Showing posts with label male services. Show all posts
Showing posts with label male services. Show all posts

Tuesday, October 20, 2015

International Men's Day 2015

November 19th is International Men's Day, not one of the days that seems to get as much attention.

This is a perfect opportunity for you to pull in more male clients, sell more men's grooming products and set yourself apart from your competition, who may not even be aware this day exists!

Making the day all about the guys can be done in so many ways! Have some guy friendly themes, if you have televisions, put on some games, have "manly" finger foods and essential oils/candles going. Many guys still can feel uncomfortable going in for services which is why having a day where they know they're not going to be "the only guy" , can be the only chance you get for some of them.

Of course you want to feature the services you offer that they can benefit from aside from manicures and massages. Coffee infused body treatments, "grooming for success" packages that include cuts, facials, manicures and shaves are a great idea! Use this as a chance to educate guys on how easy a skin care routine can be. Have quality retail items on hand, demo them too - once they see how simple it can be, and how much the women in their life will appreciate it, they'll be hooked!

Here are some ideas to get you revved up:


Be sure to have samples available as well. There may be some guys who won't outwardly admit they want to try something, but if you pass out samples, you have a good chance of them taking the time to try it!

Thursday, April 17, 2014

Treating Dads Like Kings With Father's Day Treatments

Is your spa/salon utilizing every possible holiday/special occasion to reach new clients?
We all expect the usual Valentines and Mother's day but are you offering a Father's Day special or pushing gift certificates for the men in your client's lives?

The industry has seen continuous growth of male clients in recent years and it is expected to rise to new levels this year. While many men may not be coming in for full day services (yet!) they may enjoy a special day of manicures, facials, hot shaves, massages or cuts depending on the services you offer.

As you already know, once a client is in the door it is much easier to get them to try out new services by either add ons or offering a discounted price to try a new service on their next visit.

If you already have male clients, make sure they know you are offering Father's Day specials with incentives on trying to new services. For the women, make sure they know you are offering Father's Day specials and have gift certificates available. You could even go so far as offering incentives for the clients who PURCHASE the gift certificate. For each gift certificate that they buy or is redeemed (however you want to work it!) they can receive a discount on a service or a free add on. Make it exciting, new and something the client's will enjoy.

Don't forget to ensure your retail items for guys are visible and accessible this time of year as well.

Some of our favorites include:

GROOMING LOUNGE Gift Kit (more kits available here)
Grooming Lounge® Mug Cleaner Face Wash 
GROOMING LOUNGE Beard Master Shave Oil
GROOMING LOUNGE Beard Destroyer Shave Cream
Grooming Lounge® Best For Last Soothing Aftershave
Men's Travel Kit - 4 Products by June Jacobs by June Jacobs Spa Collection
3 In 1 Cleanser - 198 mL. / 6.7 fl. oz. by June Jacobs by June Jacobs Spa Collection (also available in a larger size!)
Exfoliating Scrub - by June Jacobs 
Shave Cream - by June Jacobs

Father's Day is just around two months away, giving you time to think about how you'd like to tap into the holiday potential and bring some new treatments in!

Saturday, January 18, 2014

New Wax from Depileve Designed Just For Men!

Waxing is not just a service for women anymore. It is becoming more and more common that men from all walks of life are coming to the salon for waxing services as well. So why not offer a wax that is specifically designed just for them?

The 3G Bronze Stripless Bead Wax for Men by Depileve is a beaded film-wax formula designed specifically for use on tough hair and helps leave male clients' skin soft and smooth. This wax contains salicylic acid to help prevent ingrown hairs, ginseng to revitalize and repair, and castor and sunflower seed oils to help moisturize and calm.

The most popular areas for men are the back, chest, butt, and feet/toes. However, it is becoming increasingly popular for men to come in for "The Male Brazilian" as well!

Manscaping is becoming huge now, so you definitely want to be using products that appeal to your male clientele and are specifically designed to suit their needs.