Showing posts with label profit. Show all posts
Showing posts with label profit. Show all posts

Tuesday, November 28, 2017

Salt vs Sugar Scrubs

Aside from the obvious difference, do your clients know which would be better for their skin? Clients may not always know the same information we think they do, and could be using the wrong product for their skin type or dermatological concerns.

While both exfoliate the skin, sugar tends to be less abrasive, making it preferable for clients with sensitive skin and gentler for use on the face or newly waxed skin. Sugar scrubs also tend to be more hydrating for the skin.

Salt scrubs are more abrasive, which makes them excellent for exfoliating before body treatments, are great for reducing inflammation and since salt is known for antibacterial properties, making it good for acne.

From back bar to retail sizing, we've got effective, profitable and great smelling options for both salt and sugar so you can customize for your clients!

Sunday, November 19, 2017

Hot Oil Massage? Yes Please!

Maybe it's the weather here in NY starting to get a bit colder, all I can think of is getting a massage from a therapist who uses warm oil or lotion.  It struck me, even as a massage therapist, that my brain automatically went to thinking of therapists who warm their oil, rather than just thinking "I'm going to get a massage".

Something as simple as a bottle warmer can make the difference for your clients. You don't necessarily have to use it with every client, if you aren't a fan of working with warmed oil/lotion. Having it as an option however, may be a great investment. It may just be the tipping point for clients choosing your services or your competitor.

There are many options and styles to choose from to fit any budget!


Friday, November 10, 2017

Product Of The Week: Aromafloria Sinus Help Inhalation Beads

Happy Friday!

Now that cold and flu season has been hitting areas hard, do you have any items on hand to ease congestion?

Aromafloria Sinus Help Inhalation Beads are an excellent, effective and affordable item everyone should have at their retail counter this season. We had a bottle here in the office and I purchased one as a gift for my mother last year - amazing!  A year later, and my mother still talks about how these helped clear her head.

These powerful little beads are full of eucalyptus, peppermint and lemongrass to easy congestion and boost the stuffiest of moods. They come with a cute little pouch to fill with the beads making inhalation easy and portable.  You don't have to fill the pouch up completely as a little can go a long way, depending on the level of congestion.

Did I mention these are only $5.50 each? Have a tester bottle nearby, offer it to clients to try or try it on them during a service if they are congested! Retailing at $10.00 makes it appealing to clients as well, especially once they've had a chance to smell (and feel!) how great this is.

These make great impulse item purchases, gifts and you can easily use them as an add on "boost"!


Tuesday, November 7, 2017

Non Surgical Eye Lift? Sign Me Up!

If I went into a spa for any treatment at all and they told me they had an effective at home device to minimize dark circles crows feet, I'd be all ears!

Are you retailing any effective, portable AND affordable non surgical eye lifting products? This little powerhouse microcurrent is designed for at home use to lift and tone under the eyes. It's the perfect time of year to introduce something like this. Once your clients experience how easy it is and how effective, they'll be buying them for gifts and telling friends about it! It may also be a good idea to let clients know for all their holiday parties and events, they can get a quick lift at home whenever they need. These successfully retail between $150-$200 making it profitable for you, while being budget friendly for clients.

Would your clients want something they could do in between services to help keep them looking their best?


Tuesday, October 10, 2017

Slim Down As The Year Winds Down

I still cannot believe we're already into October, this year is flying by!

Detox and slimming treatments are always trending, however the end of the year always shows a big push in detox services. Clients want to look their absolute best for events, parties and reunions.

If you're looking to add something new to your body wraps, here is an extremely profitable recipe idea, to have your clients feeling bright and tight!

Slim It Down!

In large rubber mixing bowl, combine 1/4 cup of green tea powder with 1 teaspoon of borage oil. After mixing well, add in 3/4 cup of dead sea mud and 2 teaspoons of grapeseed oil. Mix this all up well, and place the bowl in a mud warmer, hot towel cabinet or even a large stainless bowl filled with hot water. You want the mixture to be warm when applying to the client.

Perform the body wrap as you normally would, along with any add ons like dry brushing, Eco Fin or a scalp massage. Add on services are a great way to further boost profits and increase clients satisfaction!


Friday, October 6, 2017

HOT Retail Alert!!!!

Looking for a quick and easy item to boost retail profit?

