Showing posts with label males. Show all posts
Showing posts with label males. Show all posts

Tuesday, October 20, 2015

International Men's Day 2015

November 19th is International Men's Day, not one of the days that seems to get as much attention.

This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!

Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.

Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!

Here are some ideas to get you revved up:


Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!

Saturday, July 4, 2015

Top Male Services!

It's no secret that the demand for men's services has been on a steady rise for quite some time. It was interesting to see a survey of the most poplar services among "millennial men" - ages 18-35. A survey done by the International SPA Association found that 47% of spa goers are men; almost half now!

Men are going in for more than just a cut, shave or massage.  Cosmetic procedures, facials and manicures are popular with this age group. Also popular, at 52% of the men surveyed, are anti aging treatments, acne and skin hydration issues.

For this age group, the stigma of the spa being too girly for guys has long passed. They understand the importance of taking care of their skin and the importance of quality products to use at home.

With that being said, are you offering more than just cuts and shaves specifically marketed towards men? By adding an essential oil such as cedarwood to a treatment can give it a more manly touch.

Be sure to offer male specific retail products, they will trust your recommendations rather than wandering around the drug store or using a bar of soap on their face! Here are some of the most popular men's products at spas and salons across the world:

The Grooming Lounge - a phenomenal line created by barbers for men! From hair care to shaving, the guys will love the packaging and ease of use!

Tao Of Man - from cleansers to eye cream and simple packaging, you can't go wrong. There is even a 3 in 1 that is a cleanser, an aftershave, and a moisturizer - perfect for guys who don't want to spend much time on their skin care regimen!

Don't forget the wraps, robes, and slippers for your guys too!