Showing posts with label niche spa. Show all posts
Showing posts with label niche spa. Show all posts

Sunday, November 16, 2014

3 Ways to Stand Out in a Crowded Spa Market

The Spa Industry in the United States is growing by leaps and bounds. With over 20,000 locations, 164 million appointments, and $14.7 billion in revenue in 2013 (according to ISPA), there should only be one question in every spa owner's mind: How do I set myself apart from the competition?

Now, I am not saying this is going to be an easy task. It is more than likely that there will always be someone out there who is doing the same things you are, just as well as you. Or the guy on the corner who manages to undercut your pricing each and every time you turn around. Does that mean it is impossible? Certainly not! Follow some of the tips below, and cut out your own little piece of this exploding industry!

1. Use quality products that drive results.

By the way, when I recommend using quality products, I don't necessarily mean "use EXPENSIVE products." For example, we offer the June Jacobs Skin Care line - which is amazingly results driven, high-end, and offers a phenomenal retail line to go along with it. However, the per treatment cost for the June Jacobs masques are some of the lowest we offer! Why wouldn't you want to offer your clients incredible results, save your business some money, and open a fantastic new avenue for revenue for your business, all by choosing one of the top skin care lines in the world?


2. Find your niche, and stick to it.

There will always be someone around the corner who is offering a wider service menu than you. Rather than trying to keep up with the Jones', figure out what you are most passionate about providing. If removing unwanted hair is your thing, be a wax bar! If you love everything skin, focus on facial and body treatments. If you are passionate about it, you will infuse your clients with passion and excitement, and they will keep coming back for more!


3. Focus on your business culture, and market that culture.

Half the fun of visiting a spa is the atmosphere. A huge part of the atmosphere is the culture within your business. When you and your employees are fully immersed in your culture, you will all emanate the passion that you have built your business around. Your clients will be able to feel the environment and atmosphere you are building, and if they connect with it, they will be your clients for life. Focus on what you and your team are passionate about, and your clients will be passionate about your business in return.



Friday, March 14, 2014

Trending for Spas: One-Stop Shops

In our very busy society, clients are more than willing to pay for convenience...if it seems comfortable and valuable. How can spas market this to increase profits? Become a one-stop shop for your clients!

In recent years, we have seen "niche" spas and salons growing...blow dry bars, weight loss clinics, brow bars, and the like. However, many spas are taking the other road, and finding it to be a very profitable road indeed!

Offering a variety of services and products all in one place, encamped in a warm and welcoming space that encourages browsing (and ultimately buying), is a great way to endear your business to your clients. Even incorporating fitness classes can add to the atmosphere!


Our society today is a very social society, so a friendly, casual space where friends can meet and enjoy services together will also increase your customer loyalty. Friends don't have to have the same services performed, but maybe one is looking for a mani/pedi, and another is needing a blow out and brow shaping. With your one-stop shop, they can each have the services they want performed, while never missing a beat in their conversation!

If you are nervous about expanding your menu to offer some out of the box services to your clients, don't be! Pure Spa Direct is YOUR one-stop shop, and we can assist you with ALL of your spa needs! Are you a hair salon looking to expand into some nail or massage services? Pure Spa can help you with all of the products, furniture, and equipment you need to offer your clients amazing services this spring! A massage clinic looking to expand into facial services? Don't worry, Pure Spa can help with that as well!

Contact our friendly and knowledgeable Customer Service team today, and see how you can expand your menu without stressing about it! We can be reached during our regular business hours of Monday through Friday, 8:30 AM - 5 PM EST at 800-434-0018. Busy during the day? Feel free to browse and order online 24 hours a day, 7 days a week! Questions? Email us at any time at service1@purespadirect.com!