The ToGo Teeth Whitening Pen by Whiter Image is perfect! Small, easy to pop into your purse/bag and effective at whitening teeth, all with a great mint flavor! Many people are always on the go so this is perfect for any client!

These are so simple to offer to clients, they'll almost fall off the shelf into your retail bags!


Friday, September 29, 2017

Tis The Season To Fall Into A Ginger Mask!

Pumpkin is the go-to for fall, that is never any big surprise. Nearly every business we speak with is stocking up on pumpkin. Are you looking for something a little different or to add to offer for clients who aren't pumpkin fans?

The Prosana Detoxifying Ginger Mask is an easy addition to your menu! It can be used for fall or winter menus. For business owners, this mask is under $7, leaving nothing but room for profit!

Whether you use them in your facial services, as an add-on, or in a take-home kit for your clients, this is one to try.  It's chock full of hyaluronic acid to help with fine lines, it also deep cleanses with an awesome tingle!


Wednesday, September 6, 2017

Your Clients Are On The Go - Sell Them Things to Help!

People are always on the go these days. From family vacation to business trips, airports are rarely empty.

When a client mentions they are getting ready to leave, are currently travelling or just got back from travelling - you have a perfect transition to retail.

If they're getting ready to leave, how are they taking care of their skin while away?
If they're currently travelling, what are they using now as their go to travel plan?
If they just got back, what did they use and were they happy with the results?

Three easy approaches to offer some travel kits, along with some fun options. You can educate them on the importance of keeping up with their routines while away and help them find the best products for their skin concerns. They will be appreciative of your care, which will lead into increased retail sales.

You can opt to go with kits packaged by the manufacturers, make your own kits ahead of time to match your business, or have something like a "choose your own kit". For that kit, pick however many items you select for the from for the client to fill a travel cosmetic bag. You can even tier it with a small, medium and large bag, whatever works best for you!

Here are some of favorites of clients of ours from across the world:




Some client favorites for individual items to create your own:

You can throw whatever type of product or product option, sizes or skin condition you like!

Grab some travel cases to put everything in and start talking to clients!








Thursday, August 17, 2017

Massage Menu In Need Of A Boost?

Looking for something different to add to your massage offerings? How about a simple "homemade" oil to have your clients relaxed and visualizing lounging on a tropical island?

Here is a super simple recipe that is cost effective for you and can be sold as an upcharge to any massage!


In an amber bottle, mix 1/4 cup of avocado oil with 6 drops of vitamin e oil, 2 drops of lime essential oil and 2 drops of lemon essential oil.  Put the cap on the bottle and shake well to ensure everything mixes.


It's as easy as that!


This oil is great for any client with dry, dull skin or dehydrated skin. Vitamin E has been used in many anti-inflammatory treatments and great for stretch marks!


Just a few ingredients can bring new life (and profit) easily to your business!

Thursday, August 10, 2017

Tools For Tightness

Everyone experiences a tight muscle every now and then, for some, all of the time.

Massage is obviously an excellent way to get some relief and loosen muscles. For the therapist, having tools helps treat the client, as well as saving their hands.


Here are some of the benefits of massage tools:
  • Effective in loosening tight muscles and trigger points (depending on which you go with)
  • Just as effective for self care for the therapist
  • Economical
  • Can be retailed to further boost profits
  • Easy to use

Now for some of our clients favorite tools:

Foot Rubz - For less than $7.00, you have a tiny powerful ball of relief. This is an easy retail item! Leave a few testers out, use them in a service and place a container at the reception counter!
Jacknobber II - awesome for trigger points!
Footsie Roller - Double by Body Tools
Tiger Tail Self - two sizes to meet your specific needs!
Core Stones - looking for something highly effective that clients will ooh and ahh over? Go check these out!

Take a look at all of the massage tool options to find the best one for you!

Friday, July 21, 2017

Clients Sore From Too Much Summer Fun?

Summer seems to bring out the weekend warrior in many people, which can result in sore muscles.

Looking for a quick, cost effective and easy add on to help soothe those aching spots?

Check out this poultice recipe:

Mix the following together in a large poultice bag and apply to the affected areas - it's as easy as that!

1 ½ cup Comfrey Leaf

½ cup Arnica Flower

Add ons should be easy, effective and profitable! Looking for more ways to increase the profit of services, give us a call!


Tuesday, July 18, 2017

Waterproof Treatment Table?

