Showing posts with label men. Show all posts
Showing posts with label men. Show all posts

Saturday, June 24, 2017

Hot Summer Retail Item: Beard Brushes!

Summer is officially here!

I'm a huge fan of retail sales, especially impulse buys at the register. People are getting ready to leave, feeling amazing after their service - this is the prime time to get them some great retail products!

Having a useful retail item at the checkout makes for an easy sell. It's no secret these days that guys want to look their best and are going to the spa/salon more frequently. For your bearded clients (and those that love them!) need a beard brush to keep those viking-esq hairs tamed and looking amazing.

Scalpmaster has you covered with awesome looking beard brushes in a container! Boar bristles, wooden handle and a fun design - all for less than $2.00 a brush!

Pop this container next to the register and get those summer retail sales kicked off!

Monday, May 29, 2017

Let The Waxing Season Begin!

Nufree & Finipil products were super hot last week and for good reason! Wax products always start to get moving once the weather gets nicer and that will never change. Most popular last week was the Nufree Double Jar Pack 16 oz. They also have wax products for men, if you're into that... why? I have no idea... I'm just a shipping guy! See our great Nufree & Finipil Product selection HERE!

Wednesday, April 26, 2017

Guys...Do You Want Them Running Their Fingers In Your Beards?

I have a friend with a beard on par with the ZZ boys, and is silky smooth. It's the perfect twofer - looks renegade and it's so soft, once you touch it you can't help but run your fingers through it!

Your male clients may find Bush Master Beard, Hair & Tattoo Oil their new favorite wingman from their grooming arsenal. With simple yet strong packaging, this grenade is packed with olive, sunflower and natural argan oil. All the ingredients to aid in soft, smooth and manageable beards! For the cherry on top of the sundae - the scent! A light blend grapefruit, tobacco flower, saffron and cedar, my insides just melted at the thought!

Does your retail area need some manning up?


Friday, January 13, 2017

Manscaping Made Easy!

Who says men don't appreciate a nice grooming every now and then (or maybe even everyday)? With the ever growing rise is male spa attendants, have you considered growing your business to meet their needs? Whether it's a haircut, beard trim or shaping, a massage, or even a manicure, men are seeing the glories associated with feeling (and looking) good!

We have quite the variety of products to help your business service males for their spa and salon treatments, including barber chairs, shavers, and more. To help grow your business even more, why not retail products to your clients?  They'll definitely be hooked on your services, and will without a doubt want to continue their grooming routine while they can't get to your spa. Let's face it - manscaping is totally a thing these days, and there is certainly no shame in wanting to feel and look good, no matter what your gender is! Take a look at some brand new products for your male clients that we just got in, and be sure to call us if you need help finding anything specific!

Deluxe Wood Handle Straight Razor
Voodoo Prince Beard, Hair & Tattoo Oil / 1 oz. by GIBS

  
4 Piece Men's Grooming Set
9 Piece Beard Brush Display

Thursday, November 17, 2016

Urth To The Rescue!


Is dry skin getting your clients down? Being that it's the middle of November, the cold months are officially here, which most likely means your client's skin is suffering dryness.

We have plenty of lotions and creams to help resolve this issue for you, and our new favorite, specifically formulated for men, is Urth's Dry Hand Rescue Cream! This hand cream provides immediate relief to chapped and dry winter skin. It's also non-oily, and made with vitamin B and essential oils which softens skin and provides all-day protection - a necessity during the the upcoming colder months! With the holiday season rapidly approaching, these would be perfect to display on your retail shelves!

Tuesday, September 20, 2016

Beards Are Still Trending!

Colder months mean more beards and facial hair! With a rise in men's spa services, boutique barber shops popping up just about everywhere. Are you prepared for your male clientele who want to ensure their beads are tamed and stylish? We have quite the selection of male grooming products! Our latest? The Bush Master Beard, Hair & Tattoo Oil is amazing! It's made with a natural argan, olive and sunflower oil blend, and definitely busts some smooth moves on hair, adding polish, shine and style for both hair and beards! It’s also a fantastic tattoo treatment, as it is super hydrating on the skin. How cool is the packaging, too? Beards aren't going away anytime soon, especially now that Fall is here, so make sure your salon is fully stocked! Your male clients (and their beards) will thank you!

