your client retention can depend on those little things. Offering little extras to your clients can mean the difference between them coming back to you, or seeing what your competition is doing.

Everyone wants and likes to feel special, your clients are especially. You are in a unique position to make them feel beautiful inside and out. I've mentioned before that showing your clients you care about them as a person, can be the difference between a spa hopper and a life long relationship.

It could be something as little gifts like a sample from the amazing Control Corrective line! (pick items tied into the services they come in for or retail items!), client appreciation days/specials even something as complimentary Eco-Fin treatments! Pay attention to your conversations with clients, note important events or likes on their profile or service card. The key is to make sure you look over the profile card BEFORE they come in for the appointment. Bring up whatever it is during your conversation, they will be impressed you "remembered". If they have an event or something they are excited for coming up, offer a complimentary add on, retail item (even a few sample packs or mini nail polish if you don't want to offer full size gifts) or even a coupon off their next visit.

I know most salons/spas offer complimentary beverages, how is your presentation? I love seeing drink dispensers that are on the fancier or unique looking side. The Vitajuwel line is beautiful, unique and comes elegantly packaged making a great presentation if you decide to retail them!