Showing posts with label men's services. Show all posts
Showing posts with label men's services. Show all posts

Saturday, July 4, 2015

Top Male Services!

It's no secret that the demand for men's services has been on a steady rise for quite some time. It was interesting to see a survey of the most poplar services among "millennial men" - ages 18-35. A survey done by the International SPA Association found that 47% of spa goers are men; almost half now!

Men are going in for more than just a cut, shave or massage.  Cosmetic procedures, facials and manicures are popular with this age group. Also popular, at 52% of the men surveyed, are anti aging treatments, acne and skin hydration issues.

For this age group, the stigma of the spa being too girly for guys has long passed. They understand the importance of taking care of their skin and the importance of quality products to use at home.

With that being said, are you offering more than just cuts and shaves specifically marketed towards men? By adding an essential oil such as cedarwood to a treatment can give it a more manly touch.

Be sure to offer male specific retail products, they will trust your recommendations rather than wandering around the drug store or using a bar of soap on their face! Here are some of the most popular men's products at spas and salons across the world:

The Grooming Lounge - a phenomenal line created by barbers for men! From hair care to shaving, the guys will love the packaging and ease of use!

Tao Of Man - from cleansers to eye cream and simple packaging, you can't go wrong. There is even a 3 in 1 that is a cleanser, an aftershave, and a moisturizer - perfect for guys who don't want to spend much time on their skin care regimen!

Don't forget the wraps, robes, and slippers for your guys too!

Sunday, March 30, 2014

Guy's Faces Need Love Too!

With the warmer weather springing (get it? Spring? moving on...) into action almost everyone is talking about skin care. Out with the cold and old skin, in with the warm and glowing skin!  Now by almost everyone I mean, women. What about the men?  We all have seen the rise of male oriented services (MANzillian, MANicure- not male specific but you get the idea, etc) and more men freely going in for treatments. So what's the deal with men not flying into the spa/salon with the hoards of women when the warmer weather begins creeping in?

My guess is they are not aware of the importance of spring skin care (c'mon, you know sometimes it takes men a little longer to fully grasp beauty benefits!)

Men's faces are just as sensitive to winter's war as women's. The skin becomes dehydrated, itchy, annoyed by the wind and sun. Even men who have giant beards covering half of their face need to embrace spring cleaning!

A very easy add on (and at home retail goldmine) is an exfoliating treatment. Educating your male clients (and friends, family, significant other etc) on the why they should add exfoliating into their grooming routine (if they don't have a grooming routine...sit that guy down and learn him a thing or two immediately).

For men, not only does exfoliating help clear away dead skin cells it can also help prevent ingrown hairs. (soft, smooth skin...I never met anyone who thinks "nah I'm good with my dull rough skin, no exfoliating for me!") Men generally have larger pores and more facial hair which is a lovely combination for oil, dirt, sweat and what not to get trapped. All of that gunk and dead skin can lead to breakouts; all of which can be helped by exfoliation!

Here are some of our male specific businesses top picks for exfoliating treatments (and of course, retail items for the guy who wants silky smooth skin but doesn't want anyone to know he cares)

POURELLE COSMETICS Exfoliating Papaya Peel Off Mask
Vanilla & Conker Tree Seeds Exfoliating 2-in-1 Mask-Scrub
Enzyme Masque
SPA PANTRY Ground Coffee
SPA PANTRY Ground Loofah

Some other items your guys will need for at home:

Face Brush / 5.25" x 1.75"
Exfoliating Massage Gloves 
Face Chamois