Showing posts with label male skincare. Show all posts
Showing posts with label male skincare. Show all posts

Thursday, April 17, 2014

Treating Dads Like Kings With Father's Day Treatments

Is your spa/salon utilizing every possible holiday/special occasion to reach new clients?
We all expect the usual Valentines and Mother's day but are you offering a Father's Day special or pushing gift certificates for the men in your client's lives?

The industry has seen continuous growth of male clients in recent years and it is expected to rise to new levels this year. While many men may not be coming in for full day services (yet!) they may enjoy a special day of manicures, facials, hot shaves, massages or cuts depending on the services you offer.

As you already know, once a client is in the door it is much easier to get them to try out new services by either add ons or offering a discounted price to try a new service on their next visit.

If you already have male clients, make sure they know you are offering Father's Day specials with incentives on trying to new services. For the women, make sure they know you are offering Father's Day specials and have gift certificates available. You could even go so far as offering incentives for the clients who PURCHASE the gift certificate. For each gift certificate that they buy or is redeemed (however you want to work it!) they can receive a discount on a service or a free add on. Make it exciting, new and something the client's will enjoy.

Don't forget to ensure your retail items for guys are visible and accessible this time of year as well.

Some of our favorites include:

GROOMING LOUNGE Gift Kit (more kits available here)
Grooming Lounge® Mug Cleaner Face Wash 
GROOMING LOUNGE Beard Master Shave Oil
GROOMING LOUNGE Beard Destroyer Shave Cream
Grooming Lounge® Best For Last Soothing Aftershave
Men's Travel Kit - 4 Products by June Jacobs by June Jacobs Spa Collection
3 In 1 Cleanser - 198 mL. / 6.7 fl. oz. by June Jacobs by June Jacobs Spa Collection (also available in a larger size!)
Exfoliating Scrub - by June Jacobs 
Shave Cream - by June Jacobs

Father's Day is just around two months away, giving you time to think about how you'd like to tap into the holiday potential and bring some new treatments in!

Sunday, March 30, 2014

Guy's Faces Need Love Too!

With the warmer weather springing (get it? Spring? moving on...) into action almost everyone is talking about skin care. Out with the cold and old skin, in with the warm and glowing skin!  Now by almost everyone I mean, women. What about the men?  We all have seen the rise of male oriented services (MANzillian, MANicure- not male specific but you get the idea, etc) and more men freely going in for treatments. So what's the deal with men not flying into the spa/salon with the hoards of women when the warmer weather begins creeping in?

My guess is they are not aware of the importance of spring skin care (c'mon, you know sometimes it takes men a little longer to fully grasp beauty benefits!)

Men's faces are just as sensitive to winter's war as women's. The skin becomes dehydrated, itchy, annoyed by the wind and sun. Even men who have giant beards covering half of their face need to embrace spring cleaning!

A very easy add on (and at home retail goldmine) is an exfoliating treatment. Educating your male clients (and friends, family, significant other etc) on the why they should add exfoliating into their grooming routine (if they don't have a grooming routine...sit that guy down and learn him a thing or two immediately).

For men, not only does exfoliating help clear away dead skin cells it can also help prevent ingrown hairs. (soft, smooth skin...I never met anyone who thinks "nah I'm good with my dull rough skin, no exfoliating for me!") Men generally have larger pores and more facial hair which is a lovely combination for oil, dirt, sweat and what not to get trapped. All of that gunk and dead skin can lead to breakouts; all of which can be helped by exfoliation!

Here are some of our male specific businesses top picks for exfoliating treatments (and of course, retail items for the guy who wants silky smooth skin but doesn't want anyone to know he cares)

POURELLE COSMETICS Exfoliating Papaya Peel Off Mask
Vanilla & Conker Tree Seeds Exfoliating 2-in-1 Mask-Scrub
Enzyme Masque
SPA PANTRY Ground Coffee
SPA PANTRY Ground Loofah

Some other items your guys will need for at home:

Face Brush / 5.25" x 1.75"
Exfoliating Massage Gloves 
Face Chamois

Saturday, January 18, 2014

New Wax from Depileve Designed Just For Men!

Waxing is not just a service for women anymore. It is becoming more and more common that men from all walks of life are coming to the salon for waxing services as well. So why not offer a wax that is specifically designed just for them?

The 3G Bronze Stripless Bead Wax for Men by Depileve is a beaded film-wax formula designed specifically for use on tough hair and helps leave male clients' skin soft and smooth. This wax contains salicylic acid to help prevent ingrown hairs, ginseng to revitalize and repair, and castor and sunflower seed oils to help moisturize and calm.

The most popular areas for men are the back, chest, butt, and feet/toes. However, it is becoming increasingly popular for men to come in for "The Male Brazilian" as well!

Manscaping is becoming huge now, so you definitely want to be using products that appeal to your male clientele and are specifically designed to suit their needs.