One of my favorite things is discussing with clients their menu options (you didn't think we're just order takers, right? We live for this industry!) and bringing new treatments in.

Over the years, many clients have held back from offering treatments that involve mud or water, if they don't have a wet table and vichy shower (want to bring those in? click here to check out financing!) for mess concerns. While the Lotus Touch Seaweed Gel Wrap is a phenomenal option (seriously, check out this post for why it's a #1 choice for many small businesses looking for big profit with no mess), for clients looking to expand into things like muds, there's another solution!

The Waterproof Spa Treatment Sheet Set is just the thing needed to crush it this season with body wraps! It not only keeps moisture out, it's also machine washable! The set includes a fitted sheet and face cradle cover, and did I mention it's under $20? For less than $20 you can transform your treatment table into a body wrap sanctuary!

Not sure what mud to start with? Here are some top favorites from our clients all across the globe:

Raw Alaska Glacial Mineral Mud - this is my all time favorite mud. The quality is unparalleled, you can choose from powder or pre-mixed, and there are retail items to boost sales even more. It also happens to be the most mineral rich mud on the market. Want to know more? Click here for more on how and why you should consider this line.

Moor Mud - this was my favorite mud before I tried the Alaska mud. While the options don't include lavender or peppermint like the Alaska mud, take a look at this as well!

Sedona Mud - this is a red mud that one of our 5 star resort clients has on hand at all times. The one they prefer is this one by Spa Pantry, their clients love the scent!

European Rose Body Mud - Nourish + Moisturize + Heal + Replenish by Biotone- I used this in my massage practice and it was a client favorite. A cream based mud with hydrating oils like sunflower and avocado, this leaves the skin feeling silky smooth

Take a look at all of the different body wrap options here, after adding the waterproof treatment table to your cart!

Not sure what else you need to get started now that you've got a waterproof table? Give us a call or shoot me an email (christine@purespadirect.com) and I'd be happy to help!


Wednesday, April 12, 2017

More Money, Less Time - Do You Eco Fin?

Are you looking for that something extra luxurious to make your clients feel spoiled? 

Do you want them to get the 5 star VIP, all-you-can-eat steak and lobster dinner treatment, without it costing them thousands of dollars, or taking an entire day? 

Do you want your clients to spend slightly more for that extra special service and have it potentially double the profit without taking any extra time?

For less than $100 (and no, not $99.99), you can be offering that treatment. For less than $1.60 cost per treatment, you could add this treatment on to almost any service a client is there for (I'm also looking at you med spas and dental offices!) 

Did I mention this treatment has 100% natural emollients and pure essential oils? Oh, and it has no petroleum products, no synthetic fragrances, and no chemical dyes. It's also Eco-friendly, people-friendly and is biodegradable. 

Curious yet? 

A quick warning first...This may cause your clients to ooze with comfort and relaxation while getting this. Their skin will feel silky smooth after (exfoliate gently before for some added oohs and aahs from the client on the results) and they'll be hooked.

If you haven't already gone back to Pure Spa Direct and checked this unicorn out, it's time for you to meet Eco-Fin

If you are already planning your marketing, click here for the starter kit that has everything you need to hit the ground running ahead of your competition. 

Thursday, April 6, 2017

Are You Retailing Facial Masks?

It's no secret that retailing, makes up a big chunk of your profits. Anyone not retailing is missing out on an incredible and relatively easy revenue stream for their business. From franchises and large salons, to solo practitioners and those renting space - there's an equal opportunity to boost your bottom line.

While there are many complimentary skin products from cleansers to sunscreens, facial masks are on a steady rise in high end spas as a top selling retail item. Since clients may not be coming in as often as you'd like for their facial, you have an awesome opportunity to ensure they're still taking great care of their skin between services. You can select the perfect mask for their skin type/condition for them and any supplemental items they may need (think cleansing brushes, serums, scrubs) and educate them on their skin care routine. For those extra busy practitioners, you can use a Spascriptive Pad to send them to the retail area!

Here are some of the best selling and staff favorites:



Give us a call at 800-434-0018 or live chat (www.purespadirect.com) us for help picking out the perfect masks to retail to your clients!


Thursday, January 19, 2017

Hot Retail Items - Pharmagel Essentials!

Looking for a profitable retail item to kick off the get money tree growing this year?  
Here are two perfect solutions for you that will boost profit and keep your clients skin happy!


