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Injectables offer spa clients more dramatic
and youthful results. |
There comes a time in any client's skincare regime when they have exhausted the routine of facials, microderm packages, masks and creams
in their quest to stay youthful - they want more. Many small spa
businesses and estheticians find themselves trying to decide what to add
to their menu as a next level of treatment to address more aggressive
signs of aging for these types of clients. Some will opt for purchasing
or leasing IPL machines, lasers, or various types of equipment in hopes
of helping clients reach that next level of rejuvenation. But with
these types of units costing $10,000 - $40,000 (and results varying
client to client), the investment can sometimes go bust. Not to
mention, if your competitor down the street gets the same unit, sales
for these services can quickly go flat.
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"Injectable Fillers for age conscious clients compliment
skin care services spas already offer." -Dr. Joel Lamm
(Photo: 2 days post cheek injections, Botox & Juvaderm XC) |
Recently, I took my mom to see my dermatologist, Dr. Joel Lamm, for his
signature "Liquid Face Lift". My 64 year-old working mom sees Dr. Lamm
to "work his magic," lifting, plumping, sculpting and filling her badly
aged face with Botox and Juvederm XC. Not only is this "Liquid Face Lift" a serious confidence
booster, she feels it is important not to look her age in this
tumultuous job market (but that is a whole other blog). She, like many other spa clients, had exhausted her efforts of anti-aging facials, peels and microderm treatments and was ready for a serious boost of beauty.
While there with my mom, Dr. Lamm told
me in addition to his dermatology practice on Long Island, he has begun seeing
clients at a popular day spa in Tribeca. He visits once a month to see
the spa's existing and new clients who want Botox, Juvederm, Restylane
or "the works" - aka the Liquid Lift my mom gets. He explained this
mutually beneficial arrangement with the spa allows him to expand his
clientele, while the spa gets to offer top-notch injectable services that
clients want.
This arrangement makes sense. When a client is ready for a dramatic and
long-lasting boost of beauty - why should they leave the spa and go
seek out a dermatologist, why lose that business? This type of working
relationship benefits all parties.
- Spa retains clients and keeps offerings current
- Spa attracts new clients interested in fillers - but wary of Physician's offices
- Dermatologist and Spa share revenue from service
- Dermatologist sees clients once a month - doesn't pay rent for a second location
- Clients get to have treatment in a comfortable environment they trust and know
- Clients get to look drastically better, and still visit the spa for facials and treatments in between injections.
- One-stop beauty for spa and esthetic clients
So how should you find a reputable dermatologist that will be a good fit for your business? Check with Allergan,
http://www.botoxcosmetic.com/FAD.aspx.
They have a website that allows you to locate a certified Physician who performs injectables. Contact them and start a dialog! My advice, stick with a dermatologist or
plastic surgeon. Sorry, but I would not take my mom to see a podiatrist
that is certified to inject Botox! Dr. Lamm is located in Hicksville, NY -
http://www.lammdermatology.com/ and specializes in creating natural looking (but astounding) effects with injectables.
When I first saw the Micro Needle Roller Therapy System, I must admit my first thought was, "ouch". Literally tiny needles on a roller with a handle for someone to roll across my face? Sounds like an ancient form of punishment..jpg)
Here are just a few of the issues it helps with:
