Showing posts with label management. Show all posts
Showing posts with label management. Show all posts

Thursday, May 22, 2014

Setting Yourself Apart From Your Competition

One of the main goals in any business is to be remembered for great services, experiences, staff and results. Sometimes it can feel overwhelming to seem unique or find ways to set yourself apart from your competitors. While the main thing owners/managers tend to focus on is the service menu, there are small details that can have huge results.

I just read an article in DAYSPA magazine that got me thinking of the different businesses I've been to over the years that stuck in my head, and why. I'll never forget years ago I went to a salon and they had someone going around with a refreshment cart to offer complimentary cucumber water, tea, wine and champagne and little nibbles. At that time, I'd never been to a salon that had anything other than a water cooler with paper cups. Almost 20 years later and I still remember the salon.

Offering a selection of herbal teas or something as simple as infused water may be the extra something that sets you apart for them.

Another option, rather than offering a groupon deal, discounts or coupons is to gift clients with a goodie bag of product samples from your retail line. It's a great way to introduce the products to clients and they feel appreciated when given a special gift. Take it a step further and let them choose 2 or 3 products they've been dying to try but haven't committed to purchasing yet. If you aren't retailing, it's a great time to start. You can significantly increase your profits by retailing quality lines and showing the value to your clients.

Do you offer a rewards club or member card? Giving clients a card to punch every time they receive a service leading up to a free service may be enough to get them to come in more often than if they never received any incentive. Also, have your technicians ASK clients for their card to punch. This instills a different level of confidence in your appreciation for the client. I know many times I've remembered about my loyalty card AFTER I left and it was too late.

Are you located in an area with shops, theaters or restaurants? There is a great opportunity for businesses to help each other with referral services. You could offer light appetizers from a local restaurant, offer to book a reservation for your clients while they are getting their services done or have the restaurant offer to add one of your services onto their guest's check.

Thinking outside of the box and even asking your clients for feedback on what would make their overall experience better is a great way to stay ahead of the competition and boost client retention.

Thursday, April 3, 2014

Protecting Your Clients and Yourself With Record Keeping

I was just reading an article on the regulation changes made in Texas for non-cosmetic procedures in med spas. What I found interesting was the major change in the law:

"medical spas will no longer be able to perform nonsurgical medical procedures without having a physician, a nurse practitioner or physician assistant on staff to complete a 10-step process before beginning the procedure.”  as quoted by Stuart Miller of Strasburger & Price, LLP, in the article 

Now, this law may only be in Texas and apply specifically to med spas, but it is something to think about in regards to pre-treatment procedures.

Every business in this diverse and amazing industry should already be keeping detailed notes for their clients. The most important form is the client intake form. This makes the technician/therapist aware of any contraindications or issues that will affect/alter the way they perform the service(s), be able to advise the client of alternatives if necessary, or avoid a painful and possibly legal situation from arising. Along with having the clients fill out intake forms completely, it's always great if for the first visit a few extra minutes are allotted for the therapist to discuss the health history with the client.

For an ongoing client, it is great to have a record of the services provided. This allows for progress tracking, feedback and it also gives an opportunity to cross market and recommend different/complimentary services. It is also good to check in periodically with the client regarding the health history to note any changes or new issues.

Not sure about what forms to get... we have you covered!

Client Profile Cards- different cards for different services
Soap Notes Client Visit Form- excellent for massage therapists and chiropractors!
General Client Information Profile Cards
Binders- organization makes everything better :)



Safe,happy clients and employees are crucial parts to any business. Stay ahead of the curve and keep everyone informed!