Friday, September 2, 2016

The Scent Of A Man

Smell is an incredibly powerful sense that can have amazing results in your business.

Most clients I speak with are all using essential oils throughout their spa in multiple ways. From diffusing the air, infusing oils into various treatments to retail products - there's no reason to not incorporate aromatherapy!

I see a lot of lavender, vanilla, the menthol families and citrus families with most spas. With the steady rise of male clients each year, do you have "manlier" scents going on any where?

The possibilities are up to your imagination!

You can have a "guys only" room or section of the spa. Decked out with furniture and treatments geared towards guys. Here are some awesome pieces to think about:

Kasper Classic Barber Chair
Vilho Salon Styling Chair
Rigmora Styling Chair
DIR Pedicure Station Dragon
Davidson Barber Chair - Red (this is one of my all time favorite chairs!)
Les Series Reception Chair / Black by BIGA

In those areas, be sure to have more manly scents along with a few of the industry standards. Here are some awesome ones to try out:

Make sure your straight razors, hot lather machine and clippers/trimmers are all on point!

Last and certainly not least, don't forget retail. There are so many amazing retail products geared towards men! 

Here are some top sellers here:


Even if you don't offer men's services, have men's products for their mothers, wives, sisters, girlfriends, etc to get for them!!!


Monday, March 28, 2016

Don't Keep these Under Wraps!

Spa Body Wraps were super hot last week! Men's, women's, waffle, and velour - we sold em all! I think the coolest part about these wraps is that they have a pocket... why? I have no idea... I'm just a shipping guy! See our great Spa Body Wrap selection HERE!

Monday, March 14, 2016

Yes! We do have Products for Men!

Disposable Boxers - now there's a novel idea! It would definitely cut down on my weekly laundry load! I am shocked I haven't blogged about these yet, as we sell them almost every day. Well here ya go - My Ode to the Disposable Boxer... why? I have no idea... I'm just a shipping guy! See our great 6 Pack of Black Disposable Boxers HERE!

Tuesday, January 12, 2016

Yes - Guys Exfoliate, Too!

Male spa services have been booming more than ever with a popular rise in male grooming services. Have you taken this thought into consideration at your spa yet? Spa businesses generate much of their income from retail items. If you're looking to incorporate more male services in your spa, it is essential to add a retail section catered to your male clientele! Now that winter is here, men's skin is just as sensitive as women's during this time of year. The skin becomes dehydrated with the colder weather, so proper exfoliation is crucial. We have an amazing pair of Loofah Gloves that can be a great addition to your retail stand. This Loofah Glove is a great for men because it fits a large hand!

Thursday, December 17, 2015

A Minty Fresh Gift for your Male Clientele!

Who says lip balm is only for women? I'm sure your male clients come into your spa with dry and cracked lips looking for a remedy, especially this time of year. Looking for a male friendly lip balm to retail? Look no further! Our Lucky Tiger Premium Peppermint Lip Balm is the perfect product to keep their lips soft and moisturized all winter long! It's an all natural lip balm made with organic ingredients to hydrate lips during the harsh winter months. It's also enhanced with  natural peppermint flavor for a minty fresh sensation. With the holidays here next week, these little balms make perfect stocking stuffers. I love the packaging, and I'm sure you'll clients will love the way their lips feel!

Monday, December 14, 2015

Boxers

Men's Boxers were a big hit last week - finally something this shipping guy can relate to! Does that mean that guy's are finally going to the spa more? Are us guys finally catching on to what the smarter sex knew along along? I have no idea... I'm just a shipping guy! See our great Men's Boxer selection HERE!

Sunday, November 22, 2015

Movember Is Here!

