Showing posts with label loyalty. Show all posts
Showing posts with label loyalty. Show all posts

Tuesday, April 11, 2017

Client Loyalty- A Vital Key To Success!

How are you showing your repeat clients that you appreciate them choosing to give their hard earned money, to you? The staff members saying "thank you" and "have a nice day", while sincere, are expected as a common courtesy in business. What are you doing to thank them for coming back to see you, and not to your competition? What is your competition doing that keeps their clients from coming to see you? Are your clients feeling bored or like just another dollar sign? Those feelings are what lead your clients to go "try something new" - your competition...with the potential of not coming back.

If you're not sure, concerned or want to simply start going above and beyond what your clients expect, May 1st is the day for you to start! May 1st is National Loyalty Day, while not one of the major holidays in the world, it's a great opportunity to shine.

You can make a big event out of it, complete with food and drinks, music, raffles, giveaways (think grand opening!), treatment demos and product samples. You can choose to have a special service at a discounted rate, or even a special menu (awesome opportunity to test out anything you've been wanting to bring on but weren't sure how it would sell) for just your VIP clients if you have tiers. The ways to work this are limited only by what you want the outcome to be!

Never miss and opportunity to wow your clients and show them you appreciate them. If you don't, your competition will!

Friday, January 10, 2014

Expand Your Clients Trust in You by Offering Retail Products

I've head from various businesses that they don't retail at home products.
This seems crazy to me, who doesn't want to potentially make double their money on a product? The more I thought on it, I realized it could be fear based. Business owners or technicians may fear that recommending an at home treatment may cause their clients to stop coming in for regular treatments. I understand that fear, however at home products while great, won't replace the professional expertise and services you have to offer. Having confidence in your services, your products and technicians makes a world of difference.

Offering products that compliment the services your clients see you for will build their confidence in you. It will also make them feel that you truly do care about them, not just their money. Even offering something similar to what you use in your services is a great way to hold clients over between treatments. For example, if you offer them a great anti aging mask package they can do at home, they will get amazing results; they will still be needing to see you for the full treatment (ampoules, exfoliation, microdermabrasion, extractions etc).

Here are some amazing masks your clients can use at home, experience results that will still keep them coming back to you for life.

 Seaweed and Spirulina Peel Off Alginate Facial Mask / 20 Grams by Spa Needs

You could even create bundles to sell that include a mask, mixing bowl and face mask brush!

Give it a try and see how it works for you!

Wednesday, June 5, 2013

Celebrate!!!! Keeping Your Clients Happy and Increasing Revenue

Keeping your clients happy is as imperative as offering quality services. Providing quality services is a must as we all know but the thing that sets decent businesses apart from the ones who are always growing is how special their clients feel.

It really doesn't take much to make people feel like you really care about them - not just their business. With a bit of creativity you can tailor ways to show your clients you are invested in their well-being. Package deals are great money saving options but don't really convey a personal caring touch that people respond to.

Some of our clients offer monthly giveaways either by raffle or by guessing the number of an item in a jar.
Others offer loyalty cards where after a set number of services they get a discount or a free add on.
Another great cost effective idea is to offer an add on treatment that will benefit the individual client based on their needs. Explain why this would be beneficial to them and offer a free demonstration or even let them experience the treatment for the first time at no charge.

Birthday or client anniversary dates are great times to show how much you care with something as simple as a personalized card signed by the staff with a coupon enclosed.

Here are a few items that our client's who cash in on caring use:

Raffle Tickets- most people I know get excited for raffles. You can pick different colored tickets for different tiered prizes and make it fun!

Glass Jar- small enough where you can fill it with items for clients to guess without making you crazy with a high quantity! Also at $2.18, extremely cost effective.

Rhinestone- a pretty way to fill a jar. A variety of colors to chose from and only $2.15 for 100 of them- cost effective.

Gift Bags- perfect sizes for gifts as well as selling packages or retailing by themselves!

Depending on what type of services you offer, you can find some great little items to give away. Check out the unlimited options at Pure Spa Direct!