Pharmagel Daily Essential - packaged in an adorable bag, this kit has everything your client needs to keep their skin looking awesome wherever they go! The kit includes Hydra Cleanse,  Botanical Tonique and Firma Derm, a perfect trio for healthy skin!

Pharmagel Eye Essentials - also comes in a cute case this kit includes a powerful duo of Pharma-C Serum and Eye Proté !

These make a great addition to any retail space!

Friday, December 30, 2016

The Mother Of Massage Tables - Nuage Vector™ +Studio by Living Earth Crafts!!!

When I started massage school many moons ago, I would have never dreamed up a table better than the Nuage Vector™ +Studio by Living Earth Crafts!

The quality of the Living Earth Crafts line is unparalleled and this table is no exception!

With so many options to choose from for color, cushioning, width and even a face cradle with sound, you're basically building your dream table. Now for the truly awesome features of this table....

It's all electric which, if you're used to having wooden knob adjustments to raise/lower your table - you'll adore this! 

It has chroma therapy lighting - if you're not familiar with this, I highly suggest checking it out. The use of colored lighting has been shown to be helpful with relaxation.

My favorite feature is the embedded digital table warmer. I'll say it again, it has a built-in digital table warmer. No more annoying cords to stumble over or table warmers bunching up anywhere.

A few more unique features include acoustic resonance, embedded Bluetooth® stereo speakers, Apple iPad® control system, meditative nature journeys—seriously, there isn't anything else you need on a table to offer an amazing experience to every single client. 

If you're looking to take your business to the next level, you've found it!

Don't forget you can finance equipment and furniture so you can keep your cash flow flowing!

Thursday, October 20, 2016

Clients With Pain? Biofreeze To The Rescue!

I know many people these days (especially with the cooler weather approaching in many places) who experience muscle pain regularly. From their regular daily activities to injuries and plain old getting older, muscle pain is no joke!

When your clients come in for services (not just massages!) are you addressing their muscle pains in any way? If they aren't coming in for massage and noting they're in pain  - perfect time to offer massage! If you don't offer massage, you can still help them by retailing one of our best selling pain relief lines!

Biofreeze is a great product for use in services AND amazing to retail! I carry a roll on with my at all time - it works better than anything I've tried! Available in gravity packs, tubes, rolls, sprays and pump sizes for back bar use!




Tuesday, September 27, 2016

National Healthy Skin Month

November is National Healthy Skin Month. By now, you've already got your seasonal menu items planned out, and hopefully on their way. Why not advertise that November is National Healthy Skin Month and throw out some awesome specials for that month only?

Have a special menu, offer discounted first time services or packages. Offer a complimentary add on service to introduce a new treatment to existing clients and of course, don't forget retail items! The possibilities are endless! Not sure what to offer? Here's some of our clients favorites:




Friday, July 22, 2016

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don't miss out on an easy and fun way to boost profits!

Saturday, June 11, 2016

Massage Chairs - A Small Investment With Big Gains

For less than $500, you can bring in something that has the potential to double your business. Either you are thinking "yeah, right" or "seriously, what it is?" - no worries!

If you are already offering massage, do you have a massage chair? If so, rock on! If not, you may want to think about it.

For your clients who have never received body work or may be hesitant, it is a fabulous way to introduce them to massage and how it can help their lives. They have the security of being clothed and sitting up, while you have the opportunity to chat with them. Some people will find it much easier to spend $10-$15 to test out massage or to test you as a therapist out rather than book a full session. Others may not have the time to book an appointment, but have the time for a quick chair massage to recharge their day.

If you don't currently offer massage services but are thinking about bringing it in, a massage chair is a great way to gauge your clients response and get the excitement going so when you do add it in, you'll have clients waiting. You can offer it as a complimentary service while clients wait for their appointment or you can have it included with your VIP packages for while they wait as an added bonus - so many ways to offer it!

Having the chair also enables you to advertise your business almost anywhere. I have set up at sporting events for the athletes, concerts for VIP ticket holders and the bands, in businesses for corporate wellness days as well as in stores promoting my company. You can set up at local health and wellness fairs, take part in charity events - again the possibilities are near limitless!

From massage chair packages to one that have sound capabilities(for less than $300 by one of the industry leaders on top of it!!!), there is a chair for everyone!