And in it's peak at that! November is drawing to a close, but does your Spa celebrate the Movember movement? Not familiar? Movember, or No-Shave November, is an annual event involving the growing of moustaches and beards during the month of November to raise awareness of various cancers. I'm sure you see many of your male clients sporting new facial hair that they haven't had all year to support this wonderful cause. It might be a great time to incorporate specials for your clients during this month!

Need some ideas? How about retail items to support their efforts such as Beard Oil, Conditioner, and even Moustace Wax? We carry Clubman products for men that would be amazing to have on your retail counter during this month. Check out some popular products below:


Clubman Beard Oil is super hydrating and provides a light shine. It also has Macadamia Seed Oil that conditions the beard and skin underneath, as well as prevents irritation due to new hair growth. 



They even make beard conditioner! This conditioner by Clubman works as a moisturizer and conditioner for your clients who need extra hydration.









Do you have male clients who are living true to the Movember name, and only growing out a moustache? Make sure their 'staches are perfectly groomed with our Clubman Moustache Wax!





How about offering your first time male clients a free shave once Movember is over? We have large selection of male grooming supplies. Be sure to check out all of our male grooming products here!

Tuesday, October 20, 2015

International Men's Day 2015

November 19th is International Men's Day, not one of the days that seems to get as much attention.

This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!

Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.

Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!

Here are some ideas to get you revved up:


Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!

Friday, July 31, 2015

Shave in Style with The Peanut

Grooming is one of the many activities that men try to avoid on a daily basis, as it's time consuming and it certainly be difficult to master the art of shaving. I'm sure you see male clients regularly at your salon who are in need of a quick shave, and they might even ask you tips on products and shaving tools to keep up their grooming at home. If you're in need of a new grooming product for men, I highly recommend The Peanut by Wahl. Introduced in 2007, its funky peanut design and small size gives makes it a favorite among men! It's also very small, lightweight and extremely portable making it easy to use on your clients. I find the peanut shaped design to be clever (and cute!), and Wahl is most certainly a reputable brand for grooming products. We have different variations to choose from:



The Wahl Peanut is the original clipper of this style that first came out. It weighs less than 4 oz. and is less than 4" long! It has the power and performance of a full-size clipper with the versatility of a heavy-duty trimmer, but is tinier than most. It also comes with four snap-on combs!










The Peanut also has a cordless version you can retail to your busier clients who are always on the go! Great for travelling, this portable battery-operated clipper has 45 minutes of cutting time per battery.






The Peanut also comes in black for your more stylish male clients who want a different look than the original! View all of our different Peanut Clippers here!

Saturday, July 4, 2015

Top Male Services!

It's no secret that the demand for men's services has been on a steady rise for quite some time. It was interesting to see a survey of the most poplar services among "millennial men" - ages 18-35. A survey done by the International SPA Association found that 47% of spa goers are men; almost half now!

Men are going in for more than just a cut, shave or massage.  Cosmetic procedures, facials and manicures are popular with this age group. Also popular, at 52% of the men surveyed, are anti aging treatments, acne and skin hydration issues.

For this age group, the stigma of the spa being too girly for guys has long passed. They understand the importance of taking care of their skin and the importance of quality products to use at home.

With that being said, are you offering more than just cuts and shaves specifically marketed towards men? By adding an essential oil such as cedarwood to a treatment can give it a more manly touch.

Be sure to offer male specific retail products, they will trust your recommendations rather than wandering around the drug store or using a bar of soap on their face! Here are some of the most popular men's products at spas and salons across the world:

The Grooming Lounge - a phenomenal line created by barbers for men! From hair care to shaving, the guys will love the packaging and ease of use!

Tao Of Man - from cleansers to eye cream and simple packaging, you can't go wrong. There is even a 3 in 1 that is a cleanser, an aftershave, and a moisturizer - perfect for guys who don't want to spend much time on their skin care regimen!

Don't forget the wraps, robes, and slippers for your guys too!

