Showing posts with label repeat business. Show all posts
Showing posts with label repeat business. Show all posts

Thursday, October 26, 2017

'Tis the Season to Educate and Exfoliate

Whether you are a business owner, esthetician, wax specialist, or really anything- maintaining healthy skin is VITAL to your business. Why?

If a client is not educated they are most likely going to blame the technician.
For example, a client gets her first bikini wax and is not told to exfoliate, or about any post-wax care. This client is likely to be dissatisfied with the service,  get ingrown hairs, and blame the waxer.

Yes, educating your clients will, in turn, boost your retail business, but that is not the ultimate goal here. It is helping with skincare, and adding long-term, repeat clients to your business.

A woman's health states "As we age, the process of cell regeneration slows down. This means that the body is slower to shed skin cells and generate new ones. When old skin cells start to pile up on the surface of the skin, it can leave skin looking dull, rough, and dry. Furthermore, the build-up of dead skin cells can result in excess oil and clogged pores, leading to blemishes and acne."

Proper exfoliation removes the barrier of dead skin cells clogging the skin and uncovers fresh new cells below. This opens the way for moisturizing products to penetrate more deeply into the skin, which makes them more effective. In short, a regular exfoliating routine will leave your skin looking fresh and healthy."

'Tis the season for dry skin, make sure you have your bases covered.

Try these mega packs to offer your clients retail to help them stay smooth and exfoliated!

Natural Bristle Contour Body Brush / Mega Pack of 72
This is a natural bristle contour body brush made with boar hair. It has been ergonomically designed for superior massage leverage while bathing. Use it to exfoliate the skin and stimulate circulation.

Sisal Bath Sponge with Detachable Wood Handle / Mega Pack of 100
Massage done with Sisal fibers have calming effects for sensitive skin that is prone to eczema and acne. Cleanses, peels and refreshes skin. Detachable wood handle.

Natural Bristle Brush with Wood Handle / Mega Pack of 60
Get a handle on this far-reaching body brush. Regular scrubbing is important because it unclogs pores allowing the skin to release toxins trapped inside the body. A plush matting of natural bristles gently exfoliates and stirs up circulation, while the deluxe long-reach handle gives you a helping hand to get at those hard-to-reach places.

Note: Handle is detachable and brush head has a strap.

Gentle Exfoliating Ramie + Cotton Bath Mitt - Dual Sided / Case of 30 - Individually Wrapped Mitts

Use this gentle exfoliating bath mitt to cleanse and renew skin with ease. Hang to dry using the conveniently attached loop. This item makes an excellent gift with purchase. Each exfoliating bath mitt is individually wrapped in a poly bag with retail hang tab making it perfect for resale.

For more exfoliation products click here!

Thursday, April 6, 2017

Are You Retailing Facial Masks?

It's no secret that retailing, makes up a big chunk of your profits. Anyone not retailing is missing out on an incredible and relatively easy revenue stream for their business. From franchises and large salons, to solo practitioners and those renting space - there's an equal opportunity to boost your bottom line.

While there are many complimentary skin products from cleansers to sunscreens, facial masks are on a steady rise in high end spas as a top selling retail item. Since clients may not be coming in as often as you'd like for their facial, you have an awesome opportunity to ensure they're still taking great care of their skin between services. You can select the perfect mask for their skin type/condition for them and any supplemental items they may need (think cleansing brushes, serums, scrubs) and educate them on their skin care routine. For those extra busy practitioners, you can use a Spascriptive Pad to send them to the retail area!

Here are some of the best selling and staff favorites:

Give us a call at 800-434-0018 or live chat ( us for help picking out the perfect masks to retail to your clients!

Thursday, March 17, 2016

Boost Your Profits For Under $500!!!

For under $500 you have the ability to expand your facial and retail sales, it IS that simple! By incorporating a skin scanner into each clients consultation.

A skin scanner uses black light and magnification to show variety of skin imperfections, that are undetectable with the naked eye. There are mirrors inside so the client is seeing exactly what you see. This gives you the ability to explain how and what services will be most effective for their concerns. It shows the client your commitment to their skin concerns, endearing them to you. This makes it easier to recommend more services to enhance results, offer package services, upsell add on services, an it opens up the doorway to retail specific products to them (the spascriptive pad is perfect for this!).

With everyone getting ready for prom, wedding and the Spring/Summer seasons, healthy skin is a top priority. This is one of many tools on the market today that can set you miles apart from your competition, don't get left behind!

Sunday, August 16, 2015

Extra Extra! What Extras Do YOU Use To Gain Your Clients' Loyalty?

It's no secret, especially in this industry that it is the little things that are important. So much so that your client retention can depend on those little things. Offering little extras to your clients can mean the difference between them coming back to you, or seeing what your competition is doing.

Everyone wants and likes to feel special, your clients are especially. You are in a unique position to make them feel beautiful inside and out. I've mentioned before that showing your clients you care about them as a person, can be the difference between a spa hopper and a life long relationship.

It could be something as little gifts like a sample from the amazing Control Corrective line! (pick items tied into the services they come in for or retail items!), client appreciation days/specials even something as complimentary Eco-Fin treatments! Pay attention to your conversations with clients, note important events or likes on their profile or service card. The key is to make sure you look over the profile card BEFORE they come in for the appointment. Bring up whatever it is during your conversation, they will be impressed you "remembered". If they have an event or something they are excited for coming up, offer a complimentary add on, retail item (even a few sample packs or mini nail polish if you don't want to offer full size gifts) or even a coupon off their next visit.

I know most salons/spas offer complimentary beverages, how is your presentation? I love seeing drink dispensers that are on the fancier or unique looking side. The Vitajuwel line is beautiful, unique and comes elegantly packaged making a great presentation if you decide to retail them!