Showing posts with label male waxing. Show all posts
Showing posts with label male waxing. Show all posts

Sunday, March 5, 2017

HOT New Male Wax - Pour Homme by ItalWax

Looking for the perfect wax for your male clients? Pure Spa Direct just added the best wax for you!

ItalWax Film Wax Pour Homme Hard Stripless Wax Beads contains special components, added to increase the adherence of wax, to guarantee clean and fast waxing of coarse, thick male hairs. Male hairs are stronger, whereas skin can be very sensitive. Men need a waxing product created especially for them.

This hot film wax will easily pull out 100% of unwanted hairs at the treated area with only one
application and it will not damage the skin. Can be used for face waxing in barber shops for beard shaping and cleaning the face. Works perfectly on other body areas: chest, back, armpits, Brazilian etc. Women can use it too!

Advantages of ItalWax Film Wax:

  • Lower melting temperature 104°F - 115°.
  • Ideal for hair removal on delicate areas (armpits, bikini, face).
  • Longer cooling time, which provides longer thermal exposure, relaxes hair follicles and makes waxing less painful.
  • Completely adjustable to the skin surface, catching all the hairs without applications repeating.
  • Because of it’s extra elasticity Film Wax won't break during hair removal.
  • When removed, Film Wax does not leave any broken hairs.
  • Significantly reduces the time required for depilation procedure.

Depilation Procedure for ItalWax Film Wax:

  1. Pour the ItalWax Natural beads in the professional wax heater.
  2. Preheat the wax to 104°F - 115°F until it reaches the consistency of stiff honey.
  3. Treat the depilation area with a spirit-containing lotion ItalWax to degrease the skin and remove any traces of cosmetic products.
  4. Apply a small amount of cosmetic talc.
  5. With a spatula, apply a thin layer of wax, regardless the direction of hair growth, but towards you, leaving a small "petal" which will be used as a grip later on. ATTENTION! Do not rush during the application, press the spatula firmly, putting the necessary pressure on it.
  6. The wax will harden in 4-10 seconds. During this period it will stick to all the hairs. Ready to be removed Film Wax should not stick to the hand when touched.
  7. Holding the skin taut in the direction opposite to the tear-off, remove the wax with a fast movement, parallel to the skin.
  8. Repeat same actions in the next area.
  9. When the procedure is over, treat the skin with a soothing, cooling, oil-free product by ItalWax.

Wednesday, July 1, 2015

Waxing Habits: How to Market to YOUR Clients

Recently, Waxing the City, a national franchise of waxing studios, polled 1,429 adults regarding their waxing habits. Their findings might be quite helpful to your spa or waxing business when trying to find the best marketing campaign for your clients. 

They found:
  • 90% of waxing clients are women
  • However, the numbers of men waxing is steadily increasing, with chest, back, eyebrow, and "manscaping" services being the most popular
  • 1 in 10 waxers get a Bikini or Brazilian wax
  • The largest share of Brazilians fell into the 18-24 age category
  • As women age, they focus on waxing the more visible areas (eyebrows, chin, lip)
  • Eyebrow waxing is the leading waxing service in the industry
What does this mean for your business? How you market your waxing services should be customized around your client demographic. If you see mostly younger clients coming in for waxing services, advertising your Brazilian and bikini services prominently will appeal to your clients. If your client base is an older crowd, you might want to focus more on the visible areas such as eye brow waxing. Also, if you are  seeing a larger male clientele, don't forget about them! 

If you are not offering waxing services at all - why not? Check out Pure Spa Direct for the largest selection of wax, waxing supplies, and waxing products. We even have some great waxing retail products that will help boost your profits even more!


Popular Facial Waxes
Elva Rose by Cirepil
Visage Facial Wax by Cirepil
Novatherm Hard Wax by Epillyss

Popular Body Waxes
Sensor Depilatory Gel by Epillyss
Forte Wax by Cirepil
Pomegranate Jojoba Ultra Film Wax by Mancine

Popular Bikini/Brazilian Waxes
Blue Wax by Cirepil
Intimate 4 Stripless Wax by Cirepil
Strawberry Hot Wax by Mancine


Sunday, April 19, 2015

Shed Those Winter Coats....Using the #1 Male Wax, Homme by Cirepil!

The newest release from the world-renowned wax line Cirepil is here...Homme Wax for Men!

This metallic blue-green wax features an ultra-soft texture, which is ultra-fluid and a breeze to use! This wax is perfect for shoulders, chest, and bikini (ALL types of bikini!), and is especially suited for short, tough, and hard-to-remove hairs....making it ideal for male waxing!

Don't forget to check out Pure Spa Direct for all of your waxing needs!

Saturday, January 18, 2014

New Wax from Depileve Designed Just For Men!

Waxing is not just a service for women anymore. It is becoming more and more common that men from all walks of life are coming to the salon for waxing services as well. So why not offer a wax that is specifically designed just for them?

The 3G Bronze Stripless Bead Wax for Men by Depileve is a beaded film-wax formula designed specifically for use on tough hair and helps leave male clients' skin soft and smooth. This wax contains salicylic acid to help prevent ingrown hairs, ginseng to revitalize and repair, and castor and sunflower seed oils to help moisturize and calm.

The most popular areas for men are the back, chest, butt, and feet/toes. However, it is becoming increasingly popular for men to come in for "The Male Brazilian" as well!

Manscaping is becoming huge now, so you definitely want to be using products that appeal to your male clientele and are specifically designed to suit their needs.

Sunday, January 13, 2013

Chocolate Depilatory Wax - Just in Time for Valentines Day!

Valentine's Day is only 1 month away, so all of our clients are preparing for their themed services.  Chocolate oils, lotions, creams, scrubs, polish and paraffins are aplenty, but what about depilatory products?  Our waxing technicians can get in on the fun, plus offer their clients an excellent product with the Epillyss Chocolate Wax Depilatory Gel with Essential Oils!

This Chocolate Gel Wax is formulated with all natural ingredients to provide your clients with not just a waxing experience, but a spa waxing experience:

  • Natural Cocoa Butter - Emollient and Antioxidant the improves skin elasticity and promotes healthy collagen production.
  • Zinc Oxide - Earth mineral that acts as an anti-irritant and antioxidant.
  • Propylene Glycol - Humectant
  • Triple Refined Pine Resin
These superior ingredients translate into serious benefits for both you and your client:
  • Vasodilating properties cause the blood vessels to expand, thus reducing pain, redness and swelling.
  • Heats at an ultra-low temperature causing it to be less gummy and more efficient.
  • Covers larger areas than most wax, making it more profitable.
  • Ease of application and removal result in a 15%-20% faster service.
  • Can be used on all clients, including those who are highly sensitive and hypoallergenic.
  • Chocolate fragranceis soothing, comforting and delicious!
Looking to expand your menu even further for Valentine's Day?  Check out the Chocolate Decadence section on Pure Spa!