Wednesday, June 17, 2015

The Demise of the Beard, and What it Means for Spas

Maybe it's the warmer months, or maybe beards were just another short-lived fad.
Either way - sorry guys! - according to a recent article I read, the man scruff trend is apparently on its way out, which means men's grooming is on the rise! Apparently there is a rise in what's called the "creative class," and young men are trading in their hoodies, flannels, and scruff for a cleaner, more sophisticated look... no complaints on my end!

Does your business cater to this new wave of the creative class, though? Maybe it's time to implement men's grooming services to your salon or spa menu! Not sure where to begin?! Don't worry. Pure Spa Direct is always on top of the latest trends.. we have all of the men's grooming essentials to get you started!

If you haven't heard of June Jacobs yet, you're definitely missing out! This high-end, luxury skin care line prides itself in merging cutting edge science with nature. Free of parabans and preservatives, this line is formulated with carefully selected botanical and plant extracts. They have a men's line as well! Our June Jacob's Men's Travel Kit has everything to get you started for your male clientele. It comes with a cleanser, an exfoliating scrub, a lotion, and shaving cream - also a great kit to retail!


Nothing like using some good old Beard Destroyer Cream by Grooming Lounge to prep you'r clients face for shaving! It's an ultra-lubricating formula that enables a smooth shave every time. Pair it with their Beard Master Shave Oil for a clean, smooth shave! If your clients want continual beard grooming maintenance, the Greatest Shave Ever Kit makes an excellent retail product.






Own a vintage style barber shop and in need of a new men's grooming line? Clubman is the perfect solution! Their Aftershave Talc is the perfect product and most certainly reminiscent of those old school shaves your clients might be looking for. All of their products come in an attractive packaging and smell amazing as well!





What's a bunch of products worth without the proper tools?! We have a variety of razors to choose from, and of course you can't forget the shaving cream brushes! See below for my top picks.

Wahl Razor Edger
Marvy Shaving Board Bristle 

Thursday, January 8, 2015

Guy's Night--More Than Just Manly Grooming

When I hear a spa is doing a guy's night, I think of the business offering monetary incentives to get guys in the door. I also think of featuring manly-named services to help ease any stress the guys may feel about going into a spa. While this may be the case at many spas/salons, it's not the only approach to a guy's night.

 I was reading an article over the weekend about a spa going about guy's night differently than I expected. They pick one night a month (or however often the need seems to be) typically a Sunday, and stay open an extra two hours, for only men.  During those two hours, no women are allowed, the spa becomes the man cave. Complete with complimentary snacks and alcohol, the guys can have a staff member help the guys in a laid back manner, pretty much as a personal shopper. They can help pick out gifts for the women in their life, products or even gift certificates. Everything during those guy's nights is also at a discounted rate as an added incentive. As a bonus, the guys can even chat with the staff members about any skin concerns they may be having. They can get treatment and product recommendations without feeling uncomfortable, since all the guys are there for the same reasons!

Having the guy's night event scheduled around holidays (especially Mother's Day, Valentine's Day, etc) is a great way to boost gift certificate and retail sales. Most guys have no clue about quality skin care products for the women in their life, and will trust the recommendations from an experienced professional. Plus, they will get bonus points for an awesome, thoughtful gift!

Are you currently hosting anything similar? Either way, be sure to stock up on those gift certificates, retail items like lotions, scrubs (Desert Mineral Detox Scrub is heavenly!), skin care (Alchimie Forever is incredible!), men's products like the Grooming Lounge, facial tanner, body tanner and even candles! Don't forget the gift bags to make their lives even easier!

Check out some more great retail items here!

Saturday, September 20, 2014

Educating Your Male Clients on Proper Skin Care

I just read an interesting article on ModernSalon.com that stated 75 percent of men ages 18 and up are not currently using any facial skincare products. ...75 PERCENT! This is mostly due to men thinking skincare products are "girly". However, keeping the skin healthy is just as important for men too!

Your male clients need to be educated on proper skin care and the following 5 mistakes need to be thrown out the window:

Mistake #1 Bar Soap. -- Bar soap is no good for the skin because it will dry out the skin causing it to look dehydrated and dull. The binders that hold soap together have a higher pH balance than products that are designed for use on the face. Offer your male clients facial cleansers that will not dry out or irritate their skin.
Suggestions: 
Grooming Lounge Mug Cleaner Face Wash
3 in 1 Cleanser by June Jacobs

Mistake #2 Bad Razors. -- Razors should be chosen based on the coarseness of the beard and the skin's sensitivity. Also, it is super important that a moisturizing shave product is being used, along with warm water to soften the hairs. Make sure to keep a few top quality shaving products to offer
to your male clients.
Suggestions:
Shave Cream by June Jacobs
Grooming Lounge Beard Master Shave Oil
Grooming Lounge Beard Destroyer Shave Cream

Mistake #3 Skipping After-Shave. -- After shave is the perfect end to a shave for soothing and hydrating the skin. Make sure to offer your clients alcohol free after shave products, as alcohol will dry out the skin.
Suggestion:
Grooming Lounge Best For Last Soothing Aftershave

Mistake #4 Not Moisturizing Daily. -- Moisturizer helps keep the skin looking and feeling healthy. Without it, skin starts looking dull. Moisturizing daily with a good quality moisturizer will also slow down the aging process! Lotions with antioxidants are great to offer to your male clients and will protect their skin.
Suggestion:
Men's - Lightweight Lotion by June Jacobs

Mistake #5 Skipping Sunscreen. -- Using sunscreen should be in everyone's daily routine. Skipping sunscreen increases the risk of sun damage which will cause redness, irritation, brown spots, and wrinkles. Sunscreen will help to keep the skin looking bright and youthful!
Suggestions:
Sun Therape Moisturizer with SPF 35 - Face - Ultra Sheer Daily Face Sunscreen Protection by Pharmagel
Protective Moisturizer Broad Spectrum SPF 30 by June Jacobs
BurnOut 18.6% Zinc Oxide Sunblock / SPF 32 for Sensitive Skin

The Men's Travel Kit - 4 Products by June Jacobs and the Grooming Lounge products are great retail items for your male clients!

Also check out some other cool shave products:
Shave Products


Thursday, April 17, 2014

Treating Dads Like Kings With Father's Day Treatments

Is your spa/salon utilizing every possible holiday/special occasion to reach new clients?
We all expect the usual Valentines and Mother's day but are you offering a Father's Day special or pushing gift certificates for the men in your client's lives?

The industry has seen continuous growth of male clients in recent years and it is expected to rise to new levels this year. While many men may not be coming in for full day services (yet!) they may enjoy a special day of manicures, facials, hot shaves, massages or cuts depending on the services you offer.

As you already know, once a client is in the door it is much easier to get them to try out new services by either add ons or offering a discounted price to try a new service on their next visit.

If you already have male clients, make sure they know you are offering Father's Day specials with incentives on trying to new services. For the women, make sure they know you are offering Father's Day specials and have gift certificates available. You could even go so far as offering incentives for the clients who PURCHASE the gift certificate. For each gift certificate that they buy or is redeemed (however you want to work it!) they can receive a discount on a service or a free add on. Make it exciting, new and something the client's will enjoy.

Don't forget to ensure your retail items for guys are visible and accessible this time of year as well.

Some of our favorites include:

GROOMING LOUNGE Gift Kit (more kits available here)
Grooming Lounge® Mug Cleaner Face Wash 
GROOMING LOUNGE Beard Master Shave Oil
GROOMING LOUNGE Beard Destroyer Shave Cream
Grooming Lounge® Best For Last Soothing Aftershave
Men's Travel Kit - 4 Products by June Jacobs by June Jacobs Spa Collection
3 In 1 Cleanser - 198 mL. / 6.7 fl. oz. by June Jacobs by June Jacobs Spa Collection (also available in a larger size!)
Exfoliating Scrub - by June Jacobs 
Shave Cream - by June Jacobs

Father's Day is just around two months away, giving you time to think about how you'd like to tap into the holiday potential and bring some new treatments in!